Pipeline you can forecast
A fixed number of prospects who pick up the phone every month.
Your pitch, delivered by our SDRs, turns your prospects into Leads; MQLs, SQLs and Meetings.
Sentrama Prospects, who have gone through our proprietary process to be pitched by our human SDRs.
Every pitch comes back as a Marketing Qualified Lead, a Sales Qualified Lead or a Meeting booked into your calendar.
Every lead that goes through the Sentrama proprietary process is 3.5x more likely to book a meeting.
Trusted by B2B teams at
We identify the prospects in your market who are 3.5x more likely to book a meeting.
6.5% of your total addressable market typically become Sentrama Leads. You only pay for those.
Averages across 600,000+ pitches, not a forecast. What your leads become is decided by your pitch.
| Channel | Included with Sentrama | In-house or outsourced SDRs |
|---|---|---|
| AI-qualified prospects | 770 AI-qualified prospects, sent to your CRMAI-qualified prospects, once the unqualified are removed. Included | The list as bought |
| Phone | 100 Sentrama Leads, pitched and contractedEveryone who picks up the phone to hear your pitch. What you pay for | Not guaranteed |
| 100 Sentrama Leads, one email drafted and sent after their callEvery lead, once pitched | Typically not included | |
| Those who do not pick up are invited on LinkedIn, up to 400 a month per profileAI-qualified prospects who do not pick up. Up to three profiles included | Typically not included |
Illustrative campaign worked back from 100 leads. A full-time equivalent SDR month is 20 working days at 100 dials a day. Published dials a day: Bridge Group 44 (56 for phone-centric teams), Gong 40, Tenbound 80 to 100. Pickup rates and the 3.5x uplift from 5,000,000+ dials on Sentrama Platform. SQL, MQL and Meeting figures are averages, not a forecast.
What 100 Sentrama Leads return to your pipeline, on average.
Every lead comes back as an SQL for your sales team or an MQL for your marketing team, with the recording attached.
SQLs per 100 leads, on average
2 to 8 become booked Meetings, on average. We book them and confirm attendance.
Needs your sales team's action, after our follow-up. Every SQL comes with the insight from the call.
- Email → we send one, from our domain or yours
- Callback → we call back once, and book a meeting if they agree
- Meeting → we book it and confirm attendance
See every insight
| They agreed to | We do | You do |
|---|---|---|
| Email“Send me something” | Send one email, from our domain or yours | Take it over in your CRM once it is sent |
| Callback“Call me back” | Call back once, at the time they gave. We book a meeting if they agree | Take it over in your CRM once the callback is done |
| Meeting“Let’s set up a call” | Invite your team, confirm it and check in before it, so the SQL attends. | Attend, prepared |
MQLs per 100 leads, on average
Needs your marketing team’s action, with the reason, where given.
- Timing → re-engage on the date they gave
- Current provider → retarget before the renewal
- Budget → come back when the cycle opens
See every insight
| They said | You get | Your next step |
|---|---|---|
| Timing“Not a priority right now” | The date to re-engage, where given | Enrol them in marketing automation until the timing changes |
| Current provider“We already use someone” | The provider and renewal date, where given | Retarget them ahead of the renewal |
| Referral“Speak to my colleague” | The name and role of the right contact | Contact the person they named |
| Budget“No budget this year” | When the next budget cycle opens, where given | Re-engage them before the budget is set |
| ObjectionAny other reason | The objection, in their words | Answer it in your nurture content |
SQL and MQL figures are averages across 600,000+ pitches, not a forecast. What your leads become is decided by your pitch.
What Sentrama does that no one else can.
Six things an in-house or outsourced SDR team cannot give you that Sentrama can, with the number behind each one.
more likely to book a meeting
Found and scored by our proprietary process
to set up your campaign
No onboarding fee
after onboarding
Price and volume fixed before we start
Pitches delivered since February 2025
Every one recorded and transcribed
16 in every 100 Sentrama Leads, on average
Each with the reason the prospect gave
more likely to book a meeting
Automated by our platform, so every SQL is followed up
You buy Sentrama Leads. They sell days.
