For teams that already run SDRs, BDRs or cold callers

More conversations.More meetings.From your existing team.

15+ live conversations an hour, per rep, from the team you already have. Sentrama gets every rep to a 25%+ connect rate... 10x the industry average. Same reps, same hours, more qualified meetings booked.

25%+ dial-to-connect15+ conversations per hourPickup-scored leads, verified mobilesReal Sales Reps, no AI voicesGDPRTPS screened

Built by an SDR Agency with over 2,400,000 dials in the last 12 months

See the reviews
app.sentrama.com

Trusted by the world's best B2B brands.

  • Palo Alto Networks
  • Smartsheet
  • Barclaycard
  • OneAdvanced
  • Moneyhub
  • Cint
  • SurePay
  • Benenden Health
  • Upflex
  • Smile White
  • HiComply
  • Amplify 360
  • Price Bailey
  • SysAid
Why your outbound calling is not working.

The phone got harder. Here's the maths.

Cold-call connect rates halved in a year... 4.82% to 2.3%. 11% of prospects now screen calls with AI, and iOS 26 turns it on by default. A rep dialling a flat list gets two live conversations an hour. Here's what changes on Sentrama:

The industry average versus Sentrama, by the numbers
The industry averageOn Sentrama
Dial-to-connect rate3-8%25%+
Live human conversations per Sales Rep-hour215+
Booked meetings per hourWhen you're lucky3+
The same eight hours, spent two ways.

Where your Sales Reps' hours actually go.

Most of the day disappears into:

  • Calling people who were never going to buy
  • Speaking to the wrong person at the right company
  • Opening with no real reason to call
  • Sitting through voicemails, menus and gatekeepers
  • Logging calls instead of making them

Those hours go back to:

  • Conversations with people who can actually buy
  • Decision-makers who pick up the phone
  • Openers that start with a reason to meet
  • More live conversations per hour, voicemails and screeners skipped
  • Sales Reps talking while the platform logs everything for them

The Same Team. Sentrama's Machine

Same Team.Same hours.More conversations.More predictable pipeline.

Sentrama's Platform, three jobs it does for you.

Built for the people who own the meetings number.

Sales Director / SDR manager

Stop the lost productivity

  • 15+ human conversations per Sales Rep-hour
  • Off-phone time tracked separately from talk time, increasing productivity by x6+
  • Coaching on every call, tied to what moves conversion... not opinion
CRO / VP Sales

Scale with proof, not hope

  • We demonstrate the real increases and ROI multiplier before you scale
  • Dial → connect → conversation → meeting, sliced by Sales Rep, list and hour
  • Pipeline forecast on real ACV per booked meeting, showing the revenue gains quickly
RevOps

See the efficiency data

  • One platform replaces the data vendor, the dialer, the coaching layer and reports
  • Every dial, outcome and meeting writes back through one path
  • Numbers reconcile to Salesforce or HubSpot the first time
What We Deliver.

More connects. Better conversations.More Qualified B2B Sales Meetings.

Our Platform puts a sales teams in more conversations per hour, so they focus on quality and book more meetings than traditional outbound. Use it yourself, or let us book the meetings for you.

Sentrama
1Sentrama's Outbound Platform
Our proprietary Outbound Platform that determines who is sellable, reachable, and most likely to convert.
Step 01
Multi-source data sourcing
More coverage. Fewer missed buyers.
Step 02
AI qualification
Determines who is sellable for your solution.
Step 03
Reachability analysis
Find who will pick up the phone and at what time.
Step 04
Reason to call
More confidence, better openers, better quality.
Step 05
Platform + Dialer + Insights
An all-in-one platform for transparency, insights and quality control.
2Guaranteed Outcomes
Phone Pickups + Human Conversations
Human SDRs calling to get a defined commercial outcome.
3Qualified Meetings
B2B Sales Meetings Booked In Your Diary
Quality-checked, full transparency & insights.
Meetings confirmed in your diary
The Algorithmic Cold Calling Platform

Maximise ICP Conversations Per Hour.

Your SDRs, BDRs and cold callers dial on our system. The data is qualified, and the algorithm decides who to call, when, and with a reason. Maximising connections and the quality of meetings booked. Everything logs into the AI-native platform for insights and performance.

