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Resources.

Everything on the site, by who it is for.

Across the site.

The Sentrama EngineThe proprietary Sentrama Engine

Of the numbers worth dialling, about 19% pick up in the UK, about 8% in the USA. The Sentrama Engine sources, qualifies, enriches and scores every prospect so our SDRs only call the prospects who pick up, and when.

Campaign OptimisationCampaign Optimisation

Creating an SQL takes two halves: getting through to a prospect, and what you say when they pick up. Sentrama Leads solves infrastructure, contracted. Campaign Optimisation is a fortnightly review with your Account Manager, and your SDR where useful, to turn more of your Sentrama Leads into SQLs, £999 a month for four months, tested on your live calls.

PricingReliable lead flow. Consistent price

A fixed price per lead, agreed before the first dial: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200. SQLs a month at each volume, and the same spend priced against hiring, outsourcing and paid channels.

DefinitionsDefinitions

The terms used on sentrama.com and in the Sentrama product: lead, AI-qualified prospects, MQL, SQL, Sentrama SQL Actions, lead status, the guarantee, ICP, prospect, pick up, numbers worth dialling, pickup propensity, TAM, Sentrama pitch, Sentrama Insight, what we send to your CRM, the Connector tab, fixed price per lead, contracted volume, credited MQL, minimum term, cost per SQL, Campaign Optimisation.

AboutAbout Sentrama

Sentrama is a B2B acquisition channel, founded in 2019. We put your ICP on the phone and bill only for the prospects who pick up. Headquartered in Bristol, United Kingdom; campaigns in the UK, the EU and the USA.

Case studiesClient results and case studies

Real results from real companies: case studies and video testimonials from the B2B teams who build their pipelines with Sentrama Leads, by industry.

BlogBlog: guides for sales and marketing leaders

Guides for sales and marketing leaders on getting your ICP on the phone, and what to say once they pick up. Built from 5,000,000+ dials on the Sentrama platform.