Looking for a lead generation platform or software?

Get qualified leads, not a list.
Pay per lead, no licence.

Lead generation software and B2B lead generation tools sell you seats: the data, the sequences and the dialler. Your team still has to find the number, make the dials and sit through the voicemails.

Sentrama bills per qualified lead: delivered as marketing and sales qualified leads (MQLs and SQLs). Each with the reason they gave, so you know which campaign it belongs in and how to convert them.

An agreed lead volume per month, at a fixed cost per lead, with the platform and the people included.

For marketing leaders who want:
  1. 01
    More than a lead generation tool, without the licence, the list or the dials.Leads that pick up the phone to hear your pitch, not contact records.
  2. 02
    A consistent flow of leads, live within 48 hours.A fixed lead volume written into the contract, every month.
  3. 03
    Qualified leads that are 3.5x more likely to become an SQL.Every lead attributed in your CRM, with the recording and the reason given.
New customer offerUp to 100% credited.Launch your first campaign and we add lead credits to your account, up to 100%. Claim yours on a 20-minute call.

Book 20 minutes with a Sentrama Specialist to activate your offer, see Sentrama in action and agree your targeting.

You pick a time on the next screen. No obligation.

Trusted by B2B teams at

Palo Alto NetworksSmartsheetBarclaycardOneAdvancedMoneyhubCintSurePay
Benenden HealthUpflexSmile WhiteAmplifyHicomplyPrice BaileySysAid
What every lead becomes

Every Sentrama lead is delivered as a Meeting, Sales Qualified Lead (SQL) or Marketing Qualified Lead (MQL), ready for your team to nurture and win.

84MQLs from 100 leadsPlatform average
3.5xmore likely to become a meetingThan standard lead generation
504,000+MQLs handed to marketing600,000+ pitches since Feb ’25
Launch from your AI

Launch in 5 minutes.
Leads in 48 hours.

Simply connect Sentrama to Claude or ChatGPT and describe who you want to reach. It sizes your market, drafts your pitch and prices your campaign.

ClaudeChatGPTSentrama connected
Launch a campaign to finance leaders at UK manufacturers, 200 to 1,000 staff. Use the messaging on our website to create a pitch.
Thinking…

I'll size your market first, then draft and price the campaign.

  1. Found 15,400 prospects in your ICPfind_prospects
  2. Qualified 7,700 prospects for your campaignqualify_prospects
  3. Drafted your pitch for you to approvedraft_pitch
  4. Priced your campaignprice_campaign

7,700 prospects qualified to hear your pitch. How many a month do you want to launch with?

Reply to Claude…100 per month, please.Claude Fable 5.1 ↑
Against the channels you buy today

Cost per lead, side by side.

SentramaGoogle SearchMetaLinkedIn Ads
Cost per lead£60c.£105c.£109c.£165
Lead definitionA prospect in your ICP, on the phone, hearing your pitch.A form fill, after you pay for the clicksA form fill, after you pay for the impressionsA form fill, after you pay for the clicks
What you getAn MQL or SQL in your CRM, with the recording and action.Contact details only.Contact details only.Contact details only.
How it's pricedFixed. No auctionVariable. AuctionVariable. AuctionVariable. Auction
First leadsWithin 48 hoursDaysDaysDays

Sentrama at £60 a lead, fixed at any volume. Google and LinkedIn: GrowthSpree 2026 B2B medians. Meta: Metadata 2026 B2B advertising benchmark, all B2B advertisers. Converted at $1 = £0.75.

Get up to 100% credited by claiming your offer here
What comes back to your team

More for marketing.
More for sales.

Every lead gives your team a clear next step, with the context to make it count.

MQL · Marketing Qualified Lead

Build your next opportunity.

Know their timing, current provider, budget or objection, where shared. Give your nurture and retargeting campaigns a reason to follow up.

Delivered with contact details, the recording and transcript.
SQL · Sales Qualified Lead

Give sales a conversation to continue.

A prospect who wants an email and a callback, or a meeting. We handle the agreed first follow-up, then hand the opportunity to your team.

Delivered with the conversation and agreed next step.
Made for marketing leadersA platform you’ll actually want to use.

Choose your audience, launch and optimise results all from one place.

Make your budget go furtherMore cost-effective MQLs and SQLs.

