Outbound Strategy.
Guides on what makes B2B outbound work, and why most of it does not. The four pillars, SDR performance, data quality, and the gap between real pipeline and activity.
3 guides in Outbound Strategy
Why Outbound Fails: The 4 Pillars Most Agencies Ignore
Outbound Strategy · 2026-03-01
Outbound does not fail because of the phone. It fails because of the four pillars no agency will admit exist.
- outbound
- SDR
- B2B lead generation
- qualified meetings
By Robbie McGregor · 4 min read
The Authenticity Gap: Why AI-Generated Outbound Breaks B2B Trust
Outbound Strategy · 2026-07-06
The authenticity gap is the distance between what AI-generated outbound can produce and what B2B buyers will actually trust. Buyers detect AI outreach in seconds, then quietly stop replying.
- AI SDR
- AI outbound
- B2B trust
- human-led outbound
- outbound strategy
By Robbie McGregor · 7 min read
How Many Meetings Should an SDR Book per Month?
Outbound Strategy · 2026-09-08
Most outbound SDRs book five to ten qualified meetings a month. Belkins' dial data (roughly 370 dials per booked meeting), GrowthSpree's six-to-ten benchmark and The Bridge Group's 4.1 quality conversations a day all point at the same band. Sentrama's in-house team books 30+ per rep every month, because a 25%+ engineered connect rate turns more of the same dials into conversations. The maths below shows where the gap comes from.
- how many meetings should an SDR book per month
- SDR meetings per month
- SDR quota benchmark
- B2B sales development agency UK
- sales development
By Robbie McGregor · 6 min read
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