Sentrama Terms of Service

Last updated: 6th December 2025

Archived version. This is a superseded version of the Terms of Service, in effect 6 December 2025 – 4 August 2026. It is retained for reference for customers whose Service Agreement was signed while it was in force. View the current Terms.

Product A: Sentrama Meetings

Terms of Service for Sentrama Booked Sales Meetings

Last updated: 6th December 2025

1. Introduction

1.1 About Sentrama. Sentrama ("Sentrama") is the trading name of Brightside Enterprises Limited T/A Sentrama, a company incorporated and registered in England and Wales with company number 12265340, whose registered office is at Unit 3, Temple Campus, Temple Gate, Bristol, England, BS1 6QA. These Terms of Service (the "Terms") govern all use of the Sentrama website, platform, and all content, services and products available at or through the Sentrama website or services (collectively, the "Service"). By registering, accessing, or using any services developed, operated, maintained, or hosted by Sentrama (including all websites and IP addresses available at Sentrama's sites, and any configuration thereof), you (the "Client") agree to be bound by these Terms.

1.2 Changes to Terms. Sentrama reserves the right, at its sole discretion, to revise, update or change these Terms from time to time without prior notice to you, and you agree to be bound by such modifications or revisions. Any new features that augment or enhance the current Service, including the release of new tools, features or resources, shall be subject to these Terms. The "Last updated" date above indicates the effective date of the current version of these Terms. Continued use of the Service after any changes constitutes acceptance of the new Terms.

1.3 Global Applicability. Sentrama's services are offered globally. You agree that these Terms of Service apply to you regardless of your country of residence or use, to the maximum extent permitted by applicable law. (See Section 20 for governing law and jurisdiction.)

2. Terminology

Client: The legal entity named in the Service Agreement that purchases Sentrama's services.

Sentrama: Brightside Enterprises Limited, trading as Sentrama.

Billable Meeting: A Booked Meeting that satisfies the Guarantee Criteria set out in §14.5 and counts against the Client's Meeting Block quota.

Booked Meeting: A meeting arranged by Sentrama that (i) is scheduled via the MeetingConfirmed platform, (ii) is booked within 14 days of first outreach, (iii) is placed in the Client's calendar, and (iv) involves a Prospect that fits the agreed ICP.

Meeting Block: A prepaid bundle of Billable Meetings purchased under a Service Agreement.

Meeting Deposit: The upfront payment for a Meeting Block, due on the first business day of the month in which the block begins.

Prospect: A third-party business contact approached by Sentrama within the agreed targeting parameters.

ICP (Ideal Customer Profile): The agreed target-account and persona attributes defined during onboarding (e.g. region, industry, headcount, function, job titles).

Guarantee Criteria: The mandatory service-quality thresholds a Booked Meeting must satisfy to be deemed Billable. See §14.5 for details.

Data Slippage: The accepted tolerance (around 10%) for prospects included in outreach who do not exactly meet the ICP or Qualification Criteria.

Rollover Meetings: Undelivered meetings at the end of a month that automatically roll into the following month(s) until the Meeting Block quota is reached.

Service Sheet: The HubSpot quote or order form listing all line items, prices and quotas referenced in the Agreement.

Sentrama Data: Prospect records, call recordings, meeting metadata, performance logs, creative assets, analytics and other data generated by Sentrama while providing the Services.

Client-Supplied Data: Contact lists, suppression lists, brand templates or other materials the Client provides to Sentrama for campaign use.

Force Majeure Event: An event outside a party's reasonable control (e.g. natural disaster, cyber-attack, strike, pandemic) that excuses performance for the duration of that event.

3. Key Performance Indicators

3.1 Where Key Performance Indicators (KPIs) have been agreed in writing, the period for measuring such KPIs will commence only after the completion of the Launchpad/onboarding phase and once campaigns are "live." Any KPIs and their measurement periods will be as specified in the Service Agreement or related campaign documents.

3.2 Illustrative projections. Any ROI figures, projections, benchmarks, examples, pipeline values, conversion rates, or performance estimates shared by Sentrama (whether in sales materials, dashboards, proposals, reports, or calls) are provided for illustrative purposes only and do not constitute a guarantee of outcomes. Actual results depend on factors outside Sentrama's control, including the Client's offer, pricing, sales process, follow-up, market conditions, and Prospect behaviour.

4. Sentrama Usage and API Integrations

4.1 Any use of the Service, including use of any Sentrama API or a third-party product that accesses Sentrama via the API, is subject to these Terms of Service. You agree not to use any API or integration in a manner that violates these Terms or any applicable law.

5. User Management and Account Terms

5.1 Eligibility: The Service is available only to individuals who are at least 18 years old.

5.2 Registration Information: You must provide a valid email address and any other information requested by Sentrama to complete the signup process and/or to continue using the Service.

5.3 Accuracy of Information: Sentrama reserves the right to terminate or suspend your use of the Service if any registration or account information you provide is discovered to be incomplete, inaccurate, or false.

5.4 Content Approval: While the Sentrama team may make suggestions on campaign content and setup, you are ultimately responsible for reviewing and approving all campaign content (including advertisements, messages, and outreach scripts). The Client bears all liability for the content it approves as part of any campaign.

5.5 Lawful Use: You may not use Sentrama for any illegal or unauthorized purpose. In using the Service, you must not violate any laws in your jurisdiction or in the United Kingdom (including, without limitation, copyright laws, anti-spam laws, or trademark laws).

5.6 Compliance with Laws: You are responsible for complying with all applicable local, state, national, and foreign laws related to your use of the Service. You agree not to post, transmit, or use the Service to distribute any material that violates any applicable law or regulation, or to use the Service for any fraudulent or inappropriate purpose.

5.7 No Scraping or Harvesting: You may not use any automated means (e.g. bots, robots, or artificial intelligence agents) or any manual process to monitor, scrape, or copy any content from Sentrama without express written permission.

5.8 No Resale: You may not resell, duplicate, reproduce, or exploit any part of the Service without express prior written consent from a Director of Brightside Enterprises Limited. Sentrama reserves the right to refuse service to anyone for any reason at any time.

5.9 Data Deletion on Termination: If you cancel or terminate your agreement or account, all of your content, data, information, text, files, documents, and images may be immediately deleted from the Service, unless otherwise required by law or agreed by Sentrama.

5.10 Account Security: You are responsible for maintaining the security of your own accounts (including any LinkedIn, Meta, Google or other third-party accounts used in connection with the Service). You are fully responsible for all activities that occur under your accounts and for any other actions taken in connection with those accounts.

5.11 Unauthorised Use: You must immediately notify Sentrama of any unauthorized use of your account or any other breach of security. Sentrama will not be liable for any loss or damage arising from your failure to provide such notice or from unauthorized access to or use of your accounts.

5.12 Human Sign-up: Accounts may not be registered by automated methods. You must be a human using the Service; accounts registered by "bots" or other automated methods are not permitted.

5.13 Complete Information: You must provide your legal full name, a valid email address, and any other information requested in order to complete the sign-up process and maintain your account.

5.14 Compliance with Local Laws: In using the Service, you must not violate any laws in your jurisdiction and you must not violate any laws of the United Kingdom (including but not limited to copyright and trademark laws). You are responsible for ensuring that your use of Sentrama is lawful where you operate.

6. Domain Purchase and Management Services

6.1 Service Scope: This section applies to any Sentrama service under which Sentrama ("we", "us", "our") purchases and/or manages internet domain names ("Domains"), and provides related telephone data management, on behalf of you (the "Client").

6.2 Domain Availability: We will purchase Domains on your behalf based on the specifications and requirements you provide. You acknowledge that the availability of any requested Domain is subject to prior registration by another party, and we cannot guarantee that your desired Domain will be available.

6.3 Registration and Management: Upon successful purchase of a Domain for your campaign, the Domain will be registered in our name (Brightside Enterprises Limited) for the duration of our engagement, and we will manage the Domain as your service provider. You will hold a beneficial interest in the Domain during our contractual engagement.

6.4 Right of Refusal: We reserve the right to refuse to purchase or use any Domain that we deem inappropriate, potentially infringing, or legally risky.

6.5 Domain Management Services: Our Domain management services include, but are not limited to, domain registration and renewal, DNS configuration, and implementation of privacy protection settings, in accordance with your instructions and our service agreement.

6.6 Security and Uptime: We will take reasonable steps to secure and maintain any Domains we manage on your behalf. However, we do not guarantee uninterrupted domain service or protection from all cyber-attacks, domain hijacking, or other security breaches. You acknowledge that domain service interruptions or security incidents may occur despite precautions.

6.7 Client Notification: We will inform you promptly of any significant changes, issues, or required actions related to the Domains we manage for you (for example, upcoming renewals or registrant verification needs).

6.8 Fees: Fees for Domain purchase and ongoing management will be charged as agreed in our Service Agreement or as communicated to you in advance of any transaction. You must pay all such fees in a timely manner. Failure to make timely payments may result in suspension of related services, including Domain renewal services.

6.9 Liability for Domain Loss: We are not liable for any loss or damages arising from the loss of registration or use of a Domain (for example, if a Domain expires or is acquired by another party) except to the extent that such loss is caused by our negligence or willful misconduct.

6.10 Indemnity for Domain Use: You agree to indemnify and hold us harmless from any claims, damages, or expenses (including reasonable legal fees) arising from your use of any Domain we register or manage on your behalf, including any claim of infringement or unlawful use of a domain name or associated content.

6.11 Transfer on Termination: Upon termination of our services, and provided all outstanding fees have been paid, we will cooperate in the transfer of the Domain registration to you or to a third-party registrar of your choice. Such transfer will be initiated within 7 days of the effective termination date, subject to any technical or registry constraints.

7. Compliance with CAN-SPAM

7.1 Commitment to Compliance: In providing Domain management and related email outreach services, Sentrama is committed to full compliance with the Controlling the Assault of Non-Solicited Pornography and Marketing Act ("CAN-SPAM Act") of 2003 (as applicable to U.S. communications).

7.2 Legitimate Communications: We ensure that all commercial electronic communications sent on your behalf through the Domains or platforms we manage adhere to the CAN-SPAM Act's requirements. This includes using accurate and non-deceptive header information and subject lines, and clearly identifying the message as an advertisement or solicitation if required.

7.3 Content Requirements: All email content sent as part of the Service will include any disclosures or notices required by CAN-SPAM. We will not send emails with false or misleading information, and will include valid physical contact information as required.

7.4 Opt-Out Mechanism: We provide a clear and conspicuous unsubscribe or opt-out mechanism in all marketing emails sent on your behalf. Opt-out requests will be honored promptly, typically within 10 business days, as mandated by CAN-SPAM.

7.5 Client's Agreement: You, as the Client, agree that you will not use the services provided by Sentrama to send unsolicited bulk emails ("spam") or otherwise violate the CAN-SPAM Act. You are responsible for the content of the emails and communications you authorize us to send on your behalf, and you represent that such content will comply with applicable laws.

7.6 Right to Terminate for Spam: Sentrama reserves the right to immediately suspend or terminate services for any client that is found to be (or reasonably suspected of) using the Service in violation of the CAN-SPAM Act or similar regulations regarding unsolicited emails.

8. Guaranteed Meetings and Proof-of-Concept Engagements

8.1 Commitment. The Customer agrees to purchase the service components set out in the applicable Service Sheet during the initial fixed term of this Agreement (the "Initial Term"), which shall be the period specified in the applicable Service Sheet and may be two (2), three (3), four (4), or such other number of consecutive months as expressly agreed in writing.

(a) Data (100 qualified records per month);

(b) Guaranteed Meetings (4 prepaid meetings per month);

(d) Strategy (Launchpad POC process and reporting).

The total subscription fee is payable monthly in advance for the POC.

The Customer agrees to purchase all three core service components (the "Ingredients") during the initial Proof-of-Concept period ("POC"), being two (2) consecutive months. The Ingredients comprise:

(a) Guaranteed Leads (qualified records delivered per month, based on Sentrama's AI qualification and reachability analysis);

(b) Guaranteed Outcomes (specific sales-related actions recorded on the platform, such as meetings booked or engagement milestones); and

The total subscription fee is payable monthly in advance for the POC.

8.2 Guaranteed Meetings. The Customer shall prepay for the monthly number of Guaranteed Meetings specified in the applicable Service Sheet for each month of the Initial Term.

Any additional meetings delivered in excess of the monthly number of Guaranteed Meetings specified in the Service Sheet may be invoiced by Sentrama at the agreed per-meeting rate set out in the Service Sheet or, if no such rate is stated there, at the rate otherwise agreed in writing between the parties.

For the avoidance of doubt, references in these Terms to monthly meeting volumes, deposits or delivery obligations shall be construed by reference to the quantities expressly stated in the applicable Service Sheet.

