The challenge and how we solved it.
With growing demand across Europe, Smartsheet needed to accelerate outbound activity in two high-priority regions. Internal teams were focused on closing late-stage deals, and lacked the time or headcount to build pipeline at the top of the funnel.
- Needed predictable meeting volume to support sales targets
- Wanted highly-aligned messaging and brand representation
- Had tried outbound before . But struggled with quality and consistency
- Required a partner who could hit the ground running and scale
Sentrama launched a dedicated SDR programme across the UK and Nordics:
- Deep onboarding to capture Smartsheet's value proposition and tone
- ICP-matched outreach campaigns across email, phone, and LinkedIn
- Experienced SDRs trained on regional nuances and buying personas
- Weekly reporting on meeting volume, quality, and pipeline impact
