Sentrama Terms of Service – Sentrama Leads

1. Introduction

1.1 About Sentrama. Sentrama is the trading name of Brightside Enterprises Limited, a company incorporated and registered in England and Wales with company number 12265340, whose registered office is at Unit 1.2 Temple Studios, Temple Gate, Bristol, England, BS1 6QA. These Terms of Service (the "Terms") govern the services and products provided by Sentrama under the applicable Service Agreement.

1.2 Acceptance. By signing or accepting a Service Agreement, order form or quote that incorporates these Terms, the Client agrees to be bound by them.

1.3 Changes to Terms. Sentrama may revise these Terms from time to time. The version applicable to a Client will be the version agreed when the relevant Service Agreement is accepted, unless a subsequent version is agreed in writing or the Agreement expressly provides otherwise.

1.4 Global Applicability. Sentrama's services are offered globally. The Client is responsible for ensuring that its use of the Services complies with applicable laws in the jurisdictions in which it operates.

2. Terminology

Capitalised terms used in these Terms have the meanings assigned to them in this section or elsewhere in these Terms.

Client: The legal entity or person named in the Service Agreement that purchases the Services.

Sentrama: Brightside Enterprises Limited, trading as Sentrama.

Definitions Page: The Sentrama Definitions page at sentrama.com/definitions, as updated from time to time. The version of that page in force when the Service Agreement is accepted applies. Any averages, percentages, ratios, example costs or other figures shown on the Definitions Page are illustrative of observed platform-wide performance only and are not incorporated into the Agreement as commitments.

Sentrama Prospect: Has the meaning set out on the Definitions Page.

Sentrama Lead: Has the meaning set out on the Definitions Page.

ICP (Ideal Customer Profile): Has the meaning set out on the Definitions Page.

AI-qualified Prospect: Has the meaning set out on the Definitions Page. AI-qualified Prospects are included in the Services and are not billed.

Opportunity: A Sentrama Lead that, following the Client's Pitch, is classed as an MQL or an SQL in accordance with the Definitions Page.

MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead): Have the meanings set out on the Definitions Page.

Sentrama SQL Actions: Has the meaning set out on the Definitions Page.

Lead Status: Has the meaning set out on the Definitions Page.

Pitch (or Sentrama Pitch): Has the meaning set out on the Definitions Page.

Sentrama Insight: Has the meaning set out on the Definitions Page.

Data Error: Has the meaning set out on the Definitions Page.

Credited Lead: Has the meaning set out on the Definitions Page.

Offer Credit: Additional Sentrama Leads added to the Client's account without charge under a new-customer offer stated in the Service Agreement. Offer Credit is delivered after the Client's paid Sentrama Leads, at the same monthly volume, is not a shortfall credit under Clause 8.3 or a Credited Lead under Clause 8.4, and is subject to the offer terms stated in the Service Agreement.

Contracted Lead Volume: The number of Sentrama Leads agreed for delivery during a specified service period, as set out in the applicable Service Agreement or Service Sheet.

Service Agreement: The order form, quote or other contractual document accepted by the Client that specifies the Services, fees, Contracted Lead Volume and applicable commercial terms.

Service Sheet: The document setting out the Services, quantities, prices and other commercial terms agreed between Sentrama and the Client.

Platform: Sentrama's platform used to provide or support the Services.

Sentrama SDR: A sales development representative engaged by Sentrama to conduct outreach and deliver the Client's Pitch to prospects.

Sentrama Data: Data, records, call recordings, transcripts, campaign information, performance logs, analytics and other materials generated or collected by Sentrama in providing the Services.

Client-Supplied Data: Contact lists, suppression lists, brand materials and other information or materials supplied by or on behalf of the Client for use in providing the Services.

Force Majeure Event: An event beyond a party's reasonable control that prevents or materially delays that party's performance of its obligations.

3. Performance Information

3.1 What we commit to, and what is illustrative. Sentrama commits to delivering the Contracted Lead Volume stated in the Client's Service Agreement, and that is Sentrama's only volume commitment. Everything else Sentrama shares, including ROI figures, projections, benchmarks, examples, pipeline values, conversion rates and performance estimates, whether in sales materials, dashboards, proposals, reports or on calls, is illustrative only and is not a guarantee of outcomes. Results depend on factors outside Sentrama's control, including the Client's offer, pricing, sales process, follow-up, market conditions and prospect behaviour. If either party believes the ICP, target market or Contracted Lead Volume needs to change, the change is agreed in writing through the Client's account manager.

4. Sentrama Usage and API Integrations

4.1 Use of the Service. Any use of the Services, including use of any Sentrama API or a third-party product that accesses Sentrama via an API, is subject to these Terms. The Client must not use any API or integration in a manner that violates these Terms or applicable law.

5. User Management and Account Terms

5.1 Eligibility. The Services are available only to individuals aged 18 or over who have the legal capacity to enter into a binding agreement.

5.2 Registration Information. The Client must provide accurate and complete information requested by Sentrama to set up and maintain the Services.

5.3 Accuracy of Information. Sentrama may suspend or terminate the Services if registration or account information provided by the Client is incomplete, inaccurate or false.

5.4 Content Approval. Sentrama may provide suggestions on campaign content and setup. The Client is responsible for reviewing and approving the content of its Pitch, campaign materials and outreach scripts, and for ensuring that the content it approves is lawful and accurate.

5.5 Lawful Use. The Client must not use the Services for any illegal or unauthorised purpose or in breach of applicable laws, including laws relating to intellectual property, privacy, electronic communications and direct marketing.

5.6 Compliance with Laws. The Client is responsible for complying with applicable laws relating to its use of the Services and its subsequent use of data or leads supplied through them.

5.7 No Scraping or Harvesting. The Client must not use automated means, including bots or artificial intelligence agents, or manual processes to monitor, scrape or copy Sentrama content without express written permission.

5.8 No Resale. The Client must not resell, duplicate, reproduce or exploit any part of the Services without Sentrama's prior written consent.

5.9 Data Deletion on Termination. Following termination of the Services or an account, Sentrama may delete Client content and data from its systems, subject to applicable law, any applicable data-processing agreement and any express data-export or retention commitments in these Terms.

5.10 Account Security. The Client is responsible for maintaining the security of its accounts, credentials and any third-party accounts used in connection with the Services, and for activities carried out through those accounts.

5.11 Unauthorised Use. The Client must notify Sentrama promptly of any unauthorised use of its account or other security breach.

5.12 Human Sign-up. Accounts must not be registered through unauthorised automated methods.

5.13 Complete Information. The Client must provide its legal name, a valid email address and any other information reasonably requested to establish and maintain the account.

5.14 Compliance with Local Laws. The Client is responsible for ensuring that its use of the Services is lawful in every jurisdiction in which it operates.

6. Domain Purchase and Management Services

6.1 Scope. This section applies only where Sentrama has expressly agreed to purchase or manage internet domain names or related telephone data management services on the Client's behalf.

6.2 Domain Availability. Sentrama will purchase domains in accordance with the Client's specifications, subject to availability. Sentrama does not guarantee that a requested domain will be available.

6.3 Registration and Management. Unless otherwise agreed in writing, a domain purchased by Sentrama may be registered in the name of Brightside Enterprises Limited for the duration of the engagement. The Client's beneficial interest, if any, will be determined by the applicable Service Agreement.

6.4 Right of Refusal. Sentrama may refuse to purchase or use a domain that it considers inappropriate, potentially infringing or legally risky.

6.5 Domain Management Services. Domain management may include registration, renewal, DNS configuration and privacy protection settings, as agreed in the Service Agreement.

6.6 Security and Uptime. Sentrama will take reasonable steps to secure and maintain domains it manages but does not guarantee uninterrupted service or protection against all cyber-attacks, domain hijacking or other security incidents.

6.7 Client Notification. Sentrama will notify the Client of significant changes, issues or actions required in relation to managed domains.

6.8 Fees. Domain purchase and management fees will be charged as agreed in the Service Agreement. Failure to pay may result in suspension of related services.

6.9 Liability for Domain Loss. Sentrama is not liable for loss arising from the loss of registration or use of a domain except to the extent caused by its negligence or wilful misconduct, subject to applicable law.

6.10 Indemnity for Domain Use. The Client will indemnify Sentrama against claims, damages and reasonable expenses arising from the Client's unlawful or infringing use of a domain registered or managed on its behalf.

6.11 Transfer on Termination. Following termination and payment of outstanding fees, Sentrama will reasonably cooperate in transferring a managed domain to the Client or its chosen registrar, subject to technical and registry requirements.

