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Buy a lead that picks up the phone

A fixed cost per lead, no auction, and SDRs ready to deliver your pitch.

Start nowCompare the cost per lead
From £40 a lead, no auction, no biddingConsistent monthly volumeEvery lead recorded and attributed
You buyLeads, at a fixed CPL

Your ICP, who picks up the phone, at one price fixed before the first dial.

Your pitch returns31 MQLs per 100

Each one carries the reason they gave, so you know which campaign it belongs in.

Straight to sales14 SQLs per 100

Attributable pipeline, with the contact, action and recording behind every one.

Stage one · what you pay for

No auction. No bots. No wasted impressions.

Google, Meta and LinkedIn sell you clicks, and you hope a form submission comes out the end. We sell an agreed monthly lead volume, contracted.

Google, Meta and LinkedIn
Impressionsyou pay
Clicksyou pay
Form submissionthis is the lead
Opportunityif somebody picks up
Sentrama
Qualified listwe absorb the cost
Dialswe absorb the cost
A prospect picks up the phonethis is the lead
Opportunity45 in every 100, on average

A Sentrama lead sits in the same slot as a form submission. The difference is that ours already picked up the phone. You only pay for the leads who pick up the phone; then our SDRs pitch them. Our team does the data, ICP qualifying and dialling. You get the consistent lead flow.

Compare on

All opportunities counts the 45 per 100. Sales-ready counts only the 14 that reach a rep.

Of the leads you buy elsewhere, how many become an opportunity?
10%
5%45%, the same as ours
ChannelWhat the lead actually isCost per leadBecomes an opportunityCost per opportunity
In-person eventsA badge scanc.£48810%c.£4,880
LinkedIn AdsA form fillc.£16510%c.£1,650
WebinarsA registration, not an attendancec.£11310%c.£1,130
Google SearchA form fill, after you win the clickc.£10510%c.£1,050
MetaA form fillc.£8310%c.£830
SentramaYour ICP, who picks up the phone, ready for your pitch£4545%£100

At 10%, Google Search costs £1,050 an opportunity against our £100. Our 45 counts every action returned, including the 31 that land with marketing. If your definition of an opportunity means something a rep has to act on, switch to sales-ready above.

Sentrama is shown at its contracted price for 150 leads a month. The price moves with volume: £70 a lead at 50, £55 at 100, £45 at 150 and £40 at 200. Opportunities run at 45 per 100 leads across the platform, and 14 per 100 are SQLs. Every other cost per lead is an estimate built from 2026 published medians (GrowthSpree) at $1 = £0.75, and the rate at which those leads convert is the one you set above, because nobody publishes a reliable figure for it. The 63% figure is from RevenueHero, which submitted demo requests to 1,000 B2B SaaS companies in 2024 and found 63.5% never responded at all.

With Google, Meta and LinkedIn you pay for the lead. Then somebody has to call it, and in 63% of B2B companies nobody does.We make the call before you pay for it.
Stage two · what comes back to marketing

What 100 leads return to your funnel.

On average, 45 in every 100 leads become an opportunity for your team. Every one is attributed to this channel, with the call that produced it attached.

Per 100 leads, on average
45 opportunities
with actions for your team to win
38 to 49 by sector
~31 MQLs
~14 SQLs

Observed on over 600,000 pitches delivered through the platform.

The rest said no, weren’t the right role, or asked not to be called again. None of it is hidden from you. Added to your CRM with the recording.
31
MQLsMarketing
per 100 leads, on average

An MQL is a lead that requires your marketing team to perform an action. They fit your ICP, but they are not ready for your sales team to action yet.

MQLs: Marketing Qualified Leads
What your team does
Said not right now.
Your team: Enrol them in a nurture campaign.
Already have a provider.
Your team: Add them to your retargeting audiences.
Pointed you to a better contact · a referral.
Your team: Add them to your nurture campaign.
Said the timing is wrong.
Your team: Keep them seeing your content until it changes.
Has no budget this year.
Your team: Re-engage them before next year’s budget is set.
14
SQLsSales
per 100 leads, on average

An SQL is a lead that requires your sales team to perform an action.

SQLs: Sales Qualified Leads
What your team does
Agreed to a meeting at a date and time.
Your team: Turn up prepared.
Asked you to call them back.
Your team: Call back on the date and time they gave.
Asked for more information.
Your team: Send the information they asked for, quickly.
Said they are interested but not ready to book a date.
Your team: Nurture the opportunity to win.

