Question 1

Why am I paying for outcomes, not just the meetings I want?

Accepted Answer

Because the meeting is the last step, not the only step. To book you four to eight quality meetings, our team works through roughly 2,000 to 3,000 of the right people every month. Paying per outcome forces us to put real resource on your campaign and keep it there. It is what stops a provider quietly pulling people off when the work gets hard. You see every conversation. You pay for progress towards meetings, not dials on a spreadsheet.

Question 2

What actually counts as an outcome?

Accepted Answer

An outcome is a logged, evidenced phone connect with someone who fits your agreed ICP. Not a voicemail. Not a wrong number. A real connect with the right person, captured on the platform with a full transcript you can listen back to. Some will be “not interested”, and that is sales. Every one of them is a step closer to a booked meeting, and the maths holds: four to eight meetings per 100 outcomes, based on 2.4 million outcomes to date.

Question 3

What makes a meeting qualified?

Accepted Answer

Three things. It is the right person against the ICP you define. There is a genuine pain or trigger your solution addresses, and they agree to meet with you. And it is booked to sit within 14 days. A meeting only counts if it clears that bar (there is more detail above on this page).

Question 4

Why won't you just charge me per meeting?

Accepted Answer

Because a pure cost-per-meeting model quietly fails the client. The moment a provider realises meetings are hard to hit profitably, they move their resource elsewhere, and you are left with a number on a contract and nobody dialling. Our model commits fixed resource through the outcomes, then delivers the meetings on top.

Question 5

How is this cheaper than hiring my own SDR?

Accepted Answer

A capable SDR in the UK is around £40k base, and £65k to £90k fully loaded once you add commission, data and tech. That is before they have booked a thing, and they could sit there for three months and book nothing. With us there are no seats, no salaries and no recruitment fees. You pay for outcomes and meetings, and the risk of getting to them sits with us.

Question 6

How do I know the meetings are genuinely qualified, not just talked into the diary?

Accepted Answer

Everything is auditable. Every call is recorded and transcribed, every meeting runs through a 14-step quality control process, and AI scores how qualified each opportunity is rather than a salesperson talking it up. A poor meeting physically cannot get through and be billed. With us the quality is binary: right person, real reason, qualified, booked. And you can listen back to all of it.

Question 7

Is the data compliant, and can I protect my existing accounts?

Accepted Answer

Yes. All data is GDPR and TPS compliant. It is pulled from 15+ B2B providers for coverage, then qualified down. We typically find only 40 to 60% of a data provider's “addressable market” is actually sellable. You can hand us a suppression list at domain level, so any account you already own or are protecting never gets touched. You do not have to tell us why.

Question 8

How does the guarantee work?

Accepted Answer

Every meeting needs to meet the guidelines in the table on this page. If a meeting hits the guarantee criteria, it is billable. Every outcome must match the ICP defined during your onboarding.

Question 9

What are guaranteed meetings and max caps?

Accepted Answer

The guaranteed meeting number and the max cap are the monthly volume of meetings we expect to deliver, based on the conversion rates established in the launchpad process. In sales it is basically impossible to give an exact number, given the variability in human performance on the phone. So our guarantee kicks in to make sure you only pay for what is delivered. We typically don't expect a variance of more than 25% month on month.

Question 10

How do the payments work if you deliver fewer meetings each month?

Accepted Answer

When buying blocks of meetings after a launchpad, we agree a total number of blocks you will purchase over a period of time. For example: 6 blocks of 10 meetings. That is 60 meetings expected over 6 months (10 per month). Payment is due every month for 10 meetings, irrespective of the number delivered in the previous month. Reconciliation happens at the end of the 6 months, where Sentrama has 1 month to make up the difference or, at that point, offer you a refund.

Question 11

What if I think a meeting is not good, or not worth the agreed price per meeting?

Accepted Answer

We have built an AI QC system that analyses the transcripts of our calls. It is trained specifically to adhere to our guarantee guidelines. Our rule is simple: if the transcript contains the ingredients that form an opportunity for your sales team, it counts as billable.

To manage expectations: outbound sales produces a varying mix of outcomes. From the last 1,000 meetings booked, we see this distribution for every 10 meetings booked:

• 10 Booked
• 7 Completed (show up and attend)
• 4 Progress (move down your pipeline)

Of the 4 that progress:

• 2 typically have a requirement in the next 4 months
• 1 in the next 6 months
• 1 in the next 12 months

It is up to your sales team and sales process to keep those opportunities warm, nurture them down your pipeline and create urgency so they convert as quickly as possible.