7. Compliance with CAN-SPAM

7.1 Commitment to Compliance. Where applicable to US communications, Sentrama will provide its email outreach services in a manner intended to comply with the CAN-SPAM Act 2003.

7.2 Legitimate Communications. Commercial electronic communications sent by Sentrama on the Client's behalf will use accurate sender information and comply with applicable requirements relating to commercial messages.

7.3 Content Requirements. Email content must include disclosures and contact information required by applicable law and must not contain false or misleading information.

7.4 Opt-Out Mechanism. Marketing emails will include an appropriate unsubscribe or opt-out mechanism where required by law. Opt-out requests will be processed within the applicable legal timeframe.

7.5 Client's Responsibilities. The Client is responsible for the content it authorises and must not use the Services to send unlawful or unsolicited bulk emails in breach of applicable law.

7.6 Suspension or Termination. Sentrama may suspend or terminate Services where it reasonably suspects that the Client is using them in breach of applicable direct-marketing or electronic communications laws.

8. Contracted Lead Volume

8.1 Contracted Services and Term. The Client agrees to purchase the Services for the initial term, at the fees and for the Contracted Lead Volume specified in the applicable Service Agreement or Service Sheet. The minimum term for the Sentrama Leads service is the initial term stated in the Service Agreement. The Client's commitment for the initial term is binding and non-cancellable, except where the Service Agreement expressly provides otherwise or applicable law requires otherwise.

8.2 Contracted Lead Volume. The Service Agreement or Service Sheet specifies the number of Sentrama Leads to be delivered each month (the "Contracted Lead Volume") and the price per lead. "Sentrama Lead" has the meaning set out on the Definitions Page. Lead delivery naturally varies from month to month, so the Contracted Lead Volume is measured across the initial term as a whole. Where delivery in a month falls below the Contracted Lead Volume, Sentrama will attempt to make up the shortfall in the following month, and any shortfall still outstanding is dealt with under Clause 8.3. The Client is charged for the Contracted Lead Volume at the agreed price per lead.

8.3 Lead Shortfalls. If, at the end of the initial term, the total Sentrama Leads delivered is less than the Contracted Lead Volume multiplied by the number of months in the term, the difference is a shortfall. Sentrama will deliver the shortfall as additional leads at no charge, aiming to do so within one (1) month after the end of the term, and will continue delivering until the shortfall is made up. No further fees are payable for delivery of the shortfall. Any alternative, such as a refund or a credit against future fees, applies only if agreed in writing by both parties. Sentrama will notify the Client of any interruption to lead delivery expected to exceed five (5) business days, with the expected resumption date. A shortfall does not give the Client a right to a refund, a reduction in fees or early termination of the Agreement, except as agreed under this Clause.

8.4 Lead Delivery and Records. Sentrama Leads will be identified and recorded on the Sentrama Platform. Where the Client has connected a CRM to the Platform, Sentrama will send lead records to that CRM, which may include, where available, the prospect's name, job title, company, contact details, activity timeline, call recordings, transcripts, Sentrama Insight and Lead Status. Records for AI-qualified Prospects who do not answer may also be sent to the Client's CRM and, where connected, those prospects may be invited on LinkedIn from LinkedIn profiles and licences owned and connected by the Client, up to 400 invitations a month per profile and up to three profiles, without charge. The Client may disconnect a profile at any time and Sentrama will stop sending invitations on request. Clause 10.2 applies to the Client's LinkedIn accounts. Where no CRM is connected, or where the Services purchased provide for it, lead records will be made available through the Platform or delivered in CSV format. Delivery to a CRM or other connected tool depends on the Client maintaining a working connection and valid licences for that tool; Sentrama does not guarantee any particular integration or its uninterrupted operation.

Where a delivered Sentrama Lead is a Data Error (as defined on the Definitions Page), Sentrama will replace it with a Credited Lead as described on the Definitions Page.

8.5 Opportunities and Outcomes. Sentrama's service is designed to deliver Sentrama Leads. The Client's Pitch determines what those leads become. An Opportunity is a Sentrama Lead classed as an MQL or an SQL based on the prospect's response to the Pitch. Sentrama SQL Actions are included in the Services and, where possible, are carried out on every SQL. Each action is recorded on the Platform and, where connected, in the Client's CRM. Campaign Optimisation is provided as described on the Definitions Page and is subject to fees as set out in the applicable Service Agreement. Sentrama does not guarantee the number of SQLs, the number of Campaign Optimisation reviews, or that any Sentrama SQL Action or review will produce a particular outcome. Sentrama does not guarantee any particular number or proportion of MQLs, SQLs, meetings, Opportunities, referrals, sales, conversions, pipeline value or revenue. Any figures, averages, benchmarks or examples relating to such outcomes, including those shown on the Definitions Page, are illustrative of observed platform-wide performance only and are not a promise or forecast of results for the Client's campaign.

8.6 No Other Performance Guarantees. Except for the express commitment to deliver the Contracted Lead Volume and the shortfall remedy in Clause 8.3, Sentrama makes no guarantee regarding campaign performance or commercial outcomes. No sales presentation, projection, benchmark, example, dashboard, report or verbal statement will create any additional guarantee unless it is expressly incorporated into a written Service Agreement signed or otherwise accepted by both parties.

8.7 Fees and Additional Leads. Fees are invoiced monthly at the Contracted Lead Volume multiplied by the agreed price per lead, as specified in the applicable Service Agreement or Service Sheet. For simplicity, fees are invoiced at a constant monthly amount regardless of the number of leads delivered in any individual month. Any shortfall is reconciled at the end of the initial term under Clause 8.3. Sentrama Leads delivered above the Contracted Lead Volume are not chargeable unless additional volume has been expressly agreed in writing by both parties in advance. Sentrama will not charge for dials, voicemails, prospects who do not answer or wrong numbers.

8.8 No Implied Exit or Refund Rights. The Client is entitled to an exit, refund or other remedy only where expressly provided for in the applicable Service Agreement or these Terms, or where required by applicable law. No performance threshold, lead conversion rate, Opportunity rate or other commercial outcome creates an additional right to terminate the Agreement or receive a refund.

8.9 Renewal. Unless the Service Agreement states otherwise, after the initial term the Agreement continues month to month at the same Contracted Lead Volume and price per lead. Either party may end it by giving at least thirty (30) days' written notice, taking effect no earlier than the end of the initial term.

8.10 Lead Definition and Product Description. The definition of a Sentrama Lead, the criteria for counting leads towards the Contracted Lead Volume, and the description of the Sentrama Leads service are set out on the Definitions Page, which is incorporated into these Terms by reference. Figures shown on the Definitions Page are illustrative only and are not incorporated as commitments.

9. Data Usage and Accuracy

9.1 Data Estimates. Sentrama may estimate data availability based on its experience, data sources and targeting criteria. Estimates depend on the search criteria, availability and quality of third-party data and may change as the campaign progresses.

9.2 Email Data Availability. Where email data is used, Sentrama may estimate the volume available for a campaign using criteria such as sector, geography and data validity. Estimates are not guarantees of the volume available.

9.3 Verified Email Data. Where email outreach is included, Sentrama will take reasonable steps to use compliant and verified email data. The volume available may be lower than initially projected.

9.4 Verified Telephone Data. Where telephone outreach is included, Sentrama will take reasonable steps to use telephone data screened against relevant do-not-call registers and applicable legal requirements. This may limit the number of contacts available.

9.5 Data Accuracy. The Client acknowledges that large datasets may contain inaccurate, incomplete or outdated information. Every Sentrama Lead counted towards the Contracted Lead Volume will fall within the Client's agreed ICP. A delivered Sentrama Lead that is a Data Error (as defined on the Definitions Page) is replaced with a Credited Lead under Clause 8.4.

9.6 Data Refinement. Sentrama may work with the Client to refine targeting and data selection as the campaign progresses.

9.7 Use of Data by Sentrama's Agents. Sentrama may use its authorised agents and service providers to deliver the Services. Where intent-based data is used, it may be subject to availability and may not be shared between Clients.

9.8 Exclusion Lists. Where the Client supplies exclusion lists, Sentrama will take reasonable steps to apply them. Sentrama does not guarantee that inadvertent outreach to an excluded entity can never occur.

9.9 Client's Duty to Supply Exclusions. The Client must supply exclusion lists in the requested format and keep them updated. The Client is responsible for identifying contacts or organisations that must not be approached.

