Log inBook a demo

Pipeline you can forecast

A fixed number of prospects who pick up the phone every month.Your pitch, delivered by our SDRs, turns your leads into SQLs and MQLs.

Book a demoSee the numbers
600,000+ pitches deliveredFrom £40 per lead, volume contractedEvery call transcribed in your CRM
We deliverSentrama Leads

Your ideal customer profile (ICP), who picks up the phone for our SDRs to pitch.

Your pitch createsSQLs and MQLs

Every lead comes back with an action.Sales Qualified and Marketing Qualified.

Your teams winRevenue

SQLs handed to your sales team. MQLs to your marketing team.

Trusted by B2B teams at

Palo Alto NetworksSmartsheetBarclaycardOneAdvancedMoneyhubCintSurePay
Benenden HealthUpflexSmile WhiteAmplifyHicomplyPrice BaileySysAid
Stage one · what we deliver

A Sentrama Lead is a prospect in your ICP who picks up the phone.

Our engine cleans a B2B data list down to your AI-qualified prospects, then finds the ones who pick up the phone.Then our SDRs deliver them your pitch.

Of a B2B contact data list, about 6.5% become leads. You only pay Sentrama for those.

Market
SentramaThe list, cleaned before anyone calls
What it takes to make 100 leadsUK
In-house or Outsourced SDRs100 dials a day, 20 days a month
Same B2B data list
The list1,540
Same B2B data list
Removed before a call
Unqualified prospects−770
10 dayswasted (50%)
AI-qualifiedSent toYour CRMLinkedIn
Qualified prospects770
Found only by dialling them
Removed before a callSent toLinkedIn
No direct line or wrong number−232
13 dayswasted (65%)
Removed by our engineSent toLinkedIn
Never pick up−438
19 dayswasted (94%)
LeadsOur SDRs pitch themSent toPhoneEmail
Picks up the phone100
100 prospects on the phoneabout 1 of the 20 days paid for
What you pay for
100leads per month
Nothing wasted on your bill.
770 AI-qualified prospects are included.
What you pay for
20days
19 days wasted (94%)
per SDR, per month
Where every record goes
ChannelIncluded with SentramaIn-house or outsourced SDRs
AI-qualified prospects770 AI-qualified prospects, sent to your CRMAI-qualified prospects, once the unqualified are removed. IncludedThe list as bought
Phone100 leads, pitched and contractedEveryone who picks up the phone. What you pay forNot guaranteed
Email100 leads, one email after their callEvery lead, once our SDR has pitched themTypically not included
LinkedInThose who do not pick up are invited on LinkedIn, up to 400 a month per profileAI-qualified prospects who do not pick up. Up to three profiles includedTypically not included

Illustrative campaign worked back from 100 leads. An SDR month is 20 working days at 100 dials a day; the list is dialled once and the remaining days go on redials, which only add to the waste. Published dials a day: Bridge Group 44 (56 for phone-centric teams), Gong 40, Tenbound 80 to 100. Pickup rates from 5,000,000+ dials on the Sentrama platform.

Stage two · what your pitch creates

Your pitch decides whether a lead becomes an SQL or an MQL.

Once the prospect picks up, your pitch decides what happens next. On average, 16 in 100 leads become SQLs for your sales team and 84 become MQLs for your marketing team, each with an action and the reason they gave.

You buy
100 leads
On average they come back as 16 SQLs and 84 MQLs
~16 SQLs, for your sales team
~84 MQLs, for your marketing team

Observed on over 600,000 pitches delivered through the platform.

16
SQLsSales
per 100 leads, on average

An SQL is a lead that, after hearing your pitch, needs an email and a callback, or a meeting.

They agreed toWe doYou do
Email and callback“Send me something, call me back”Send one email, from our domain or yours, and call back once. We book a meeting if they agree.Take it over in your CRM once our follow-up is done
Meeting“Let’s set up a call”Invite your salesperson, confirm it and check in before it. A member of our team joins to make sure the SQL attends.Attend, prepared

Every SQL reaches your CRM with the recording, the transcript and the Sentrama Insight: current provider, pain point and challenge.

84
MQLsMarketing
per 100 leads, on average

An MQL is a lead that, after hearing your pitch, needs your marketing team’s action, with the reason they gave.

They saidYou getYour next step
Timing“Not a priority right now”The date to re-engage, where givenEnrol them in marketing automation until the timing changes
Current provider“We already use someone”The provider and renewal date, where givenRetarget them ahead of the renewal
Referral“Speak to my colleague”The name and role of the right contactContact the person they named
Budget“No budget this year”When the next budget cycle opens, where givenRe-engage them before the budget is set
ObjectionAny other reasonThe objection, in their wordsAnswer it in your nurture content

Every MQL reaches your CRM with the recording, the transcript and the reason they gave.

Get started · Channel economics

You set the lead volume. We deliver it.