8.3 Risk-Free Exit and Refunds. Customer is only eligible for the exits or refunds explicitly agreed in the hubspot contract.

8.4 Post-POC Strategy Call. Upon completion of the Initial Term, and provided the relevant performance and delivery thresholds have been met under this Agreement, Sentrama may conduct a strategy review with the Customer to determine how best to scale, renew or vary the Services, including the Meeting Engine and any associated Ingredients, in order to deliver an ongoing ROI-positive system.

For the avoidance of doubt, the holding or non-holding of any such strategy review shall not of itself affect the operation of clause 8.5 or the continuation or expiry of this Agreement.

8.5 Performance Trigger & Rolling Term.

(a) On the date falling twenty-eight (28) days before the expiry of the Initial Term (the "Assessment Date"), Sentrama shall calculate the highest trailing four (4) week average of Booked Meetings achieved at any point during the Initial Term up to and including the Assessment Date (the "Peak Four-Week Run Rate").

(b) If the Peak Four-Week Run Rate equals or exceeds the number of Booked Meetings specified in the applicable Service Sheet (the "Performance Metric"), the Agreement shall be deemed to have met the performance trigger.

(c) Where the performance trigger is met, the Client may elect not to continue the Agreement beyond the Initial Term only by giving written notice to Sentrama within seven (7) days after the Assessment Date.

(d) If no such written notice is received within that seven (7) day period, the Agreement shall automatically continue upon expiry of the Initial Term as a rolling monthly agreement in accordance with Section 19.

(e) For the avoidance of doubt, the performance assessment under this Section 8.5 is made prior to the expiry of the Initial Term solely for the purpose of determining whether the Agreement converts into a rolling monthly arrangement at the end of the Initial Term.

8.6 Guaranteed Outcomes. "Guaranteed Outcomes" refer to specific sales-related actions captured in the platform, such as meetings booked or engagement levels that meet the agreed-upon criteria. These outcomes are recorded on the platform with a full transcript and a defined price per outcome.

The following outcome categories are defined:

Meeting Booked: A meeting that is scheduled within 14 days of the prospecting call, capturing necessary details such as the meeting date, time, prospect interest, stakeholder information, and identified pain points.
Interested – Meeting Expected in the Next 3 Months: The prospect has expressed interest, but no date for the meeting has been set; the timeline for follow-up is established and the opportunity is nurtured.
Interested – Meeting Expected in More than 3 Months: The prospect is interested but no timeline is established, indicating a long-term follow-up opportunity.
Referral Path Secured: The correct contact information or introduction to a new prospect is made.
Disqualified – No Fit: The lead is outside of the ICP (Ideal Customer Profile) or is unable to buy due to various reasons such as size, tech requirement mismatch, etc.
Brush Off – Call Back: The prospect was not receptive, or the timing was wrong for scheduling a meeting.
Closed Lost: The prospect has indicated they are not interested, and the opportunity is closed.

Each outcome will be billed according to the agreed categories, and the customer will be invoiced accordingly.

9. Data Usage and Accuracy

9.1 Data Estimates: Based on our experience, Sentrama will estimate and predict data availability and campaign outcomes with reasonable accuracy. However, these estimates rely on multiple factors, including the search queries input into our data suppliers' platforms and the validity and quality of third-party member profiles or contact lists used.

9.2 Email Data Availability: We will estimate the volume of email data accessible for your campaign using criteria like sector, geography, and data validity. All such estimates are subject to the actual data available and may change as the campaign progresses.

9.3 Verified Email Data: For email outreach, Sentrama will use only compliant and verified email data. In some cases, this commitment to use only high-quality, permission-based data may limit the number of email contacts available for your campaign. By accepting these Terms, you authorize Sentrama to utilize the best available email data for your campaign, even if the volume is lower than initially projected.

9.4 Verified Telephone Data: For telephone outreach, Sentrama will use only telephone data that is screened against relevant do-not-call registries (such as the UK Telephone Preference Service, "TPS") and otherwise compliant. This may limit the number of phone contacts available for your campaign. By accepting these Terms, you authorize Sentrama to utilize the best available compliant telephone data for your campaign.

9.5 Data "Slippage" Acknowledgment: You acknowledge that despite best efforts, not all prospect data will perfectly match the defined criteria. Due to the volume and dynamic nature of data, it is not uncommon to encounter a degree of "Data Slippage." Data Slippage is defined as up to a ~10% rate of prospects included in outreach who do not precisely meet the agreed ICP or Qualification Criteria.

9.6 Adjustment for Slippage: The Sentrama team will monitor data accuracy throughout the campaign. If Data Slippage occurs, Sentrama will work with you to refine targeting and data selection to minimise slippage, provided the slippage remains within reasonable levels (around the 10% tolerance mentioned above). This adjustment process is part of Sentrama's commitment to quality.

9.7 Use of Data by Sentrama's Agents: Any use of data to deliver Sentrama's services will be carried out by Brightside Enterprises Limited and its authorized agents. If intent-based data ("Intent Data") is being used for your campaign, you agree to Sentrama's "top-up data protocol" in the event that certain intent data becomes unavailable. (Intent Data, where used, cannot be shared between clients and should not be relied upon as a guaranteed element of service delivery.)

9.8 Exclusion Lists: If you provide Sentrama with an exclusion list of companies or contacts (for example, current clients or competitors that should not be approached), we will implement that list to the best of our system's ability. However, you acknowledge that some degree of Data Slippage or error can occur, and Brightside Enterprises Limited (Sentrama) will not be liable for inadvertent outreach to an excluded entity, provided reasonable efforts were made to honor the exclusion.

9.9 Client's Duty to Supply Exclusions: You agree to supply any exclusion lists in the form of domain URLs (or other requested format) and to keep such lists updated. It is your responsibility to ensure Sentrama is aware of any prospects that should be excluded from outreach.

9.10 Acceptance of Data Limitations: By using Sentrama's Service, you accept that not all data sets will be 100% accurate or up-to-date at all times. Sentrama commits to making all reasonable attempts to ensure data accuracy and effectiveness in outreach, and will work with you to address issues, but minor discrepancies or outdated information are an accepted possibility in large-scale data operations.

10. LinkedIn Access Requirements

10.1 Sales Navigator License: If your campaign involves use of Sentrama's LinkedIn outreach platform or strategies, you (the Client) are required to have a valid LinkedIn Sales Navigator license for each user or seat that will utilise Sentrama's LinkedIn integration. This is necessary to enable the targeted prospecting and messaging features of the platform.

10.2 More Information: You can find more information about LinkedIn Sales Navigator and sign up for the service on LinkedIn's official website (for example, via LinkedIn's Sales Solutions page).

11. Payment Method, Settlement Discount & Reconciliation

11.1 Rates Shown in the Service Agreement: All fees set out in the applicable Service Agreement reflect a 20% Settlement Discount applied to Sentrama's standard rates. This discount is offered in recognition of the operational impact that late or delayed payment has on Sentrama's ability to deliver the Services. Where payment is delayed, Sentrama may be required to pause campaign activity, interrupting outreach, data delivery, and meeting scheduling.

The Settlement Discount is therefore conditional on strict compliance with the payment terms set out in this Section 11. All invoices must be paid in full on or before their respective due dates throughout the entire contract term.

11.2 Approved Payment Methods: Sentrama's approved automated payment methods are:

(a) Stripe Card Payment;(b) Stripe Direct Debit (UK Customers only).

Payment via one of these methods is required to commence onboarding and campaign activity. Where a Client requires payment by BACS Credit Transfer, Sentrama will refer the Client in writing to the terms set out in Clause 11.4.

11.3 Settlement Discount — Conditions and Forfeiture: The Settlement Discount shown in the Service Agreement is conditional on all invoices under this Agreement being paid in full on or before their respective due dates throughout the entire contract term.

The Settlement Discount is a whole-contract concession, not an invoice-by-invoice allowance. It reflects Sentrama's recognition that consistent, timely payment across the full engagement is necessary for uninterrupted service delivery. Sentrama's ability to source data, maintain staffing, operate technology, and deliver meetings on schedule is directly dependent on predictable cash flow for the duration of the contract. A payment delay at any point in the contract — regardless of whether it is subsequently remedied — disrupts this delivery chain across the engagement as a whole.

Accordingly, if any invoice under this Agreement is not paid in full on or before its due date, the Settlement Discount is forfeited for the entire contract. In that event:

(a) standard rates (being the discounted rates plus the 20% Settlement Discount Adjustment) will apply to all invoices issued under this Agreement, whether paid before or after the delayed payment occurred; and(b) the aggregate Settlement Discount Adjustment across all invoices will be calculated and included in the Reconciliation Statement at the end of the contract term under Clause 11.5.

For the avoidance of doubt, a payment received even one day after the invoice due date constitutes a delay sufficient to trigger forfeiture of the Settlement Discount for the whole contract. This applies where payment is delayed even via the Approved Payment Methods outlined in Clause 11.2.

11.4 BACS Client Notification: Where a Client requests or requires payment by BACS Credit Transfer, Sentrama will refer them to this Clause 11.4 which outlines:

(a) that the Settlement Discount applies on the same terms as Clause 11.3 — all invoices must be paid in full on or before their respective due dates throughout the entire contract term;(b) the standard rate and the Settlement Discount Adjustment that will apply if any payment is delayed; and(c) that a single delayed payment will result in the Settlement Discount being forfeited for the entire contract, with the aggregate adjustment applied at reconciliation.

Where a Client pays by BACS after being referred to these terms, this confirms acceptance of the terms and agreement to pay by the due dates shown on the invoices. Where payment by automated method would prevent delays, Sentrama strongly recommends that Clients use Direct Debit or Stripe.

11.5 End-of-Contract Reconciliation: Once the refund request form has been submitted, Sentrama will issue a Reconciliation Statement to the Client setting out the net financial position between the parties within 14 days.

This will account for any additional meetings delivered above the contracted quota (payable by the Client), any meeting shortfall refund due (payable by Sentrama under Clause 15), and any Settlement Discount Adjustment arising from late payment under Clause 11.3. The resulting net figure will be either a balance due to Sentrama, payable within 14 days of the statement, or a balance due to the Client, payable within a reasonable timeframe agreed in writing between the parties. No amount will be paid to the Client while any balance remains outstanding on their account.

11.6 Precedence of Reconciliation: The Reconciliation Statement constitutes the definitive settlement of the financial position between the parties at the end of the contract term. By accepting or failing to dispute the Reconciliation Statement within 14 days of issue, the Client agrees that the figures set out therein are final and binding, subject only to any manifest mathematical error.

11.7 Late Payment — Statutory Interest: In addition to the forfeiture of the Settlement Discount under Clause 11.3, statutory late payment interest under the Late Payment of Commercial Debts (Interest) Act 1998 will apply to any sum unpaid more than 30 days after the due date, at a rate of 8 percentage points above the Bank of England base rate. In addition, reasonable debt recovery costs as permitted under the Act will be added to the outstanding amount.

11.8 Automatic Payments: By entering into a Service Agreement with Sentrama, you agree to set up payment via an automatic method such as Direct Debit, ACH, or automatic credit/debit card charge, as facilitated by Sentrama's Accounts Team. The Accounts Team will assist you in setting up the chosen payment method prior to or during onboarding.

11.9 Collections: If your payment is significantly overdue or you fail to pay after reminders, Sentrama reserves the right to refer the account to a third-party debt collection agency. You agree to pay all reasonable costs of collection, including agency fees and legal fees, incurred by Sentrama in recovering overdue amounts.

11.10 Service Suspension for Non-Payment: Sentrama reserves the right to pause or stop all services if any payment becomes more than 7 days overdue. By signing the Service Agreement with Sentrama (Brightside Enterprises Limited) or setting up the agreed payment method, you affirm your acceptance of the Service Agreement and all of these Terms of Service. No refunds will be processed unless and until all payments due under the signed Service Agreement have been made in full.

12. Payment Profiles

(The following payment profile terms outline when various fees are due.)

12.1 Launchpad, Onboarding & Set-Up Fees: These one-time fees (often collectively referred to as the "Launchpad" fee) are due on day one of the Agreement (upon signing). Sentrama will not complete the onboarding process or commence campaign activities until this initial onboarding fee is paid in full.

12.2 Monthly Service Fees (including Sandra, MeetingConfirmed & Platform Access, and any Engine Fees): The first month's service fee covering Sandra, MeetingConfirmed platform access and (if selected) any Engine line items is due on day one of the Agreement. Thereafter, these monthly fees will be collected in advance at the start of each monthly period. Engine fees are contractual for the agreed monthly term and are not subject to refund, credit, or proration.