9.10 Acceptance of Data Limitations. The Client acknowledges that data accuracy cannot be guaranteed in every case. Sentrama will take reasonable steps to address material data issues identified during delivery.

10. LinkedIn Access Requirements

10.1 Sales Navigator Licence. Where the Services require use of LinkedIn Sales Navigator or a related LinkedIn integration, the Client must maintain a valid licence for each required user or seat.

10.2 Third-Party Services. The Client is responsible for complying with the terms and conditions of LinkedIn and any other third-party services used in connection with the Services.

11. Fees and Payment

11.1 Fees and Monthly Invoicing. The Client will pay the fees specified in the applicable Service Agreement or Service Sheet. Fees will be invoiced monthly in accordance with the agreed billing schedule and are payable irrespective of the dates on which onboarding, campaign activity or lead delivery takes place. All fees are exclusive of VAT and other applicable taxes unless stated otherwise.

11.2 Payment Method. Before the Services commence, the Client must set up an approved automated payment method using a payment card or direct debit and authorise Sentrama to collect all fees due under the Agreement. The Client must maintain a valid payment method throughout the term of the Agreement and promptly update any expired, cancelled or otherwise invalid payment details.

11.3 Payment Collection and Billing Schedule. Monthly fees will be collected automatically using the payment method authorised under Clause 11.2, in accordance with the agreed monthly billing schedule. The billing schedule is independent of actual service delivery dates. Any delay, change or variation to onboarding, campaign commencement, campaign activity or lead delivery dates will not postpone, suspend or alter the monthly invoicing or payment schedule, or extend the contractual term. The Client authorises Sentrama to collect recurring payments for the duration of the Agreement, including any outstanding amounts properly due under it.

11.4 Failed Payments. If a payment fails, is reversed or is disputed, the Client must promptly resolve the issue and provide an alternative valid payment method if required. Sentrama may suspend the Services, including lead delivery and access to the Sentrama Platform, while any overdue amount remains unpaid. Suspension does not release the Client from its payment obligations or extend the contractual term unless Sentrama agrees otherwise in writing.

11.5 Payment Obligations. The Client remains liable for all fees due during the agreed contractual term, regardless of campaign performance, lead conversion rates or commercial outcomes, subject to Clause 8.3, the express provisions of these Terms and applicable law. The Client may not withhold or set off payments against a disputed amount.

11.6 Late Payment. Any amount unpaid more than seven (7) days after its due date may result in suspension of the Services under Clause 11.4. Amounts unpaid more than thirty (30) days after the due date accrue interest under the Late Payment of Commercial Debts (Interest) Act 1998, together with reasonable debt-recovery costs. Sentrama may refer significantly overdue accounts to a collection agency, and the Client will pay the reasonable costs of recovery.

11.7 Taxes. The Client is responsible for any applicable taxes, duties or similar charges relating to the Services, excluding taxes imposed on Sentrama's income.

12. VAT and Local Taxes

12.1 Taxes. All fees and charges quoted are exclusive of applicable taxes unless expressly stated otherwise. VAT or equivalent local sales, use or service taxes will be added to invoices as required by law. The Client is responsible for paying such taxes at the applicable rate and in the manner prescribed by law.

13. Confidentiality and Data Protection

13.1 Mutual Confidentiality. Each party must keep confidential and not disclose to third parties technical or commercial information, business plans, scripts, prospect lists or other confidential information received from the other party in connection with the Agreement. Each party may use such information only to perform or receive the Services, and must protect it using reasonable care.

13.2 Campaign Data Restrictions. The Client must not disclose, publish, distribute or otherwise make Sentrama Data, campaign performance data, call recordings, transcripts, prospect information, reports, analytics, internal communications, strategy documents, pricing, scripts, qualification logic, sales methodology or Platform outputs available to third parties, except for the Client's internal business purposes or where disclosure is required by law. The Client must not use Sentrama Data, recordings, transcripts, campaign outputs or performance materials to reverse-engineer Sentrama's services or publicly comment on or compare those services without Sentrama's prior written consent. Nothing in this clause prevents a truthful statement required by applicable law, regulation, court order or competent regulatory authority. Where legally permitted, the Client must give Sentrama prompt written notice before making such a disclosure.

13.3 Data Protection Roles. For personal data supplied by the Client or processed on the Client's instructions, the Client acts as Controller and Sentrama acts as Processor, where those roles apply under data protection law. For personal data independently sourced and processed by Sentrama to identify, enrich or contact B2B prospects, Sentrama may act as an independent Controller. Each party is responsible for complying with the data protection laws applicable to its processing activities.

13.4 Direct-Marketing Compliance. When contacting prospects on the Client's behalf, Sentrama will: (a) screen telephone numbers against the Telephone Preference Service, the Corporate Telephone Preference Service and any other applicable do-not-call register before dialling, and re-screen at appropriate intervals; (b) give any notice required by law that a call is being recorded; (c) honour opt-out requests immediately and record them as "Do not contact" on the Platform and, where a CRM is connected, in the Client's CRM; and (d) comply with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable direct-marketing laws in the jurisdictions in which it makes calls on the Client's behalf.

13.5 Client Responsibilities. The Client is responsible for the lawfulness of the data and materials it supplies, the accuracy of its instructions, and its own subsequent use of Sentrama Leads and related data.

13.6 Data Processing Agreement. Where Sentrama processes personal data as the Client's Processor, the Sentrama Data Processing Addendum published at sentrama.com/dpa, as applicable to the Sentrama Leads service, is incorporated into the Agreement and governs the parties' respective data protection obligations. In the event of a conflict concerning the processing of personal data, that Data Processing Addendum will prevail.

14. General Provisions

14.1 Hierarchy. In the event of a conflict between documents forming part of the Agreement, the following order of precedence applies: (a) special terms expressly set out in the Service Agreement; (b) any bespoke schedule or addendum agreed in writing by both parties; (c) these Terms; and (d) any ancillary web pages expressly incorporated into the Agreement.

14.2 Good Faith. Where these Terms give Sentrama discretion in exercising a right or making a decision, Sentrama will exercise that discretion in good faith and in a commercially reasonable manner.

14.3 Term and Termination. The term of the Services is set out in the applicable Service Agreement. The Client's right to terminate or cancel is governed by the agreed contract term and any express termination rights in the Service Agreement or these Terms.

14.4 Suspension or Termination by Sentrama. Sentrama may suspend or terminate the Services where the Client materially breaches the Agreement, fails to pay overdue amounts, uses the Services unlawfully, or creates a material security, legal or operational risk. Where appropriate and legally permissible, Sentrama will provide notice and an opportunity to remedy the breach.

14.5 Effect of Termination. On termination or expiry, all fees properly due become payable. Termination does not affect rights or liabilities accrued before termination. Provisions which by their nature are intended to survive termination will remain in effect.

14.6 Governing Law. These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

14.7 Jurisdiction. The courts of England and Wales have exclusive jurisdiction to settle disputes arising out of or in connection with these Terms, subject to any applicable legal rights that cannot be excluded.

14.8 Entire Agreement and Non-Reliance. The Service Agreement, these Terms and any documents expressly incorporated into them constitute the entire agreement between the parties concerning the Services and supersede prior agreements relating to the same subject matter. Each party confirms that it has not relied on any statement, representation or assurance that is not set out in the Agreement, and has no remedy in respect of any such statement, except in the case of fraud.

14.9 Severability. If any provision of these Terms is held to be invalid or unenforceable, it will be modified to the minimum extent necessary or treated as deleted, and the remaining provisions will continue in effect.

14.10 Assignment. Neither party may assign its rights or obligations under the Agreement without the other party's prior written consent, except that Sentrama may assign the Agreement to an affiliate or as part of a merger, acquisition, reorganisation or sale of substantially all its assets.

14.11 Notices. Formal notices must be in writing and sent to the contact details specified in the Service Agreement or otherwise notified by the relevant party. Notices to Sentrama may be sent to accounts@sentrama.com for billing and legal matters or hello@sentrama.com for support and disputes.

14.12 Electronic Acceptance. The parties may accept the Agreement electronically, including through an electronic signature service or acceptance of an electronic quote or order form. Such acceptance is binding to the extent permitted by law.

14.13 Version Control. The applicable version of these Terms is identified by its "Last updated" date. Sentrama will maintain records of applicable versions so that the version agreed by a Client can be identified.

15. Limitation of Liability

15.1 Liabilities Not Excluded. Nothing in the Agreement limits or excludes either party's liability for: (a) death or personal injury caused by its negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability which cannot be limited or excluded by applicable law.