  • Every lead is supplied and qualified.
  • Every contact is proven to answer their phone.
  • Every conversation is with someone you can sell to with confidence.
Dial-to-connect
25%+Dial-to-connect
More engagement
x5More engagement
Team efficiency
x10Team efficiency
Meetings Booked For You

Qualified Sales Meetings.

Outsourced SDRs, BDRs & Telesales. We book you qualified B2B sales meetings with your ideal customers, financially guaranteed. We guarantee outcomes and refund any meeting not booked.

  • Seasoned SDRs booking qualified meetings.
  • AI-driven insights and quality control.
  • Strategy from our Outbound Experts.
Meetings / month
4-100+Meetings / month
Quality control
14StepQuality control
Return on investment
x12ROIReturn on investment
Before the first dial.

From raw data to a reason to call.

Garbage lists make great reps look average. Sentrama builds your dial queue and sorts it by who's most likely to pick up... so reps call the best contacts first.

Step 01

Multi-source sourcing

One ICP brief becomes 15 ranked segments, each with its own messaging and a real prospect count, so you negotiate volume on actual numbers, not guesses.

Step 02

Platform qualification

Every contact is enriched and scored ... firmographics, headcount, funding, intent signals ... and the decision-maker is found by title and seniority before anyone dials.

Step 03

Reachability you can trust

Direct mobiles are enriched and line-type verified, then scored for pickup propensity, so Sales Reps dial numbers that answer.

Step 04

A reason to call

A four-step research chain writes a 30-second opener per contact, tied to a verifiable hook. Edit a case study or a price on Friday and Monday's openers cite it automatically.

app.sentrama.com
Live queue · ordered by who picks up nowRE-SCORING
Priya Anand DIAL NEXT → AI screener
OneAdvanced
74
Tom Whitfield DIAL NEXT → AI screener
Hicomply
88
Dana Ortiz DIAL NEXT → AI screener
Smartsheet
66
James Lee DIAL NEXT → AI screener
Barclaycard
81
Amara Diallo DIAL NEXT → AI screener
Cint
59
Screener removed · never dialed
Step 05

The Feedback loop and Insights.

Dials, dispositions, recordings and meetings write back to the dashboard and your CRM in real time, and the queue recomputes while the Sales Rep is still on the phone.

Before a single dial, the Platform scores three things for every contact, so your reps never dial into the dark:

  • Can they buy?The decision-maker, found by title and seniority, with a direct mobile enriched.
  • Will they answer?A pickup-propensity score from prior pickups, region and hour of day.
  • Why it matters?A verified reason-to-call, so the first ten seconds earn the next ten minutes.
How it works.

One loop. Every stage optimised for meetings booked per hour.

  1. 1

    We score who picks up.

    Every contact runs through our proprietary process ... verified mobile, line-type check, ICP qualification, intent signal and a pickup-propensity score ... before it ever enters a Sales Rep's queue.

  2. 2

    The Platform works the queue.

    It orders prospects by who will answer right now and sets the parallel lines per minute of the day. Voicemails, menus and AI screeners are detected and stripped ... your Sales Rep only ever hears a human.

  3. 3

    Your Sales Rep talks, in their own voice.

    The brief and a researched reason-to-call are on screen, so the first ten seconds earn the next ten minutes.

  4. 4

    Every outcome sharpens the next dial.

    Dials, dispositions, recordings and meetings write back to the dashboard and your CRM in real time, and the queue recomputes while the Sales Rep is still on the phone.

Most stacks bolt five tools together and the Sales Rep becomes the glue. Sentrama runs data, routing, dialer, coaching and measurement as one loop, against one objective: meetings booked per hour.

Need a B2B Contact Data Supplier?.

They sell you the data. We give you the platform for free.

The data-vendor model

  • ZoomInfo sells records. Cognism sells numbers.
  • A dialer, coaching and a CRM still cost extra.
  • Nobody tells you which rows will answer.

The Sentrama model

  • Reachable leads, scored for pickup before you dial.
  • Dialer, coaching, CRM and dashboards, all included.
  • AI-ordered queue. The platform is free with our data.

