Predictable Pipeline. Priced on Value. No salaries, no ramp, no risk.
Hiring an SDR team means months of recruiting, ramp-up, and management overhead before a single meeting hits your diary. With Sentrama, our AI qualifies your ideal customers from 15 data sources, our expert human SDRs run the calls, and every meeting goes through a 14 Step Quality Control. You pay per result, not per headcount.
Seven factors that change everything.
Activity-based hiring vs results-based outsourcing.
| Factor | Hiring SDRs (Activity-Based) | Sentrama (Results-Based) |
|---|---|---|
| What You Pay For | Salaries, tools, data, office, training, and hope | Per Lead, per Outcome, per Meeting. Pay only for verified results |
| Time to First Meeting | Hiring (3 months) + Ramp (3 months) = 6 months | Live in days. Meetings from month 1 |
| Transparency | Activity reports, vanity metrics, no audit trail | Full visibility via platform: data, conversations, outcomes, meetings, QC, insights |
| Meeting Quality | No quality standard. Calendar stuffing to hit quota | 14 Step Quality Control. Meetings only billable when they hit agreed standard |
| Risk | You carry all the risk. Miss quota, you still pay salaries | Performance risk sits on our shoulders. Start with a Proof of Concept |
| Scalability | Hire/fire, redo tech stack, retrain. Months of delay | Choose your volume. Scale up or down monthly |
| Data Quality | Stale, unverified contact lists. SDRs waste time on bad numbers | AI-qualified from 15 B2B data sources. Only phone-reachable ICPs with a reason to call |
Three guarantees. One pipeline.
Guaranteed Leads
AI-qualified ICPs from 15 B2B data sources, verified phone-reachable, with a personalised reason to call. No stale data, no guesswork.
Guaranteed Outcomes
Our expert human SDRs call each lead up to 9 times over 30 days. Every conversation is logged into 1 of 7 auditable outcomes.
Guaranteed Meetings
Quality-checked meetings that hit your agreed standard. 14 Step Quality Control. You only pay for meetings that show up.
Live in Days, Not Months
No hiring, no ramp, no training. Your SDR pod is live within days, delivering meetings from month 1.
Full Transparency
See everything on our platform: data quality, conversations, outcomes, meetings, QC checks, and AI-powered insights.
De-Risked with Proof of Concept
We always start with a structured POC so you can validate results before scaling. No long-term lock-in, no retainers.
The cost of hiring an internal SDR.
Calculate the true total cost of ownership for an internal SDR team including all hidden expenses, inefficiencies, and overhead costs.
Total Year 1 cost
£276,520
- First 4 months
- £113,673
- Cost per SDR (4 months)
- £56,837
- Meetings (4 months)
- 66
- Cost per meeting
- £1,722
Anticipated meetings per SDR: Month 1: 5 (ramp), Month 2: 8, Month 3: 10, Month 4: 10. Paid regardless of performance, with no quality guarantee on meetings.
Here's what you'll need to budget first.
- Recruitment fees: £6k - £8k per rep, with no guarantee they'll perform.
- Salaries & NI: £3.5k - £7k per month, each + NI, paid regardless of results.
- Tech stack: Dialler, data, enrichment, sequencing, CRM - £7k+ per seat/year.
- Management time: 1/4 FTE Sales Manager plus enablement resource drained from closing.
- Ramp & churn buffer: 3-month ramp at 50% productivity, 25-30% annual attrition.
- Data sourcing: Stale lists, no verification, no AI qualification. SDRs waste time on dead numbers.
Add it up and you're north of £160k annual run-rate for a two-rep pod, paying for activity, not results, with zero guarantees. Or, use Sentrama and pay for results: Guaranteed Leads from £20/lead, Guaranteed Outcomes from £30/outcome, Guaranteed Meetings from £100/meeting. Guide pricing: we will price bespoke to your situation.
Outsource versus hire.
- Is it cheaper to outsource SDRs or hire in-house?
- For most teams, outsourcing wins on total cost. A two-rep in-house pod runs north of £160k a year before you count ramp and churn. With Sentrama you pay per result instead.
- How long until an outsourced pod produces meetings versus a new hire?
- A new hire takes roughly six months once you add recruiting and ramp. Our pod is live in days and booking from month one.
- What if it doesn't work out?
- You start with a Proof of Concept and validate results before scaling. No salaries to commit to, and no long lock-in.