Roman Rose.
Co-Founder at Sentrama
7+ years in tech, sales and SaaS
Roman Rose is Co-Founder at Sentrama, where he leads the innovation team. He brings 7+ years of tech, sales and SaaS experience to how Sentrama builds and applies its own outbound technology.
Areas of expertise
- B2B SaaS
- Sales technology
- Product and innovation
- B2B outbound sales
Latest from Roman.
Human Connects Per Hour: The Outbound Metric That Matters
Human connects per hour is the number of times a real human answers for every hour a rep spends dialling. Sentrama's teams average 15 an hour. A typical outbound team gets about three human conversations a day.
6 min read ·
Telemarketing & Cold CallingHow We Build Cold Calling Data That Books Meetings
Sentrama builds a rep-ready cold calling list in 5 to 7 business days through an 11-step process. Brief, segmentation, account scraping, AI and website-signal qualification, persona split, intent signals, mobile enrichment, reachability testing, and a researched reason for every call.
8 min read ·
Telemarketing & Cold CallingHow Many Cold Call Attempts Before You Give Up? Six
Across 3.5 million cold calls, pickup rates fall from 27% on the first attempt to under 9% by the sixth. Six attempts is the point of diminishing returns: cap every record at six, leave one voicemail on the last attempt, then replace it with fresh data.
4 min read ·
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