Robbie McGregor.
Co-Founder at Sentrama
18 years in B2B sales, seven building outbound SDR teams
Robbie McGregor is Co-Founder at Sentrama, the UK B2B outbound agency that guarantees sales meetings with no retainer. He has spent 18 years in B2B sales and the last seven building outbound SDR teams, and still sells in the business every week.
Areas of expertise
- B2B outbound sales
- Sales development (SDR/BDR)
- Appointment setting
- B2B lead generation
- Guaranteed-outcomes, no-retainer pricing
- Cold calling and telemarketing
- Building and managing outbound sales teams
Latest from Robbie.
Why Outbound Fails: The 4 Pillars Most Agencies Ignore
Outbound does not fail because of the phone. It fails because of the four pillars no agency will admit exist.
4 min read ·
Choosing an AgencyHow to Choose a B2B Outbound Agency: What to Look For Before You Sign
To choose a B2B outbound agency, judge one thing first: does it get paid for activity or for outcomes. A good one defines a qualified meeting in writing, shows you every call, and carries the downside if it misses.
9 min read ·
Telemarketing & Cold CallingThe Top 50 Terms in B2B Outbound and Cold Calling
A plain-English glossary of the 50 terms that matter most in B2B outbound and cold calling, from ICP and dial-to-connect to CPM and ACV. What each means, and why it matters.
10 min read ·
Outbound StrategyThe Authenticity Gap: Why AI-Generated Outbound Breaks B2B Trust
The authenticity gap is the distance between what AI-generated outbound can produce and what B2B buyers will actually trust. Buyers detect AI outreach in seconds, then quietly stop replying.
7 min read ·
Work with Robbie and the Sentrama team.
Book a quick intro call. We'll show you the leaders who own your campaign and the meeting quota we'll guarantee.