15.2 Liability Cap. Subject to Clause 15.1, each party's total aggregate liability to the other arising out of or in connection with the Agreement, whether in contract, tort (including negligence), misrepresentation, restitution or otherwise, will not exceed 100% of the fees (excluding VAT and expenses) paid by the Client to Sentrama in the twelve (12) months immediately before the event giving rise to the claim, or, where the Agreement has run for less than twelve months, the fees paid for that shorter period. This cap applies to all claims collectively.

15.3 Exclusion of Indirect Loss. Subject to Clause 15.1, neither party is liable to the other for any indirect, special, incidental, consequential or punitive loss or damage, including loss of profit, revenue, anticipated savings, business, opportunity, goodwill or reputation, or loss of or damage to data, even if advised of the possibility of such loss.

15.4 Lead Outcomes and Data. Without limiting Clauses 15.2 and 15.3, Sentrama is not liable for: (a) the commercial outcome of any Sentrama Lead, Opportunity, MQL or SQL, or the Client's conversion of them; (b) inaccuracies in third-party or publicly sourced data, beyond the replacement remedy in Clause 8.4; (c) the Client's own use of leads, data or recordings after delivery; or (d) interruption or failure of any CRM, LinkedIn or other third-party integration. The credit-forward remedy in Clause 8.3 and the Data Error replacement in Clause 8.4 are the Client's sole remedies for shortfalls and data errors respectively.

15.5 Allocation of Risk. The parties acknowledge that the fees reflect the allocation of risk in this Section 15, that Sentrama would not have entered into the Agreement without these limitations, and that they apply to the maximum extent permitted by law.

16. Force Majeure

16.1 No Liability for Force Majeure Events. Neither party is liable for any delay or failure in performing its obligations under the Agreement (other than payment obligations) caused by a Force Majeure Event. Force Majeure Events include acts of God, epidemic or pandemic, cyber-attack, war, terrorism, civil unrest, industrial action, failure of telephony, utility or data-supplier services, governmental action, or any other cause beyond the affected party's reasonable control.

16.2 Notice and Mitigation. The affected party must promptly notify the other in writing of the Force Majeure Event and its expected impact, use reasonable efforts to mitigate its effect, and resume full performance as soon as reasonably possible. Where a Force Majeure Event delays lead delivery, the affected Contracted Lead Volume will be credited forward under Clause 8.3 rather than refunded.

16.3 Prolonged Events. If a Force Majeure Event continues for more than sixty (60) consecutive days and materially frustrates the purpose of the Agreement, either party may terminate the Agreement on written notice, in which case fees already due remain payable and any outstanding credited-forward leads will be delivered or, at Sentrama's option, refunded at the agreed price per lead.

17. Intellectual Property and Content

17.1 Sentrama Materials and Data. Sentrama and its licensors own all rights in the Platform, its software, methodology, qualification logic, call-handling processes, templates and reporting formats, and in all data generated, collected, enriched or processed in providing the Services, including Sentrama Data, prospect records, call recordings, transcripts, Sentrama Insights and performance data. Sentrama may use such data to provide and improve the Services and, in anonymised or aggregated form that does not identify the Client or any individual, for the purposes set out in Clause 17.4, subject to Clause 13 and applicable data protection law. Nothing in the Agreement transfers those rights to the Client.

17.2 Client Materials. The Client owns its Pitch, brand materials and Client-Supplied Data. The Client grants Sentrama a non-exclusive, royalty-free licence to use the Pitch and brand materials during the term solely to provide the Services. Sentrama will process personal data within Client-Supplied Data only as the Client's Processor under Clause 13 and the Data Processing Addendum, and will not use it for any other purpose. Sentrama may use Client-Supplied Data that is not personal data (for example suppression criteria, segment definitions and campaign settings) during and after the term to provide and improve the Services, in anonymised or aggregated form, under Clause 17.4. The Client warrants that it has all rights and consents necessary to supply Client-Supplied Data for these purposes.

17.3 Delivered Leads and Recordings. On payment of the applicable fees, the Client may use the Sentrama Leads, call recordings, transcripts and related lead information delivered to it for its own internal sales and marketing purposes, during and after the term, subject to Clause 13 and applicable law. Sentrama may retain copies for its own records, compliance and service-improvement purposes.

17.4 Anonymised Data and Benchmarking. The Client agrees that Sentrama may aggregate and anonymise campaign data, performance data and outcomes so that they do not identify the Client or any individual, and may use and publish that anonymised data for benchmarking, performance statistics, service improvement and marketing purposes, including on the Definitions Page and in sales materials.

18. Client Indemnity

18.1 Indemnity. The Client will indemnify Sentrama against claims, losses, fines, costs and reasonable expenses (including legal fees) arising from: (a) the content of the Client's Pitch, scripts or campaign materials approved under Clause 5.4; (b) Client-Supplied Data, including any claim that it was collected or shared unlawfully; (c) the Client's use of Sentrama Leads, recordings or data after delivery; or (d) the Client's breach of the Agreement or applicable law.

18.2 Procedure. Sentrama will notify the Client promptly of any claim, allow the Client to control the defence with counsel reasonably acceptable to Sentrama, and give reasonable assistance at the Client's cost. The Client will not settle a claim in a way that admits liability on Sentrama's part without Sentrama's written consent.

18.3 Sentrama Indemnity. Sentrama will indemnify the Client against fines imposed by a competent regulator, third-party claims, and the reasonable costs of dealing with them (including reasonable legal fees), to the extent caused by Sentrama's breach of Clause 13.4 in making calls or sending communications on the Client's behalf. Sentrama's total liability under this Clause 18.3 is subject to, and counts towards, the cap in Clause 15.2 and is excluded to the extent the loss arises from Client-Supplied Data, the Client's instructions or the Client's approved Pitch. Clause 18.2 applies to this indemnity with the parties' roles reversed.

Product B: Algorithmic Cold Calling Platform (Self-Serve)

Algorithmic Cold Calling Platform (Self-Serve)

Last updated: 3 July 2026 · Version 2026-07

1. Introduction

1.1 About Sentrama. "Sentrama" is the trading name of Brightside Enterprises Limited T/A Sentrama, a company incorporated and registered in England and Wales with company number 12265340, whose registered office is at Unit 1.2 Temple Studios, Temple Gate, Bristol, England, BS1 6QA ("Sentrama", "we", "us", "our"). These Terms of Service (the "Terms") govern all access to and use of the Sentrama Algorithmic Cold Calling Platform and all related websites, software, content, data and services we make available (collectively, the "Platform" or "Service").

1.2 Acceptance. By ticking the acceptance box and creating an account, or by otherwise accessing or using the Platform, you ("you") agree to be bound by these Terms, together with our Privacy Policy and any applicable Data Processing Addendum, which together govern your use of the Platform. If you do not agree, you must not create an account or use the Platform. We record the version of the Terms you accepted and the date and time of acceptance. By ticking the acceptance box and creating an account you provide your electronic signature and enter into a legally binding agreement, and you agree that acceptance in electronic form is as valid and enforceable as a handwritten signature. You waive any objection to the validity or enforceability of these Terms on the ground that they were accepted electronically. Our records of the version of the Terms you accepted and the date and time of your acceptance are conclusive evidence of your acceptance in the absence of manifest error.

1.3 Authority. If you use the Platform on behalf of a company or other organisation, you represent that you have authority to bind that entity, and "you" refers to that entity. The Platform is for business use by B2B organisations; by using it you confirm you are not using it as an individual consumer.

1.4 Changes to these Terms. We may revise these Terms from time to time. If we make a material change we will give reasonable notice (for example by email or an in-Platform notice) before it takes effect, and — where the change materially affects your rights — we may ask you to re-accept. The "Last updated" date shows the effective date of the current version. Your continued use of the Platform after a change takes effect constitutes acceptance of the revised Terms. New features are subject to these Terms.

1.5 Global applicability. The Platform is offered from the United Kingdom. These Terms apply to you regardless of where you access the Platform, to the maximum extent permitted by applicable law. If you are outside the UK, you are responsible for ensuring your use is lawful in your jurisdiction.