12.3 Guaranteed Sales Meetings - Deposit(s): The upfront Meeting Deposit for Guaranteed Sales Meetings (often corresponding to a Meeting Block, as defined below) is due on day one of the Agreement. Onboarding will not be completed until this deposit is paid. For month-to-month agreements or rolling Meeting Blocks, the required Meeting Deposit for each new block (or month) is due at the beginning of that month or block.

12.4 Guaranteed Sales Meetings - Maximum Cap: When applicable, if the number of delivered meetings exceeds the number covered by the upfront Meeting Deposit (i.e. exceeds the Block Quota) in a given month, the fees for those additional meetings (the amount in excess of the deposit) are due at the end of that month. (This ensures that if Sentrama delivers more meetings than prepaid in a month, the additional "overage" meetings are billed after delivery.) Any such maximum cap or overage billing terms will be specified in your Service Agreement or quote if applicable.

13. VAT & Local Taxes

13.1 All fees and charges quoted are exclusive of any applicable taxes. VAT (UK Value Added Tax) or any equivalent local sales, use, or service taxes will be added to all invoices as required by law. You are responsible for paying all such taxes at the rate and in the manner prescribed by law.

14. Interpretation & Definitions

14.1 Defined Terms. Unless stated otherwise, capitalised terms in this Agreement have the meanings set out below. (The singular includes the plural and vice versa.)

Agreement: The master Service Agreement (often in the form of a HubSpot quote or order form) signed by the Client, together with these Terms of Service (as updated from time to time), and any Schedules or documents incorporated by reference (including the Sentrama Meeting Insurance Policy and §16 (Data Protection & Direct Marketing – Integrated DPA)). These documents collectively constitute the "Contract."

Billable Meeting: A Booked Meeting that satisfies all Guarantee Criteria (see Section 14.5) and therefore is counted against the Client's Meeting Block allotment.

Booked Meeting: A meeting arranged by Sentrama that (i) is scheduled via the MeetingConfirmed Platform for a specific date and time; (ii) is booked within fourteen (14) calendar days of Sentrama's initial outreach to the Prospect; (iii) is logged on the Client's calendar; and (iv) involves a Prospect that fits the agreed ICP.

Client: The legal entity or person named as the client in the Service Agreement (the contracting customer of Sentrama).

ICP: The Ideal Customer Profile agreed in the campaign strategy and onboarding documents for the Service.

Meeting Block: A bundle of Billable Meetings purchased in advance (for example, under a Launchpad/Onboarding package or a subsequent repurchase agreement). A Meeting Block represents a set number of guaranteed meetings to be delivered to the Client (usually on a monthly or per-block basis).

Meeting Deposit: The upfront fee payable for a Meeting Block, as shown on the Service Agreement. Payment of the Meeting Deposit secures the commencement of work to deliver the corresponding Meeting Block.

MeetingConfirmed Platform: Sentrama's proprietary scheduling and call-recording application (or any successor platform) made available to the Client for the purpose of booking and managing meetings.

Prospect: A third-party business contact targeted and approached by Sentrama as part of the campaign, based on the agreed targeting parameters (such as the ICP and other filters), with the aim of scheduling a meeting between the Prospect and the Client.

Guarantee Criteria: The mandatory service quality criteria described in Section 14.5. Only failure to meet all of these criteria for a given meeting will trigger the remedies described in Section 15. (In other words, if a meeting meets all Guarantee Criteria, it is considered successfully delivered and billable.)

Guaranteed Leads: Leads provided by Sentrama that have been processed through our proprietary AI qualification model and reachability analysis. This process applies our award-winning framework to provide each lead with a Reason to Call. Guaranteed Leads are delivered via the Platform or in CSV format, and upon delivery, customers are required to purchase their corresponding HubSpot line item amount. These leads are qualified but are not guaranteed to result in business opportunities.

Guaranteed Meetings: A booked meeting that adheres to the Guarantee Criteria as defined in Section 14.5.

Guaranteed Outcomes: Specific sales-related actions captured in the platform, such as meetings booked or engagement levels that meet the agreed-upon criteria. These outcomes are recorded on the platform with a full transcript and a defined price per outcome. Customers are required to purchase their corresponding HubSpot line item amount.

Engine: An optional, add-on campaign module that delivers outreach or demand-generation activity outside the core Guaranteed Meetings programme. "Engines" may include, without limitation, a Physical Engine (direct-mail packs or premium gifts), a Webinar Engine, or an In-Person Event Engine. Each Engine runs for a stated monthly term and carries its own monthly service fee. Engine fees are non-refundable and Engines are not covered by the Sentrama Meeting Guarantee or any refund/credit mechanism in § 15.

Block Quota: The fixed number of Billable Meetings that make up a single Meeting Block, as specified in the Service Agreement/Service Sheet.

Data Slippage: Up to ~10% of prospects included in outreach who do not precisely meet the ICP or Qualification Criteria, inherent in large-scale datasets.

Firmographic: Company-level data fields (e.g., industry, size, geography) used to segment and filter prospects.

Force Majeure Event: An event beyond a party's reasonable control (e.g., natural disaster, pandemic, cyber-attack, strike) that excuses performance during its continuance.

Qualification Criteria: The billable-meeting criteria agreed during onboarding and documented in the campaign strategy/onboarding files (made up of your ICPs).

Reconciliation Date: Thirty (30) days after the last calendar month containing the final Meeting Block, when Sentrama tallies delivered vs. guaranteed meetings to determine any shortfall.

Rollover Meetings: Undelivered meetings at month-end that automatically carry forward until the Block Quota is fully met.

Service Sheet: The HubSpot quote/order form that lists all line items and specifies quantities, prices and Block Quotas referred to in the Terms.

Sentrama Data: All prospect records, call recordings, meeting metadata, performance logs, creative assets, analytics and derivative works generated or collected by Sentrama (including through the MeetingConfirmed Platform) while performing the Services.

Client-Supplied Data: Contact lists, suppression lists, brand templates and other materials the Client uploads or supplies to Sentrama for campaign use.

14.2 Hierarchy. In the event of any conflict or inconsistency between parts of the Contract, the following descending order of precedence shall apply: (a) the Service Agreement (front sheet or order form, including any special terms stated thereon); (b) any bespoke Schedule or addendum signed by both parties (specific to the Client's services); (c) these Terms of Service (the main body of this agreement); (d) any ancillary web pages expressly incorporated by reference into these Terms of Service.

14.3 Good Faith Discretion. Where these Terms or the Service Agreement confer any right of "sole discretion" on Sentrama (for example, in determining whether criteria are met, or whether to approve a request), such discretion shall be exercised in good faith and in a commercially reasonable manner.

14.4 Meeting Qualification Process

The Service Agreement and onboarding documents will include Qualification Criteria that define what counts as a qualified, billable meeting for your campaign.

14.4.1 The agreed Qualification Criteria (as detailed in your campaign strategy and onboarding documents) form the definitive guide to what constitutes a billable lead or meeting. These agreed criteria will be used to evaluate each meeting's eligibility under the Sentrama Guarantee. Changes to the Qualification Criteria are only effective if agreed in writing by a Sentrama Director and the Client. (Verbal changes or unilateral changes are not valid.)

14.4.2 Sentrama will notify you promptly if you request a change that could impact campaign performance targets or the Guarantee Criteria. If you wish to proceed with such a change, it may require a mutually agreed adjustment to fees or delivery timelines (to reflect the new criteria or targets).

14.5 Guarantee Criteria

A Booked Meeting (as defined above) is deemed to be a Guaranteed Meeting – and thus a Billable Meeting – only if all of the following Guarantee Criteria are met. These criteria mirror the commitments in Sentrama's "Guaranteed Meetings" program (as reflected in the "Sentrama Guarantee" column of our 'Our Partnership Clarified' page, snapshot dated 3 July 2025):

Qualification: (Timely booking and fit) The Prospect books a call with the Client's sales team within fourteen (14) calendar days of Sentrama's conversation and the Prospect fits the agreed ICP.
Interest / Reason: (Identified business need) During the outreach, the Prospect expresses at least one identifiable business pain point, challenge, or area of interest that the Client's solution or service can potentially address.
Role / Authority: (Decision-maker or influencer) We provide 'blended' seniority of executives that fit within your Ideal Customer Profile.
Timeline & Urgency: (Near-term meeting scheduled) The meeting itself is scheduled to take place no later than fourteen (14) calendar days from the date the meeting was booked.
Attendance: (Show-up rate quality) A rolling ≥ 70% attendance rate is maintained across all paid meetings in the relevant Meeting Block. In other words, at least 70% of the meetings delivered in the block are attended by the Prospects. If the attendance ratio for a Meeting Block falls below 70%, Sentrama will, at no additional charge, re-book meetings or provide equivalent replacement meetings (or issue pro-rata credits) until the 70% attendance threshold is restored for that block.
Handoff: (Proper handover to Client's team) For each meeting, Sentrama will: (a) send a calendar invite to all parties with the agreed details; (b) execute Sentrama's standard "show-up protocol" (reminders and confirmations to maximize attendance); and (c) provide meeting handover notes to the Client via the MeetingConfirmed Platform (including suggested ice-breaker topics, the Prospect's key pain points, and an outline of the Prospect's role and authority within their organization).

Only if a Booked Meeting fails to meet one or more of the above Guarantee Criteria will that meeting be considered for re-booking or credit under Section 15. If a meeting meets all of the Guarantee Criteria, it is considered successfully delivered and billable (regardless of any subsequent outcome).

Note: Sentrama may also set forth aspirational or ideal targets (the "Sentrama Standard") in our sales materials or dashboards; however, those aspirational standards do not constitute part of the Guarantee Criteria set forth in this Section 14.5. Only the specific criteria listed above form the basis for determining whether a meeting qualifies for the Sentrama Guarantee.

14.6 Billable Meetings

14.6.1 Each Guaranteed Meeting that satisfies all of the Guarantee Criteria is automatically deemed a Billable Meeting and will count against the Client's Meeting Block quota (i.e. it will be deducted from the number of guaranteed meetings purchased).

14.6.2 If a meeting fails to meet one or more of the Guarantee Criteria, Sentrama's sole obligation and liability is limited to, at Sentrama's option: (i) re-booking a replacement meeting for the Client at no additional charge, or (ii) issuing a credit or refund for that meeting in accordance with Section 15 (Refunds & Credits). Re-booked or credited meetings under this guarantee will not count against the Client's Meeting Block quota.

14.6.3 Once a meeting has met the Guarantee Criteria and is delivered, it is considered a successful introduction and remains Billable regardless of: (a) the future progress of the sales opportunity (e.g. whether the prospect moves forward in the Client's sales pipeline or not); (b) whether or not the Client ultimately closes any sale or deal with the Prospect; or (c) any post-meeting actions (or inactions) by the Client's team, including follow-up steps that are the responsibility of the Client.

14.6.4 Scope of Deliverables: The Client acknowledges that Sentrama's deliverable under this Agreement is the arrangement of qualified introductory meetings as described above. These delivered meetings constitute commercial introductions only. Sentrama does not promise or guarantee any specific business outcome from any meeting (such as a sale, revenue, or partnership). Sentrama's role is limited to facilitating the introduction and ensuring the meeting meets the agreed criteria.

14.6.5 Waiver of ICP or Approval Objections Upon Progression: If the Client attends a meeting and subsequently takes any step to progress the Prospect within its sales process — including but not limited to creating an opportunity, advancing a deal stage, issuing a proposal, pricing discussion, follow-up meeting, or commercial negotiation — the Client shall be deemed to have accepted the Prospect as valid and within scope for the purposes of this Agreement. In such circumstances, the meeting shall be irrevocably deemed a Billable Meeting, and the Client waives any right to later dispute billability on the grounds that the Prospect was allegedly outside the ICP, not pre-approved, or otherwise unsuitable.

14.6A Meeting-Block Structure & Up-Front Billing

Certain Sentrama services are structured around Meeting Blocks (pre-paid bundles of meetings) and corresponding up-front deposits. The following terms apply to Meeting Blocks and related billing:

Block Quota & Count: The parties agree that the Contract covers a specified number of Meeting Blocks, each comprising a set number of Billable Meetings (the "Block Quota"), as stated in the HubSpot Service Agreement or quote (the "Service Sheet"). For example, a Service Agreement might state that the campaign consists of 3 Meeting Blocks, each containing 10 guaranteed meetings, meaning a total of 30 guaranteed meetings are contracted.

Up-Front Fee: The Meeting Deposit for each Meeting Block (see definition in Section 14.1) is due and payable in full on the first business day of the calendar month in which that Meeting Block begins. This payment is required regardless of whether all Billable Meetings in that block are delivered within the same calendar month or are delivered over a longer period (see Roll-Forward below).

