The challenge and how we solved it.
Moneyhub needed support in driving outbound engagement across a variety of industries. While internal teams had marketing strategies in place, executing scalable outbound outreach . And converting it into quality sales conversations . Required more bandwidth and consistency.
- Outbound activity was time-consuming and hard to scale
- Needed help reaching new enterprise accounts at pace
- Wanted a partner to plug into campaigns and hit the ground running
- Required alignment with evolving ICPs and go-to-market motions
Sentrama launched a fully-managed SDR programme to support Moneyhub's strategy across multiple campaigns:
- Collaborative briefings to define ICPs and campaign goals
- Messaging tailored to each vertical and campaign
- Experienced SDR delivery team managing daily outreach and follow-ups
- Transparent reporting and qualification metrics
- Dedicated Customer Success Manager (Brian) as day-to-day contact