1.6 Headings. Headings are for convenience only and do not affect interpretation.

2. Definitions

• "Platform" / "Service" — the Sentrama Algorithmic Cold Calling Platform and all software, tools, data, integrations and services provided through it for B2B lead generation, data qualification, outbound calling and messaging, and related sales-enablement functions.
• "Prospect Data" — business contact records and associated firmographic, enrichment, scoring and calling-outcome data made available through, or processed by, the Platform.
• "Your Content" — data, contact lists, recordings of your own calls, account information, logos and other materials you upload to or generate on the Platform.
• "Personal Data" — any information relating to an identified or identifiable natural person that is uploaded to or processed via the Platform. "Special Category Data" has the meaning given in the GDPR.
• "GDPR" — the EU GDPR and/or the UK GDPR (as incorporated into UK law by the Data Protection Act 2018), as applicable. "PECR" — the Privacy and Electronic Communications (EC Directive) Regulations 2003. "Data Protection Laws" — the GDPR, PECR, the Data Protection Act 2018, and all other applicable privacy, data-protection and direct-marketing laws.
• "Controller", "Processor", "Data Subject", "Process/Processing" — as defined in the GDPR.
• "Legitimate Interest Assessment" / "LIA" — an assessment applying the three-part test (purpose, necessity, balancing) to determine whether Processing can rely on the legitimate-interests basis under the GDPR.
• "Dial-to-Connect Rate" — the percentage of outbound dials that result in a live answer by the intended contact (as opposed to voicemail or no answer); used in the Platform's analytics.
• "Order" — a purchase you make through the Platform or an order form (e.g. a volume of leads or data credits, a subscription, or another service).
• "Sub-processor" — a third party engaged by Sentrama to Process Personal Data in connection with the Service.
• "DPA" — the Data Processing Addendum between you and Sentrama.

3. Account Registration and Eligibility

3.1 Eligibility. You must be at least 18 and able to enter a binding contract. You affirm you are using the Platform for business purposes and are a business incorporated or operating in the UK or another jurisdiction where such use is lawful.

3.2 Registration. To access the Platform you must create an account and provide accurate, current and complete information, and keep it updated. You are responsible for keeping your credentials confidential and for all activity under your account. Notify us promptly at hello@sentrama.com of any unauthorised use or security breach. We may suspend or terminate any account we reasonably suspect is being used in violation of these Terms.

3.3 Authorised users. You are responsible for all use of the Platform by your employees, contractors and agents, and must ensure they comply with these Terms. If you administer an enterprise account, you are responsible for managing authorised users and promptly revoking access when someone is no longer authorised.

4. The Platform: Services and Permitted Use

4.1 What the Platform does. The Platform is a self-serve, AI-assisted outbound-calling and sales-data platform. Depending on your Order and configuration, it may include:

• (a) Prospect data and enrichment. Access to business-contact data; the ability to upload your own lists; and an enrichment pipeline that may append business email and telephone data, company and role information, publicly available web content, and structured firmographics.
• (b) Qualification and scoring. Automated qualification of contacts against an ideal-customer profile, and predictive reachability and connect-propensity scoring used to prioritise who to call and when. Scores are estimates, not guarantees (see §11).
• (c) Reachability verification. As part of preparing and scoring data, we and our Sub-processors may carry out technical verification and reachability checks — which may include validation of telephone-line status and, where we source and prepare data, short live verification calls placed by our own trained personnel (never using an artificial or pre-recorded voice). Any such verification calls are placed, screened and conducted by us in accordance with applicable law, in our capacity as an independent Controller under §6.1; your obligations in §4.3 apply only to the calls and messages you initiate through the Platform (see §6).
• (d) Dialer suite. A browser-based outbound dialer offering single-line ("power"), multi-line ("parallel"), and simultaneous listen-and-commit ("tandem") calling modes, with number selection, cadence, and per-contact single- vs multi-line decisions governed by an automated abandonment cap.
• (e) AI assistance. AI-generated call briefs, suggested opening lines and call angles, live in-call coaching, post-call review and scoring, and automated classification of call outcomes.
• (f) Call recording and transcription. Recording of connected calls (see §5) and automated transcription of calls and meetings.
• (g) Meetings. Meeting booking, calendar scheduling, and multi-channel meeting-confirmation and reminder workflows.
• (h) Messaging. Outbound SMS and email features, subject to the restrictions in §4.3 and applicable law.
• (i) Integrations. The ability to connect supported third-party services — such as your CRM, calendar and email/mailbox provider — to synchronise calls, dispositions, recordings and meetings.
• (j) Analytics. Dashboards and reporting on calling activity, outcomes and performance.

We may add, modify, or remove features from time to time (see §4.6). Which features are available to you depends on your plan.

4.2 Licence to use the Platform. Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Platform, and to use and export Prospect Data and outputs, solely for your internal business sales and marketing purposes.

4.3 Your responsibilities for calling and messaging (important). You are the caller and sender. When you use the Platform to make calls or send messages, you determine who is contacted, what is said, and when — and you are solely responsible for the lawfulness of that outreach. In particular, you agree that you will, at your own cost and responsibility:

• (a) Screen before you call. Screen UK telephone numbers against the Telephone Preference Service (TPS) and Corporate TPS (CTPS) and any other applicable do-not-call registers before calling, and re-screen at appropriate intervals. You will use the Platform's screening tools where provided and will not disable, circumvent, or ignore them. You will not call any number that is suppressed, opted-out, or flagged as do-not-call.
• (b) Comply with PECR and Ofcom rules. Comply with PECR (including the rules on live marketing calls, automated/pre-recorded calls, and SMS/email marketing) and with Ofcom's policy on the persistent misuse of electronic communications networks and services — including the rules on silent and abandoned calls, abandoned-call ratios, the information message that must be played on an abandoned call, and permitted calling hours. You will not use the Platform in a way that would cause you or Sentrama to exceed lawful abandoned-call limits, and you will keep the abandonment-control features enabled.
• (c) Obtain recording consents. Give every notification and obtain every consent required by law before recording or monitoring a call, in every jurisdiction relevant to the call (including any "all-party consent" jurisdictions). See §5.
• (d) Honour opt-outs. Immediately and permanently honour any do-not-call, unsubscribe, objection, or "stop contacting me" request, and not contact any person who has indicated they do not wish to be contacted.
• (e) Restrict SMS and email marketing. Only send marketing SMS or email where you have a lawful basis to do so under PECR (including the rules on prior consent and the "soft opt-in"), include the required sender identity and a working opt-out in every message, and keep any cold-messaging features disabled unless you have confirmed you have a lawful basis.
• (f) No unlawful automation or artificial voice. Not use the Platform to deploy automated or pre-recorded/artificial-voice calling except where a feature expressly permits it and you have satisfied every applicable legal requirement (including any prior-consent requirement).
• (g) Comply with foreign law. Comply with all telemarketing and privacy laws applicable to your outreach, including, where you call or message contacts outside the UK, the laws of those jurisdictions (for example, US TCPA and state do-not-call rules).
• (h) Present a lawful caller identity. Where you supply or configure a caller line identity (CLI) presented on your calls, ensure you are authorised to use it, and do not spoof, falsify, misrepresent, or unlawfully withhold or conceal CLI. You will comply with PECR and Ofcom's CLI guidelines in respect of the identity presented on your calls.

The compliance tooling in the Platform (screening, the abandonment cap, opt-out capture, business-hours gating) is provided to assist you. It does not relieve you of your obligations, and we do not warrant that your particular use of the Platform is compliant with the laws applicable to you. You remain responsible for determining and meeting your own legal obligations, and for obtaining your own legal advice.

4.4 Acceptable use. You will not: (a) use the Platform for any unlawful, defamatory, infringing, harassing, or abusive purpose; (b) upload content that is unlawful or infringes any third-party right; (c) harm, disable, overburden or impair the Platform or its infrastructure; (d) use bots, scripts or other automated means to access or extract data outside the provided interface or API; (e) reverse engineer, decompile, or attempt to extract the source code of the Platform, except to the extent this restriction is prohibited by law; or (f) upload Special Category Data, data relating to children, or any Personal Data you do not have the right to Process and share with us. The Platform is not intended to Process Special Category Data and we have no liability arising from your provision of prohibited data.

4.5 No resale or unauthorised distribution. Prospect Data, insights and outputs are for your internal use only. You may not resell, license, distribute, or make available any part of the Platform or any data obtained through it to any third party, except to your own contractors or agents acting for your internal business purposes and bound by confidentiality obligations at least as protective as these Terms. We may include seeded or dummy records to detect unauthorised use; if you breach this restriction, your licence to the data and the Platform may be revoked immediately and we may pursue legal remedies.

4.6 Platform updates, limits and availability. We may modify the Platform's functionality, features or interface at any time, and may set or change reasonable usage limits (for example on data queries, calling volume, or API calls). We will make reasonable efforts to notify you of material changes and to maintain availability, but the Platform is provided on an "as available" basis and we are not liable for downtime (see §11).