Roll-Forward of Undelivered Meetings: If, at the end of a given calendar month, the number of Billable Meetings that have actually been delivered in the current Meeting Block is less than the Block Quota for that block, the remaining undelivered meetings ("Rollover Meetings") will automatically roll forward into subsequent months. Sentrama will continue to deliver the Rollover Meetings in the following month(s) until the total number of delivered Billable Meetings for that Meeting Block equals the Block Quota.

Condition Precedent: Timely payment of each Meeting Deposit is a condition precedent to Sentrama's obligation to deliver any Rollover Meetings or to commence work on any subsequent Meeting Block. If a Meeting Deposit is not paid on time for a given block, Sentrama may suspend scheduling further meetings until the payment is received, and Sentrama will not be obligated to catch up on any meetings for the period in which payment was delinquent.

Pacing of Delivery: For the avoidance of doubt, the parties acknowledge that the contractual obligation to supply one (1) Meeting Block per calendar month is subordinate to, and fully satisfied by, the eventual delivery of the Block Quota of Billable Meetings under the Guarantee Criteria — even if delivering the full Block Quota extends beyond the calendar month in which that Meeting Block began. In other words, timing is secondary to quality: the scheduling of meetings may be slowed if necessary to ensure that all meetings meet the agreed Guarantee Criteria.

14.7 No-Show Scenarios

The following policies apply to "no-show" situations (when either the Prospect or the Client's representative fails to attend a scheduled meeting):

14.7.1 Prospect No-Show: If a Prospect fails to attend a scheduled meeting and as a result the overall attendance ratio in the Meeting Block falls below 70% (the guaranteed attendance floor), then Sentrama will use reasonable endeavours to re-book that meeting or provide an equivalent replacement meeting at no charge to the Client. The originally missed meeting will remain counted as a Billable Meeting unless and until a replacement meeting is delivered for it.

14.7.2 Client No-Show: If the Client's designated sales representative or attendee fails to attend a scheduled meeting without at least 4 hours' prior written notice to Sentrama, then that meeting is considered irrevocably Billable (it will count as one of the delivered meetings under the Contract, regardless of the missed attendance). If the Prospect is willing to re-book the meeting for another time, that re-booked meeting will be scheduled as an additional Billable Meeting (i.e. it will count as a separate meeting in addition to the one missed by the Client). The Client's team is expected to attend all scheduled meetings on time; failure to do so not only counts against the Client's Meeting Block but can also exhaust the Prospect's willingness to reschedule.

15. Refunds, Credits & Meeting Insurance

15.1 Shortfall Remedy. If, by the end of the Contract Term, the cumulative number of Billable Meetings actually delivered in the relevant Meeting Block(s) is less than the contracted quota—after accounting for all re-bookings under § 14.7—Sentrama, at its sole discretion, will elect one of the following exclusive remedies:

(a) Top-up Delivery: supply additional Billable Meetings to cover the shortfall within one hundred twenty (120) days after the shortfall is confirmed; or

(b) Monetary Adjustment: issue a pro-rata refund or service credit for the undelivered meetings after the reconciliation process in § 15.2 has concluded. The remedy chosen by Sentrama shall be final and non-negotiable.

15.2 Reconciliation Timing

(a) Reconciliation Date. Thirty (30) calendar days after the delivery date of the final Meeting Block (the "Reconciliation Date"), Sentrama will calculate: (i) the total number of Billable Meetings actually delivered across all Meeting Blocks, and (ii) any remaining shortfall, net of Rollover Meetings and no-show re-bookings.

(b) Sentrama Election. Within ten (10) business days after the Reconciliation Date, Sentrama will notify the Client which remedy under § 15.1 it has elected. The Client has no right to choose or compel a particular remedy.

(C) Settlement Window. If Sentrama elects the Monetary-Adjustment remedy, the resulting pro-rata refund or service credit will be processed within six (6) months of the Reconciliation Date.

(d) No Client Claim Window. Because the remedy is entirely at Sentrama's election, the Client need not (and may not) submit a separate refund request.

(e) Expiry of Refund Rights. Any right of the Client to claim or receive a refund, credit, or top-up meeting under this Section 15 shall automatically expire nine (9) months after the date of the relevant Service Agreement or order form. After this period, no further claims for refunds, credits, or meeting insurance may be made or honored, regardless of circumstances.

Refund Request Window: The Client may submit a written request for a refund or credit (based on the reconciliation results) only after the Reconciliation Date and within fourteen (14) calendar days following the Reconciliation Date by filling out the refund form. Clients can request a refund form via emailing accounts@sentrama.com. Any refund request submitted before the Reconciliation Date, or submitted later than fourteen days after the Reconciliation Date, shall be considered invalid and not be honored.

Form of Refund: If a shortfall is confirmed and approved by Sentrama, Sentrama may choose one of the two remedies set forth in Section 15.1: either (i) to receive additional Billable Meetings (top-up meetings) delivered by Sentrama within sixty (120) days to cure the shortfall, or (ii) to receive a pro-rata refund or service credit for the undelivered meetings.

Form of Refund (Monetary Adjustment). Where Sentrama has elected the Monetary-Adjustment remedy, it will compute the refund amount by taking the number of undelivered meetings (i.e., the shortfall) and multiplying by the per-meeting rate originally paid by the Client for the relevant Meeting Block(s). Any refund will be issued in the same form as the original payment method where technically feasible, or via bank transfer or business check at Sentrama's discretion.

Prerequisite of Good Standing: The Client must be in good standing with all payment obligations in order to be eligible to receive any refund or credits. Sentrama will not be obligated to issue a refund or schedule top-up meetings while any invoices are unpaid or overdue. Furthermore, Sentrama may offset (net-off) any undisputed sums owed by the Client against any refund amount due to the Client.

15.3 Non-Refundable Fees. The refund or credit remedies in this Section 15 apply solely to Meeting Deposits and prepaid Meeting Block fees. All other amounts—including, without limitation, one-time onboarding fees (Launchpad fees), set-up fees, platform-access or subscription fees (e.g., "Sandra"), monthly Engine fees (Physical Engine, Webinar Engine, In-Person Event Engine, or any similar module), and any charges not expressly designated for guaranteed meetings—are non-refundable under all circumstances.

Prerequisite of Account Good Standing. No refund or credit shall become due unless the Client's account is fully current on all invoices, including Engine fees and any other outstanding charges.

15.4 Client-Caused Changes: If the Client pauses the campaign/activity for a significant time or unilaterally makes changes to the agreed Qualification Criteria or Guarantee Criteria without Sentrama's prior written consent, any and all refund or credit rights under the Sentrama Guarantee for the period affected by such pause or changes shall be waived and nullified. In other words, the Sentrama Guarantee (and related refund/credit promise) relies on the continuity of the campaign as agreed in the original terms. Material changes initiated by the Client may void the guarantee for that period.

(Note: Sentrama's Meeting Insurance Policy, if provided separately, may contain additional details or terms regarding the handling of meeting shortfalls, which would be incorporated by reference if applicable.)

16. Confidentiality & Data Protection

16.1 Mutual Confidentiality: Each party (each, a "Receiving Party") shall keep strictly confidential and not disclose to any third party any technical or commercial information, know-how, business plans, scripts, prospect lists, or other confidential information obtained from the other party (the "Disclosing Party") in connection with the Agreement. The Receiving Party shall use the same degree of care (but not less than a reasonable standard of care) to protect the Disclosing Party's confidential information as it uses to protect its own confidential information. Confidential information may be used by the Receiving Party only for the purpose of performing or receiving services under this Agreement and for no other purpose without the Disclosing Party's prior written consent.

16.1A Non-Disparagement and Campaign Data Restrictions: The Client shall not, during the term of this Agreement or at any time after its termination or expiry, make, publish, authorise, encourage, or assist any statement, communication, review, post, article, recording, video, social media content, or other public or private communication to any third party that is false, misleading, defamatory, disparaging, or reasonably likely to damage the reputation, goodwill, commercial interests, employees, officers, directors, contractors, services, products, platform, methodology, data processes, or business of Sentrama.

Without limiting clause 16.1, the Client shall not disclose, publish, distribute, upload, transmit, or otherwise make available to any third party any Sentrama Data, campaign performance data, call recordings, transcripts, meeting notes, prospect information, dashboard screenshots, reports, analytics, internal communications, strategy documents, pricing information, scripts, qualification logic, sales methodology, platform outputs, or other information generated by or through Sentrama's services, except strictly for the Client's internal business purposes or where disclosure is required by law.

The Client shall not use any Sentrama Data, call recordings, transcripts, campaign outputs, analytics, or performance materials for the purpose of criticising, benchmarking, auditing, reviewing, reverse-engineering, comparing, or publicly commenting on Sentrama's services without Sentrama's prior written consent.

Nothing in this clause shall prevent the Client from making a truthful statement where required by applicable law, regulation, court order, or competent regulatory authority, provided that, where legally permitted, the Client gives Sentrama prompt written notice before making such disclosure and cooperates with Sentrama in limiting the scope of that disclosure.

Any breach of this clause shall be deemed a material breach of this Agreement. The Client acknowledges that damages alone may not be an adequate remedy for breach of this clause and that Sentrama shall be entitled to seek injunctive relief, specific performance, damages, recovery of legal costs, and any other remedies available under law or equity.

16.2.1 Roles & scope.

• Client-Supplied Data (Controller → Processor). For personal data the Client supplies or instructs Sentrama to process (e.g., target/suppression lists, brand templates, CRM exports), the Client is Controller and Sentrama is Processor under UK/EU GDPR Article 28.

• Sentrama-Sourced Prospect Data (Independent Controllers). For personal data Sentrama acquires from its own GDPR-compliant sources and processes to identify, enrich and contact B2B prospects, Sentrama acts as an independent Controller (typically under Legitimate Interests for B2B direct marketing). Sentrama may disclose such data to the Client as a Controller-to-Controller transfer for the purpose of sales introductions and follow-up. Each party is individually responsible for their own compliance with applicable data protection laws.

• Recordings & meeting metadata. Call recordings and meeting metadata generated on Sentrama systems are Controller data of Sentrama; copies shared with the Client become Controller data of the Client upon receipt.

16.2.2 Direct-marketing compliance. When contacting prospects on the Client's behalf, Sentrama will (a) identify itself and the Client; (b) include a clear opt-out in emails and honour opt-outs promptly; (c) screen phone numbers against applicable do-not-call lists and maintain a current suppression list; (d) display valid caller ID where required; and (e) comply with UK GDPR/PECR and other applicable anti-spam/telemarketing laws for the campaign's target territories.

16.2.3 Data Protection Commitment. Sentrama will comply with its obligations as a data controller or processor (as applicable) under the UK GDPR and EU GDPR when handling any personal data in the course of providing the Services. This includes implementing appropriate technical and organisational measures to safeguard personal data and ensuring that all processing is carried out lawfully, fairly, and transparently in accordance with GDPR.

16.2.4 Controller-to-Controller sharing (Sentrama → Client). Where Sentrama shares Sentrama-sourced prospect data with the Client as independent Controllers, each party will: (a) maintain a lawful basis (typically Legitimate Interests for B2B).

16.2.5 Precedence. In case of conflict with any other provision, this §16 governs all data-protection, privacy and direct-marketing matters.

16.3 Mutual marketing-law warranties & balanced indemnities.

(a) Warranties. Each party warrants that content it supplies and audiences it instructs the other to contact are lawful and non-infringing in target jurisdictions.

(b) Client indemnity (narrowed). The Client will indemnify Sentrama against third-party claims, regulator investigations or fines to the extent arising from: (i) Client-supplied content or targeting instructions that breach applicable law; or (ii) the Client's failure to honour opt-out/suppression obligations once notified.

(C) Sentrama indemnity. Sentrama will indemnify the Client against third-party claims, regulator investigations or fines to the extent arising from: (i) Sentrama's failure to apply required do-not-call/email rules or opt-outs; (ii) Sentrama's unlawful acquisition or use of Sentrama-sourced data; or (iii) Sentrama's material breach of §16.

(d) Conduct of claims. The indemnified party will give prompt notice, reasonable cooperation, and sole control of the defence to the indemnifying party.

(e) Liability cap. All indemnities are subject to the liability cap and exclusions in §17, except to the extent such limits are prohibited by law for specific regulatory penalties.

16.4 (a) Ownership and Perpetual Mutual Licence.

(i) Joint Rights. All Sentrama Data shall be deemed jointly owned by Sentrama and the Client upon creation.

(ii) Sentrama Rights. Sentrama retains an unrestricted, worldwide, perpetual, royalty-free right to store, copy, analyse, modify, commercialise, and re-use the Sentrama Data for any lawful purpose, including future product development and benchmarking.

