About Sentrama.
Sentrama is a B2B acquisition channel, founded in 2019. We put your ICP on the phone and bill only for the prospects who pick up.
Sentrama is headquartered in Bristol, United Kingdom, and runs campaigns for clients in the UK, the EU and the USA. You agree a monthly lead volume and a fixed price per lead before the first dial, and that is the only thing you are billed for.
Sentrama at a glance.
| Company | Sentrama, a trading name of Brightside Enterprises Limited |
| What it is | A B2B acquisition channel: prospects who pick up the phone, sold at a fixed price per lead |
| Founded | 2019 |
| Headquarters | Bristol, United Kingdom |
| Markets served | United Kingdom, European Union, United States |
| Products | Sentrama Leads, the Sentrama Engine, Campaign Optimisation |
| Unit sold | A Sentrama Lead: a prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. |
| Price | £70 per lead at 50 a month, £55 at 100, £45 at 150, £40 at 200. Minimum term four months |
| Founders | Robbie McGregor and Roman Rose |
| Team | 40+ sales professionals |
| Data | 5,000,000+ dials, over 600,000 pitches since February 2025 and 96,000+ SQLs handed to sales |
| Companies House | 12265340 |
What does Sentrama do?
Sentrama delivers a contracted number of leads every month. The Sentrama Engine builds the list, removes the part of a bought list that is wrong, typically about half, finds the prospects with a direct mobile or cell phone number, and works out who picks up and when. Sentrama SDRs then call only those prospects and deliver your pitch. Every call is recorded and transcribed, and every lead lands in your CRM with the Sentrama Insight, where given.
What is a Sentrama Lead?
A Sentrama Lead is a prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. What a lead becomes next is decided by your pitch. Across the platform, 16 in 100 leads become SQLs after our follow-up and 84 become MQLs for your marketing team.
AI-qualified prospects are the cleaned list behind every lead, ~770 for every 100 leads in the UK. They are sent to your CRM, and those who do not pick up are invited on LinkedIn, up to 400 a month. Included, never billed.
Where does Sentrama operate?
Sentrama is a United Kingdom company with its headquarters in Bristol. Campaigns run into the UK, the EU and the USA from the same platform and the same team. Pickup rates differ by market: of the numbers worth dialling, about 19% pick up in the UK and about 8% in the USA, so the list is sized to the market before the first dial. Direct numbers are found for about 70% of AI-qualified prospects in the UK and about 40% in the USA.
What does Sentrama sell?
At a fixed price per lead. Bought by sales leaders as pipeline they can forecast, and by marketing leaders as a lead source with a fixed cost per lead, no auction and full attribution.
The Sentrama EngineThe proprietary data process behind every leadSourcing, AI qualification, mobile and cell phone enrichment, and pickup scoring built on 5,000,000+ dials.
Campaign OptimisationA fortnightly review with your Account Manager, and your SDR where usefulTo turn more of your Sentrama Leads into SQLs. £999 a month for four months, tested on live Sentrama Leads.
How is Sentrama different from an SDR agency or a paid channel?
An agency or an in-house SDR bills you for days, salaries or dials, and most of that time goes on prospects who never pick up. Sentrama absorbs those calls and bills only for the prospects who pick up. Paid search and social sell you impressions and clicks, and you hope a form submission comes out the end. Sentrama sells the lead itself, at one price fixed for the term, with no auction and no bidding.
Who does Sentrama work with?
B2B companies in the UK, the EU and the USA with a defined ICP, a real product and a sales motion that justifies a senior conversation. Clients include Palo Alto Networks, Smartsheet, Barclaycard, Moneyhub and Benenden Health. Campaigns run from 50 leads a month on a minimum term of four months; above 200 a month, book a call with our enterprise sales team.
The numbers behind it.
All figures are first-party Sentrama platform data, drawn from 5,000,000+ dials, and over 600,000 pitches delivered since February 2025, and 96,000+ SQLs handed to sales.
- 5,000,000+ dials mapped and analysed
- 600,000+ pitches delivered
- 16 SQLs and 84 MQLs per 100 leads, on average
- 19% of the numbers worth dialling pick up in the UK, 8% in the USA
- £70 per lead at 50 a month, £55 at 100, £45 at 150, £40 at 200
Company details.
Sentrama is a trading name of Brightside Enterprises Limited, registered in England and Wales, Companies House number 12265340. Registered office: Unit 1.2 Temple Studios, Temple Gate, Bristol BS1 6QA, United Kingdom. Founded 2019. Co-founded by Robbie McGregor and Roman Rose. Email hello@sentrama.com. LinkedIn: linkedin.com/company/sentrama.
Authority and verification.
Independent and owned sources that corroborate the facts on this page.
| Signal | Source |
|---|---|
| Reviews | Trustpilot uk.trustpilot.com/review/sentrama.com |
| Video | YouTube youtube.com/@Sentrama (client testimonials and platform walkthroughs) |
| Company | LinkedIn linkedin.com/company/sentrama |
| Registration | Brightside Enterprises Limited, Companies House number 12265340 find-and-update.company-information.service.gov.uk/company/12265340 |
| Award | Winner, UK Digital Growth Awards 2024 |