Build the teamthat builds your pipeline.
Specialist recruitment for SDRs, BDRs, AEs, sales leaders, CROs and sales consultants.
We find experienced people for your in-house team, then give you the option to add the leads, platform and training they need to perform.
If building in-house is not right for you, our managed team can run the outbound function instead.
Trusted by ambitious B2B businesses.
The right people. Ready to perform.
What Sentrama Recruitment does
We recruit experienced professionals who can help businesses build pipeline, close revenue and develop stronger commercial functions. Sales is our specialism, from your first SDR to senior revenue leadership. We also recruit specialist roles across technology, finance and the wider functions supporting the businesses we work closely with.
Why companies use us
Hiring the wrong person costs more than a recruitment fee. It costs salary, management time, missed targets and lost momentum. We help you define what the role genuinely needs to achieve, find people with the right experience and assess whether they can perform in your environment.
What success looks like
A strong person in the right role, with clear expectations and the tools to succeed. That might mean making one critical leadership hire, building an entire sales team or recruiting an SDR and equipping them with Sentrama's leads, technology and training.
Not sure whether to hire, equip or outsource?
Tell us what you need to achieve. Our specialist team will help you understand whether the right answer is a permanent hire, a consultant, a fully equipped in-house SDR or a managed Sentrama team.
From SDR to CRO. And the specialists around them.
Whether you are making your first commercial hire or strengthening an established department, we recruit around the result the person needs to deliver.
Outbound and pipeline generation
- Sales Development Representatives
- Business Development Representatives
- Inside Sales Representatives
- Telesales professionals
- Business Development Managers
Closing and account growth
- Account Executives
- Senior Account Executives
- Account Directors
- Partnerships professionals
- Account Management and Customer Growth roles
Sales leadership
- Sales Managers
- Heads of Sales
- Sales Directors
- Vice Presidents of Sales
- Chief Revenue Officers
Sales consultancy
Experienced consultants and fractional leaders who can assess, design or improve your sales function, including strategy, structure, process, enablement and performance.
Technology and finance
Our relationships with technology businesses have allowed us to build specialist capability beyond sales.
We can support searches across technology, finance and adjacent business-critical functions, from experienced individual contributors to senior leadership appointments.
One growth problem. Three ways to solve it.
Every company is at a different stage. Some need the right person. Some need the person and the infrastructure. Others need meetings immediately without building a team first.
Recruit the person.
We define the role, search the market, assess candidates and help you appoint someone who fits the job, the commercial challenge and your business.
Companies with an established sales infrastructure that need the right person to operate it.
Recruit and equip the person.
We recruit your SDR or sales professional and add Sentrama Leads around them.
Before your rep makes a call, Sentrama predicts which prospects are most likely to answer the phone. We feed those prospects to your rep first, so their time is spent speaking to potential customers rather than repeatedly calling people who do not pick up.
Your rep remains the human voice of your business. Sentrama works behind them, deciding who should be called and prioritising the people most likely to answer.
Companies that want outbound in-house without paying skilled salespeople to spend most of their day reaching voicemail.
Let Sentrama run it.
If you need pipeline without recruiting and managing an internal SDR team, Sentrama 360 provides the people, data, strategy and platform.
Our experienced SDR team runs the outreach, qualifies the opportunity and books meetings with your agreed ideal customers. Qualifying meetings are covered by the Sentrama guarantee and quality-control process.
Companies that need a managed route to market or want to prove outbound before building internally.
Give your new SDR more conversations, not more numbers.
Recruiting an SDR solves the capacity problem. It does not solve the problem of people failing to answer the phone.
Most salespeople receive a list and are left to work through it from top to bottom. Their time disappears into ringing phones, voicemail and contacts who were unlikely to answer in the first place.
Sentrama approaches the problem differently.
We predict who is likely to pick up
Before a prospect enters your rep's calling queue, Sentrama uses its proprietary process to assess how likely that person is to answer the phone.
We prioritise the reachable prospects
The people most likely to answer are fed to your rep first. Instead of treating every number equally, the calling queue focuses their time where a real conversation is most likely.
Your salesperson does the selling
Sentrama handles the prediction and prioritisation. Your salesperson speaks to the prospect, represents your business and turns the conversation into an opportunity.
Less time waiting. More time talking.
Your new hire spends less of the working day repeatedly calling people who do not answer and more of it in live conversations with the market you want to reach.
A recruitment process built around the job they need to do.
- 1
Define the outcome.
We start with your growth plans, current team and commercial challenge... not simply the job title on the vacancy. Together, we define the responsibilities, experience, working environment and measures of success for the role.
- 2
Search the market.
