Amplify 360 AI offer, taken to market.

The situation

Amplify 360 sells AI optimisation and AI agents, a newer offer that needed a clear, repeatable way into market. They wanted senior outbound to prove the proposition with real buyers, fast, without building the function in-house.

Why they came to Sentrama

Amplify wanted to take a new AI proposition to market and see qualified meetings quickly. The work was getting in front of the right technical and transformation leaders at pace, within a short-term proof of concept.

The challenge and how we solved it

Taking a newer AI offer to market means getting the positioning right before you scale. The job was landing on the right message and the right accounts early, so the proof of concept built momentum instead of burning the market.

• A newer AI proposition that needed clear positioning
• Specific buyers: digital transformation and IT leaders
• Target sectors across oil and gas, mining, manufacturing, education and public sector
• A short-term window to prove the model

We worked hand in hand with Amplify's sales leader and our data team to start on the right track and stay there:

• Collaborated closely on how the solution would be taken to market
• Built targeted account and persona lists across the agreed sectors
• Focused on digital transformation and IT leaders in 51 to 5,000 employee organisations
• Kept communication constant in both directions throughout the POC

What worked

• The close collaboration was the difference. Amplify's sales leader working directly with our SDR and data team meant we started on the right track and kept it.
• Constant two-way communication let us adjust quickly and stay aligned on what a good meeting looked like.
• Senior SDRs booked the first meeting in the opening calling session and had meetings being sat inside the first two weeks.