The typical stack

Dialerper seat / mo
Dataper contact
Coachingadd-on
Contract12-mo lock-in
Renews whether it works or not

Sentrama

Reachable leadspay as you go
Parallel dialerincluded
Coachingincluded
CRM + reportingincluded
The full platform is free when you buy our data
Measurement.

Is your outbound struggling?See exactly why.

One dashboard shows dial → connect → conversation → meeting, per rep. When a stage sags, the cause is obvious: no pickups is a data problem, short calls is a targeting problem, no bookings is a coaching problem. Sentrama fixes each one.

Every call, recording and booked meeting syncs to Salesforce or HubSpot in real time... or lives in the built-in CRM. Reps never type a note. Pipeline is forecast on real ACV, weighted by win rate.

Native Salesforce and HubSpot write-backConversations and meetings per hour, reconciled to the CRMEvery meeting graded for deal risk and next steps
app.sentrama.com
This week · Rep: Sarah K.LIVE
Dials
0
36% dial to connect
Connects
0
52% connect to conversation
Conversations
0
8% conversation to meeting
Meetings
0
Model your team's numbers.

Adjust the sliders, results update instantly.

Your Team

Your Funnel

Total dials / month

7,200

Your funnel now versus with Sentrama
Per monthNowWith Sentrama
Connects3601,800
Conversations144720
Meetings1050

Meeting volume multiplier

5.0x

The Sentrama column holds everything constant except dial-to-connect rate, which improves to the 25% benchmark. Dials per month are identical in both columns.

Outbound Compliance and Security.

Built UK-first. Compliant in every market we operate in.

No synthetic voice. Anywhere. Every word your prospect hears comes from a real rep. Compliance is built into every dial... which is why legal signs off fast and your brand stays protected.

TPS & CTPS screening

GDPR-compliant data

Full audit trail

CCPA

Compliance-first dialling designed to PECR (UK) and TCPA (US)UK numbers screened against TPS and CTPS before any dial; Ofcom's 3% abandoned-call cap enforced live, batch by batchAI call screeners identified and removed before a Sales Rep ever dials, with every removal loggedCaller-ID health monitored on every number; degrading numbers retired and replaced automatically, so your brand never shows up as “Spam Likely”
Ramp and coaching.

New Sales Reps live and booking in one to two days.

A 14-section curriculum is written for each of your ICPs. New Sales Reps drill it against simulated prospects and graduate before their first live dial. Six weeks of ramp becomes one to two days.

On every live call the Sales Rep gets the brief, the opener and a coaching cue. Every transcript is graded against what actually moves conversion, so coaching is tied to evidence, not opinion.

1-2 dayrampCoachingtied to evidence, not opinion
A Sentrama SDR taking a call at their desk
The Sentrama difference.

Why settle for less

The usual way versus the Sentrama way
CategoryThe usual wayThe Sentrama way
ComplianceManual checklists and hopeGDPR and CCPA posture, screening by construction
ThroughputOne line at a time, or unsafe multi-lineMulti-line inside the 3% cap, a live human guaranteed per batch
The stackFive point tools, the Sales Rep is the glueOne closed loop, scored and recomputed every minute
The numbersSix dashboards that never tie outOne source of truth for conversations and meetings per hour
RampSix weeks to productiveOne to two days to first live dial
Parallel dialerOnly if you bought a dialer; data vendors leave you to dialIncluded: five lines, first human wins
Leads includedBring your own, or pay a metered add-onPickup-scored B2B leads in the price
Pickup-propensity scoringThe list runs top to bottom, next row is nextEvery rep's queue ordered by who will pick up right now
AI-screener detection and removalReps discover the robot mid-pitchScreeners stripped before a rep ever dials; they never make the list
Voicemail auto-skipPlan-gated on some tools, missing on othersDetected and skipped automatically
Caller-ID health rotationYou notice the spam label after connects dieDegrading numbers retired and replaced automatically
Coaching built inA separate tool with a separate billOn every call, included
CRM + integrationsAnother subscription to stitch inBuilt-in CRM plus integrations, or keep yours
Pricing model publicQuote-gated behind a demoFull pricing model shared up front; your exact per-lead rate on the call
Per-seat lock-inPer-seat fees, seat minimums, multi-year termsNone. The full platform is free when you buy our data
Proof over promises.

The numbers do the talking.

