Terms of Service
SENTRAMA (“Sentrama”) is owned and operated by Brightside Enterprises Limited, United Kingdom. The following terms and conditions govern all use of the Sentrama website and all content, services and products available at, or through, the website, including, but not limited to, Brightside Enterprises Limited. By registering, accessing or using any services developed, operated, maintained or hosted by Sentrama including all websites and IP addresses available at and configured for use at sentrama.com you agree to be bound to the following terms and conditions (“Terms of Service”) and you agree that it is enforceable as if it were a written negotiated agreement signed by Sentrama and you (“You”, “Your”, “The Client”.)
Sentrama, at its sole discretion, reserves the right to revise, update and change the Terms of Service from time to time without notice to you, and you agree to be bound by such modifications or revisions. Any new features that augment or enhance the current Service, including the release of new features and resources, shall be subject to the Terms of Service.
Terminology:
Firmographic: this is the company level data we segment a filter by, including but not limited to ‘Intent Data’.
ICP: this is the ‘Ideal Customer Profile’ which is the job title of the prospects you would like to be talking to.
Key Performance Indicators:
Where Key Performance Indicators (KPIs) have been agreed, the period of measuring KPIs starts after onboarding is complete and campaigns are 'live'.
Sentrama Usage and API integrations:
Any use of the, including use of the API through a third-party product that accesses Sentrama, is bound by these Terms of Service.
User Management and Account Terms:
The services are available only to individuals who are at least 18 years old. You are required to provide a valid email address, and any other information requested in order to complete the signup process and/or continue to use Sentrama. Sentrama reserves the right to terminate your use of the services upon the discovery that the information you provided is not complete or accurate.
While the team at Sentrama will make suggestions on campaign content and set-up, the Client is ultimately responsible and liable for approving all content, including adverts and messages, that are part of the campaign.
You may not use Sentrama for any illegal or unauthorised purpose. You must not, in the use of the service, violate any laws in your jurisdiction (including but not limited to copyright, spam, or trademark laws).
You are responsible for complying with all applicable local, state, national and foreign laws relating to your use of the service. You may not violate any applicable law or regulation; post or transmit any materials that violate any applicable local law; use the service for any fraudulent or inappropriate purpose.
You may not use any automated device, including robots or AI, or a manual process to monitor or copy any content from Sentrama.
You may not resell, duplicate or reproduce or exploit any part of the service without the express written consent of a Director of Brightside Enterprises Limited. Sentrama reserves the right to refuse service to anyone for any reason at any time.
If you cancel or terminate your agreement and service, all of your content, data, information, text, files, documents, images may be immediately deleted from the Service.
You are responsible for maintaining the security of your LinkedIn account(s), and you are fully responsible for all activities that occur under the account and any other actions taken in connection with the account. You must immediately notify Sentrama of any unauthorised uses of your account or any other breaches of security. Sentrama will not be liable for any acts or omissions, including any damages of any kind incurred as a result of such acts or omissions.
You must be a human.
Accounts registered by "bots" or other automated methods are not permitted. You must provide your legal full name, a valid email address, and any other information requested in order to complete the sign-up process.
You must not, in the use of the services, violate any laws in your jurisdiction and in the United Kingdom (including but not limited to copyright or trademark laws).
Domain Purchase and Management Services:
This section outlines the terms and conditions under which Sentrama ("we", "us", "our") agrees to purchase and manage internet domain names ("Domains") and Telephone Data on behalf of our clients ("you", "your", "Client").
We will purchase Domains on your behalf based on the specifications and requirements you provide. You acknowledge that the availability of a Domain is subject to prior registration by another party.
Upon successful purchase, the Domain will be registered in our name, and we will manage it as your service provider. You will have the beneficial interest in the Domain for the duration of our contractual engagement.
We reserve the right to refuse the purchase of any Domain that we deem inappropriate or legally risky.
Our Domain management services include, but are not limited to, renewal management, DNS configuration, and privacy protection settings, as per your instructions and our service agreement.
We will take reasonable steps to secure and maintain the Domains, but we do not guarantee uninterrupted service or protection from cyber-attacks, domain hijacking, or other security breaches.
You will be promptly informed of any significant changes or required actions related to your Domain(s).
Fees for Domain purchase and ongoing management services will be as agreed upon in our service agreement or as communicated to you in advance of any transactions. Failure to make timely payments may result in suspension of services, including Domain renewals.
We are not liable for any loss or damages arising from the loss of registration or use of a Domain, except to the extent caused by our negligence or willful misconduct. You agree to indemnify and hold us harmless from any claims, damages, or expenses (including legal fees) related to your use of the Domain.
