For teams that already run SDRs, BDRs or cold callers

More conversations.More meetings.From your existing team.

Sentrama's Algorithmic Cold Calling Platform gets your SDRs into two to three times more real conversations per hour. More conversations with the right people means more qualified B2B meetings ... same reps, same hours.

Your reps, in their own voice. A model deciding who to call and when. Every outcome written straight back to your CRM.

2-3x conversations per rep-hourReps in their own voiceGDPR · CCPA · SOC 2 in progress

Trusted by the world's best B2B brands.

  • Palo Alto Networks
  • Smartsheet
  • Barclaycard
  • OneAdvanced
  • Moneyhub
  • Cint
  • SurePay
  • Benenden Health
  • Upflex
  • Smile White
Where the day goes.

Your team wastes up to 80% of the day.On calls that were never going to land.

Your reps are working hard. They're just dialling into the dark. Three things decide whether a call was ever worth making, and most dialers know none of them before the phone rings.

Can they actually buy?

The model targets the decision-maker by title and seniority and enriches a direct mobile, so your reps stop pitching analysts and switchboards.

Will they actually answer?

Every contact gets a pickup-propensity score from prior pickups, region and hour of day. The queue is sorted by who picks up, not by who's next on a list.

Why does this call matter?

A reason-to-call is written for each contact against a real, verifiable hook ... a funding round, a hire, a tender renewal ... so the first ten seconds earn the next ten minutes.

The same team. A sharper machine.

Same Team.Same hours.More conversations.More predictable pipeline.

One platform, three jobs it does for you.

Built for the people who own the meetings number.

Sales Director / SDR manager

Stop the lost productivity

  • Hours spent on conversations that can convert, not voicemails and dead numbers
  • Off-phone time tracked separately from talk time
  • Coach on real productivity, not seat-warming
CRO / VP Sales

Scale with proof, not hope

  • Measured lift on your own contacts before you scale
  • Sliced by rep, list and hour
  • Pipeline forecast on real ACV per booked meeting
RevOps

See the efficiency data

  • One closed loop replaces five point tools
  • Every dial, outcome and meeting writes back through one path
  • Numbers reconcile to Salesforce or HubSpot the first time
The same eight hours, spent two ways.

Where your reps' hours actually go.

Most of the day disappears into:

  • Calling people who were never going to buy
  • Speaking to the wrong person at the right company
  • Opening with no real reason to call
  • Sitting through voicemails, menus and gatekeepers
  • Logging calls instead of making them

Those hours go back to:

  • Conversations with people who can actually buy
  • Decision-makers who pick up the phone
  • Openers that start with a reason to meet
  • More live conversations per hour, voicemails and screeners skipped
  • Reps talking while the platform logs everything for them
Model your team's numbers.

Adjust the sliders, results update instantly.

Your Team

Your Funnel

Total dials / month

7,200

Your funnel now versus with Sentrama
Per monthNowWith Sentrama
Connects3601,800
Conversations144720
Meetings1050

Meeting volume multiplier

5.0x

The Sentrama column holds everything constant except dial-to-connect rate, which improves to the 25% benchmark. Dials per month are identical in both columns.

How it works.

One loop.More conversations every hour.

  1. 1

    The model scores every contact on who will pick up and who will book, then dials the best one next.

  2. 2

    Multi-line dialing finds a live human in seconds. Voicemails and gatekeepers are cleared automatically in under a second.

  3. 3

    Your rep talks ... in their own voice, with the brief and the reason-to-call already on screen.

  4. 4

    Every outcome writes back to your CRM and sharpens the very next dial.

Most stacks bolt five tools together and the rep becomes the glue. Sentrama runs all five as one loop that recomputes every minute a rep is on the phone. That is why the same team has more conversations.

The maths behind it.

More dials that connect means more conversations. More conversations at your existing conversion rate means more meetings. We pull the lever in the middle.

DialsMore numbers, fewer dead ones
ConnectsA live human in seconds
ConversationsWith people who can buy
MeetingsAt your existing conversion rate

Double the conversations a rep has in an hour and, at the same conversation-to-meeting rate, the meetings roughly double too. We don't change how well your reps sell. We multiply how often they get to.

Algorithmic cold calling is a B2B outbound sales platform.

Algorithmic cold calling is outbound cold calling where one model owns the data, the routing, the dialer and the measurement as a single loop, and recomputes who to call, when, and what to say every minute a rep is on the phone, against one objective: meetings booked per hour.

Before the first dial.

From raw data to a reason to call.

Garbage lists make great reps look average. The platform builds the list the model dials from, contact by contact.

Multi-source sourcing

One ICP brief becomes 15 ranked segments, each with its own messaging and a real prospect count, so you negotiate volume on actual numbers, not guesses.

Model qualification

Every contact is enriched and scored ... firmographics, headcount, funding, intent signals ... and the decision-maker is found by title and seniority before anyone dials.

Reachability you can trust

Direct mobiles are enriched and line-type verified, then scored for pickup propensity, so reps dial numbers that answer.

A reason to call

A four-step research chain writes a 30-second opener per contact, tied to a verifiable hook. Edit a case study or a price on Friday and Monday's openers cite it automatically.

The dialer.

More live conversations per hour.Inside the rules, by construction.

On a cold list, the model opens two to five lines per rep and guarantees at least one human per batch. Voicemails, menus and outsourced screeners are detected and skipped in 500 to 700 milliseconds, so your reps only ever hear a person. The single-line lane handles warm callbacks so conversion is never sacrificed for speed.