This is not always the case, but it is a good measure of success. Keep in mind that our customers typically have a 50k ACV, which means one closed deal produces over 10x ROI.

Question 12

What if you book a meeting that does not match ICP, or the data is wrong?

Accepted Answer

We use waterfall enrichment across the 15+ largest B2B datasets in the world. Given we would have done all the work to get the meeting, our dataset counts as final and the meeting is deemed against the block. In practice, if your team gives us feedback through the platform immediately, we will assess the integrity of the data in your niche and adjust the filtering with your campaign manager so you get meetings you can sell. We will always work with you, and we have never encountered a scenario where more than one meeting is incorrect and not rectified in the remainder of the block.

Category	Sentrama GuaranteeYou only pay if we achieve all of these	Sentrama StandardWhat we try and do for every meeting	Your Sales Team RoleWhat your team must own
Qualification	Prospect books a call with your sales team within 14 days Prospect fits the agreed ICP	60% of prospects accept the calendar invite on the phone Responsible for making the opportunity move down your pipeline	Responsible for making the opportunity move down your pipeline.
Interest / Reason	Prospect names at least one business area, pain or challenge that your solution can solve.	Up to 3 discovery questions asked to surface deeper pains and goals.	Probe further and “value-stack” the solution to build a business case.
'Ideal' Target	Prospects that are either decision makers or influencers.	We confirm the prospect's authority and list additional stakeholders.	Build relationships with every buyer; guide them through procurement.
Timeline & Urgency	Meeting is scheduled ≤ 2 weeks out, no exceptions.	Capture any roadmap timing volunteered by the prospect.	Create urgency post-demo (not every prospect will buy immediately).
Attendance	≥ 70% show-rate across paid meetings. If we dip below 70%, we rebook or refund until the 70% floor is restored.	Target 100% attendance; any no-show is re-booked within 30 days.	Sales Team must attend or warn us in advance; last-minute no-shows count against your block.
On-the-Demo Handoff	Calendar invite sent Full show-up protocol activated Auto lead handover with all meeting details Handover notes include ice-breaker, pain points and authority map	Roadmap insights captured.	Sales Team always ends the call by proposing a clear next step and follow-up date.
Commercial Outcome	No guarantee of final sale, only of meeting quality and attendance.	Not applicable.	Continue nurturing long-cycle prospects until the deal is won or closed.

Sentrama Step	What it means for you
1. Booked With Your Ideal Customers	No vague MQLs, only ICP-matched prospects.
2. Booked by Best-in-Class SDRs	Skilled, experienced SDRs.
3. Qualification on the Sentrama guarantee	ICP Match & declared pain/interest/reason to meet within next 14 days.
4. Your Wish-List Questions	Our SDRs will endeavour to ask wish list questions you may have.
5. Invitation Accepted on the Call	Verbal “yes” + calendar acceptance before hang-up.
6. Live Meeting Dashboard	Proprietary portal shows real-time invite status.
7. Account Manager Quality Check	Dual verification on every booking.
8. Detailed Handover Email	Persona pains, tech stack, call notes, auto-delivered.
9. 48-Hr Post-Booking Check-In	SDR verifies interest hasn't cooled.
10. 48- to 24-Hr Pre-Meeting Check-In	Attendance reconfirmed; fallback date secured.
11. Live Sentrama “Stand-By” Rep	An SDR is on call to engage if the prospect is early.
12. Hosted via Sentrama Meeting Confirmed	Link management, recording, and attendance tracking handled.
13. Recording & AI Analysis	AI scores call quality and updates playbooks.
14. Feedback Loop to Your Team	Insights surfaced in the dashboard for continuous improvement.

Component	Description
Sentrama Guarantee	What Sentrama does (contractually guaranteed).
Sentrama Standard	How we make it easier (our 14-step process).
Client Responsibilities	What you need to do (sales execution).

Our Partnership Clarified.

The Sentrama Meeting Guarantee and how it works.

Client responsibilities: your sales team must

Guarantee, standard, and your team's role.

Full Quality Control from the 14-step Sentrama Standard.

Clear ownership for every part of the partnership.

The three definitions that govern the partnership.

Booked Meeting

Completed Meeting

Progressed Meeting

Every call ends in a defined outcome.

The guarantee, payments and partnership.

Ready to start our partnership.