Upon termination of our services, we will facilitate the transfer of the Domain to you or a third party you designate, subject to any outstanding fees and within 7 days of termination.
You may request the transfer of the Domain to another registrar or service provider at any time, subject to our standard transfer procedures and any applicable fees.
Adherence to CAN-SPAM Act In providing Domain management and associated services, Sentrama is committed to full compliance with the Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act.
We ensure that all electronic communications sent on behalf of our clients, through the Domains we manage, adhere to the regulations set forth by the CAN-SPAM Act. This includes, but is not limited to, the use of legitimate header information, subject lines, and clear indication of the message as an advertisement where applicable.
We provide a clear and conspicuous opt-out mechanism in all marketing emails sent on behalf of our clients, ensuring that opt-out requests are honoured promptly, typically within 10 business days as per the CAN-SPAM requirements.
You, as our client, agree to comply with all aspects of the CAN-SPAM Act in your use of the services provided by us. You will not use our services to send spam or otherwise send content that would violate the CAN-SPAM Act.
Sentrama reserves the right to terminate or suspend services for any client found to be in violation of CAN-SPAM Act regulations.
Adherence to GDPR, Sentrama acknowledges the importance of data privacy and security, particularly in compliance with the General Data Protection Regulation (GDPR), applicable to the processing of personal data.
In managing Domains and providing associated services, we commit to adhering to the principles of GDPR, which include lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality of personal data.
We implement appropriate technical and organisational measures to ensure and demonstrate that any personal data processing is performed in accordance with the GDPR. This includes, but is not limited to, obtaining explicit consent from individuals whose data is collected, processed, or stored.
As a client of Sentrama, you agree to comply with all relevant GDPR obligations in relation to the personal data you provide to us or which we collect on your behalf. You shall ensure that there is a lawful basis for processing such data and that any data subject requests are addressed in a timely and compliant manner.
In the event of a personal data breach, we will adhere to GDPR regulations regarding the notification to the supervisory authority and communication to the data subject.
Sentrama reserves the right to terminate or suspend services for any client found to be in violation of GDPR.
While experience enables us to predict with reasonable accuracy the data of provided this will undoubtedly rely on the search queries entered into LinkedIn OR our data platform and the validity and quality of the member profiles being utilised.
We also estimate based on data available to parse the amount of data available for email campaigns based on sector, geography and validity.
For email data, Sentrama will only be using compliant and verified email data. In some cases, this may limit the number of emails available for your campaign however by accepting the terms of service, you give Sentrama permission to work with the best email data available.
For telephone data, we will only be using TPS compliant data. In some cases, this may limit the number of numbers available for your campaign however by accepting the terms of service, you give Sentrama permission to work with the best telephone data available.
Every effort will be made to ensure data accuracy however with the volume of data being handled it is not uncommon to see 10% ‘Data Slippage’. Data slippage is defined as a prospect who does not meet the “ICP” criteria. It should be noted that Sentrama team will react to data slippage and work with the client to refine data slippage accordingly.
Any use of data to fulfill Sentrama's services is completed by Brightside Enterprises Limited's agents. If Intent Data is being used on your campaign, you agree to the 'top up data protocol' to be used in the event that intent data is unavailable for whatever reason. Intent Data cannot be shared between parties.
Where an exclusion list is offered, this will be implemented to the best of our system's ability and Brightside Enterprises does not accept any liability for data slippage. Data slippage means not all data sets are 100% accurate and this is accepted as part of the service.
All reasonable attempts will be made for accuracy and effectiveness in data and Sentrama will work with the client accordingly.
Where an exclusion list is offered, this will be implemented to the best of our system's ability and Sentrama does not accept any liability for data slippage. You agree to supply exclusion lists with Doman URLs at all times.
Data slippage means not all data sets are 100% accurate and this is accepted as part of the service. All attempts will be made for accuracy and effectiveness in data by Brightside Enterprises Limited's Agents.
Users must have a LinkedIn Sales Navigator license to utilise the Sentrama's LinkedIn platform. You can find more information on how to sign up to sales Navigator Here: https://business.linkedin.com/en-gb/sales-solutions/cx/linkedin-sales-navigator
Payment Method & Profile:
Your Set Up Fee, Monthly Service Fee and Lead Fee are inclusive of a 20% discount on the assumption that your payments are made via Direct Debit or Card Payment via Stripe.
Payments not made by Direct Debit or Stripe will not benefit from the 20% discount and activity will not commence until funds have cleared. Late Payment Statutory Charges and Compensation will be applied: This 8% annually from 30 days due, plus a standard charge £100 for every overdue invoice. Should the payment become overdue, Sentrama has the right to pass the account to 3rd Party Debt Collection.
