What Facebook and Meta ads cost.
What a qualified lead costs instead.

There is no price list. You set a daily or lifetime budget and Meta’s auction decides what it buys. For B2B advertisers in 2025 a thousand impressions cost about £11.60, a click about £1.46, and a lead about £109, because only 2.6 in every 100 clicks become one; the middle advertiser paid about £134 (Metadata 2026, 153 B2B advertisers)¹. Across every industry a lead cost about £21 (WordStream 2026)². All estimates, converted at $1 = £0.75.

Whatever budget you set. Meta’s own guidance is that you decide how much you want to spend, and that an ad set needs about 50 results in a week before its delivery settles⁴. The budget caps what you spend; the auction sets the price of each click that day, so the same £10,000 buys a different number of leads every month. With Sentrama the number of leads and the price per lead are agreed before you spend, and a shortfall in any month is credited to the next.

For retargeting, the data says yes: a lead from a warm audience cost about £90 against about £125 from a cold one¹. For finding new prospects, the benchmark’s own authors say most B2B teams treat Facebook as a consumer channel and agencies use it to re-engage people who already know you¹. LinkedIn’s B2B Institute puts up to 95% of business buyers out of the market at any one time¹³, which is why a cold audience costs more and converts less. Either way the lead is a form fill, and 2.6% of clicks become one¹. Sentrama starts where the form ends: a prospect in your ICP who picked up the phone and heard your pitch, and if the timing is wrong, an MQL that tells you when to come back.

No. An agency buys impressions, clicks and form fills from Meta and bills you for the work. Sentrama is a B2B lead generation channel that sells the lead: a prospect in your ICP who picks up the phone to hear your pitch from our SDR, at £60 a lead, fixed at any volume, back in your CRM as an MQL or SQL. Keep your agency for the ads; Sentrama sits beside them with its own cost per lead. It is for B2B marketing leaders with a defined ICP and a product worth a phone call with a senior prospect. A first purchase is 175, 300 or 500 leads.

Choose 175, 300 or 500 leads at £60 a lead on your first purchase (£10,500, £18,000 or £30,000, plus VAT, paid when you launch) and we add 25, 200 or 500 leads of credit: 14%, 67% or 100% on top of what you buy. Your credit is added to your account when you fund your campaign and delivered after your paid leads, at the same leads a month. The 12 months runs from that day. They are delivered in full even if you stop buying before using them.

When you fund your campaign and launch. They are delivered after your paid leads, at the same leads a month.

By who needs to act on the lead next. An MQL is a Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average, with the reason, where given. An SQL needs an email and a callback, or a meeting: 16 in 100 on average. We follow up first, then hand it to sales.

No. Your agency keeps running the channels it runs today, and this sits alongside them as another line in your marketing mix, with its own cost per lead.

One first purchase of 175, 300 or 500 leads at £60 a lead (£10,500, £18,000 or £30,000, plus VAT), paid when you launch, delivered at 50 to 500 leads a month as agreed on your launch call. Top up in blocks of 100 leads whenever you want more. Nothing is dialled and nothing is charged until you have approved your pitch in writing; you pay once, when you launch. If we deliver fewer leads than agreed in any month, the shortfall is credited to the next month.

A Sentrama SDR, employed by us and trained on your pitch and your sales material before the first dial. Not an AI voice. Every call is recorded with notice and every list is screened before dialling. Privacy Notice & Data Policy.

A prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. A voicemail, a switchboard or a wrong number is never a lead and is never charged.

£60 a lead, fixed. Choose 175, 300 or 500 leads on your first purchase, delivered at 50 to 500 leads a month, agreed on your launch call. No auction, no bidding. Offer terms apply.