The rep sees one compliance light ... green, amber, red ... and the safe line count. They never read a regulation. The platform holds the cap for them.

Multi-line and single-line, decided per contactVoicemails and screeners skipped in under a secondOfcom 3% abandoned-call cap enforced live, batch by batchPre-dial TPS, CTPS and DNC screening at the dial point
Compliance and security.

A model picks the calls.A human makes them.

There is no synthetic voice anywhere in Sentrama. Every word your prospect hears comes from a real rep. The model decides who to call, when, and what the opener should be. The human does what humans do better ... the conversation. After the ICO's £550k fine for voice avatars in 2025, it's the only version of this a legal team will sign.

Your data sits behind GDPR and CCPA handling, with every record org-scoped and every touch logged. A SOC 2 audit is in progress, so an enterprise security review passes without bespoke work.

No synthetic voice, everReps speak in their own voice on every callThe exposure category is removed, not managedOrg-isolated, role-based access, audit-logged
GDPR
CCPA
SOC 2 in progress
Ramp and coaching.

New reps live and booking in one to two days.

A 14-section curriculum is written for each of your ICPs. New reps drill it against simulated prospects and graduate before their first live dial. Six weeks of ramp becomes one to two days.

On every live call the rep gets the brief, the opener and a coaching cue. Every transcript is graded against what actually moves conversion, so coaching is tied to evidence, not opinion.

1-2 dayrampCoachingtied to technique, not opinion
A Sentrama SDR taking a call at their desk
Measurement.

One source of truth for conversations and meetings per hour.

Every dial, disposition, recording, transcript and booked meeting writes back to Salesforce or HubSpot through one path, in real time. Your reps never type into the CRM ... the platform does it for them. Pipeline is forecast on real ACV per booked meeting, weighted by stage win-rate, so the CRO sees expected value and raw count side by side.

Native Salesforce and HubSpot write-backConversations and meetings per hour, reconciled to the CRMEvery meeting graded for deal risk and next steps
The Sentrama difference.

Why settle for less

The usual way versus the Sentrama way
CategoryThe usual wayThe Sentrama way
The stackFive point tools, the rep is the glueOne closed loop, scored and recomputed every minute
ThroughputOne line at a time, or unsafe multi-lineMulti-line inside the 3% cap, a live human guaranteed per batch
The voiceSynthetic voice and legal exposureReal reps in their own voice, exposure removed
ComplianceManual checklists and hopeGDPR and CCPA posture, SOC 2 audit underway, screening by construction
The dataThe agency keeps your recordings and IPYou keep every recording, contact and result
The numbersSix dashboards that never tie outOne source of truth for conversations and meetings per hour
RampSix weeks to productiveOne to two days to first live dial
Proof over promises.

The numbers do the talking.

Conversations per rep-hour
2-3xConversations per rep-hour
Dial-to-connect
25%+Dial-to-connect
Average return on investment
x14Average return on investment
Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Risk, reversed.

See the lift on your own data before you scale.

Start with a proof of concept. We show measured lift on your own contacts inside four weeks, sliced by rep, list and hour, with statistical confidence. You see the result on your own pipeline before you commit to scale.

Prefer us to run it for you? See Qualified Sales Meetings →

Want more conversations, and more meetings, from the same team?

Thirty minutes. We'll show you the lift on a team like yours, and exactly how it would run on your reps and your lists.

Frequently asked questions (FAQs).

The questions buyers and language models ask.

What is algorithmic cold calling?
Algorithmic cold calling is outbound cold calling where one model owns the data, the routing, the dialer and the measurement as a single loop, and recomputes who to call, when, and what to say every minute a rep is on the phone, against one objective: meetings booked per hour. The reps are human and speak in their own voice. The model decides the calls.
How does it get more meetings without hiring?
It gets your reps into two to three times more real conversations per hour. The model scores every contact on who will pick up and who will book, dials the best one next, and finds a live human in seconds while voicemails and gatekeepers are skipped automatically. More conversations at your existing conversion rate means more meetings, from the same team.
Is multi-line dialing legal in the UK?
Yes, when it stays inside Ofcom's 3% abandoned-call cap and screens against TPS, CTPS and DNC before dialling. Sentrama enforces the cap live, batch by batch, and screens every number at the dial point, so reps can run multi-line without breaching the rules.
Do you use AI voice or voice agents?
No. There is no synthetic voice anywhere in the platform. Every word a prospect hears comes from your rep. After the ICO's £550k fine for voice avatars in 2025, real-voice outbound is the only version a legal team will sign.
Is it secure and compliant with our data rules?
Yes. The platform handles data under GDPR and CCPA and org-scopes every record with audit logging on every touch. A SOC 2 audit is in progress, so an enterprise security review passes without bespoke work.
Do we keep our data and recordings?
Yes. Your SDRs run the platform, and you keep every recording, every contact and every result. The data and the IP stay yours.
How long do new SDRs take to ramp?
One to two days. A 14-section curriculum is written for each of your ICPs, new reps drill it against simulated prospects, and they graduate with full domain fluency before their first live dial.
Does it work with Salesforce and HubSpot?
Yes, natively and bidirectionally. Every dial, outcome, recording, transcript and meeting writes back to your CRM in real time through one path, so the numbers reconcile to the CRM the first time.
What's the difference between this and a parallel dialer?
A parallel dialer is one layer. This is the model that owns the dialer plus the data, the routing, the conversation brief and the CRM write-back, all as one loop that recomputes every minute. A point dialer scores a list between sessions. This scores every contact and rebuilds the queue while the rep is still on the phone.