Invoices will be paid via Direct Debit, ACH or Automatic Credit Card payments. The Sentrama Accounts Team will be in touch to set this up before your onboarding call.
The payment profiles are as follows:
Onboarding & Set Up Fees:
Your set up fee is due day one of the agreement. Please note that onboarding cannot be completed until the onboarding or set up fee is paid.
Monthly Service Fees:
For monthly service fees, the first month’s service fee is due 7 days from the signed agreement date and regular monthly fees will be collected monthly in advance thereafter.
Lead Blocks & Meeting Blocks:
For any block purchase of leads or meetings (appointments), the block purchase is due on the date of the order of the block purchase.
Performance Fees:
When applicable, previous month Lead Fees and Performance Fees are collected at the end of each month.
VAT is chargeable.
Meeting Qualification and the relation to billing and payments:
Meeting Qualification Process
All meetings scheduled as part of our services are subject to qualification under the criteria outlined in the Sentrama Meeting Qualification page of the Campaign Strategy document (hereinafter referred to as "Qualification Criteria"). The Qualification Criteria are a definitive guide to determine whether a meeting is classified as billable or non-billable.
Prospect Agreement Requirement
In addition to meeting the Qualification Criteria, a meeting will only be considered billable if the prospect has explicitly agreed to a date and time for the meeting, either verbally or through a digital communication channel (e.g., email, messaging platforms). This agreement must be documented and confirmed before the meeting occurs.
Approval of Qualification Criteria
The Qualification Criteria must be reviewed and approved by the customer prior to the initiation of any campaign. This approval is considered final and binding for the purpose of determining the billable status of any meeting. No subsequent changes or amendments to the Qualification Criteria will be considered unless explicitly agreed upon by both parties in writing.
Finality of Decision:
The decision on whether a meeting qualifies as billable or non-billable, based on the Qualification Criteria and the prospect’s agreement to the meeting time, is final and non-negotiable. The customer acknowledges and agrees that this decision is at the sole discretion of our company and is determined according to the pre-approved Qualification Criteria.
Billing
Meetings classified as billable under the Qualification Criteria and meeting the prospect agreement requirement will be invoiced in accordance with the rates and payment terms outlined in the agreement between the parties. Non-billable meetings, as determined by the same criteria, will not incur charges.
Disputes and Resolution:
Any disputes regarding the qualification of a meeting as billable or non-billable must be raised in writing within 7 days of the meeting in question. All disputes will be reviewed in light of the pre-approved Qualification Criteria, and the company’s decision after review will be final.
If the number of billable meetings, as defined by the criteria outlined in the agreed Sentrama Meeting Qualification Criteria, does not meet the total number of meetings specified in the block order within six (6) months from the date the order was placed, Sentrama will provide a refund for the difference. This refund will be calculated based on the difference between the number of billable meetings delivered and the total number of meetings agreed upon in the block order. The refund will be processed at the end of the six-month period. Any claims for such a refund must be submitted in writing before the end of this six-month period. Onboarding, Set Up Fees & Platform Access Fees are non-refundable.
Sentrama reserves the right to stop service should a payment become overdue more than 7 days. By Setting Up Payment with Sentrama (Brightside Enterprises Limited) the client agrees to the service agreement and all Terms and Conditions.
Optional paid services, such as extra capacity, are available on the Services (any such services, an "Upgrade"). By selecting an Upgrade you agree to pay Brightside Enterprises Limited. The monthly or annual subscription fees indicated for that service (additional payment terms are described below). Payments will be charged on a pre-pay basis on the day you sign up for an Upgrade and will cover the use of that service for a monthly or annual subscription period as indicated. Optional Fees, Set Up fees, Service fees and Upgrade fees are not refundable.
Types of Lead:
For further clarification please go here:
https://www.sentrama.com/types-of-lead
Notice Period & Alterations:
This agreement is the initial term as per your signed contract which is then followed by a monthly rolling agreement thereafter and will continue until terminated by either party. At any time after the initial term, a one calendar months’ notice must be given to terminate the agreement and stop the service. Sentrama (Brightside Enterprises Limited) reserves the right to stop service at anytime .
Once service has commenced, alterations to messaging and data builds are permitted and must be submitted in writing, one change per month can be made free of charge. Pausing a campaign for a maximum of one month with one calendar months’ notice is possible however the agreement will be extended by the same time period and charges will recommence after the paused period expires or in one month.
Key Performance Indicator (“KPI”) Reassurance:
This section outlines the terms and conditions under which Sentrama ("we", "us", "our") agrees to provide “KPI Reassurance” on behalf of our clients ("you", "your", "Client").
