SDR & BDR.
Guides on outsourced SDR and BDR teams. What senior sales development actually costs, and how to judge a partner on the maths before you sign.
4 guides in SDR & BDR
How Much Does an Outsourced SDR Team Cost in the UK?
SDR & BDR · 2026-07-28
A full-time in-house SDR costs £45,000 to £55,000 in year one once salary, employer National Insurance, pension, tools, data and recruitment are counted, and takes around three months to ramp. Outsourced SDR pricing runs on three models: monthly fee, pay-per-meeting and outcome-based contracts. The number that settles the decision is cost per qualified meeting, not cost per head.
- outsourced SDR cost
- SDR outsourcing pricing
- hire SDR vs outsource
- cost per qualified meeting
- outsourced SDR team UK
By Robbie McGregor · 7 min read
BDR Outsourcing in the UK: What You Are Actually Buying
SDR & BDR · 2026-09-08
BDR outsourcing means paying an external team to run outbound prospecting: building and verifying a target list, calling, following up, and booking meetings with qualified buyers. In the UK the BDR and SDR titles are used interchangeably, so the label tells you little... under it you can be sold anything from senior UK phone teams to email-only sequencing. Judge the delivery: connect rate, meeting qualification, visibility of the work, and who carries the risk. Sentrama runs the phone-first version with guaranteed outcomes and no retainer.
- BDR outsourcing UK
- outsourced BDR team
- BDR vs SDR difference
- BDR outsourcing companies
- qualified meetings
By Robbie McGregor · 8 min read
BDR vs SDR: What Is the Difference, and Which One Does Your Pipeline Need?
SDR & BDR · 2026-09-08
A BDR (business development representative) creates new pipeline through outbound. An SDR (sales development representative) qualifies inbound demand that marketing has already generated. That is the textbook split, and in the UK mid-market it barely survives contact with a real org chart... most teams use the titles interchangeably. What decides whether either role books meetings is the seniority of the person and the quality of the data behind them, and that is the thing to price when you compare hiring against outsourcing.
- BDR vs SDR difference
- what is a BDR
- business development representative
- BDR salary UK
- outsourced BDR UK
By Robbie McGregor · 7 min read
Is the SDR Role Dead? What the 2026 Hiring Data Actually Shows
SDR & BDR · 2026-09-08
No, the SDR role is not dead... it is getting older. 36% of B2B companies cut SDR or BDR headcount in 2025, but 44% held flat and 19% grew (Emergence Capital), and average tenure now sits at 1.9 years, the highest since the early 2010s (The Bridge Group). The seat is consolidating around experienced reps who stay longer. Sentrama runs a floor of 40+ sales professionals and is still recruiting. The thing that died was the graduate on a script.
- is the SDR role dead
- SDR hiring trends 2026
- are SDRs still relevant
- SDR tenure
- AI SDR vs human SDR
By Robbie McGregor · 6 min read
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