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Pipeline you can forecast

Sentrama delivers a contracted number of leads every month.Your pitch, delivered by our SDRs, creates your opportunities.

Start nowSee the numbers
600,000+ pitches deliveredLead volume written into the contractEvery call transcribed in your CRM
We deliverSentrama Leads

Your ICP, who picks up the phone. Contracted volume, every month.

Your pitch createsOpportunities

MQLs and SQLs.On average, 45 from every 100 leads.

Your sales team winsRevenue

Each opportunity, handed to your sales team to win.

Stage one · what we deliver

A Sentrama lead is a named person in your ICP who picks up the phone.

Our proprietary data process finds the prospects in your ICP who pick up the phone.Then our SDRs deliver them your pitch.

Of a bought list, about 6.5% become leads. You only pay Sentrama for those.

Market
SentramaThe list, cleaned before anyone calls
What it takes to make 100 leadsUK
In-house or Outsourced SDRsCalling the list as bought, 100 dials per day
Same list
The list1,540
Same list
Removed before a call
Unqualified prospects−770
770calls wasted (50%)
Removed before a call
No direct line or wrong number−232
1,002calls wasted (65%)
Removed by our engine
Never pick up−438
1,440calls wasted (94%)
Our SDRs pitch them
Picks up the phone100
100 prospects on the phoneafter 1,540 calls
What you pay for
100leads
Nothing wasted on your bill.
per month
What you pay for
1,540calls
1,440 wasted · 1 SDR a month

Illustrative campaign worked back from 100 leads. Everyone else is shown dialling each number once at 100 dials a day; real teams redial, which only adds to the waste. Published dials a day: Bridge Group 44 (56 for phone-centric teams), Gong 40, Tenbound 80 to 100. Pickup rates from 5,000,000+ dials on the Sentrama platform.

Stage two · what your pitch creates

Leads become opportunities. Your pitch decides how many.

Once the prospect picks up, your pitch decides what happens next. An opportunity is defined by the next action it hands your sales team.

Per 100 leads, on average
45 opportunities
with actions for your team to win
38 to 49 by sector
~31 MQLs
~14 SQLs

Observed on over 600,000 pitches delivered through the platform.

The rest said no, weren’t the right role, or asked not to be called again. None of it is hidden from you. Added to your CRM with the recording.
14
SQLsSales
per 100 leads, on average

An SQL is a lead that requires your sales team to perform an action.

SQLs: Sales Qualified Leads
What your team does
Agreed to a meeting at a date and time.
Your team: Turn up prepared.
Asked you to call them back.
Your team: Call back on the date and time they gave.
Asked for more information.
Your team: Send the information they asked for, quickly.
Said they are interested but not ready to book a date.
Your team: Nurture the opportunity to win.
31
MQLsMarketing
per 100 leads, on average

An MQL is a lead that requires your marketing team to perform an action. They fit your ICP, but they are not ready for your sales team to action yet.

MQLs: Marketing Qualified Leads
What your team does
Said not right now.
Your team: Enrol them in a nurture campaign.
Already have a provider.
Your team: Add them to your retargeting audiences.
Pointed you to a better contact · a referral.
Your team: Add them to your nurture campaign.
Said the timing is wrong.
Your team: Keep them seeing your content until it changes.
Has no budget this year.
Your team: Re-engage them before next year’s budget is set.

Every term on this site.

Get started · Channel economics

You set the lead volume. We deliver it.

You set the number before we start, and it is the only thing you are ever billed for. Compare below versus other B2B acquisition channels:

Drag to set your leads a month150 leads
50100150200
Leads a month
150
Prospects who pick up the phone
FTE equivalent
1.5
Full time SDR equivalent
Price per lead
£45
£6,750 a month
Opportunities, on average
68
SQLs and MQLs
Cost per opportunity
£100
at the average of 45 per 100 leads
Compare on

All opportunities counts the 45 per 100. Sales-ready counts only the 14 that reach a rep.

Sentrama
£6,750
150 leads, contracted. The number is in the contract, and a shortfall is credited forward.
Hiring in-house
£8,250 to £11,250
1.5 fully loaded SDRs. 45 to 150 prospects pick up each month. No guaranteed volume.
Outsourced SDRs
£12,750 to £17,250
1.5 FTEs at market rates. You buy the days, not the conversations. No guaranteed volume.

Same volume, bought three ways. In-house is the effective cost per productive month: salary and on-costs, plus recruitment, three months of ramp before a rep produces anything, replacement every 1.9 years on average, data and dialler licences, and a share of a manager. That works out at £5,500 to £7,500 a month per SDR, against a payroll line of about £4,200 to £5,400, at 30 to 100 prospects who pick up the phone per SDR per month. If you already run a team, your marginal cost for one more rep is lower. Outsourced assumes £8,500 to £11,500 a month per FTE, a market reference as at September 2026. Ramp and tenure from the Bridge Group 2025 SDR report.

Minimum contract 4 months. Opportunity figures are platform-wide averages, not a forecast for your campaign.
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Frequently asked questions.

What exactly is a Sentrama lead?
A named person in your ICP who picks up the phone, whom our SDRs will attempt to pitch. The only thing you are billed for. A dial, a voicemail, a gatekeeper and a wrong number are never leads and are never billed.
How do you define an MQL and an SQL?
We define MQLs and SQLs by who needs to action the opportunity next.
  • MQLs: Marketing Qualified Leads. An MQL is a lead that requires your marketing team to perform an action. They fit your ICP, but they are not ready for your sales team to action yet.
    • Said not right now.
    • Already have a provider.
    • Pointed you to a better contact (a referral).
    • Said the timing is wrong.
    • Has no budget this year.
  • SQLs: Sales Qualified Leads. An SQL is a lead that requires your sales team to perform an action:
    • Agreed to a meeting at a date and time.
    • Asked you to call them back.
    • Asked for more information.
    • Said they are interested but not ready to book a date.
Do you guarantee the opportunities, or just the leads?
Sentrama guarantees leads. The contracted unit is the lead, and it is the only thing you are billed for. What those leads become is decided by your pitch. The 45 per 100 figure is observed performance across more than 600,000 pitches, not a forecast.
How much follow-up does my team actually have to do?
At 150 leads a month, expect 68 opportunities, on average: roughly 22 SQLs and 46 MQLs. That is about three actions per working day, for as long as the campaign runs.
SQLs are the time-critical ones. A callback promised for Thursday is worth far less on the following Wednesday. If the volume outruns your capacity, start lower.
Does this replace my SDR team?
Only if you want it to. Most sales leaders use Sentrama to keep their reps in conversations rather than on dial lists. The platform absorbs the 81 in every 100 numbers worth dialling that never pick up, which is the part that burns ramp and drives attrition.
Do I pay for a no?
Yes, and a no is worth having. Every channel charges you for results that go nowhere: the click that bounces, the form fill nobody gets to. This one comes with a named person in your ICP, a recording, the reason they gave and usually a date to go back. A no in March because the budget has gone is a call worth making in September.
What does it cost?
A fixed price per lead, agreed before you commit: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200.
At 150 leads a month that is £6,750. On the platform-wide average of 45 opportunities per 100 leads, around £100 an opportunity.
Minimum term four months, because a market cannot be read in one month.

All figures are first-party Sentrama platform data, drawn from 5,000,000+ dials, and over 600,000 pitches delivered across 120 client organisations since February 2025. Opportunity rates are platform-wide observed averages, not a forecast. What those leads become is decided by your pitch.