(iii) Client Rights. The Client receives a concurrent, worldwide, perpetual, royalty-free licence to download, store, copy, analyse and use the Sentrama Data for its own internal business purposes (including sales, marketing and training) and to disclose such data to its advisers, affiliates and prospective investors or acquirers, provided that any onward disclosure is subject to confidentiality obligations substantially no less protective than those in this Agreement.

(iv) No Exclusive Claims. Neither party shall claim exclusive ownership or assert exclusive intellectual-property rights in the Sentrama Data vis-à-vis the other, but each party may enforce its rights against third parties who infringe or misappropriate the data.

(For additional details on data protection and privacy, please refer to §16 (Data Protection & Direct Marketing – Integrated DPA) and Sentrama's Privacy Policy, which further outline each party's responsibilities and compliance measures.)

17. Limitation of Liability

17.1 Liabilities Not Excluded: Nothing in this Agreement shall limit or exclude either party's liability for: (a) death or personal injury caused by its negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability which cannot be limited or excluded by applicable law.

17.2 Liability Cap: Subject to Section 17.1 above, each party's total aggregate liability to the other (whether in contract, tort (including negligence), misrepresentation, restitution, or otherwise) arising out of or in connection with this Agreement shall not exceed 100% of the total fees paid (excluding any taxes and expenses) by the Client to Sentrama in the twelve (12) months immediately prior to the event giving rise to the claim. If the duration of the Agreement has been less than 12 months, this cap will be 100% of the fees paid for the shorter period. This limitation applies to all claims collectively, including multiple claims or incidents.

17.3 Exclusion of Indirect Damages: Subject to Section 17.1, neither party shall be liable to the other for any indirect, special, incidental, consequential, or punitive losses or damages of any kind. This exclusion includes, but is not limited to, any loss of profits, loss of revenue, loss of anticipated savings, loss of business or opportunity, loss of goodwill or reputation, or loss of or damage to data, even if advised of the possibility of such losses. Each party agrees that the other would not have entered into this Agreement without the above limitations of liability.

(The parties acknowledge that the fees payable under this Agreement reflect the allocation of risk set forth in this Section 17. The limitations and exclusions in this Section will apply to the maximum extent permitted by law, regardless of the form of action, whether in contract, tort, strict liability or otherwise.)

18. Force Majeure

18.1 No Liability for Force Majeure Events: Neither party shall be liable for any delay or failure in performing its obligations under this Agreement (except for payment obligations) if such delay or failure is caused by events, circumstances, or causes beyond that party's reasonable control (each, a "Force Majeure Event"). Force Majeure Events may include, but are not limited to: acts of God (e.g. flood, earthquake, other natural disasters), epidemic or pandemic (including COVID-19 or any similar outbreaks), cyber-attacks or cyber incidents, war, terrorism, civil unrest, strikes, lock-outs or other industrial disputes, failure of utility services or transportation networks, governmental action or orders, or any other cause not within the reasonable control of the affected party.

18.2 Duty to Mitigate: The party affected by a Force Majeure Event shall promptly notify the other party in writing of the event (to the extent practicable) and its expected impact on performance. The affected party shall use reasonable efforts to mitigate the effect of the Force Majeure Event on its performance and to resume full performance as soon as reasonably possible. If a Force Majeure Event continues for an extended period that materially frustrates the purpose of the Agreement, the parties will discuss appropriate adjustments or termination per Section 19.

19. Termination

19.1 Initial Term and Renewal: The Agreement shall continue for the initial term specified in the Service Agreement (e.g., a fixed campaign duration or minimum commitment period). After the expiration of the initial term, the Agreement will automatically renew on a rolling month-to-month basis (or as otherwise specified in the Service Agreement) unless and until terminated by either party in accordance with this Section 19.

19.2 Termination for Convenience: Except as expressly provided in clause 8.5, either party may terminate this Agreement for convenience (without cause) only after the conclusion of the Initial Term, by giving the other party not less than one (1) full calendar month's written notice. For example, if such notice is given after the Initial Term on 15 March, termination would take effect on 30 April.

19.3 Termination for Cause: Either party may terminate this Agreement with immediate effect by giving written notice to the other party if any of the following occurs: (a) the other party commits a material breach of this Agreement which is incapable of remedy; (b) the other party commits a material breach of this Agreement which is capable of remedy, but fails to remedy it within ten (10) business days after receiving written notice specifying the breach and requiring it to be remedied; (c) the other party becomes insolvent or unable to pay its debts, or enters any form of liquidation, administration, examinership, receivership, dissolution or analogous event; or (d) the other party repeatedly fails to pay invoices or otherwise breaches its payment obligations under this Agreement (such repeated payment breaches constituting a material breach).

19.4 Effect of Termination: Upon termination or expiration of this Agreement for any reason: (a) all unpaid fees and invoices for services provided up to the termination date shall become immediately due and payable by the Client (including any fees for work-in-progress that has been completed or delivered up to termination); (b) any provisions of this Agreement which by their nature or terms are intended to survive termination (including, but not limited to, Sections 14 (to the extent of any ongoing Meeting Block obligations or post-termination meeting delivery/credits), 15, 16, including clause 16.1A, 17, 18, 19.4, 20, and 21) shall survive and continue in full force and effect; (c) any Meeting Blocks or prepaid meetings that remain unused as of the termination date will expire and no refund will be due for them, unless otherwise explicitly agreed in writing by Sentrama (for example, Sentrama may at its discretion agree to credit unused meetings towards a future campaign or refund a portion in exceptional cases, but such agreement must be in writing and signed by Sentrama).

(Termination shall not affect any rights or liabilities that have accrued prior to the date of termination. On termination, each party shall return or destroy the other party's confidential information as required by the confidentiality provisions.)

20. Governing Law & Jurisdiction

20.1 Governing Law: This Agreement and any dispute or claim (including any non-contractual dispute or claim) arising out of or in connection with it or its subject matter shall be governed by, and construed in accordance with, the laws of England and Wales.

20.2 Jurisdiction: The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this Agreement or its subject matter. Each party waives any objection to the proceedings being brought in those courts on the grounds of venue or on the grounds that such courts are an inconvenient forum. (Notwithstanding the foregoing, Sentrama reserves the right to bring proceedings against the Client in any court of competent jurisdiction for the recovery of amounts due and payable by the Client.)

21. Miscellaneous

21.1 Entire Agreement: This Contract (comprising the Service Agreement, these Terms of Service, and any documents incorporated by reference) constitutes the entire agreement between the parties with respect to its subject matter and supersedes and extinguishes all prior agreements, promises, assurances, warranties, representations, or understandings between the parties, whether written or oral, relating to the same subject matter. Each party acknowledges that, in entering into the Contract, it has not relied on and shall have no remedy in respect of any statement, representation, assurance, or warranty (whether made innocently or negligently) that is not set out in the Contract.

21.2 Severability: If any provision of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision (or the offending part of it) shall be deemed deleted or limited to the minimum extent necessary, and the remaining provisions of the Agreement shall continue in full force and effect. In such case, the parties shall negotiate in good faith to replace any invalid or unenforceable provision with a valid provision that, as closely as possible, achieves the economic, legal, and commercial objectives of the original provision.

21.3 Assignment: Neither party may assign, transfer, or sub-contract any of its rights or obligations under this Agreement without the prior written consent of the other party, which consent shall not be unreasonably withheld or delayed. Notwithstanding the foregoing, Sentrama may assign or transfer this Agreement (in whole or in part), without the Client's consent, to (a) any affiliate or subsidiary of Sentrama, or (b) as part of a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets. Any attempted assignment in violation of this Section shall be void.

21.4 Notices: All legal notices or other formal communications required or permitted under this Agreement shall be in writing and shall be delivered to the respective parties at the addresses specified in the Service Agreement or to such other address as a party may designate by written notice to the other. Notices shall be delivered by hand, by pre-paid recorded postal delivery, by internationally recognized courier service, or by email (provided that in the case of email, the notice must be sent to an email address designated by the receiving party for legal notices, and an acknowledgment of receipt must be obtained). Notices shall be deemed received: (a) if delivered by hand, on the date of delivery; (b) if sent by post, on the third business day after posting; (c) if sent by courier, on the date of delivery; or (d) if sent by email, on the date of transmission (if sent during business hours on a business day) or on the next business day (if sent outside business hours or on a non-business day).

21.5 Incorporation by Reference: The Client acknowledges and agrees that any Sentrama Service Agreement, order form, or HubSpot quote that expressly references these Terms of Service is intended to incorporate these Terms of Service as an integral part of the parties' agreement. By signing or accepting a Service Agreement or quote that references these Terms, the Client is confirming its acceptance of, and agreement to be bound by, these Terms of Service. In the event that the Client has any questions about the integration of these Terms with a specific Service Agreement, the Client should address such questions to Sentrama before execution.

21.6 Electronic Signatures and Acceptance: The parties agree that this Agreement, and any Service Agreement or related ordering document, may be executed and/or accepted electronically. This can include, for example, execution via electronic signature services or the Client clicking an "Accept" or "Sign" button on an electronic quote or proposal (such as a HubSpot quote). Any such electronic execution or acceptance shall be deemed to have the same legal effect as a handwritten signature and shall be binding on the parties.

21.7 Version Control: These Terms of Service are identified by the "Last updated" date at the top. Sentrama may update or amend these Terms from time to time as provided in Section 1.2. Sentrama will maintain an archived record of each version of the Terms of Service, and will ensure that the version applicable to any given Client's Service Agreement is identifiable. For the avoidance of doubt, the version of the Terms in effect on the date of the Client's acceptance of the Service Agreement will govern that Client's relationship with Sentrama, unless a subsequent version is separately agreed to in writing.

Product B: Algorithmic Cold Calling Platform (Self-Serve)

Algorithmic Cold Calling Platform (Self-Serve)

Last updated: 3 July 2026 · Version 2026-07

1. Introduction

1.1 About Sentrama. "Sentrama" is the trading name of Brightside Enterprises Limited T/A Sentrama, a company incorporated and registered in England and Wales with company number 12265340, whose registered office is at Unit 3, Temple Campus, Temple Gate, Bristol, England, BS1 6QA ("Sentrama", "we", "us", "our"). These Terms of Service (the "Terms") govern all access to and use of the Sentrama Algorithmic Cold Calling Platform and all related websites, software, content, data and services we make available (collectively, the "Platform" or "Service").

1.2 Acceptance. By ticking the acceptance box and creating an account, or by otherwise accessing or using the Platform, you ("you") agree to be bound by these Terms, together with our Privacy Policy and any applicable Data Processing Addendum, which together govern your use of the Platform. If you do not agree, you must not create an account or use the Platform. We record the version of the Terms you accepted and the date and time of acceptance. By ticking the acceptance box and creating an account you provide your electronic signature and enter into a legally binding agreement, and you agree that acceptance in electronic form is as valid and enforceable as a handwritten signature. You waive any objection to the validity or enforceability of these Terms on the ground that they were accepted electronically. Our records of the version of the Terms you accepted and the date and time of your acceptance are conclusive evidence of your acceptance in the absence of manifest error.

1.3 Authority. If you use the Platform on behalf of a company or other organisation, you represent that you have authority to bind that entity, and "you" refers to that entity. The Platform is for business use by B2B organisations; by using it you confirm you are not using it as an individual consumer.

1.4 Changes to these Terms. We may revise these Terms from time to time. If we make a material change we will give reasonable notice (for example by email or an in-Platform notice) before it takes effect, and — where the change materially affects your rights — we may ask you to re-accept. The "Last updated" date shows the effective date of the current version. Your continued use of the Platform after a change takes effect constitutes acceptance of the revised Terms. New features are subject to these Terms.

1.5 Global applicability. The Platform is offered from the United Kingdom. These Terms apply to you regardless of where you access the Platform, to the maximum extent permitted by applicable law. If you are outside the UK, you are responsible for ensuring your use is lawful in your jurisdiction.