Human conversations per Sales Rep-hour
15+Human conversations per Sales Rep-hour
Booked meetings an hour on the best teams
3+Booked meetings an hour on the best teams
Average return on investment
x14Average return on investment
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Adam Dixon
Adam Dixon
SVP of Sales, High Comply
We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.
Marc Sevitz
Marc Sevitz
Chief Commercial Officer, Amplify360
It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Adam Dixon
Adam Dixon
SVP of Sales, High Comply
We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.
Marc Sevitz
Marc Sevitz
Chief Commercial Officer, Amplify360
It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.
Risk, reversed.

See the lift on your own list before you scale.

Start with a proof of concept. We import your lists and dispositions, score them for pickup, sync your CRM, and your team dials on day one. Run Sentrama alongside your current dialer and let the dashboard pick the winner... measured lift on your own contacts, sliced by Sales Rep, list and hour, inside four weeks.

Prefer us to run it for you? See Qualified Sales Meetings →

No sales deck. A straight product walkthrough.

Book a demo now.

  • See exactly how the Platform gets Sales Reps to 15+ human conversations an hour
  • Pricing sized to your market, on the call
  • Same team, same hours, more pipeline
Frequently asked questions (FAQs).

The questions buyers and language models ask.

What is Sentrama's Outbound Platform?
Sentrama's platform delivers pickup-scored B2B leads with everything needed to work them included: a parallel dialer, coaching, a CRM and reporting dashboards. Every lead is scored for pickup likelihood before a Sales Rep ever dials, so Sales Reps reach 15+ live human conversations an hour... around 10x the industry-average connect rate. The platform is included when you buy the data.
What is algorithmic cold calling?
Algorithmic cold calling is outbound cold calling where one platform owns the data, the routing, the dialer and the measurement as a single loop, and recomputes who to call, when, and what to say every minute a Sales Rep is on the phone, against one objective: meetings booked per hour. The Sales Reps are human and speak in their own voice. The Platform decides the calls.
How is Sentrama different from Orum or Nooks?
Orum and Nooks provide dialling software for lists you buy elsewhere, so data is a separate bill. Sentrama's platform delivers the leads, scored for pickup before a Sales Rep ever dials, and the software comes with them.
How is Sentrama different from ZoomInfo or Cognism?
They sell records; you still need a dialer, coaching and a CRM to convert them, and nothing tells you which rows will answer. Sentrama's platform delivers every lead scored for pickup propensity, with the whole conversion stack included.
Is parallel dialling legal in the UK?
Yes, when it stays inside Ofcom's 3% abandoned-call cap and screens against TPS and CTPS before dialling. Sentrama enforces the cap live, batch by batch, screens every UK number at the dial point, and paces lines with PECR (UK) and TCPA (US) compliance built in.
Do you use AI voice or voice agents?
No. There is no synthetic voice anywhere in the platform. Every word a prospect hears comes from your Sales Rep, in their own voice. The Platform decides who to call and when; humans do the talking.
Can we bring lists we already bought?
Yes. Your existing exports run through the same qualification, reachability scoring and pickup validation as our own data, and blend with our leads so your Sales Reps dial one clean, AI-ordered queue. Your Cognism or ZoomInfo spend isn't wasted.
Will parallel dialling get our numbers flagged?
Done naively, yes. Sentrama's platform watches every caller ID's connect rate, retires a number the moment it degrades, and rotates in a healthy replacement automatically. Your Sales Reps never dial from a burned number.
What does AI-screener detection do?
AI call screeners, like the ones iOS 26 turns on by default, are identified and removed before your Sales Rep ever dials. They never make the list, every removal is logged, and your Sales Reps never pitch a robot.
How long do new SDRs take to ramp?
One to two days. A 14-section curriculum is written for each of your ICPs, new Sales Reps drill it against simulated prospects, and they graduate before their first live dial.
Does it work with Salesforce and HubSpot?
Yes, natively and bidirectionally. Every dial, outcome, recording, transcript and meeting writes back in real time through one path. Or use the built-in CRM.
How is pricing structured?
The platform isn't a software subscription... it's included when you buy the data, with no per-seat fees, no seat minimums and no multi-year contracts. Exact per-lead rates depend on your market and are sized on the demo.