Every term on this site.

Get started · Channel economics

Same stage of the funnel. Very different price.

Compare the Sentrama B2B acquisition channel to your existing lead providers.

Drag to set your leads a month150 leads
50100150200
Leads a month
150
Prospects who pick up the phone
Price per lead
£45
£6,750 a month
Opportunities, on average
68
SQLs and MQLs
Cost per opportunity
£100
at the average of 45 per 100 leads
Compare on

All opportunities counts the 45 per 100. Sales-ready counts only the 14 that reach a rep.

Sentrama
£6,750
150 leads on the phone, contracted. The price is agreed before the first dial and does not move with an auction.
Google Search
c.£15,750
150 form fills at c.£105 each. A request to be contacted, after you have won the click. Somebody still has to call them.
LinkedIn Ads
c.£24,750
150 form fills at c.£165 each. Auction pricing, so a competitor entering your market moves it.
Compare with

The same volume, priced against the channel you already buy. Sentrama is the contracted price at this volume. The other channels are estimates built from 2026 published medians (GrowthSpree) at $1 = £0.75: Meta c.£83, Google Search c.£105, webinars c.£113, LinkedIn Ads c.£165, in-person events c.£488 per lead. Their lead is a form fill, a registration or a badge scan; ours is your ICP, who picks up the phone, with the recording attached.

Minimum contract 4 months. Opportunity figures are platform-wide averages, not a forecast for your campaign.

Click here for a comparison to outbound

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Frequently asked questions.

What exactly is a Sentrama lead?
A named person in your ICP who picks up the phone, whom our SDRs will attempt to pitch. The only thing you are billed for. A dial, a voicemail, a gatekeeper and a wrong number are never leads and are never billed.
How does this compare with paid social and search?
Cheaper per lead than paid search, paid social, webinars and events. And not the same thing. Their lead is a form fill: a request to be contacted. Ours is a named person in your ICP who picks up the phone.
No auction either. Your price is fixed for the term, so a competitor entering your market cannot move it.
How do you define an MQL and an SQL?
We define MQLs and SQLs by who needs to action the opportunity next.
  • MQLs: Marketing Qualified Leads. An MQL is a lead that requires your marketing team to perform an action. They fit your ICP, but they are not ready for your sales team to action yet.
    • Said not right now.
    • Already have a provider.
    • Pointed you to a better contact (a referral).
    • Said the timing is wrong.
    • Has no budget this year.
  • SQLs: Sales Qualified Leads. An SQL is a lead that requires your sales team to perform an action:
    • Agreed to a meeting at a date and time.
    • Asked you to call them back.
    • Asked for more information.
    • Said they are interested but not ready to book a date.
How does this land in my stack?
Every lead is written into your CRM against a named person at a named company, with its disposition, the recording, the transcript and any follow-up date the prospect gave. MQLs can be pushed straight into your automation platform as a segment, already labelled with the reason they gave.
Can I attribute pipeline to it?
Yes. Every lead has a disposition: the outcome recorded on every lead in your CRM, with the recording, the transcript and any follow-up date the prospect gave.
Do you guarantee the MQLs?
Sentrama guarantees leads. The contracted unit is the lead, and it is the only thing you are billed for. What those leads become is decided by your pitch. The 45 per 100 figure is observed performance across more than 600,000 pitches, not a forecast.
Do I pay for a no?
Yes, and a no is worth having. Every channel charges you for results that go nowhere: the click that bounces, the form fill nobody gets to. This one comes with a named person in your ICP, a recording, the reason they gave and usually a date to go back. A no in March because the budget has gone is a call worth making in September.
Does this compete with my agency or our SDR team?
No. Your agency keeps running the channels it runs today, and this sits alongside them as another line with its own cost per lead. If you have an SDR team, it makes them more productive rather than redundant: the platform absorbs the 81 in every 100 numbers worth dialling that never pick up, so their hours go on conversations instead of dial lists.
What does it cost?
A fixed price per lead, agreed before you commit: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200.
At 150 leads a month that is £6,750. On the platform-wide average of 45 opportunities per 100 leads, around £100 an opportunity.
Minimum term four months, because a market cannot be read in one month.

All figures are first-party Sentrama platform data, drawn from 5,000,000+ dials, and over 600,000 pitches delivered across 120 client organisations since February 2025. Opportunity rates are platform-wide observed averages, not a forecast. What those leads become is decided by your pitch.