1.6 Headings. Headings are for convenience only and do not affect interpretation.

2. Definitions

"Platform" / "Service" — the Sentrama Algorithmic Cold Calling Platform and all software, tools, data, integrations and services provided through it for B2B lead generation, data qualification, outbound calling and messaging, and related sales-enablement functions.
"Prospect Data" — business contact records and associated firmographic, enrichment, scoring and calling-outcome data made available through, or processed by, the Platform.
"Your Content" — data, contact lists, recordings of your own calls, account information, logos and other materials you upload to or generate on the Platform.
"Personal Data" — any information relating to an identified or identifiable natural person that is uploaded to or processed via the Platform. "Special Category Data" has the meaning given in the GDPR.
"GDPR" — the EU GDPR and/or the UK GDPR (as incorporated into UK law by the Data Protection Act 2018), as applicable. "PECR" — the Privacy and Electronic Communications (EC Directive) Regulations 2003. "Data Protection Laws" — the GDPR, PECR, the Data Protection Act 2018, and all other applicable privacy, data-protection and direct-marketing laws.
"Controller", "Processor", "Data Subject", "Process/Processing" — as defined in the GDPR.
"Legitimate Interest Assessment" / "LIA" — an assessment applying the three-part test (purpose, necessity, balancing) to determine whether Processing can rely on the legitimate-interests basis under the GDPR.
"Dial-to-Connect Rate" — the percentage of outbound dials that result in a live answer by the intended contact (as opposed to voicemail or no answer); used in the Platform's analytics.
"Order" — a purchase you make through the Platform or an order form (e.g. a volume of leads or data credits, a subscription, or another service).
"Sub-processor" — a third party engaged by Sentrama to Process Personal Data in connection with the Service.
"DPA" — the Data Processing Addendum between you and Sentrama.

3. Account Registration and Eligibility

3.1 Eligibility. You must be at least 18 and able to enter a binding contract. You affirm you are using the Platform for business purposes and are a business incorporated or operating in the UK or another jurisdiction where such use is lawful.

3.2 Registration. To access the Platform you must create an account and provide accurate, current and complete information, and keep it updated. You are responsible for keeping your credentials confidential and for all activity under your account. Notify us promptly at hello@sentrama.com of any unauthorised use or security breach. We may suspend or terminate any account we reasonably suspect is being used in violation of these Terms.

3.3 Authorised users. You are responsible for all use of the Platform by your employees, contractors and agents, and must ensure they comply with these Terms. If you administer an enterprise account, you are responsible for managing authorised users and promptly revoking access when someone is no longer authorised.

4. The Platform: Services and Permitted Use

4.1 What the Platform does. The Platform is a self-serve, AI-assisted outbound-calling and sales-data platform. Depending on your Order and configuration, it may include:

(a) Prospect data and enrichment. Access to business-contact data; the ability to upload your own lists; and an enrichment pipeline that may append business email and telephone data, company and role information, publicly available web content, and structured firmographics.
(b) Qualification and scoring. Automated qualification of contacts against an ideal-customer profile, and predictive reachability and connect-propensity scoring used to prioritise who to call and when. Scores are estimates, not guarantees (see §11).
(c) Reachability verification. As part of preparing and scoring data, we and our Sub-processors may carry out technical verification and reachability checks — which may include validation of telephone-line status and, where we source and prepare data, short live verification calls placed by our own trained personnel (never using an artificial or pre-recorded voice). Any such verification calls are placed, screened and conducted by us in accordance with applicable law, in our capacity as an independent Controller under §6.1; your obligations in §4.3 apply only to the calls and messages you initiate through the Platform (see §6).
(d) Dialer suite. A browser-based outbound dialer offering single-line ("power"), multi-line ("parallel"), and simultaneous listen-and-commit ("tandem") calling modes, with number selection, cadence, and per-contact single- vs multi-line decisions governed by an automated abandonment cap.
(e) AI assistance. AI-generated call briefs, suggested opening lines and call angles, live in-call coaching, post-call review and scoring, and automated classification of call outcomes.
(f) Call recording and transcription. Recording of connected calls (see §5) and automated transcription of calls and meetings.
(g) Meetings. Meeting booking, calendar scheduling, and multi-channel meeting-confirmation and reminder workflows.
(h) Messaging. Outbound SMS and email features, subject to the restrictions in §4.3 and applicable law.
(i) Integrations. The ability to connect supported third-party services — such as your CRM, calendar and email/mailbox provider — to synchronise calls, dispositions, recordings and meetings.
(j) Analytics. Dashboards and reporting on calling activity, outcomes and performance.

We may add, modify, or remove features from time to time (see §4.6). Which features are available to you depends on your plan.

4.2 Licence to use the Platform. Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Platform, and to use and export Prospect Data and outputs, solely for your internal business sales and marketing purposes.

4.3 Your responsibilities for calling and messaging (important). You are the caller and sender. When you use the Platform to make calls or send messages, you determine who is contacted, what is said, and when — and you are solely responsible for the lawfulness of that outreach. In particular, you agree that you will, at your own cost and responsibility:

(a) Screen before you call. Screen UK telephone numbers against the Telephone Preference Service (TPS) and Corporate TPS (CTPS) and any other applicable do-not-call registers before calling, and re-screen at appropriate intervals. You will use the Platform's screening tools where provided and will not disable, circumvent, or ignore them. You will not call any number that is suppressed, opted-out, or flagged as do-not-call.
(b) Comply with PECR and Ofcom rules. Comply with PECR (including the rules on live marketing calls, automated/pre-recorded calls, and SMS/email marketing) and with Ofcom's policy on the persistent misuse of electronic communications networks and services — including the rules on silent and abandoned calls, abandoned-call ratios, the information message that must be played on an abandoned call, and permitted calling hours. You will not use the Platform in a way that would cause you or Sentrama to exceed lawful abandoned-call limits, and you will keep the abandonment-control features enabled.
(c) Obtain recording consents. Give every notification and obtain every consent required by law before recording or monitoring a call, in every jurisdiction relevant to the call (including any "all-party consent" jurisdictions). See §5.
(d) Honour opt-outs. Immediately and permanently honour any do-not-call, unsubscribe, objection, or "stop contacting me" request, and not contact any person who has indicated they do not wish to be contacted.
(e) Restrict SMS and email marketing. Only send marketing SMS or email where you have a lawful basis to do so under PECR (including the rules on prior consent and the "soft opt-in"), include the required sender identity and a working opt-out in every message, and keep any cold-messaging features disabled unless you have confirmed you have a lawful basis.
(f) No unlawful automation or artificial voice. Not use the Platform to deploy automated or pre-recorded/artificial-voice calling except where a feature expressly permits it and you have satisfied every applicable legal requirement (including any prior-consent requirement).
(g) Comply with foreign law. Comply with all telemarketing and privacy laws applicable to your outreach, including, where you call or message contacts outside the UK, the laws of those jurisdictions (for example, US TCPA and state do-not-call rules).
(h) Present a lawful caller identity. Where you supply or configure a caller line identity (CLI) presented on your calls, ensure you are authorised to use it, and do not spoof, falsify, misrepresent, or unlawfully withhold or conceal CLI. You will comply with PECR and Ofcom's CLI guidelines in respect of the identity presented on your calls.

The compliance tooling in the Platform (screening, the abandonment cap, opt-out capture, business-hours gating) is provided to assist you. It does not relieve you of your obligations, and we do not warrant that your particular use of the Platform is compliant with the laws applicable to you. You remain responsible for determining and meeting your own legal obligations, and for obtaining your own legal advice.

4.4 Acceptable use. You will not: (a) use the Platform for any unlawful, defamatory, infringing, harassing, or abusive purpose; (b) upload content that is unlawful or infringes any third-party right; (c) harm, disable, overburden or impair the Platform or its infrastructure; (d) use bots, scripts or other automated means to access or extract data outside the provided interface or API; (e) reverse engineer, decompile, or attempt to extract the source code of the Platform, except to the extent this restriction is prohibited by law; or (f) upload Special Category Data, data relating to children, or any Personal Data you do not have the right to Process and share with us. The Platform is not intended to Process Special Category Data and we have no liability arising from your provision of prohibited data.

4.5 No resale or unauthorised distribution. Prospect Data, insights and outputs are for your internal use only. You may not resell, license, distribute, or make available any part of the Platform or any data obtained through it to any third party, except to your own contractors or agents acting for your internal business purposes and bound by confidentiality obligations at least as protective as these Terms. We may include seeded or dummy records to detect unauthorised use; if you breach this restriction, your licence to the data and the Platform may be revoked immediately and we may pursue legal remedies.

4.6 Platform updates, limits and availability. We may modify the Platform's functionality, features or interface at any time, and may set or change reasonable usage limits (for example on data queries, calling volume, or API calls). We will make reasonable efforts to notify you of material changes and to maintain availability, but the Platform is provided on an "as available" basis and we are not liable for downtime (see §11).

4.7 Telephone numbers and caller identification. Any telephone numbers or caller line identities we make available to you through the Platform for outbound calling remain the property of Sentrama or its telephony carrier and are licensed to you for use through the Platform for the term of your account only. You obtain no ownership of, and no right to port, transfer, sell or retain, any such number, and we may reclaim, reassign or withdraw a number on suspension or termination of your account, or where required by our carrier, a regulator, or applicable law. Number portability, where available at all, applies only if separately agreed with us in writing. We provision numbers so that a valid, dialable CLI is presented; you must not disable, override, or misuse this facility except to present a caller identity you are authorised to use under §4.3(h).

4.8 Not a telephone service; no emergency calls. The Platform's calling features are an outbound business-calling tool provided solely for your sales and marketing outreach. They are not a public telephone service, VoIP service, or interpersonal communications service, are not a replacement for an ordinary telephone line, and must not be used or relied upon to make emergency calls (including 999 or 112) or any other time-critical, safety-related, or life-critical calls. You are responsible for maintaining a separate, independent means of making emergency and other critical calls at all times.

5. Call Recording, Monitoring and Communications

5.1 Recording. The Platform records connected calls (typically as dual-channel audio) and may transcribe them, to provide the Service (including quality, coaching, classification, analytics, and dispute resolution). We Process recordings and transcripts as your Processor to provide these functions to you; any use to develop or improve our own products or models is carried out only on aggregated or effectively anonymised data (see §8.4). Recording may be enabled by default for connected calls. Where configuration options are provided, you are responsible for setting them in line with your legal obligations.

5.2 Consent and notice are your responsibility. As set out in §4.3(c), you are responsible for giving all notifications and obtaining all consents that the law requires for recording, monitoring, or transcribing a call, for every party and jurisdiction involved. You will make any required "this call may be recorded" announcement and will not record where you are not lawfully permitted to.

5.3 Ownership and access. Recordings and transcripts of your calls are Your Content. We host and Process them to provide the Service and will make them available to you through the Platform; we may retain them as described in §6.8 and our Privacy Policy, and you may export them as described in §10.4.

5.4 Service communications. We may send you service, security, billing and administrative messages relating to your account. These are not marketing and you cannot opt out of them while you hold an account.

6. Data Protection

6.1 Roles of the parties. In relation to Personal Data you upload or instruct us to Process on your behalf (including Your Content, your uploaded lists, and recordings of your calls), you are the Controller and Sentrama is your Processor. In relation to data we independently source, compile and prepare before making it available to you, Sentrama acts as an independent Controller for that collection and preparation; once we deliver or make such data available to you, you become the Controller for your subsequent use of it. Each party will comply with Data Protection Laws applicable to its Processing.

6.2 Data Processing Terms. Where we Process Personal Data as your Processor, we do so under our Data Processing Addendum (the "DPA"), available at https://sentrama.com/dpa. The DPA is deemed incorporated into and forms part of these Terms and is binding on both parties from the moment you accept these Terms, whether or not it is also separately countersigned; a countersigned copy is available on request but is not required for the DPA to take effect. The DPA and this §6 set out the processor obligations required by Article 28(3) of the GDPR, including that we will: (a) Process Personal Data only on your documented instructions (of which these Terms, the DPA and your configuration of the Platform form part), unless required by law to do otherwise; (b) ensure that personnel authorised to Process Personal Data are bound by an appropriate duty of confidentiality; (c) implement appropriate technical and organisational security measures under Article 32; (d) engage Sub-processors only in accordance with §6.3, including giving you notice of intended changes and a right to object; (e) assist you, taking into account the nature of the Processing and the information available to us, in responding to Data Subject rights requests and in meeting your obligations under Articles 32 to 36 of the GDPR (security, personal-data breach notification, data protection impact assessments, and prior consultation); (f) notify you without undue delay on becoming aware of a personal-data breach affecting your Personal Data; (g) at your choice, delete or return the Personal Data on termination in accordance with §6.8; and (h) make available to you the information reasonably necessary to demonstrate compliance with this §6 and the DPA, and allow for and contribute to audits and inspections, such audits being conducted on a documentation basis in the first instance and, where an on-site inspection is genuinely required, no more than once in any 12-month period on reasonable prior written notice, during business hours, subject to confidentiality and to not compromising the security or data of our other clients. To the extent of any conflict between the DPA and the remainder of these Terms in respect of the Processing of Personal Data, the DPA prevails.

