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Pipeline you can forecast

Sentrama delivers a contracted number of leads every month.Your pitch, delivered by our SDRs, creates your opportunities.

Start nowSee the numbers
600,000+ pitches deliveredLead volume written into the contractEvery call transcribed in your CRM
We deliverSentrama Leads

Your ICP, who picks up the phone. Contracted volume, every month.

Your pitch createsOpportunities

MQLs and SQLs.On average, 90 from every 100 leads.

Your sales team winsRevenue

Each opportunity, handed to your sales or marketing team to win.

Trusted by B2B teams at

Palo Alto NetworksSmartsheetBarclaycardOneAdvancedMoneyhubCintSurePay
Benenden HealthUpflexSmile WhiteAmplifyHicomplyPrice BaileySysAid
Stage one · what we deliver

A Sentrama Lead is a prospect in your ICP who picks up the phone.

Our proprietary data process finds the prospects in your ICP who pick up the phone.Then our SDRs deliver them your pitch.

Of a bought list, about 6.5% become leads. You only pay Sentrama for those.

Market
SentramaThe list, cleaned before anyone calls
What it takes to make 100 leadsUK
In-house or Outsourced SDRsCalling the list as bought, 100 dials per day
Same list
The list1,540
Same list
Removed before a call
Unqualified prospects−770
770calls wasted (50%)
Removed before a callSent toYour CRMLinkedIn
No direct line or wrong number−232
1,002calls wasted (65%)
Removed by our engineSent toYour CRMLinkedIn
Never pick up−438
1,440calls wasted (94%)
Our SDRs pitch themSent toYour CRMPhoneEmail
Picks up the phone100
100 prospects on the phoneafter 1,540 calls
What you pay for
100leads
Nothing wasted on your bill.
per month
What you pay for
1,540calls
1,440 wasted · 1 SDR a month
Where every record goes

Every qualified record is sent somewhere. The icons match the funnel rows above.

ChannelIncluded with SentramaIn-house or outsourced SDRs
Qualified list770 prospects, sent to your CRMEveryone left once the unqualified are removedThe list as bought
Phone100 pitched, contractedEveryone who picks up the phoneNot guaranteed
Email100 leads, after their callEvery lead, once our SDR has pitched themTypically not included
LinkedIn670 qualified prospects who did not pick upNo direct line, wrong number, or never picks upTypically not included

Illustrative campaign worked back from 100 leads. Everyone else is shown dialling each number once at 100 dials a day; real teams redial, which only adds to the waste. Published dials a day: Bridge Group 44 (56 for phone-centric teams), Gong 40, Tenbound 80 to 100. Pickup rates from 5,000,000+ dials on the Sentrama platform.

Stage two · what your pitch creates

Leads become opportunities. Your pitch decides how many.

Once the prospect picks up, your pitch decides what happens next. An opportunity is a lead that requires a sales or marketing action, based on how they reacted to your pitch.

Per 100 leads, on average
90 opportunities
with actions for your team to win
~74 MQLs
~16 SQLs

Observed on over 600,000 pitches delivered through the platform.

16
SQLsSales
per 100 leads, on average

A Sentrama SQL is a lead who agreed to an email, a callback or a meeting.

Sentrama SQL Actions
Email or callback
We do

We send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree.

You do

Once our follow-up is done, take the SQL over through the platform: enrol it in your SQL engagement process, which the platform can automate.

Meeting
We do

We invite your salesperson and confirm it.

You do

Your team attends, prepared.

Every SQL reaches your CRM with the recording, the transcript and the Sentrama Insight.

Insights typically includedCurrent providerPain pointChallenge
74
MQLsMarketing
per 100 leads, on average

An MQL is a lead that requires your marketing team to perform an action.

With every MQL
Timing
We send

They said it is not a priority now. We send the date to re-engage, where given, with the recording.

You do

Enrol them in your marketing automation until the timing changes.

Current provider
We send

They work with another provider. We send the provider and the renewal date, where given.

You do

Add them to your retargeting audiences ahead of their renewal.

Referral
We send

They pointed you to a better contact. We send the name and role they gave.

You do

Contact the person they named.

Budget
We send

No budget this year. We send when the next cycle opens, where given.

You do

Re-engage them before next year’s budget is set.

Objection
We send

They gave a reason. We send it, in their words.

You do

Answer it in your nurture content.

Every MQL reaches your CRM with the recording, the transcript and the reason they gave.

Every term on this site.

Get started · Channel economics

You set the lead volume. We deliver it.

