Smartsheet Europe Expansion.

The Challenge

With growing demand across Europe, Smartsheet needed to accelerate outbound activity in two high-priority regions. Internal teams were focused on closing late-stage deals, and lacked the time or headcount to build pipeline at the top of the funnel.

• Needed predictable meeting volume to support sales targets
• Wanted highly-aligned messaging and brand representation
• Had tried outbound before . But struggled with quality and consistency
• Required a partner who could hit the ground running and scale

Our Solution

Sentrama launched a dedicated outbound programme across the UK and Nordics:

• Deep onboarding to capture Smartsheet's value proposition and tone
• ICP-matched outreach campaigns across email, phone, and LinkedIn
• Experienced SDRs trained on regional nuances and buying personas
• Weekly reporting on meeting volume, quality, and pipeline impact

“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”