Performance-driven lead outcomes. Priced on results, not retainers.
Stop paying for hours or hits. Start paying for qualified business outcomes that fill your pipeline with predictable, conversion-ready meetings. Sentrama delivers Guaranteed Leads, Guaranteed Outcomes, and Guaranteed Meetings: you only pay for verified results.
Two agency models dominate the market. Both leave you carrying the risk.
Model #1: Retainers
- You pay monthly fees regardless of results.
- KPIs are often activity-based (hours, posts, campaigns).
- Leads are nice to have, not guaranteed.
- ROI is an afterthought; billing is not.
“We paid £X/month for 6 months and got activity but no meeting flow.”
Model #2: Pay Per Lead
- You pay for every lead, whether they’re qualified or not.
- The incentive is volume, not quality.
- You still carry the downstream risk (follow-up, qualification, conversion).
- A ‘lead’ often means someone downloaded a PDF, not a meeting.
“We paid for 200 leads, only 12 were relevant; ROI tanked.”
Where the risk really sits.
| Problem | |||
|---|---|---|---|
| What you pay for | |||
| Qualification | |||
| Whose incentive wins | |||
| Pipeline | |||
| ROI visibility | |||
| Your resource |
Retainers keep agencies paid. Pay per lead keeps you buying volume. Sentrama keeps your business growing.
What Sentrama delivers versus the others.
| Feature | |||
|---|---|---|---|
| Transparent KPIs | |||
| Outcome-based billing | |||
| Quality qualification | |||
| Sales-ready meetings | |||
| Predictable lead flow | |||
| Dedicated, accountable team |
The problem with pay-per-lead SDR agencies.
“You only pay for leads.” That's the pitch. Here's the reality.
You don't get dedicated resource
You get shared SDRs. Your account sits in a pool with other clients, and time moves to whichever campaign is easiest to monetise. Harder market, niche ICP, stricter qualification? You drop down the list.
When you stop being the easy account, you stop being the priority.
If it isn't profitable for them, the leads stop
There is no fixed capacity and no ring-fenced SDR. If the pricing gets tight or the campaign gets harder, the agency protects its own economics. Dial volume drops, attention shifts, your pipeline slows.
Not because the market changed. Because their margin did.
Volume becomes the goal
When agencies are paid per lead, the definition of qualified stretches. Thresholds soften. “Interested” becomes billable. You get numbers.
You don't get certainty.
With true SDR infrastructure (like Sentrama)
- Capacity is fixed
- Activity is measurable
- Output is forecastable
With pay-per-lead
- Effort flexes with their margin
- Focus shifts to easier accounts
- Results fluctuate month to month
The hard truth
Pay-per-lead agencies don't fix resource. They fix margin.
When your account stops being easy to deliver profitably, the leads stop. If you want predictable, sales-ready meetings, you need a model built around outcomes, not volume.
The problem with retainer based agencies.
“You get a dedicated team working on your account.” That's the pitch. Here's the reality.
You pay whether they deliver or not
Monthly retainers are fixed costs with no guaranteed output. You're paying for headcount and hours, not results. If pipeline dries up, the invoice doesn't. Low conversion, no meetings, slipping quality? You still pay the same.
Retainers reward presence, not performance.
Activity replaces accountability
Retainer agencies report on activity. Emails sent, calls made, messages delivered. But activity isn't outcome. Busy dashboards mask empty pipelines, and KPIs measure effort instead of revenue.
The model doesn't demand results.
No skin in the game
When an agency is paid regardless of outcome, there's no urgency to improve. Underperformance gets explained, not fixed. Renewal becomes the goal, not your pipeline.
A partner in name, not in outcome.
With outcome-based models (like Sentrama)
- Every pound is tied to a result
- ROI is measurable from day one
- Incentives are fully aligned
With retainer agencies
- Costs are fixed, outcomes aren't
- ROI is hard to attribute
- Renewal matters more than results
The hard truth
Retainer agencies don't guarantee pipeline. They guarantee invoices.
When results don't come, the conversation shifts to market conditions, not accountability. If you want predictable, sales-ready meetings, you need a model where the agency only wins when you win.
Six ways the model is built around your outcome.
- 1
Guaranteed Results, Underwritten Contractually
If we miss the agreed number of qualified Sales Meetings, we top up or refund you the difference. Agencies hedge and justify activity.
- 2
Meeting Qualification Standard
We qualify that your ICP has interest or a reason to explore before you jump on the call. 14 Step Quality Control ensures every meeting counts.
- 3
End-to-End Ownership
A calendar invite is the bare minimum. We confirm attendance, send reminders, provide standby SDRs, and handle post-call follow-up.
- 4
AI-Driven Insights & Continuous Improvement
Sandra, our proprietary AI, records, transcribes and analyses every interaction. Hundreds of conversations with your ICP compound into deeper insight, sharper messaging and higher conversion.
- 5
Strategic Partner, Not Just a Vendor
Our Customer Success Managers and AI insights shape your GTM motion: refine ICP, sharpen value props, surface product-market-fit clues. You scale only when ROI is proven.