You set the number before we start, and it is the only thing you are ever billed for. Compare below versus other B2B acquisition channels:

Drag to set your leads a month150 leads
50100150200
Leads a month
150
Prospects who pick up the phone
FTE equivalent
1.5
Full time SDR equivalent
Price per lead
£45
£6,750 a month
To sales, on average
24
SQLs
Cost per sales opportunity
£281
at the average of 16 per 100 leads
Compare on

All opportunities counts the 90 per 100. Sales-ready counts only the 16 that reach a rep.

Sentrama
£6,750
150 leads, contracted. The number is in the contract, and a shortfall is credited forward.
Hiring in-house
£8,250 to £11,250
1.5 fully loaded SDRs. 45 to 150 prospects pick up each month. No guaranteed volume.
Outsourced SDRs
£12,750 to £17,250
1.5 FTEs at market rates. You buy the days, not the conversations. No guaranteed volume.

Same volume, bought three ways. In-house is the effective cost per productive month: salary and on-costs, plus recruitment, three months of ramp before a rep produces anything, replacement every 1.9 years on average, data and dialler licences, and a share of a manager. That works out at £5,500 to £7,500 a month per SDR, against a payroll line of about £4,200 to £5,400, at 30 to 100 prospects who pick up the phone per SDR per month. If you already run a team, your marginal cost for one more rep is lower. Outsourced assumes £8,500 to £11,500 a month per FTE, a market reference as at September 2026. Ramp and tenure from the Bridge Group 2025 SDR report.

Minimum contract 4 months. Opportunity figures are platform-wide averages, not a forecast for your campaign.
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Frequently asked questions.

What exactly is a Sentrama Lead?
A Sentrama Lead is a prospect in your ICP who picks up the phone, whom our SDRs then pitch. It is the only thing you are billed for. A dial, a voicemail, a gatekeeper and a wrong number are never leads and are never billed.
How do you define an MQL and an SQL?
We define MQLs and SQLs by who needs to action the opportunity next.
  • MQLs: Marketing Qualified Leads. An MQL is a lead that requires your marketing team to perform an action. Insights typically gathered:
    • Timing: not a priority now, and when to re-engage, where given.
    • Current provider: works with another provider, and the renewal date, where given.
    • Referral: pointed you to a better contact, with name and role.
    • Budget: no budget this year, and when the next cycle opens.
    • Objection: the main reason given, in their words.
  • SQLs: A Sentrama SQL is a lead who agreed to an email, a callback or a meeting. We act first. If they asked for an email or callback, we send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree. If they asked for a meeting, we invite your salesperson and confirm it. Once our follow-up is done, we mark the SQL as handed over, for your team to engage further.
Do you guarantee the opportunities, or just the leads?
Sentrama guarantees leads. The contracted unit is the Sentrama Lead, and it is the only thing you are billed for. A shortfall is credited forward. What your leads become is decided by the pitch. The 90 per 100 figure is observed performance across more than 600,000 pitches, not a forecast.
What happens to the other 10 leads?
They opted out or were a data error. Data errors are replaced free next month.
How much follow-up does my team actually have to do?
At 150 leads a month, expect 135 opportunities, on average: roughly 24 SQLs and 111 MQLs. That is about 6 actions per working day, for as long as the campaign runs.
SQLs are the time-critical ones. Once our follow-up is done, we hand the SQL over, and the faster your team picks it up, the more it is worth. If the volume outruns your capacity, start lower.
Does this replace my SDR team?
Only if you want it to. Most sales leaders use Sentrama to keep their reps in conversations rather than on dial lists. The platform absorbs the roughly 81 in every 100 UK numbers worth dialling that never pick up, which is the part that burns ramp and drives attrition.
Do I pay for a no?
Yes. Every channel charges you for results that go nowhere: the click that bounces, the form fill nobody gets to. Most prospects who say no count as MQLs. You always get the recording, and often the reason and a date to go back. A no in March because the budget has gone is a call worth making in September.
What does it cost?
A fixed price per lead, agreed before you commit: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200.
At 150 leads a month that is £6,750. On the platform-wide average of 90 opportunities per 100 leads, around £50 an opportunity.
Minimum term four months, because a market cannot be read in one month.

Sentrama figures are first-party platform data, drawn from 5,000,000+ dials and over 600,000 pitches delivered across 120 client organisations since February 2025. Opportunity rates are platform-wide observed averages, not a forecast. What those leads become is decided by your pitch.