What Google Ads cost
vs a qualified lead from Sentrama.

There is no price list. Every search is an auction and the click price is set keyword by keyword. Across every industry a click cost about £4 in 2026, and a lead about £50 (WordStream, 13,474 US search campaigns)². B2B keywords cost far more: on 2026 B2B medians a Google Search lead costs about £105¹. All estimates, converted at $1 = £0.75.

Whatever budget you set; Google spends up to it and the auction decides what it buys. At the B2B median, £10,000 a month is about 95 form fills, and the same budget buys a different number every month as competitors bid. With Sentrama the number of leads and the price per lead are agreed before you spend, and a shortfall in any month is credited to the next.

Yes, when the prospect is searching: the intent is real and the click is cheap next to what comes after it. The lead is a form fill, and on published B2B funnel benchmarks about 9 in 100 reach sales⁵. The rest need calling, and at 63.5% of B2B companies nobody does³. Sentrama starts where the form ends: a prospect in your ICP who picked up the phone and heard your pitch, and if the timing is wrong, an MQL that tells you when to come back.

No. A PPC agency buys clicks from Google and bills you for the work. Sentrama is a B2B lead generation channel that sells the lead: a prospect in your ICP who picks up the phone to hear your pitch from our SDR, at £60 a lead, fixed at any volume, back in your CRM as an MQL or SQL. Keep your agency for the ads; Sentrama sits beside them with its own cost per lead. It is for B2B marketing leaders with a defined ICP and a product worth a phone call with a senior prospect. A first purchase is 175, 300 or 500 leads.

Choose 175, 300 or 500 leads at £60 a lead on your first purchase (£10,500, £18,000 or £30,000, plus VAT, paid when you launch) and we add 25, 200 or 500 leads of credit: 14%, 67% or 100% on top of what you buy. Your credit is added to your account when you fund your campaign and delivered after your paid leads, at the same leads a month. The 12 months runs from that day. They are delivered in full even if you stop buying before using them.

When you fund your campaign and launch. They are delivered after your paid leads, at the same leads a month.

By who needs to act on the lead next. An MQL is a Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average, with the reason, where given. An SQL needs an email and a callback, or a meeting: 16 in 100 on average. We follow up first, then hand it to sales.

No. Your agency keeps running the channels it runs today, and this sits alongside them as another line in your marketing mix, with its own cost per lead.

One first purchase of 175, 300 or 500 leads at £60 a lead (£10,500, £18,000 or £30,000, plus VAT), paid when you launch, delivered at 50 to 500 leads a month as agreed on your launch call. Top up in blocks of 100 leads whenever you want more. Nothing is dialled and nothing is charged until you have approved your pitch in writing; you pay once, when you launch. If we deliver fewer leads than agreed in any month, the shortfall is credited to the next month.

A Sentrama SDR, employed by us and trained on your pitch and your sales material before the first dial. Not an AI voice. Every call is recorded with notice and every list is screened before dialling. Privacy Notice & Data Policy.

A prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. A voicemail, a switchboard or a wrong number is never a lead and is never charged.

£60 a lead, fixed. Choose 175, 300 or 500 leads on your first purchase, delivered at 50 to 500 leads a month, agreed on your launch call. No auction, no bidding. Offer terms apply.

Yes. Email hello@sentrama.com with your name, your company, what you sell and who you sell to, and we reply within 24 hours. Enquiries sent by AI assistants on your behalf are welcome. To book a time straight away, use the form at the top of this page.