Agree your volume and cost per lead before the first call. Know what your budget buys.

A new channel in your mixThey’ve already heard your pitch.

Every lead is someone in your target audience who picked up the phone to hear your pitch.

Every lead · Something a click can’t do

Be heard, not just seen.

A click didn’t. An impression didn’t. Every Sentrama Lead picked up the phone to hear your pitch.

The next time they see your ad, it isn’t the first time they’ve heard of you.

When they come into market, you’re already a name they’ve spoken to.

The call

What happens on the call.

1
Claim your offer

Pick a time: twenty minutes with a Sentrama Specialist, no obligation.

2
See Sentrama in action

We understand your business, give a live demo of what leads became in your sector, and how we optimise campaigns.

3
Build your campaign

You can build your campaign and get a total addressable market check on our platform.

4
Launch with your offer credits added

Fund your first campaign, up to 100% credited, approve your pitch, and your first leads land within 48 hours.

A member of the Sentrama team on a call in the office

No obligation. Get a new B2B lead generation channel.

Integrations

Works where your team works.

From your AI agents to your CRM, Sentrama meets your team where they already work.

Your inputs
Claude
ChatGPT
Gemini
Login
Sentrama
Your tools
HubSpot
Salesforce
Attio
Slack
Teams
Google Calendar
Outlook Calendar
Gmail
Outlook
LinkedIn
Zapier
Make
n8n
Mailchimp
Questions

Frequently asked questions.

The offer, the call and what a lead is. Anything else, ask on the call.

Is Sentrama a lead generation platform or lead generation software?

Sentrama is a B2B acquisition channel with a platform underneath it. The difference from lead generation software is who does the work: the Sentrama Engine sources the list from the top 20 B2B databases, removes about half of it as wrong records before a dial, finds direct mobiles and scores when each prospect will pick up; our SDRs make the calls. You buy the lead at £60, fixed at any volume, not the seat.

What does the platform show me?

Every lead with the call recording and transcript, the lead status and the reason the prospect gave. The Connector tab sends it where you work: your CRM, email from your own domain, LinkedIn invitations to the prospects who do not pick up, an API and an MCP for your AI tools.

How does the offer work?

Choose 100, 300 or 500 leads at £60 a lead on your first purchase (£6,000, £18,000 or £30,000, plus VAT, paid when you launch) and we add 50, 200 or 500 leads of credit: 50%, 67% or 100% on top of what you buy. Your credit is added to your account when you fund your campaign and delivered after your paid leads, at the same leads a month. The 12 months runs from that day. They are delivered in full even if you stop buying before using them.

When is the credit added?

When you fund your campaign and launch. They are delivered after your paid leads, at the same leads a month.

How do you define an MQL and an SQL?

By who needs to act on the lead next. An MQL is a Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average, with the reason, where given. An SQL needs an email and a callback, or a meeting: 16 in 100 on average. We follow up first, then hand it to sales.

Does this compete with my agency?

No. Your agency keeps running the channels it runs today, and this sits alongside them as another line in your marketing mix, with its own cost per lead.

What am I committing to?

One first purchase of 100, 300 or 500 leads at £60 a lead (£6,000, £18,000 or £30,000, plus VAT), paid when you launch, delivered at 50 to 500 leads a month as agreed on your launch call. Top up in blocks of 100 leads whenever you want more. Nothing is dialled and nothing is charged until you have approved your pitch in writing; you pay once, when you launch. If we deliver fewer leads than agreed in any month, the shortfall is credited to the next month.

Who makes the call?

A Sentrama SDR, employed by us and trained on your pitch and your sales material before the first dial. Not an AI voice. Every call is recorded with notice and every list is screened before dialling. Privacy Notice & Data Policy.

What exactly is a Sentrama Lead?

A prospect in your ICP who picks up the phone to hear your pitch from our SDR. It is the only thing you are billed for. A voicemail, a switchboard or a wrong number is never a lead and is never charged.

What does it cost?

£60 a lead, fixed. Choose 100, 300 or 500 leads on your first purchase, delivered at 50 to 500 leads a month, agreed on your launch call. No auction, no bidding. Offer terms apply.

New customer offer

Up to 100% credited. Claim your offer.

Twenty minutes with a Sentrama Specialist · Lead credits added when you launch · No obligation