You set the number before we start, and it is the only thing you are ever billed for.Compare below versus other B2B acquisition channels:

Drag to set your leads a month100 leads · on average 16 SQLs and 84 MQLs · the output of 1 full-time SDR
50100150200250300+
SentramaYour ICP, who picked up the phone
Whoever the SDR reaches that month
Cost per lead
£55
fixed before the first dial
Cost per lead
Varies with the month
you buy the days, not the leads
To sales
16 SQLs
£344 each, after our follow-up
To sales
It depends on the month
no number in the contract
Back to marketing
84 MQLs
£65 each, with the reason given
Back to marketing
Whatever the SDR logs
not in the contract
A month
£5,500
100 leads, contracted
A month
c.£8,500 to £11,500
1 FTE at market rates, estimate
Minimum term four months. Sold in steps of 50, rounded down. Platform average 16 SQLs and 84 MQLs per 100 leads, 13 to 20 SQLs by industry. Book a call with our enterprise sales team to discuss more than 200 a month. Averages, not a forecast for your campaign.
Notes and sources

Same volume, bought three ways. In-house is the effective cost per productive month: salary and on-costs, plus recruitment, three months of ramp before a rep produces anything, replacement every 1.9 years on average, data and dialler licences, and a share of a manager. That works out at £5,500 to £7,500 a month per SDR, against a payroll line of about £4,200 to £5,400, at 30 to 100 prospects who pick up the phone per SDR per month. If you already run a team, your marginal cost for one more rep is lower. Outsourced assumes £8,500 to £11,500 a month per FTE, a market reference as at September 2026. Ramp and tenure from the Bridge Group 2025 SDR report.

Book a demoCompare with paid channels →

Frequently asked questions.

What exactly is a Sentrama Lead?
A Sentrama Lead is a prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. A dial, a voicemail, a gatekeeper and a wrong number are never leads and are never billed. Your AI-qualified prospects, the rest of the cleaned list, are sent to your CRM and those who did not pick up are invited on LinkedIn. Included.
Who writes the pitch?
You do, or we write it with you. It is three short sentences on what you do and one question that draws out the Sentrama Insight. Every campaign gets routine pitch adjustments every 100 leads; Campaign Optimisation is the deeper fortnightly work.
How do you define an MQL and an SQL?
We define MQLs and SQLs by who needs to action the lead next.
  • MQLs: Marketing Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average. Insights typically gathered:
    • Timing: not a priority now, and when to re-engage, where given.
    • Current provider: works with another provider, and the renewal date, where given.
    • Referral: pointed you to a better contact, with name and role.
    • Budget: no budget this year, and when the next cycle opens.
    • Objection: the main reason given, in their words.
  • SQLs: Sales Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs an email and a callback, or a meeting: 16 in 100 on average. We act first. If they asked for an email or callback, we send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree. If they asked for a meeting, we invite your salesperson and confirm it. Once our follow-up is done, we mark the SQL as handed over, for your team to engage further.
Do you guarantee the SQLs and MQLs, or just the leads?
Sentrama guarantees leads. The contracted unit is the Sentrama Lead, and it is the only thing you are billed for. A shortfall is credited forward. What your leads become is decided by the pitch. The 16 SQLs per 100 figure is observed performance across more than 600,000 pitches, not a forecast.
What about opt-outs and data errors?
They are not counted. An opt-out is marked Do not contact. A data error, a record that turns out not to be the person or job title on it, is credited: a free extra lead the following month.
How much follow-up does my team actually have to do?
At 150 leads a month, expect roughly 24 SQLs and 126 MQLs, on average. That is about 7 actions per working day, for as long as the campaign runs.
SQLs are the time-critical ones. Once our follow-up is done, we hand the SQL over, and the faster your team picks it up, the more it is worth. If the volume outruns your capacity, start lower.
Does this replace my SDR team?
Only if you want it to. Most sales leaders use Sentrama to keep their reps in conversations rather than on dial lists. The platform absorbs the roughly 81 in every 100 UK numbers worth dialling that never pick up, which is the part that burns ramp and drives attrition.
Do I pay for a no?
Yes. Every channel charges you for results that go nowhere: the click that bounces, the form fill nobody gets to. Most prospects who say no become MQLs. You always get the recording, and often the reason and a date to go back. A no in March because the budget has gone is a call worth making in September.
What does it cost?
A fixed price per lead, agreed before you commit: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200.
At 150 leads a month that is £6,750. On the platform-wide average of 16 SQLs per 100 leads, around £281 an SQL.
Minimum term four months, because a market cannot be read in one month.

Sentrama figures are first-party platform data, drawn from 5,000,000+ dials and over 600,000 pitches delivered since February 2025, and 96,000+ SQLs handed to sales. MQL and SQL rates are platform-wide observed averages, not a forecast. What those leads become is decided by your pitch.

Talk to us about your volume.

Book a demo

Live within 14 days · 50+ leads a month · Price and volume fixed