4.7 Telephone numbers and caller identification. Any telephone numbers or caller line identities we make available to you through the Platform for outbound calling remain the property of Sentrama or its telephony carrier and are licensed to you for use through the Platform for the term of your account only. You obtain no ownership of, and no right to port, transfer, sell or retain, any such number, and we may reclaim, reassign or withdraw a number on suspension or termination of your account, or where required by our carrier, a regulator, or applicable law. Number portability, where available at all, applies only if separately agreed with us in writing. We provision numbers so that a valid, dialable CLI is presented; you must not disable, override, or misuse this facility except to present a caller identity you are authorised to use under §4.3(h).

4.8 Not a telephone service; no emergency calls. The Platform's calling features are an outbound business-calling tool provided solely for your sales and marketing outreach. They are not a public telephone service, VoIP service, or interpersonal communications service, are not a replacement for an ordinary telephone line, and must not be used or relied upon to make emergency calls (including 999 or 112) or any other time-critical, safety-related, or life-critical calls. You are responsible for maintaining a separate, independent means of making emergency and other critical calls at all times.

5. Call Recording, Monitoring and Communications

5.1 Recording. The Platform records connected calls (typically as dual-channel audio) and may transcribe them, to provide the Service (including quality, coaching, classification, analytics, and dispute resolution). We Process recordings and transcripts as your Processor to provide these functions to you; any use to develop or improve our own products or models is carried out only on aggregated or effectively anonymised data (see §8.4). Recording may be enabled by default for connected calls. Where configuration options are provided, you are responsible for setting them in line with your legal obligations.

5.2 Consent and notice are your responsibility. As set out in §4.3(c), you are responsible for giving all notifications and obtaining all consents that the law requires for recording, monitoring, or transcribing a call, for every party and jurisdiction involved. You will make any required "this call may be recorded" announcement and will not record where you are not lawfully permitted to.

5.3 Ownership and access. Recordings and transcripts of your calls are Your Content. We host and Process them to provide the Service and will make them available to you through the Platform; we may retain them as described in §6.8 and our Privacy Policy, and you may export them as described in §10.4.

5.4 Service communications. We may send you service, security, billing and administrative messages relating to your account. These are not marketing and you cannot opt out of them while you hold an account.

6. Data Protection

6.1 Roles of the parties. In relation to Personal Data you upload or instruct us to Process on your behalf (including Your Content, your uploaded lists, and recordings of your calls), you are the Controller and Sentrama is your Processor. In relation to data we independently source, compile and prepare before making it available to you, Sentrama acts as an independent Controller for that collection and preparation; once we deliver or make such data available to you, you become the Controller for your subsequent use of it. Each party will comply with Data Protection Laws applicable to its Processing.

6.2 Data Processing Terms. Where we Process Personal Data as your Processor, we do so under our Data Processing Addendum (the "DPA"), available at https://sentrama.com/dpa. The DPA is deemed incorporated into and forms part of these Terms and is binding on both parties from the moment you accept these Terms, whether or not it is also separately countersigned; a countersigned copy is available on request but is not required for the DPA to take effect. The DPA and this §6 set out the processor obligations required by Article 28(3) of the GDPR, including that we will: (a) Process Personal Data only on your documented instructions (of which these Terms, the DPA and your configuration of the Platform form part), unless required by law to do otherwise; (b) ensure that personnel authorised to Process Personal Data are bound by an appropriate duty of confidentiality; (c) implement appropriate technical and organisational security measures under Article 32; (d) engage Sub-processors only in accordance with §6.3, including giving you notice of intended changes and a right to object; (e) assist you, taking into account the nature of the Processing and the information available to us, in responding to Data Subject rights requests and in meeting your obligations under Articles 32 to 36 of the GDPR (security, personal-data breach notification, data protection impact assessments, and prior consultation); (f) notify you without undue delay on becoming aware of a personal-data breach affecting your Personal Data; (g) at your choice, delete or return the Personal Data on termination in accordance with §6.8; and (h) make available to you the information reasonably necessary to demonstrate compliance with this §6 and the DPA, and allow for and contribute to audits and inspections, such audits being conducted on a documentation basis in the first instance and, where an on-site inspection is genuinely required, no more than once in any 12-month period on reasonable prior written notice, during business hours, subject to confidentiality and to not compromising the security or data of our other clients. To the extent of any conflict between the DPA and the remainder of these Terms in respect of the Processing of Personal Data, the DPA prevails.

6.3 Sub-processors. You authorise us to engage Sub-processors to Process Personal Data to provide the Service (for example, hosting, telephony and messaging, data enrichment, and transcription). We impose data-protection obligations on Sub-processors that are no less protective than those in our DPA and remain responsible for their performance. A current list of our Sub-processors is available on request. Before we add or replace a Sub-processor that Processes Personal Data on your behalf, we will give you at least 14 days' prior notice by email to your account address and/or by in-Platform notice. You may object to the change on reasonable data-protection grounds by written notice to accounts@sentrama.com within that period. We will work with you in good faith to address your concern; if we cannot reasonably resolve it, your remedy is to terminate the affected part of the Service and receive a pro-rata refund of any prepaid fees for the unused period. We host and Process Platform data primarily in the United Kingdom and/or the European Economic Area (EEA). Where we or our Sub-processors Process Personal Data outside the UK/EEA, we ensure an appropriate transfer safeguard is in place under Chapter V of the GDPR — reliance on an adequacy decision or, where none applies, the UK International Data Transfer Agreement (or the UK Addendum to the EU Standard Contractual Clauses), the EU Standard Contractual Clauses, or any successor mechanism.

6.4 Your GDPR responsibilities. You are solely responsible for ensuring your use of the Platform, and the data you Process through it, comply with Data Protection Laws, including: (a) providing appropriate privacy information to Data Subjects (including, where applicable, the notice required under Article 14 of the GDPR); (b) determining and documenting your lawful basis for Processing; (c) where you rely on legitimate interests, completing and maintaining a valid LIA (the Platform requires you to record a legitimate-interests basis before starting a campaign — this is a tool to support you, not a substitute for your own assessment); (d) handling Data Subject rights requests relating to data in your account; and (e) ensuring any international transfer of Personal Data you make complies with Chapter V of the GDPR (we can make UK-approved transfer mechanisms available via the DPA where needed). You will maintain records of your compliance (such as LIA documents and consent records) and provide them to us on reasonable request.

6.5 Warranty on data you upload. You represent and warrant that any Personal Data you upload was collected, and is shared with us, in compliance with Data Protection Laws, and that you have a valid lawful basis to Process and share it with us.

6.6 Data Subject requests and objections. We will assist you, taking into account the nature of the Processing, in responding to Data Subject rights requests. Where we receive an objection, erasure request, or opt-out relating to a contact, we may suppress and/or erase that contact across the Platform to meet our own and your legal obligations; opt-outs and suppressions apply across our services and brands.

6.7 Security and breach. We employ administrative, physical and technical safeguards designed to protect the data you store on the Platform; however, no system is completely secure. You are responsible for the security of your credentials and configuration. Each party will notify the other without undue delay on becoming aware of a personal-data breach affecting the other's data, as further described in the DPA.

6.8 Retention and deletion. On termination of your account (or earlier on your request) we will delete or return the Personal Data you uploaded, and (subject to the export window in §10.4) the recordings and transcripts generated on your account, in accordance with our Processor obligations and our published retention schedule, save that we may retain copies as required for legal compliance, backup, or record-keeping, and may retain aggregated or anonymised data that does not identify any individual or you.

6.9 Your indemnity for data violations. You will indemnify us as set out in §13 for losses, fines, or claims arising from your breach of this §6 or of Data Protection Laws, including your provision of non-compliant data or your unlawful use of data obtained through the Platform.

7. Fees and Payment

7.1 Fees. Use of the Platform is subject to the fees for the plan or services you select. Fees may take the form of one-off purchases (for example a volume of leads or data credits), recurring subscriptions, usage-based charges, or one-time set-up or service fees. The applicable fees are disclosed to you through the Platform or an order form before you incur them, and by placing an Order or using a paid feature you agree to pay them.

7.2 Payment. Fees may be charged in advance or in arrears depending on the service. For self-serve purchases you must provide a valid payment method through our payment processor and you authorise us (and our processor) to charge it for the fees as they fall due, including recurring fees for any subscription until it is cancelled. If we agree to invoice you, payment is due within the period stated on the invoice (typically 14 days) unless otherwise agreed in writing. Late amounts may accrue interest at 4% per annum above the Bank of England base rate from the due date until paid, or the maximum permitted by law if lower. We may suspend or terminate access if fees are overdue.