A Sentrama Lead is a Sentrama Prospect who has been pitched by our human SDRs and comes back as an MQL, SQL or Meeting. A Sentrama Prospect is a prospect in your ICP who has gone through our proprietary process and is 3.5x more likely to book a meeting.
| Sentrama | In-house | Outsourced | |
|---|---|---|---|
| A month, for 100 Sentrama Leads | £6,000 | c.£5,500 to £7,500 1 SDR, fully loaded | c.£8,500 to £11,500 1 SDR at market rates |
| First four months | 400 Sentrama Leads | Ramping | Whoever they reach |
| What you get | 100 Sentrama Leads, contracted: your ICP, on the phone, hearing your pitch. Recording attached | Whoever they reach that month: you pay for tech, payroll and management. | Whoever they reach that month: you buy the days, not the leads |
| How it's priced | Fixed per lead | Salary, fully loaded | Per SDR, per month |
| Leads guaranteed | Yes | No | No |
In-house: salary and on-costs, recruitment, three months’ ramp, replacement every 1.9 years, data and dialler licences and a share of a manager. Outsourced: market reference, September 2026. Ramp and tenure: Bridge Group 2025 SDR report.
Launch in 5 minutes.
Leads in 48 hours.
Simply connect Sentrama to Claude or ChatGPT and describe who you want to reach. It sizes your market, drafts your pitch and prices your campaign.
Sentrama connectedI'll size your market first, then draft and price the campaign.
- Found 15,400 prospects in your ICP
find_prospects - Qualified 7,700 prospects for your campaign
qualify_prospects - Drafted your pitch for you to approve
draft_pitch - Priced your campaign
price_campaign
7,700 prospects qualified to hear your pitch. How many a month do you want to launch with?
You tell us what to say. Our platform helps our SDRs say it.
Onboarding takes 5 minutes: who to target and what to say.
We turn it into a dynamic predictive script, then support our SDRs on every call and every follow-up.
You tell us who to target and what to say. That is all we need to launch, and you are live in 48 hours.
We generate a dynamic predictive script from your pitch. It supports our SDR live on every call, so every prospect hears the perfect cold call.
Our platform automates the follow-up and supports our SDR to do it: one email, one callback, or a Meeting booked into your calendar. Then the SQL is handed to your team with the recording.
We optimise the whole system, from who we call to what we say, to keep improving your results. Campaign Optimisation goes deeper.
Claim your offer.
£60 a lead, fixed. Choose your leads and we add your credit when you fund your campaign: up to 100% in credit on your first campaign.
Want more than 500 leads on your first purchase? Speak with a Sentrama Platform Specialist.
Monthly volume is agreed on your launch call.
Blocks of 100 at £60 a lead.
Choose your offer and book your launch call. Your credit is added to your account when you fund your campaign. Terms apply.
Same budget. More results, every month.
We strip out who isn’t working, find more of who is, and test your pitch until it wins.
Typically 5% to 20% more MQLs, SQLs and Meetings per 100 leads, month on month.
Job titles that say no far above average are removed. You stop paying to pitch them.
We find more Sentrama Prospects like the ones becoming MQLs, SQLs and Meetings.
Our script tests versions across your leads. The winner is rolled out.
Answers to your market’s common objections are built into the script.
A pitch that improves itself.
Our dynamic predictive script controls every section of the call. So we can split different versions across your leads (A/B/C/D testing), measure which one works, and make it the script for the rest of your leads. Then we test the next section.
- Opener
- Reason for the call
- Value
- Question
- Objections
- Close
Two 30-minute reviews a month with your account manager, with lead outcomes, transcripts and campaign data by persona and segment. Every change is approved by you before it goes live. On top of your leads.
5% to 20% is the typical month-on-month change in MQLs, SQLs and Meetings per 100 leads on optimised campaigns, not a promise.
Works where your team works.
From your AI agents to your CRM, Sentrama meets your team where they already work.
Claude
ChatGPT
Gemini
HubSpot
Salesforce
Slack
Teams
Google Calendar
Outlook Calendar
GmailOutlook
LinkedIn
Zapier
Make
n8n
MailchimpFrequently asked questions.
What exactly is a Sentrama Lead?
