Pipeline you can forecast
A fixed number of prospects who pick up the phone every month.We call each one a Sentrama MQL.Your pitch, delivered by our SDRs, creates your Sales Qualified Leads (SQLs).
Your ICP, who picks up the phone for our SDRs to pitch. Fixed monthly volume.
Every MQL comes back with an action.16 in 100 become Sales Qualified Leads (SQLs).
Each opportunity, handed to your sales or marketing team to win.
Trusted by B2B teams at
A Sentrama MQL is a prospect in your ICP who picks up the phone.
Our proprietary data process finds the prospects in your ICP who pick up the phone.Then our SDRs deliver them your pitch.
Of a B2B contact data list, about 6.5% become Sentrama MQLs. You only pay Sentrama for those.
Your 770 Sentrama Leads are included.
per SDR, per month
Every qualified record is sent somewhere. The icons match the funnel rows above.
| Channel | Included with Sentrama | In-house or outsourced SDRs |
|---|---|---|
| Sentrama Leads | 770 Sentrama Leads, sent to your CRMAI-qualified prospects, once the unqualified are removed. Included | The list as bought |
| Phone | 100 Sentrama MQLs, pitched and contractedEveryone who picks up the phone. What you pay for | Not guaranteed |
| 100 MQLs, one email after their callEvery MQL, once our SDR has pitched them | Typically not included | |
| 400 of your 670 Sentrama Leads invited each monthThose who did not pick up. The LinkedIn cap is 400 a month | Typically not included |
Illustrative campaign worked back from 100 MQLs. An SDR month is 20 working days at 100 dials a day; the list is dialled once and the remaining days go on redials, which only add to the waste. Published dials a day: Bridge Group 44 (56 for phone-centric teams), Gong 40, Tenbound 80 to 100. Pickup rates from 5,000,000+ dials on the Sentrama platform.
Every MQL is an opportunity. Your pitch decides how many become SQLs.
Once the prospect picks up, your pitch decides what happens next. An opportunity is an MQL or SQL that requires an action, based on how they reacted to your pitch.
Observed on over 600,000 pitches delivered through the platform.
A Sentrama SQL is an MQL who agreed to an email, a callback or a meeting.
We send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree.
Once our follow-up is done, take the SQL over through the platform: enrol it in your SQL engagement process, which the platform can automate.
We invite your salesperson and confirm it.
Your team attends, prepared.
Every SQL reaches your CRM with the recording, the transcript and the Sentrama Insight.
After the pitch, 84 in 100 Sentrama MQLs stay with your marketing team, each with the reason they gave. They are your MQLs.
They said it is not a priority now. We send the date to re-engage, where given, with the recording.
Enrol them in your marketing automation until the timing changes.
They work with another provider. We send the provider and the renewal date, where given.
Add them to your retargeting audiences ahead of their renewal.
They pointed you to a better contact. We send the name and role they gave.
Contact the person they named.
No budget this year. We send when the next cycle opens, where given.
Re-engage them before next year’s budget is set.
They gave a reason. We send it, in their words.
Answer it in your nurture content.
Every MQL reaches your CRM with the recording, the transcript and the reason they gave.
You set the MQL volume. We deliver it.
You set the number before we start, and it is the only thing you are ever billed for. Compare below versus other B2B acquisition channels:
An SQL is a Sales Qualified Lead: for your sales team to action. See the definition
Typically 100, at £55 per MQL: £5,500 a month, the output of about 1 full-time SDR. Your pitch decides exactly how many SQLs are generated.
Same volume, bought three ways. In-house is the effective cost per productive month: salary and on-costs, plus recruitment, three months of ramp before a rep produces anything, replacement every 1.9 years on average, data and dialler licences, and a share of a manager. That works out at £5,500 to £7,500 a month per SDR, against a payroll line of about £4,200 to £5,400, at 30 to 100 prospects who pick up the phone per SDR per month. If you already run a team, your marginal cost for one more rep is lower. Outsourced assumes £8,500 to £11,500 a month per FTE, a market reference as at September 2026. Ramp and tenure from the Bridge Group 2025 SDR report.
Frequently asked questions.
What exactly is a Sentrama MQL?
Who writes the pitch?
How do you define an MQL and an SQL?
- MQLs: Marketing Qualified Leads. Every Sentrama MQL starts here. After the pitch, an MQL is one that requires your marketing team to perform an action: 84 in 100 on average. Insights typically gathered:
- Timing: not a priority now, and when to re-engage, where given.
- Current provider: works with another provider, and the renewal date, where given.
- Referral: pointed you to a better contact, with name and role.
- Budget: no budget this year, and when the next cycle opens.
- Objection: the main reason given, in their words.
- SQLs: Sales Qualified Leads. A Sentrama SQL is an MQL who agreed to an email, a callback or a meeting: 16 in 100 on average. We act first. If they asked for an email or callback, we send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree. If they asked for a meeting, we invite your salesperson and confirm it. Once our follow-up is done, we mark the SQL as handed over, for your team to engage further.
Do you guarantee the SQLs, or just the MQLs?
What about opt-outs and data errors?
How much follow-up does my team actually have to do?
Does this replace my SDR team?
Do I pay for a no?
What does it cost?
Sentrama figures are first-party platform data, drawn from 5,000,000+ dials and over 600,000 pitches delivered across 120 client organisations since February 2025. SQL rates are platform-wide observed averages, not a forecast. What those MQLs become is decided by your pitch.