- 6
Clear, Transparent Pricing
You pay per Guaranteed Lead, per Guaranteed Outcome, and per Guaranteed Meeting. Every cost is tied to a measurable result. No retainers, no hidden fees.
Six guarantees, every one tied to a result.
Guaranteed Leads
AI-qualified from 15 data sources, phone-reachable, matched to your ICP.
Guaranteed Outcomes
7 auditable outcomes per lead conversation, tracked and reported.
Guaranteed Meetings
14 Step Quality Control. ICP fit confirmed, interest acknowledged.
Expert Human SDRs
Senior reps trained on your product. Each lead called up to 9 times over 30 days.
Sandra AI Sales Assistant
Records, transcribes and analyses every call. Real-time dashboards and insights.
Results-Based Pricing
Pay per Lead, per Outcome, per Meeting. No retainers, no hidden fees, no lock-in.
For sales & marketing leaders.
We built Sentrama to fix what agencies broke: bloated retainers, weak reporting, and unqualified leads.
Pay for results, not activity
Per Lead, per Outcome, per Meeting. No retainers, no hidden fees. Every cost is attributed to value.
Prove ROI before you scale
Start with a structured Proof of Concept. Validate results in the first three months, then scale with confidence.
Zero wasted spend
The guaranteed-meeting model means you only pay for meetings that land. Scale pipeline by increasing the meetings we deliver, with no hiring delay.
Complete audit trail
Every lead, conversation, outcome and meeting is logged with full evidence. No black-box data decisions.
Results-based pricing. Pay for what you get.
Guaranteed Leads
AI-qualified, phone-reachable prospects matched to your ICP.
Guaranteed Outcomes
Human SDR conversations with auditable, trackable results.
Guaranteed Meetings
Sales-ready meetings verified through 14 Step Quality Control.
Priced to your situation. You pay only for results.
Outcomes versus retainers and pay-per-lead.
- Why pay per outcome instead of a retainer?
- A retainer pays for activity whether it produces pipeline or not. Pay per outcome and every pound is tied to a verified result, so we carry the performance risk rather than you.
- What is wrong with the retainer model for outbound?
- It rewards presence, not performance. You pay the same whether meetings land or not, and the reporting tends to measure effort rather than revenue impact.
- Do retainer agencies guarantee meetings?
- Almost never. They guarantee headcount and hours. If pipeline dries up, the invoice still arrives. We agree the number of qualified meetings in writing before we start.
- How is Sentrama different from a pay-per-lead agency?
- Pay-per-lead rewards volume, so the definition of qualified tends to stretch. We sell verified outcomes and quality-controlled meetings, and you only pay for results that meet the agreed standard.
- Why are pay-per-lead leads often low quality?
- When an agency is paid per lead, the incentive is numbers, not pipeline. A downloaded PDF or a soft 'interested' becomes billable, and you still carry the qualification and follow-up risk.
- Do I get a dedicated SDR or a shared pool?
- A fixed, team of resource. Pay-per-lead models run shared pools where effort follows margin, so a harder market or a niche ICP slips down the priority list. With us, capacity is fixed and forecastable.
- What happens if you miss the agreed number of meetings?
- We top up or refund the difference. The guarantee is written into the contract.
- Who carries the risk if the results don't come?
- We do. Pricing is tied to verified outcomes, so the performance risk sits with us, not you.
- How is a guaranteed meeting defined?
- An ICP-matched prospect who has confirmed interest or a reason to explore, booked and checked against our 14 Step Quality Control before it counts. You approve every meeting before it is billable.
- What is the 14 Step Quality Control?
- A fixed checklist every meeting passes before it reaches your diary. We listen to the call, read the transcript, confirm ICP fit and interest, then you approve or reject. No black box.
- What counts as a guaranteed lead?
- An AI-qualified, phone-reachable prospect matched to your ICP, with a real reason to call. Verified roles, numbers and emails, built from 15 data sources.
- Where does your prospect data come from?
- We build and verify it from 15 data sources, then score it for reachability. No stale lists, no guesswork.
- What are the seven auditable outcomes?
- Every SDR conversation is logged into one of seven defined outcomes, tracked and reported on the platform. You see exactly what happened on each call, not just a meeting count.
- How does results-based pricing work?
- You pay per Guaranteed Lead, per Guaranteed Outcome and per Guaranteed Meeting. Every cost maps to a measurable result. No retainers, no hidden fees.
- Are there hidden fees or lock-in contracts?
- No. Pricing is built around your situation and tied to results. No retainer, and no long lock-in.
- Can we start small before committing?
- Yes, and most clients do. We start with a structured Proof of Concept so you can validate results in the first few months, then scale once the ROI is proven.
- How quickly can we get started?
- Reps are live on our system in days, not months. The first qualified meetings usually land inside the opening few weeks.
- How do I see what is happening on each call?
- Everything runs through our platform. Sandra, our AI, records, transcribes and analyses every conversation, and you get the calls, transcripts and outcomes as they happen.
Ready to replace retainers with certainty of results?
Traditional lead generation doesn't guarantee results. Sentrama does. Let's get started.