7.3 Subscriptions and renewal. If you purchase a subscription, it will renew automatically for successive periods equal to the initial term unless you cancel before the end of the then-current period, in which case cancellation takes effect at the end of that period. You will not receive a pro-rata refund for a partial period except where required by law or expressly agreed.

7.4 Taxes. All fees are exclusive of VAT and other applicable taxes, which you are responsible for (other than taxes on Sentrama's income). Where we are required to collect tax, we will add it to your charges.

7.5 Refunds. Except as expressly stated in these Terms or required by law, all fees are non-refundable, including for unused leads, credits, or subscription periods. Nothing in these Terms offers any performance-based, connect-rate, or money-back guarantee for the self-serve Platform; any such guarantee applies only if expressly agreed with you in a separate written agreement.

7.6 Billing disputes. If you believe you have been billed in error or have a good-faith dispute about a charge, contact accounts@sentrama.com in writing within 3 months of the charge. If you do not, you waive the right to dispute that charge to the fullest extent permitted by law. This does not affect your right to challenge fraudulent charges with your payment provider.

7.7 Fee changes. We may change fees or introduce new fees on at least 30 days' notice. Changes will not affect Orders or subscription periods already in progress and will apply from the next renewal or purchase. Continued use after a change takes effect constitutes acceptance.

8. Intellectual Property

8.1 Sentrama IP. All rights in and to the Platform — including all software, algorithms, models, databases, interface design, know-how, and Sentrama-provided content and data (excluding Personal Data you upload) — are and remain the exclusive property of Sentrama and its licensors, protected by copyright, trade-secret and other laws. These Terms grant you no ownership rights and no rights in Sentrama's trademarks, logos or brand features, except the limited licence in §4.2.

8.2 Restrictions. You may not copy, modify, distribute, sell, lease, or create derivative works of any part of the Platform or its software, nor reverse engineer or extract its source code, except where such restriction is prohibited by law or you have our written permission.

8.3 Data licence and seeding. The licence to use Prospect Data in §4.2 is worldwide, non-exclusive, limited and revocable, and does not permit resale or distribution outside your organisation (see §4.5). We may include seeded or dummy entries to detect misuse; on a breach of the usage restrictions your data and Platform licence may be revoked immediately.

8.4 Your Content. You retain all rights in Your Content. You grant Sentrama a worldwide, royalty-free, sublicensable licence to host, copy, transmit, display and Process Your Content solely to provide, secure, support and operate the Service for you and to meet our legal obligations. Where Your Content contains Personal Data, we Process it only as your Processor on your documented instructions in accordance with §6, and we will not use it to develop, improve or train our products, models or algorithms except in aggregated or effectively anonymised form that does not identify any individual or you. We will not use Your Content for our own marketing without your consent. This licence continues until you delete the content or terminate your account, and for a reasonable period afterwards to allow backup and purge.

8.5 Feedback. If you give us suggestions or feedback about the Platform, you grant us a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual licence to use and incorporate it without obligation or compensation to you. Do not submit feedback you consider confidential.

8.6 Third-party components and integrations. The Platform may integrate third-party software or services (for example, a CRM, calendar or mailbox you connect). Your use of those services may be subject to the third party's own terms, which you are responsible for complying with, and you must have the rights to connect them and to have us Process the associated data. We may disable any content or integration that we reasonably believe infringes a third party's rights.

9. Confidentiality

9.1 Definition. "Confidential Information" means non-public business or technical information disclosed by one party to the other that is marked confidential or should reasonably be understood to be confidential. Sentrama's Confidential Information includes the Platform's software, algorithms, models, pricing and data-aggregation techniques; your Confidential Information includes Your Content and non-public business information you share with us.

9.2 Obligations. Each party will use the other's Confidential Information only to exercise its rights and perform its obligations under these Terms, will not disclose it except to personnel, contractors or advisers who need to know and are bound by confidentiality at least as protective as these Terms, and will protect it with no less than reasonable care.

9.3 Exclusions. Confidential Information does not include information that is or becomes public through no breach, was already known without a duty of confidence, is lawfully obtained from a third party without restriction, or is independently developed without use of the other party's Confidential Information.

9.4 Compelled disclosure. If required by law to disclose, the receiving party will (where legally permitted) give prompt notice and reasonable assistance to seek protective treatment, and disclose only what is required.

9.5 Duration. These obligations continue during the term and for 3 years after termination, and for as long as information remains a trade secret.

10. Term and Termination

10.1 Term. These Terms take effect when you first accept them and continue until terminated. If you have a subscription, they continue for the subscription term and any renewals unless earlier terminated.

10.2 Termination by you. You may stop using the Platform and terminate your account at any time by notifying us in writing at hello@sentrama.com. Termination does not entitle you to a refund except as expressly stated in these Terms (for example §10.3, §11.2 or §13.2) or as required by law, and a subscription terminates at the end of the then-current paid period.

10.3 Termination or suspension by us. We may suspend or terminate your access, in whole or in part, immediately on notice if: (a) you fail to pay an overdue amount within 10 days of a reminder; (b) you materially breach these Terms and, if curable, fail to cure within 15 days of notice; (c) we reasonably determine your use violates law or poses a security, legal, or operational risk to the Platform or any third party (including a credible complaint of unlawful calling or messaging, or an attempt to compromise the Platform); or (d) you become insolvent or subject to equivalent proceedings. We may also discontinue the Platform or a feature for all users, giving as much notice as practicable and, where we do so, either honouring services you have paid for or providing a pro-rata refund for the unused prepaid portion.

10.4 Effect of termination and data export. On termination your right to use the Platform ceases and we may disable your account, so export your data beforehand. For 30 days after termination (unless we are legally required to delete sooner, including where you request earlier deletion), we will preserve Your Content — including your call recordings, transcripts and call/disposition records — and, on request within that period, provide you a single bulk export of it free of charge, in a commonly used machine-readable format for call and disposition data and standard audio for recordings. Where we terminate or suspend your account, we will not delete Your Content within that window. After the window we may delete Your Content, subject to §6.8. Any fee under this §10.4 applies only to non-standard, bespoke or repeated retrieval requests beyond that single free export.

10.5 Survival. Provisions that by their nature should survive termination survive, including §4.3, §4.5, §§5–9 and §§11–16 and any accrued payment or indemnity obligations.

11. Warranties and Disclaimers

11.1 Your warranties. You represent and warrant that: (a) you have authority to enter into these Terms; (b) you will comply with all laws applicable to your use, including the privacy and telemarketing obligations in §§4–6; (c) you own or have all necessary rights and consents for the data and materials you provide; (d) your use will not breach any obligation you owe to a third party; and (e) Sanctions and export control. Neither you, your affiliates, nor any of your authorised users is a person that is the target of, or is owned or controlled by a person that is the target of, trade or economic sanctions administered or enforced by the United Kingdom (including HM Treasury/OFSI), the European Union, the United States (including OFAC), or the United Nations (a "Sanctioned Person"), and none of them is located, organised, or resident in a country or territory that is itself the subject of comprehensive sanctions or a trade embargo. You will comply with all applicable export-control, trade-sanctions and anti-money-laundering laws, and you will not use the Platform to source, enrich, contact, market to, or otherwise transact with any Sanctioned Person or in any embargoed territory. You will notify us promptly if you become a Sanctioned Person, and we may suspend or terminate your access immediately under §10.3(c) if this warranty is or becomes untrue.

11.2 Our limited warranty. We warrant that we will provide the Service with reasonable skill and care, consistent with general industry standards. If we fail to meet this standard, your exclusive remedy is that we will re-perform or correct the affected Service or, at our option, you may terminate and receive a pro-rata refund for the prepaid period in which the Service failed to meet the standard.

11.3 Disclaimer. Except for §11.2, and to the maximum extent permitted by law, the Platform and all data and services are provided "as is" and "as available", and we disclaim all other warranties, express, implied or statutory, including merchantability, fitness for a particular purpose, non-infringement, and any warranty as to results, uptime, error-free operation, security, or the accuracy or completeness of any data. Prospect Data may contain inaccuracies despite our verification, and your use of any data or output is at your own discretion and risk. No advice or information obtained from us or the Platform creates any warranty not expressly stated here.