A Sentrama Prospect who has been pitched by our human SDRs and comes back as an MQL, SQL or Meeting. A Sentrama Prospect is a prospect in your ICP who has gone through our proprietary process and is 3.5x more likely to book a meeting. It is the only thing you pay for. An unanswered call, a voicemail, a switchboard and a wrong number are never leads and are never charged.
The rest of your ICP is sent to your CRM, and those who did not pick up are invited on LinkedIn.
Who writes the pitch?
You tell us what to say when you onboard, or we write it with you. We turn it into a dynamic predictive script that supports our SDR on every call. Our SDRs adjust it every 100 leads. Campaign Optimisation is the deeper fortnightly work.
Is Campaign Optimisation included?
No. Our SDRs already adjust your pitch every 100 leads. Campaign Optimisation is the deeper work with your account manager, for when the pitch isn’t creating enough SQLs: £999 a month, on top of your leads, with no minimum term. How it works.
How do you define an SQL and an MQL?
By who needs to act on the lead next.
SQL: Sales Qualified Lead. A lead that, after hearing your pitch, needs an email, a callback or a meeting: 16 in 100 on average.
MQL: Marketing Qualified Lead. A lead that, after hearing your pitch, needs your marketing team’s action: 84 in 100 on average, with the reason, where given.
Full definitions are on the Definitions page.
How do you follow up an SQL?
We act first.
- Email: we send one, from a Sentrama secondary domain or from your own domain if you give us one.
- Callback: we call back once, at the time they gave, and book a meeting if they agree.
- Meeting: we invite your team, confirm it and check in before it.
Then we mark the SQL as handed over, for your team to take further.
How does it land in my CRM?
Every lead is written to your CRM against the prospect and their company, with its status, the recording, the transcript and any follow-up date the prospect gave. MQLs can go straight into your marketing automation as a segment. SQLs reach your sales team once our follow-up is done. Every lead carries Sentrama as its source, so any pipeline it creates is attributed.
Do you guarantee the SQLs and MQLs, or just the leads?
Sentrama guarantees leads. The lead is the unit you contract and the only thing you pay for. A shortfall is credited forward. What your leads become is decided by your pitch. The 16 SQLs and 84 MQLs per 100 are observed averages across more than 600,000 pitches, and 2 to 8 Meetings is the typical range. None of them is a forecast, and we never promise a number of meetings.
How much follow-up does my team have to do?
At 150 leads a month, expect roughly 24 SQLs and 126 MQLs, on average. That is about 7 actions per working day, for as long as the campaign runs.
SQLs are the time-critical ones. The faster your team picks them up after our follow-up, the more they are worth. If the volume outruns your capacity, start lower.
Does this replace my SDR team?
Only if you want it to. Sales leaders use it for extra capacity, a market they have no reps in, or to test us against their own team.
Do I pay for a no?
Yes, as with every channel. Most prospects who say no become MQLs. You always get the recording, and often the reason and a date to go back. A no in March because the budget has gone is a call worth making in September.
Is there a minimum term?
Four months, because a market cannot be read in one month. Within it you buy leads in blocks of 100, paid when you launch.
How does the credit work?
Choose 100, 300 or 500 leads at £60 a lead on your first purchase (£6,000, £18,000 or £30,000, paid when you launch, plus VAT) and we add 50, 200 or 500 leads of credit: 50%, 67% or 100% on top of what you buy. Your credit is added to your account when you fund your campaign and delivered after your paid leads, at the same leads a month. The 12 months runs from that day. They are delivered in full even if you stop buying before using them.
What if you deliver fewer leads than agreed?
The shortfall is credited to the next month. Leads are the only thing you are billed for: a voicemail, a switchboard or a wrong number is never charged.
When is anything charged?
Nothing is dialled and nothing is charged until you have approved your pitch in writing. You pay once, by card or direct debit, when you launch: after your pitch is approved in writing and your leads a month are agreed on your launch call. Top-ups are paid the same way, per block of 100.
Sentrama figures are first-party data from 5,000,000+ dials and over 600,000 pitches delivered since February 2025, and 96,000+ SQLs handed to sales. SQL and MQL rates are observed averages, not a forecast. What those leads become is decided by your pitch.
Pipeline you can forecast.
Live in minutes · Leads in 48 hours · Price fixed before you start