6.3 Sub-processors. You authorise us to engage Sub-processors to Process Personal Data to provide the Service (for example, hosting, telephony and messaging, data enrichment, and transcription). We impose data-protection obligations on Sub-processors that are no less protective than those in our DPA and remain responsible for their performance. A current list of our Sub-processors is available on request. Before we add or replace a Sub-processor that Processes Personal Data on your behalf, we will give you at least 14 days' prior notice by email to your account address and/or by in-Platform notice. You may object to the change on reasonable data-protection grounds by written notice to accounts@sentrama.com within that period. We will work with you in good faith to address your concern; if we cannot reasonably resolve it, your remedy is to terminate the affected part of the Service and receive a pro-rata refund of any prepaid fees for the unused period. We host and Process Platform data primarily in the United Kingdom and/or the European Economic Area (EEA). Where we or our Sub-processors Process Personal Data outside the UK/EEA, we ensure an appropriate transfer safeguard is in place under Chapter V of the GDPR — reliance on an adequacy decision or, where none applies, the UK International Data Transfer Agreement (or the UK Addendum to the EU Standard Contractual Clauses), the EU Standard Contractual Clauses, or any successor mechanism.

6.4 Your GDPR responsibilities. You are solely responsible for ensuring your use of the Platform, and the data you Process through it, comply with Data Protection Laws, including: (a) providing appropriate privacy information to Data Subjects (including, where applicable, the notice required under Article 14 of the GDPR); (b) determining and documenting your lawful basis for Processing; (c) where you rely on legitimate interests, completing and maintaining a valid LIA (the Platform requires you to record a legitimate-interests basis before starting a campaign — this is a tool to support you, not a substitute for your own assessment); (d) handling Data Subject rights requests relating to data in your account; and (e) ensuring any international transfer of Personal Data you make complies with Chapter V of the GDPR (we can make UK-approved transfer mechanisms available via the DPA where needed). You will maintain records of your compliance (such as LIA documents and consent records) and provide them to us on reasonable request.

6.5 Warranty on data you upload. You represent and warrant that any Personal Data you upload was collected, and is shared with us, in compliance with Data Protection Laws, and that you have a valid lawful basis to Process and share it with us.

6.6 Data Subject requests and objections. We will assist you, taking into account the nature of the Processing, in responding to Data Subject rights requests. Where we receive an objection, erasure request, or opt-out relating to a contact, we may suppress and/or erase that contact across the Platform to meet our own and your legal obligations; opt-outs and suppressions apply across our services and brands.

6.7 Security and breach. We employ administrative, physical and technical safeguards designed to protect the data you store on the Platform; however, no system is completely secure. You are responsible for the security of your credentials and configuration. Each party will notify the other without undue delay on becoming aware of a personal-data breach affecting the other's data, as further described in the DPA.

6.8 Retention and deletion. On termination of your account (or earlier on your request) we will delete or return the Personal Data you uploaded, and (subject to the export window in §10.4) the recordings and transcripts generated on your account, in accordance with our Processor obligations and our published retention schedule, save that we may retain copies as required for legal compliance, backup, or record-keeping, and may retain aggregated or anonymised data that does not identify any individual or you.

6.9 Your indemnity for data violations. You will indemnify us as set out in §13 for losses, fines, or claims arising from your breach of this §6 or of Data Protection Laws, including your provision of non-compliant data or your unlawful use of data obtained through the Platform.

7. Fees and Payment

7.1 Fees. Use of the Platform is subject to the fees for the plan or services you select. Fees may take the form of one-off purchases (for example a volume of leads or data credits), recurring subscriptions, usage-based charges, or one-time set-up or service fees. The applicable fees are disclosed to you through the Platform or an order form before you incur them, and by placing an Order or using a paid feature you agree to pay them.

7.2 Payment. Fees may be charged in advance or in arrears depending on the service. For self-serve purchases you must provide a valid payment method through our payment processor and you authorise us (and our processor) to charge it for the fees as they fall due, including recurring fees for any subscription until it is cancelled. If we agree to invoice you, payment is due within the period stated on the invoice (typically 14 days) unless otherwise agreed in writing. Late amounts may accrue interest at 4% per annum above the Bank of England base rate from the due date until paid, or the maximum permitted by law if lower. We may suspend or terminate access if fees are overdue.

7.3 Subscriptions and renewal. If you purchase a subscription, it will renew automatically for successive periods equal to the initial term unless you cancel before the end of the then-current period, in which case cancellation takes effect at the end of that period. You will not receive a pro-rata refund for a partial period except where required by law or expressly agreed.

7.4 Taxes. All fees are exclusive of VAT and other applicable taxes, which you are responsible for (other than taxes on Sentrama's income). Where we are required to collect tax, we will add it to your charges.

7.5 Refunds. Except as expressly stated in these Terms or required by law, all fees are non-refundable, including for unused leads, credits, or subscription periods. Nothing in these Terms offers any performance-based, connect-rate, or money-back guarantee for the self-serve Platform; any such guarantee applies only if expressly agreed with you in a separate written agreement.

7.6 Billing disputes. If you believe you have been billed in error or have a good-faith dispute about a charge, contact accounts@sentrama.com in writing within 3 months of the charge. If you do not, you waive the right to dispute that charge to the fullest extent permitted by law. This does not affect your right to challenge fraudulent charges with your payment provider.

7.7 Fee changes. We may change fees or introduce new fees on at least 30 days' notice. Changes will not affect Orders or subscription periods already in progress and will apply from the next renewal or purchase. Continued use after a change takes effect constitutes acceptance.

8. Intellectual Property

8.1 Sentrama IP. All rights in and to the Platform — including all software, algorithms, models, databases, interface design, know-how, and Sentrama-provided content and data (excluding Personal Data you upload) — are and remain the exclusive property of Sentrama and its licensors, protected by copyright, trade-secret and other laws. These Terms grant you no ownership rights and no rights in Sentrama's trademarks, logos or brand features, except the limited licence in §4.2.

8.2 Restrictions. You may not copy, modify, distribute, sell, lease, or create derivative works of any part of the Platform or its software, nor reverse engineer or extract its source code, except where such restriction is prohibited by law or you have our written permission.

8.3 Data licence and seeding. The licence to use Prospect Data in §4.2 is worldwide, non-exclusive, limited and revocable, and does not permit resale or distribution outside your organisation (see §4.5). We may include seeded or dummy entries to detect misuse; on a breach of the usage restrictions your data and Platform licence may be revoked immediately.

8.4 Your Content. You retain all rights in Your Content. You grant Sentrama a worldwide, royalty-free, sublicensable licence to host, copy, transmit, display and Process Your Content solely to provide, secure, support and operate the Service for you and to meet our legal obligations. Where Your Content contains Personal Data, we Process it only as your Processor on your documented instructions in accordance with §6, and we will not use it to develop, improve or train our products, models or algorithms except in aggregated or effectively anonymised form that does not identify any individual or you. We will not use Your Content for our own marketing without your consent. This licence continues until you delete the content or terminate your account, and for a reasonable period afterwards to allow backup and purge.

8.5 Feedback. If you give us suggestions or feedback about the Platform, you grant us a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual licence to use and incorporate it without obligation or compensation to you. Do not submit feedback you consider confidential.

8.6 Third-party components and integrations. The Platform may integrate third-party software or services (for example, a CRM, calendar or mailbox you connect). Your use of those services may be subject to the third party's own terms, which you are responsible for complying with, and you must have the rights to connect them and to have us Process the associated data. We may disable any content or integration that we reasonably believe infringes a third party's rights.

9. Confidentiality

9.1 Definition. "Confidential Information" means non-public business or technical information disclosed by one party to the other that is marked confidential or should reasonably be understood to be confidential. Sentrama's Confidential Information includes the Platform's software, algorithms, models, pricing and data-aggregation techniques; your Confidential Information includes Your Content and non-public business information you share with us.

9.2 Obligations. Each party will use the other's Confidential Information only to exercise its rights and perform its obligations under these Terms, will not disclose it except to personnel, contractors or advisers who need to know and are bound by confidentiality at least as protective as these Terms, and will protect it with no less than reasonable care.

9.3 Exclusions. Confidential Information does not include information that is or becomes public through no breach, was already known without a duty of confidence, is lawfully obtained from a third party without restriction, or is independently developed without use of the other party's Confidential Information.

9.4 Compelled disclosure. If required by law to disclose, the receiving party will (where legally permitted) give prompt notice and reasonable assistance to seek protective treatment, and disclose only what is required.

9.5 Duration. These obligations continue during the term and for 3 years after termination, and for as long as information remains a trade secret.

10. Term and Termination

10.1 Term. These Terms take effect when you first accept them and continue until terminated. If you have a subscription, they continue for the subscription term and any renewals unless earlier terminated.

10.2 Termination by you. You may stop using the Platform and terminate your account at any time by notifying us in writing at hello@sentrama.com. Termination does not entitle you to a refund except as expressly stated in these Terms (for example §10.3, §11.2 or §13.2) or as required by law, and a subscription terminates at the end of the then-current paid period.

10.3 Termination or suspension by us. We may suspend or terminate your access, in whole or in part, immediately on notice if: (a) you fail to pay an overdue amount within 10 days of a reminder; (b) you materially breach these Terms and, if curable, fail to cure within 15 days of notice; (c) we reasonably determine your use violates law or poses a security, legal, or operational risk to the Platform or any third party (including a credible complaint of unlawful calling or messaging, or an attempt to compromise the Platform); or (d) you become insolvent or subject to equivalent proceedings. We may also discontinue the Platform or a feature for all users, giving as much notice as practicable and, where we do so, either honouring services you have paid for or providing a pro-rata refund for the unused prepaid portion.

10.4 Effect of termination and data export. On termination your right to use the Platform ceases and we may disable your account, so export your data beforehand. For 30 days after termination (unless we are legally required to delete sooner, including where you request earlier deletion), we will preserve Your Content — including your call recordings, transcripts and call/disposition records — and, on request within that period, provide you a single bulk export of it free of charge, in a commonly used machine-readable format for call and disposition data and standard audio for recordings. Where we terminate or suspend your account, we will not delete Your Content within that window. After the window we may delete Your Content, subject to §6.8. Any fee under this §10.4 applies only to non-standard, bespoke or repeated retrieval requests beyond that single free export.

10.5 Survival. Provisions that by their nature should survive termination survive, including §4.3, §4.5, §§5–9 and §§11–16 and any accrued payment or indemnity obligations.

11. Warranties and Disclaimers

11.1 Your warranties. You represent and warrant that: (a) you have authority to enter into these Terms; (b) you will comply with all laws applicable to your use, including the privacy and telemarketing obligations in §§4–6; (c) you own or have all necessary rights and consents for the data and materials you provide; (d) your use will not breach any obligation you owe to a third party; and (e) Sanctions and export control. Neither you, your affiliates, nor any of your authorised users is a person that is the target of, or is owned or controlled by a person that is the target of, trade or economic sanctions administered or enforced by the United Kingdom (including HM Treasury/OFSI), the European Union, the United States (including OFAC), or the United Nations (a "Sanctioned Person"), and none of them is located, organised, or resident in a country or territory that is itself the subject of comprehensive sanctions or a trade embargo. You will comply with all applicable export-control, trade-sanctions and anti-money-laundering laws, and you will not use the Platform to source, enrich, contact, market to, or otherwise transact with any Sanctioned Person or in any embargoed territory. You will notify us promptly if you become a Sanctioned Person, and we may suspend or terminate your access immediately under §10.3(c) if this warranty is or becomes untrue.

11.2 Our limited warranty. We warrant that we will provide the Service with reasonable skill and care, consistent with general industry standards. If we fail to meet this standard, your exclusive remedy is that we will re-perform or correct the affected Service or, at our option, you may terminate and receive a pro-rata refund for the prepaid period in which the Service failed to meet the standard.

11.3 Disclaimer. Except for §11.2, and to the maximum extent permitted by law, the Platform and all data and services are provided "as is" and "as available", and we disclaim all other warranties, express, implied or statutory, including merchantability, fitness for a particular purpose, non-infringement, and any warranty as to results, uptime, error-free operation, security, or the accuracy or completeness of any data. Prospect Data may contain inaccuracies despite our verification, and your use of any data or output is at your own discretion and risk. No advice or information obtained from us or the Platform creates any warranty not expressly stated here.

11.4 No guarantee of outcomes. We do not guarantee any particular Dial-to-Connect Rate, number of conversations or meetings, conversion rate, or return on investment. Your results depend on many factors beyond our control (your product-market fit, sales technique, market conditions, and how you use the Platform). Any efficiency figures, benchmarks, calculators, or case studies we share are illustrative only and are not a warranty or promise of results for your specific case.

11.5 Beta features. Features identified as beta, pilot or evaluation are provided "as is" without warranty, may change or be withdrawn at any time, and are used at your own risk.

12. Limitation of Liability

12.1 Excluded losses. To the fullest extent permitted by law, neither party's liability will extend to indirect, incidental, special, consequential or exemplary damages, or to loss of profits, revenue, goodwill, data, or business opportunity, whether characterised as direct or indirect, even if advised of the possibility. This does not limit your obligation to pay fees due or your indemnity obligations under §13.

