Amplify 360 AI offer, taken to market.

The situation

Amplify 360 sells AI optimisation and AI agents, a relatively new offer to the UK market. Up to this point they had run no outbound of their own and leaned on partners for their revenue. They needed their own route to generate opportunities, and a way to learn who the real buyer was for a new product while they did it.

Why they came to Sentrama

Amplify wanted a reliable stream of qualified meetings to put their commercial leader's selling capability to work and build a pipeline of opportunities around him. Rather than stand up an SDR function in-house, they brought in senior outbound to prove the proposition with real buyers, fast, inside a short proof of concept.

The challenge and how we solved it

The core challenge was the ICP itself. For a new product, Amplify needed to understand where their positioning actually stood with buyers, and which accounts and personas were the right ones to chase. Get that wrong early and a short proof of concept burns the market rather than building momentum.

• A relatively new AI product with an unproven position in the UK market
• No existing outbound motion or in-house SDR function to build on
• The correct ICP still to be defined, not just executed against
• A short proof-of-concept window to find the signal

We took a consultative approach from onboarding, using our market knowledge and previous campaigns in the space to build the strategy with Amplify rather than hand one over:

• Worked hand in hand with Amplify's sales leader and our data team to define the ICP, not assume it
• Drew on previous campaigns in the same space to shape the positioning and the message
• Built targeted account and persona lists across the agreed sectors
• Focused on digital transformation and IT leaders in 51 to 5,000 employee organisations, spanning oil and gas, mining, manufacturing, education and public sector
• Kept communication constant in both directions throughout the POC so we could sharpen the ICP on live feedback

What worked

• The close collaboration was the difference. Marc, Amplify's sales leader, worked directly with our SDR and data team, so we started on the right track and stayed on it.
• Feeding real market knowledge and prior campaign learning into the strategy meant the ICP sharpened quickly instead of drifting through the whole POC.
• Constant two-way communication let us adjust fast and stay aligned on what a good meeting looked like.
• Senior SDRs booked the first meeting in the opening calling session, with meetings being sat inside the first two weeks.