Lead generation companies bill you by the month.Sentrama bills you per lead.
Looking for a lead generation agency?
A lead generation agency sells you form fills or a list, and bills you by the month whether they convert or not. Sentrama sells you the lead: your ICP, on the phone, to hear your pitch from our SDR, back in your CRM as an MQL or SQL with the reason given. A fixed number of leads every month, at a fixed cost per lead.
For marketing leaders who want:
- 01A fixed cost per lead.Agreed before you spend. No auction, no bidding.
- 02A consistent monthly volume.Choose from 50+ leads a month, written into the contract.
- 03A platform that helps your team turn leads into revenue.Every lead recorded in your CRM, with the Sentrama Insight, where given.
84MQLs from 100 leadsPlatform average. The other 16 become SQLs
£40fixed price per leadAt 200 leads a month. A lead who picks up the phone.
504,000+MQLs handed to marketingfrom 600,000+ pitches since Feb ’25
Trusted by B2B teams at
A lead generation agency against Sentrama Leads.
| A lead generation agency | Sentrama | |
|---|---|---|
| What you buy | Form fills, a list or a retainer for days' effort | A prospect in your ICP who picks up the phone to hear your pitch |
| How you pay | A monthly fee for the work, whatever it produces | Per lead, at a price fixed before the first dial. Dials, voicemails, gatekeepers and wrong numbers are never billed |
| Monthly volume | Whatever the month brings | A fixed number of leads, written into the contract. A shortfall is credited forward |
| Price | Set by the agency, and it grows with the scope | From £40 a lead. |
| What lands in your CRM | A name for your team to chase | An MQL or SQL, with the recording and the reason the prospect gave |
| Per 100 leads, on average | Unknown until your team has chased them | 16 SQLs for your sales team and 84 MQLs for your marketing team |
What customers say.
Trustpilot 4.1 out of 5, 32 reviews“They have overdelivered what we forecast, so we're very happy.”
Marc SevitzChief Commercial Officer, Amplify360“We're getting to the right people at the right times, and we've been able to have the right level of conversations.”
Matthew ScahillHead of Sales and Marketing, Reliable Networks“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
Alex BoltSenior Partner Manager, Smartsheet“The calibre of your callers… and the success rate… was more than what our team would've done.”
Nina BahiaHead of Strategic Operations, CPrime“Approachable, easy to work with, and always deliver on commitments.”
Hannah SwalesSenior Marketing Manager, MoneyhubWhat happens on the call.
1
You tell us who you sell to
Your ICP, your market, and what a good month looks like for you today.
2
We demo the platform
What 100 leads became for clients pitching into your sector: SQLs and MQLs, with the recordings behind them.
3
We agree the volume and the price
Get 50+ leads a month, at a price per lead fixed before the first dial, sized to the follow-up your team can actually do.
4
You get a straight answer
If your market is a poor fit, we say so on the call. You lose twenty minutes, nothing more.
No obligation. Get a new B2B lead acquisition channel.
Before you book.
What does a lead generation agency charge?
Most lead generation agencies bill a monthly fee for the work: campaigns run and emails sent. What the month produces is not in the price. Sentrama charges per lead: £70 a lead at 50 a month, £55 at 100, £45 at 150 and £40 at 200, agreed before the first dial. Dials, voicemails, gatekeepers and wrong numbers are never billed.
How is this different from a lead generation company?
A lead generation company hands you contact details or a form fill and leaves the qualifying to your team. A Sentrama Lead is a prospect in your ICP who has picked up the phone and heard your pitch from our SDR. It comes back as an MQL for marketing or an SQL for sales, with the reason the prospect gave and the recording in your CRM.
Getting your ICP on the phone is the infrastructure problem, and it is the part we contract. What they hear once they pick up is your pitch, delivered by our SDR.
Is Sentrama a B2B lead generation agency?
No. Sentrama is a B2B acquisition channel. You agree a number of leads a month and a price per lead before anything is dialled, and you pay for the prospects who pick up. A shortfall is credited forward. Live within 14 days.
What does it cost?
A fixed price per lead, agreed before you commit: £70 at 50 a month, £55 at 100, £45 at 150 and £40 at 200.
At 150 leads a month that is £6,750. On the platform-wide average of 16 SQLs per 100 leads, around 24 SQLs a month.
Minimum term four months, because a market cannot be read in one month.
How do you define an MQL and an SQL?
We define MQLs and SQLs by who needs to action the lead next.
- MQLs: Marketing Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average. Insights typically gathered:
- Timing: not a priority now, and when to re-engage, where given.
- Current provider: works with another provider, and the renewal date, where given.
- Referral: pointed you to a better contact, with name and role.
- Budget: no budget this year, and when the next cycle opens.
- Objection: the main reason given, in their words.
- SQLs: Sales Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs an email and a callback, or a meeting: 16 in 100 on average. We act first. If they asked for an email or callback, we send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree. If they asked for a meeting, we invite your salesperson and confirm it. Once our follow-up is done, we mark the SQL as handed over, for your team to engage further.
Twenty minutes. A B2B lead acquisition channel.
No obligation. Get a new B2B lead acquisition channel.