12.2 Cap. To the extent permitted by law, our total aggregate liability arising out of or relating to these Terms or the Platform will not exceed the greater of (a) the total fees you paid to us in the 12 months immediately before the event giving rise to the liability, or (b) £100. This cap applies collectively across all claims, whether in contract, tort (including negligence), breach of statutory duty, or otherwise. This cap does not apply to, and is calculated without reference to, any refund we owe you under §10.3, §11.2 or §13.2.

12.3 Exceptions. Nothing in these Terms limits or excludes liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any liability that cannot be limited or excluded under applicable law.

12.4 Affiliates. The limitations and exclusions in this §12 also benefit Sentrama's parent, subsidiaries and affiliates and their respective officers, directors, employees, contractors and agents, who are intended third-party beneficiaries of this section; you will bring any Platform-related claim solely against Sentrama (or its successor).

12.5 Basis of the bargain. You acknowledge that the disclaimers and limitations in these Terms reflect an agreed allocation of risk and form an essential basis of the bargain, and that our fees are set in reliance on them.

13. Indemnification

13.1 Your indemnity. You will defend, indemnify and hold harmless Sentrama and its affiliates and their officers, directors, employees and agents from and against any third-party claims, and any losses, liabilities, damages, costs and expenses (including reasonable legal fees), arising out of: (a) your use of the Platform or any data in breach of these Terms or applicable law; (b) data or materials you provide or import (including claims that they infringe a third party's rights or that you lacked a lawful basis to use or share them); (c) any calling, recording, or messaging you conduct using the Platform (including any breach of TPS/CTPS, PECR, Ofcom, TCPA, GDPR, recording-consent, or other telemarketing or privacy rules); or (d) your breach of any representation, warranty, or other provision of these Terms. We may participate in the defence of any such matter with our own counsel at our own expense; the conduct of any indemnified claim is otherwise governed by §13.3, which prevails in the event of any conflict with this §13.1.

13.2 Our IP indemnity. We will defend, indemnify and hold you harmless from third-party claims that the Platform, as provided by us and used in accordance with these Terms, infringes a UK or EU patent, copyright, or trademark, or misappropriates a trade secret. This does not apply to claims arising from (i) combination with your or a third party's products or data, (ii) modifications not made by us, (iii) use not in accordance with these Terms or the documentation, or (iv) continued use after we provide a non-infringing alternative or notify you to stop. If the Platform is or may become subject to such a claim, we may at our option procure the right to continue use, modify or replace the affected part to be non-infringing, or terminate the affected part and refund prepaid fees for it. This §13.2 states our entire liability and your sole remedy for third-party IP infringement.

13.3 Procedure. The party seeking indemnity will promptly notify the other in writing (failure to do so relieves the indemnifier only to the extent it is prejudiced), allow the indemnifier to control the defence with counsel reasonably acceptable to the indemnified party, and provide reasonable assistance at the indemnifier's expense. Neither party will settle a claim in a way that admits liability of, or imposes a non-monetary obligation on, the other without its prior written consent.

14. Dispute Resolution

14.1 Amicable resolution. For any dispute arising out of or relating to these Terms or the Platform, the parties will first try in good faith to resolve it informally; you agree to contact us at hello@sentrama.com and both parties will negotiate in good faith for at least 30 days before pursuing other remedies.

14.2 Court proceedings. If a dispute is not resolved within a reasonable time (not less than 30 days) through the process in §14.1, either party may bring proceedings in the courts of England and Wales, which have exclusive jurisdiction as set out in §15.

14.3 Interim relief. Either party may at any time seek interim or injunctive relief from a court of competent jurisdiction to protect its rights (for example, IP or confidentiality).

14.4 Costs. Each party bears its own legal costs unless the court orders otherwise.

14.5 Small claims. Where a dispute qualifies for the small-claims track in England and Wales, either party may bring it in that court.

15. Governing Law and Jurisdiction

These Terms and any dispute or claim (including non-contractual) arising out of or in connection with them are governed by the laws of England and Wales. The UN Convention on Contracts for the International Sale of Goods does not apply. The courts of England and Wales have exclusive jurisdiction, and each party irrevocably submits to them.

16. General

16.1 Assignment. You may not assign, novate or otherwise transfer these Terms without our prior written consent. We may assign or novate these Terms, in whole or in part, to an affiliate or in connection with a merger, reorganisation, or sale of assets, provided that any assignee or successor agrees in writing to be bound by these Terms, including our confidentiality and data-protection (Processor) obligations. If we cease to provide the Platform or become subject to insolvency or equivalent proceedings, we (or any administrator, receiver or successor) will, so far as reasonably practicable, make Your Content and call recordings available to you for export for a reasonable period before deletion, in line with §10.4.

16.2 Entire agreement. These Terms (including any Appendix to them), the Privacy Policy, and any DPA or order form are the entire agreement and supersede prior agreements on their subject matter.

16.3 Severability. If any provision is unenforceable, the rest remains in effect and the provision is modified to the minimum extent needed to make it enforceable.

16.4 Waiver. No failure to enforce is a waiver.

16.5 Notices. Legal and billing notices to us go to accounts@sentrama.com; we may give you notice by email to your account address or by in-Platform notice.

16.6 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.

16.7 Third-party rights. Except as stated in §12.4 and §13, no one other than the parties has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

16.8 Relationship. The parties are independent contractors; these Terms create no partnership, agency, or employment relationship.

Contact

Sentrama (Brightside Enterprises Limited T/A Sentrama) — United Kingdom
Registered office: Unit 3, Temple Campus, Temple Gate, Bristol, England, BS1 6QA · Company no. 12265340
Billing & legal notices: accounts@sentrama.com · Support & disputes: hello@sentrama.com

Appendix A — Case Studies, Testimonials and References

Consent. By agreeing to provide a testimonial, reference or case study, you agree we may use the campaign and its outcomes across those formats interchangeably; consent to one is consent to all unless otherwise agreed in writing.

Logo and brand use. Where you have given consent (including by opting in within the Platform or otherwise agreeing in writing), you grant us a non-exclusive right to display your name and logo in marketing, sales and promotional materials to demonstrate client relationships and success. Consistent with §8.4, we will not display your name or logo for our own marketing without that consent, and you may withdraw it for future use as set out below.

Scope. We may reference your campaign results and outcomes in our materials provided such use is professional, accurate, and does not disclose confidential or commercially sensitive information.

Withdrawal. You may withdraw consent for future use on 30 days' written notice; we are not obliged to remove materials already published before the withdrawal date.

Confidentiality. We will not disclose non-public commercial or sensitive information without your prior written approval.

Appendix A: HubSpot Quote Line Items Reference

To assist in understanding the contractual deliverables, the following is a reference guide linking common HubSpot quote line items to their meanings and the corresponding terms in this Agreement:

Guaranteed Data Proof of Concept (Data POC): This line item refers to the fixed-scope Data Proof of Concept service designed to validate Sentrama's multi-source data processing, verification, and reachability methodology prior to any full campaign deployment. The Product B, Sentrama Data terms apply to this service.

Launchpad / Onboarding: This refers to the initial onboarding, campaign strategy, and setup phase of the service (often involving an onboarding or setup fee). In the contract, the Launchpad fee is covered under the one-time fees due at the start (see Section 12.1). It encompasses the work Sentrama performs to get the campaign up and running (planning, ICP confirmation, content setup, integrations, etc.).

Engine / Sandra: "Sandra" is the name of Sentrama's AI-driven sales assistant service (or a branded component of Sentrama's offering). On the quote, a line item for Sandra represents the ongoing monthly service that provides AI-enhanced prospecting, insights, coaching, and support as part of the campaign. This is considered part of the monthly service fees described in Section 12.2. (In practical terms, the Sandra service helps guarantee the sales meetings by analyzing data and optimizing outreach strategies.)

Guaranteed Sales Meetings – Deposit: This line item corresponds to the Meeting Deposit for a block of guaranteed meetings. In the contract, it is defined in Section 14.1 and discussed in Sections 12.3 and 14.6A. The deposit is the upfront fee the Client pays for a Meeting Block of guaranteed meetings. For example, if the quote shows "Guaranteed Sales Meetings – Deposit (for X meetings)", that deposit covers the initial block of X guaranteed meetings, subject to the Sentrama Guarantee as outlined in Section 14.5.

Guaranteed Sales Meetings – Maximum Cap: This item represents the capped amount of meeting fees in case additional meetings beyond the prepaid amount are delivered. In practical terms, if Sentrama delivers more meetings than covered by the deposit in a given period, the "Maximum Cap" line indicates the rate or maximum charge for those extra meetings (often billed in arrears). Section 12.4 of the Terms addresses how additional meeting fees (overages) are handled – they become due at the end of the month in which they are delivered.

MeetingConfirmed Platform Access: This may appear as a line item for access to Sentrama's scheduling and meeting management platform (the MeetingConfirmed Platform). If listed, it usually signifies a monthly technology or platform fee that grants the Client use of the MeetingConfirmed app for scheduling, call recordings, and analytics. In the Terms, platform access fees are mentioned as part of the monthly service fees in Section 12.2. This fee covers the licensing and maintenance of the technology platform used to deliver the guaranteed meetings service.

Engine – Webinar / Engine – Physical / Engine – In-Person Event: Defined as "Engine" in § 14.1; billed under § 12.2 (Monthly Service Fees); excluded from refund scope in § 15.3. Monthly, non-refundable service modules that operate alongside the core Guaranteed Meetings programme; not covered by Sentrama's Meeting Guarantee.

(Each HubSpot quote line item is thus tied to a defined term or obligation in the contract)

Appendix B: Case Studies, Testimonials & References

Mutual Inclusion of Consent: By agreeing to provide a testimonial, reference, or case study, the Client acknowledges that Sentrama may use the campaign and its outcomes across all three formats interchangeably. Consent for one shall be treated as consent for all, unless otherwise agreed in writing.

Logo & Brand Use: By entering into an agreement with Sentrama, the Client grants Sentrama the right to display the Client's name and logo in marketing, sales, and promotional materials — including, but not limited to, the Sentrama website, presentations, and proposals — for the purpose of demonstrating client relationships and campaign success.

Scope of Use: Sentrama may reference the Client's campaign results, statements, and outcomes in marketing or communications materials provided such use is professional, accurate, and does not disclose confidential or commercially sensitive information.

Withdrawal of Consent: The Client may withdraw consent for future use by giving thirty (30) days' written notice. Sentrama is not obliged to remove any materials already published or distributed prior to the withdrawal date.

Confidentiality: Sentrama will not disclose non-public commercial data or sensitive information without prior written approval from the Client.

Contact Information

Contact Information: accounts@sentrama.com

If you have any questions about these Terms of Service or require any clarifications, please contact Sentrama at:

Sentrama (Brightside Enterprises Limited) – United Kingdom

Email: accounts@sentrama.com

Sentrama Terms of Service

Contents:

Product A: Sentrama Meetings

Terms of Service for Sentrama Booked Sales Meetings

1. Introduction

2. Terminology

3. Key Performance Indicators

4. Sentrama Usage and API Integrations

5. User Management and Account Terms

6. Domain Purchase and Management Services

7. Compliance with CAN-SPAM

8. Guaranteed Meetings and Proof-of-Concept Engagements

9. Data Usage and Accuracy

10. LinkedIn Access Requirements

11. Payment Method, Settlement Discount & Reconciliation

12. Payment Profiles

13. VAT & Local Taxes

14. Interpretation & Definitions

14.4 Meeting Qualification Process

14.5 Guarantee Criteria

14.6 Billable Meetings

14.6A Meeting-Block Structure & Up-Front Billing

14.7 No-Show Scenarios

15. Refunds, Credits & Meeting Insurance

16. Confidentiality & Data Protection

17. Limitation of Liability

18. Force Majeure

19. Termination

20. Governing Law & Jurisdiction

21. Miscellaneous

Product B: Algorithmic Cold Calling Platform (Self-Serve)

Algorithmic Cold Calling Platform (Self-Serve)

1. Introduction

2. Definitions

3. Account Registration and Eligibility

4. The Platform: Services and Permitted Use

5. Call Recording, Monitoring and Communications

6. Data Protection

7. Fees and Payment

8. Intellectual Property

9. Confidentiality

10. Term and Termination

11. Warranties and Disclaimers

12. Limitation of Liability

13. Indemnification

14. Dispute Resolution

15. Governing Law and Jurisdiction

16. General

Contact

Appendix A — Case Studies, Testimonials and References

Appendix A: HubSpot Quote Line Items Reference

Appendix B: Case Studies, Testimonials & References

Contact Information