11.4 No guarantee of outcomes. We do not guarantee any particular Dial-to-Connect Rate, number of conversations or meetings, conversion rate, or return on investment. Your results depend on many factors beyond our control (your product-market fit, sales technique, market conditions, and how you use the Platform). Any efficiency figures, benchmarks, calculators, or case studies we share are illustrative only and are not a warranty or promise of results for your specific case.

11.5 Beta features. Features identified as beta, pilot or evaluation are provided "as is" without warranty, may change or be withdrawn at any time, and are used at your own risk.

12. Limitation of Liability

12.1 Excluded losses. To the fullest extent permitted by law, neither party's liability will extend to indirect, incidental, special, consequential or exemplary damages, or to loss of profits, revenue, goodwill, data, or business opportunity, whether characterised as direct or indirect, even if advised of the possibility. This does not limit your obligation to pay fees due or your indemnity obligations under §13.

12.2 Cap. To the extent permitted by law, our total aggregate liability arising out of or relating to these Terms or the Platform will not exceed the greater of (a) the total fees you paid to us in the 12 months immediately before the event giving rise to the liability, or (b) £100. This cap applies collectively across all claims, whether in contract, tort (including negligence), breach of statutory duty, or otherwise. This cap does not apply to, and is calculated without reference to, any refund we owe you under §10.3, §11.2 or §13.2.

12.3 Exceptions. Nothing in these Terms limits or excludes liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any liability that cannot be limited or excluded under applicable law.

12.4 Affiliates. The limitations and exclusions in this §12 also benefit Sentrama's parent, subsidiaries and affiliates and their respective officers, directors, employees, contractors and agents, who are intended third-party beneficiaries of this section; you will bring any Platform-related claim solely against Sentrama (or its successor).

12.5 Basis of the bargain. You acknowledge that the disclaimers and limitations in these Terms reflect an agreed allocation of risk and form an essential basis of the bargain, and that our fees are set in reliance on them.

13. Indemnification

13.1 Your indemnity. You will defend, indemnify and hold harmless Sentrama and its affiliates and their officers, directors, employees and agents from and against any third-party claims, and any losses, liabilities, damages, costs and expenses (including reasonable legal fees), arising out of: (a) your use of the Platform or any data in breach of these Terms or applicable law; (b) data or materials you provide or import (including claims that they infringe a third party's rights or that you lacked a lawful basis to use or share them); (c) any calling, recording, or messaging you conduct using the Platform (including any breach of TPS/CTPS, PECR, Ofcom, TCPA, GDPR, recording-consent, or other telemarketing or privacy rules); or (d) your breach of any representation, warranty, or other provision of these Terms. We may participate in the defence of any such matter with our own counsel at our own expense; the conduct of any indemnified claim is otherwise governed by §13.3, which prevails in the event of any conflict with this §13.1.

13.2 Our IP indemnity. We will defend, indemnify and hold you harmless from third-party claims that the Platform, as provided by us and used in accordance with these Terms, infringes a UK or EU patent, copyright, or trademark, or misappropriates a trade secret. This does not apply to claims arising from (i) combination with your or a third party's products or data, (ii) modifications not made by us, (iii) use not in accordance with these Terms or the documentation, or (iv) continued use after we provide a non-infringing alternative or notify you to stop. If the Platform is or may become subject to such a claim, we may at our option procure the right to continue use, modify or replace the affected part to be non-infringing, or terminate the affected part and refund prepaid fees for it. This §13.2 states our entire liability and your sole remedy for third-party IP infringement.

13.3 Procedure. The party seeking indemnity will promptly notify the other in writing (failure to do so relieves the indemnifier only to the extent it is prejudiced), allow the indemnifier to control the defence with counsel reasonably acceptable to the indemnified party, and provide reasonable assistance at the indemnifier's expense. Neither party will settle a claim in a way that admits liability of, or imposes a non-monetary obligation on, the other without its prior written consent.

14. Dispute Resolution

14.1 Amicable resolution. For any dispute arising out of or relating to these Terms or the Platform, the parties will first try in good faith to resolve it informally; you agree to contact us at hello@sentrama.com and both parties will negotiate in good faith for at least 30 days before pursuing other remedies.

14.2 Court proceedings. If a dispute is not resolved within a reasonable time (not less than 30 days) through the process in §14.1, either party may bring proceedings in the courts of England and Wales, which have exclusive jurisdiction as set out in §15.

14.3 Interim relief. Either party may at any time seek interim or injunctive relief from a court of competent jurisdiction to protect its rights (for example, IP or confidentiality).

14.4 Costs. Each party bears its own legal costs unless the court orders otherwise.

14.5 Small claims. Where a dispute qualifies for the small-claims track in England and Wales, either party may bring it in that court.

15. Governing Law and Jurisdiction

These Terms and any dispute or claim (including non-contractual) arising out of or in connection with them are governed by the laws of England and Wales. The UN Convention on Contracts for the International Sale of Goods does not apply. The courts of England and Wales have exclusive jurisdiction, and each party irrevocably submits to them.

16. General

16.1 Assignment. You may not assign, novate or otherwise transfer these Terms without our prior written consent. We may assign or novate these Terms, in whole or in part, to an affiliate or in connection with a merger, reorganisation, or sale of assets, provided that any assignee or successor agrees in writing to be bound by these Terms, including our confidentiality and data-protection (Processor) obligations. If we cease to provide the Platform or become subject to insolvency or equivalent proceedings, we (or any administrator, receiver or successor) will, so far as reasonably practicable, make Your Content and call recordings available to you for export for a reasonable period before deletion, in line with §10.4.

16.2 Entire agreement. These Terms (including any Appendix to them), the Privacy Policy, and any DPA or order form are the entire agreement and supersede prior agreements on their subject matter.

16.3 Severability. If any provision is unenforceable, the rest remains in effect and the provision is modified to the minimum extent needed to make it enforceable.

16.4 Waiver. No failure to enforce is a waiver.

16.5 Notices. Legal and billing notices to us go to accounts@sentrama.com; we may give you notice by email to your account address or by in-Platform notice.

16.6 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.

16.7 Third-party rights. Except as stated in §12.4 and §13, no one other than the parties has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

16.8 Relationship. The parties are independent contractors; these Terms create no partnership, agency, or employment relationship.

Case Studies, Testimonials and References

Mutual Inclusion of Consent. By agreeing to provide a testimonial, reference, or case study, the Client acknowledges that Sentrama may use the campaign and its outcomes across all three formats interchangeably. Consent for one shall be treated as consent for all, unless otherwise agreed in writing.

Logo & Brand Use. By entering into an agreement with Sentrama, the Client grants Sentrama the right to display the Client's name and logo in marketing, sales, and promotional materials — including, but not limited to, the Sentrama website, presentations, and proposals — for the purpose of demonstrating client relationships and campaign success.

Scope of Use. Sentrama may reference the Client's campaign results, statements, and outcomes in marketing or communications materials provided such use is professional, accurate, and does not disclose confidential or commercially sensitive information.

Withdrawal of Consent. The Client may withdraw consent for future use by giving thirty (30) days' written notice. Sentrama is not obliged to remove any materials already published or distributed prior to the withdrawal date.

Confidentiality. Sentrama will not disclose non-public commercial data or sensitive information without prior written approval from the Client.

Contact Information

If you have any questions about these Terms of Service or require any clarifications, please contact Sentrama (Brightside Enterprises Limited) – United Kingdom at accounts@sentrama.com.

Historical Terms

Previous versions. Clients who accepted a Service Agreement under an earlier version of these Terms (including the Sentrama Booked Sales Meetings terms last updated 6 December 2025 and subsequent July 2026 revisions) remain governed by the version agreed at that time. Copies of earlier versions are available on request from accounts@sentrama.com.

Meeting refund eligibility under earlier terms. In summary, a refund or credit for a shortfall in Billable Meetings was available only where all of the following were met:

• The shortfall was confirmed in Sentrama's end-of-contract Reconciliation Statement and claimed using the refund form (available from accounts@sentrama.com) within three (3) months of the end of service delivery.
• Every invoice was paid in full within seven (7) days of its due date. Any invoice paid late made the service period it covered ineligible for any refund or credit, and eligibility was not revived by later payment. No refund was payable while any amount remained outstanding.
• Only prepaid Meeting Block fees were refundable; onboarding, platform-access and Engine fees were not.
• Sentrama elected the remedy: top-up meetings or a monetary adjustment at the per-meeting rate paid.
• The Client had not paused the campaign for more than fourteen (14) consecutive days or changed the agreed Qualification or Guarantee Criteria (as defined in those terms) without Sentrama's written consent.

This summary is for reference only. The full wording of the applicable earlier version prevails.