The KPI Reassurance is designed to establish a clear goal and measure of success for the product between Sentrama and the Client. The KPI is determined at the point of sale and will consist of an agreed number of “confirmed meetings” or appointments booked by Sentrama for the Client over a specified period. This period is defined as either the contract length or the “Proof of Concept” duration.
A “confirmed meeting” is defined as a lead who has agreed to meet with the Client via digital or telephone communication. If the Client permits Sentrama to track accepted meeting invites, ‘Accepted’ meeting invites will also be considered as confirmed meetings. Once a lead has agreed to a meeting and/or accepted the meeting invite, Sentrama is not responsible if the meeting is postponed, unattended, or rescheduled by either party.
This KPI reassurance is subject to the following conditions and exclusions: The Client must provide timely feedback and support as required by Sentrama. External factors beyond Sentrama’s control, such as market conditions or changes initiated by the Client, that impact performance will be considered in the KPI assessments. The KPI reassurance does not apply if the Client modifies the scope or parameters of the engagement without mutual agreement.
Non-disclosure:
Parties shall not use or disclose to anyone any confidential information regarding the other Party’s business operations. Such confidential information shall include all non-public information the Party acquired as a result of interaction with the other Party which might be of any value to a competitor of the Party, or which might cause any economic loss or substantial embarrassment to the Party or its customers, distributors or suppliers if used or disclosed. Examples of such confidential information include, without limitation, non-public information about the Party’s customers, suppliers, distributors and potential acquisition targets; its business operations and structure; its services, formulas and pricing; its processes, technologies and inventions; its research and know-how; its financial data; and its plans and strategies.
Intellectual Property Rights:
You agree that Sentrama (Brightside Enterprises Limited) owns all rights to the code, databases, visual-design and layout of the service itself. Two-way, Sentrama claims no intellectual property rights over the material you provide to the service.
You may not duplicate, copy, or reuse any portion of the content of Sentrama’s service without the express written consent of a Director of Brightside Enterprises Limited.
During the term of this Agreement and continuing for 18 months after the termination of this Agreement, neither Party shall directly or indirectly, for its own account or for the account of others, urge, induce, entice, or in any manner whatsoever solicit any client or partner directly involved in the activities conducted pursuant to this Agreement to engage in the services of the other Party or any of its Affiliates. For purposes of the foregoing, urge, induce, entice or solicit shall not be deemed to mean: (a) circumstances where an employee of a Party initiates contact with the other Party or any of its Affiliates with regard to possible cooperation; or (b) general solicitations of business not specifically targeted at clients of a Party or any of its Affiliates, including responses to general advertisements.
Warranties and liability
Whilst best efforts will be made, Sentrama does not warrant that:
The service will be uninterrupted, timely, secure, bug or error-free at all times. The service will meet your requirements or expectations. The calculations performed by the service are accurate.
You expressly understand and agree that Sentrama (Brightside Enterprises Limited) not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Sentrama has been advised of the possibility of such damages), resulting from your usage of the service.
Limitation of Liability
In no event will Sentrama (Brightside Enterprises Limited), or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Brightside Enterprises Limited under this agreement during the twelve (12) month period prior to the cause of action. Brightside Enterprises Ltd shall have no liability for any failure or delay due to matters beyond or not within their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law
General Conditions
Technical support is only provided to paying account holders and is available as per the terms of your account.
Your use of the service is at your sole risk. You acknowledge, understand and agree that Sentrama provides the service to you “As Is” and “As Available” without warranty or condition of any kind.
You understand that Sentrama (Brightside Enterprises Limited) may use third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run and manage the service.
You acknowledge, understand and agree that Sentrama cannot guarantee the security of your data while it is being transmitted over the Internet and through servers that are out of our control.
You agree to defend, indemnify, and hold harmless Sentrama (Brightside Enterprises Limited) its officers, directors, employees and its agents from and against any claims, actions or demands, including without limitation reasonable legal and accounting fees, made by any third party due to or resulting from your use of the service or your violation of this Terms of Service.
You agree that at time to time there may be tweaks and amendments to your campaign messaging and text be that for grammar or performance purposes.
You agree to receive administrative and legal notices about the service electronically via email or traditional postal mail.
The failure of Sentrama (Brightside Enterprises) to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision.
We reserve the right to amend these terms and conditions at any time. Any changes will be communicated to you in writing. Continued use of our services after such notification will constitute your acknowledgment and acceptance of the revised terms.
The Terms of Service constitutes the entire agreement between you and Sentrama and govern your use of the service, superseding any prior agreements between you and Sentrama (including, but not limited to, any prior versions of the Terms of Service).
If you have any questions regarding this Terms of Service please contact us directly or please discuss with your nominated Sentrama representative.