Our specialists identify and approach suitable candidates across their networks and the wider market. For senior or specialist appointments, the search is shaped around the precise commercial situation the person will inherit.
- 3
Assess the fit.
Candidates are assessed against the agreed brief, including relevant experience, performance history, sales environment, motivation and ability to operate inside your business.
- 4
Select your person.
You meet a focused shortlist of candidates who understand the opportunity and have been evaluated against the role you actually need. We support the process through interviews, selection and offer.
- 5
Set them up to perform.
Once the person joins, you can continue with recruitment only or add Sentrama's reachable leads, platform and training. If your requirements change, our managed outbound team remains available as an alternative or complementary route.
Why settle for a CV shortlist
Most recruiters stop when a candidate accepts an offer.
Sentrama understands what happens next: the targets, conversations, training and management required to turn a sales hire into pipeline.
Recruitment informed by real sales delivery
We operate inside B2B sales every day. We understand the difference between activity and outcomes... and the questions that reveal whether someone can genuinely perform.
Specialist judgement
Your search is led by experienced recruitment specialists, supported by Sentrama's commercial, data, technology and sales-delivery teams.
More than one route forward
Hire permanently. Bring in a consultant. Recruit and equip an internal team. Outsource the function. Or move between those models as your business develops.
One connected growth partner
Recruitment, reachable prospects, technology, training and managed delivery can be brought together around the same commercial objective.
Two recruitment specialists. Backed by an operating sales business.
Our recruitment arm is led by two experienced specialists working alongside the people who build data strategies, train SDRs, manage sales teams and deliver qualified meetings for Sentrama customers.
That combination allows us to understand both sides of the appointment: the experience a candidate brings and the environment they need to succeed in.
The operating business behind the recruitment arm
- Sales professionals on our own floor
- 40+Sales professionals on our own floorStill hiring
- Qualified meetings booked for clients
- 500+Qualified meetings booked for clientsEvery month
- Dial-to-connect rate across the floor
- 25%+Dial-to-connect rate across the floor2.5x the best published benchmark
Build in-house. Outsource. Or combine both.
You do not need to decide which product you want before speaking to us. Tell our specialist team where your sales function is today, what you need to achieve and how quickly you need to move. We will talk you through the recruitment, platform, training and managed options available.
The questions buyers ask us.
- What sales roles can Sentrama recruit?
- We recruit across the sales function, including SDRs, BDRs, business development professionals, account executives, sales managers, sales directors, VPs of Sales and CROs. We can also provide consultants and fractional specialists for defined sales projects.
- Is Sentrama Recruitment only for sales roles?
- Sales is our core specialism. Through our work with technology businesses, we have also developed specialist capability across technology, finance and other business-critical functions. Speak to our team about the particular role you need to fill.
- How is this different from using a general recruitment agency?
- We combine recruitment experience with an operating sales business. We understand how the role fits into your commercial function and can support the person after appointment with Sentrama's leads, platform and training.
- Can you recruit an entire sales team?
- Yes. We can support an individual appointment or help you build across several levels of the sales function, from pipeline generation and closing roles to sales leadership.
- Can you recruit an SDR and provide the leads for them?
- Yes. We can recruit the SDR and give them access to Sentrama Leads. The platform predicts which prospects are most likely to answer before the call and prioritises those people for your rep, helping them spend more time in conversations and less time calling unanswered numbers.
- Does Sentrama use AI to speak to prospects?
- No. Your salesperson does the talking. Sentrama's technology works before the conversation, predicting who is likely to answer and deciding who your rep should call first.
- Can Sentrama train the person it recruits?
- Yes. Training and additional sales support can be included around the appointment. Our team will scope the appropriate support around the role, your offer and the experience of the person joining.
- What if we want Sentrama to make the calls instead?
- Sentrama 360 is our managed option. Our own SDRs run the outreach and book qualified meetings for your team. We can help you compare this with recruiting internally and recommend the most appropriate route for your situation.
- Can we use an outsourced team while recruiting internally?
- Yes. A phased approach can give you outbound capacity while your internal search is running, before responsibilities move to the person or team you employ.
- Do you provide sales consultants as well as permanent hires?
- Yes. We can introduce experienced consultants and fractional leaders for defined projects, including sales strategy, team structure, enablement and performance improvement.
- How does the recruitment process begin?
- It starts with a conversation about your business, the growth problem and what the person needs to achieve. From there, we agree the role, search approach, assessment process, commercial terms and next steps.
- How long does recruitment take?
- The timetable depends on the seniority, specialism, location and availability of suitable candidates. We will give you a realistic search plan once we understand the role rather than promising a generic deadline.
Get started.
Ready to build your sales function?
Speak to our expert team about the person, infrastructure or managed support your business needs to grow.