Can’t book a meeting?
Booking a meeting takes two things: getting through to the right person, and saying something worth their time. We’ve solved the first.Your Account Manager helps you fix the second.
Your pitch reaches your ICP who picks up the phone, delivered by a human SDR.
What you say in the 30 to 40 seconds they give you.
Booked only when both halves work.
If either half is zero, so is the answer.
Getting through is an infrastructure problem.
Every channel has a wall between you and the prospect, and none of them care how good your message is.
An algorithm decides whether your email is seen at all, before any person does.
A weekly cap decides how many prospects you can reach, however good the note.
Most prospects never pick up. Of the numbers worth dialling, about 19% pick up in the UK, about 8% in the USA.
Solved by Sentrama LeadsOn the phone, that wall is gone. Our engine finds the prospects in your ICP who pick up, and our SDRs deliver your pitch to them. It’s the half we put in the contract, because it’s the half that can be counted. See how a lead is made →
Don’t shoot the messenger.
A postman delivers a letter to the right door, on time. If that letter is a bill, you won’t be pleased to see him. But he did his job perfectly. What the letter said was never his to write.
Same delivery. Different letter.
“Hi, it’s Sam from Acme. We’re a leading provider of finance software, trusted by 500 companies. Have you got 15 minutes next week for a quick demo?”
“Not interested, thanks.”“Hi, it’s Sam from Acme. Finance teams your size tell us month-end takes three days longer than it should, mostly chasing receipts. Is that true for you, or have you fixed it?”
“Honestly? It’s a nightmare. Go on.”Illustrative.
Which half is broken?
Look at what happens after someone picks up. The answer is usually in the first 30 seconds.
You can’t get through to them.
- Your SDRs spend the day on voicemail and switchboards.
- A good day is a handful of real conversations.
- You can’t say how many prospects you’ll speak to next month.
You get through. They don’t say yes.
- They pick up, then end the call inside 30 seconds.
- You hear “send me some information” far more than “yes”.
- “We already have a provider” ends the conversation.
- Your leads come in. The meetings don’t.
It’s rarely the opener. It’s the reason to care.
We transcribe every pitch on the platform. About half of the no’s we hear come with no reason anyone could have spotted before the call, usually some version of “not a priority”. Changing that answer is the message’s job. The calls that change it share a few habits.
higher odds of booking when the rep reframes an objection, rather than accepting it
when the pitch is tailored to the prospect’s world
when the value is said clearly
No measurable effectThe style of the opener.
Positioning, tested on live calls.
Campaign Optimisation is fortnightly, hands-on work with your Account Manager. It runs on your Sentrama Leads, so every change is heard by real prospects who pick up.
- 1Review
Which leads responded and which didn’t, broken down by persona and segment.
- 2Listen
What came up on the calls: the objections, the pain points, what landed.
- 3Target
Agree targeting changes, such as reprioritising personas or dropping segments that aren’t responding.
- 4Pitch
Agree pitch and messaging changes, such as a new opener, a reframed value or updated qualification questions.
- 5Go live
You approve the changes and they go live in the next fortnight’s calling.
We contract leads. We don’t contract words.
A lead can be counted, so it goes in the contract. A message can’t be counted the same way: how prospects react depends on your product, your price, your market and your competition. So Campaign Optimisation is a fixed package: £999 a month for four months.
Two 30-minute campaign reviews a month with your Account Manager.
Lead responses, call transcripts and campaign data on the Sentrama Platform, by persona and segment.
Recommended for your approval: personas, segments, the opener, the value and the qualification questions.
Approved changes go live in the next fortnight’s calling, on your Sentrama Leads.
Frequently asked questions.
Is Campaign Optimisation part of Sentrama Leads?
How do I know the message is the problem?
Do I need Sentrama Leads to use it?
Will you guarantee meetings?
What does it cost?
Why not just rewrite the script ourselves?
Getting through is solved. Let’s fix what you say.
Tell us what your calls are hearing. We’ll tell you which half is broken.
All figures are first-party Sentrama platform data, drawn from 5,000,000+ dials, and over 600,000 pitches delivered across 120 client organisations since February 2025. The call-habit figures are odds ratios from an observational study of 1,139 substantive recorded calls (383 booked), comparing calls made by the same rep: they describe what booked, not a promise. The pitches shown are illustrative.