Compare our costs and pay per lead.A form fill at auction against a targeted lead on the phone.
Pricing Google Ads, LinkedIn Ads or Meta per lead?
Google Ads cost, LinkedIn ads cost, Facebook ads cost: every one is a click or form fill bought at auction, and the price per lead moves with the competition.
Sentrama's cost per lead is fixed: a prospect in your ICP, on the phone, to hear your pitch, back in your CRM as an MQL or SQL with the reason given. The table below puts them side by side:
- 01A fixed cost per lead.Agreed before you spend. No auction, no bidding.
- 02A consistent monthly volume.Choose from 50+ leads a month, written into the contract.
- 03A platform that helps your team turn leads into revenue.Every lead recorded in your CRM, with the Sentrama Insight, where given.
Compare the cost per lead.
| Channel | What the lead actually is | Cost per lead | Reaches sales | Per lead that reaches sales |
|---|---|---|---|---|
| Sentrama | A Sentrama Lead: your ICP, who picks up the phone to hear your pitch. Counting only the SQLs that reach sales after our follow-up | £45 | 16% | £281 |
| In-person events | A badge scan | c.£488 | 10% | c.£4,880 |
| LinkedIn Ads | A form fill | c.£165 | 10% | c.£1,650 |
| Webinars | A registration, not an attendance | c.£113 | 10% | c.£1,130 |
| Google Search | A form fill, after you win the click | c.£105 | 10% | c.£1,050 |
| Meta | A form fill | c.£83 | 10% | c.£830 |
Like for like, this counts only the leads that reach sales: 16 SQLs per 100 for Sentrama, against the 10% you set for the other channels. The published B2B funnel puts lead to sales-qualified at roughly 10 to 15%, and lower for paid search than for organic. The 84 MQLs per 100 are on top of that, and cost you nothing extra.
Every other cost per lead is an estimate built from 2026 published medians (GrowthSpree); the rate at which those leads convert is the one you set above, because nobody publishes a reliable figure for it, and the last column is that cost divided by that rate. Sentrama is shown at its contracted price for 150 leads a month and its platform average of 16 SQLs per 100.
Trusted by B2B teams at
Paid search and paid social against Sentrama Leads.
| Search and social ads | Sentrama | |
|---|---|---|
| What you buy | The click, then the form fill | A prospect in your ICP who picks up the phone to hear your pitch |
| How you pay | At auction, per click; an entrant in your market moves the price | Per lead, at a price fixed before the first dial. Dials, voicemails, gatekeepers and wrong numbers are never billed |
| Monthly volume | Whatever the budget and the auction allow | A fixed number of leads, written into the contract. A shortfall is credited forward |
| Price | c.£83 to c.£165 a form fill, 2026 published medians, estimates | From £40 a lead. |
| What lands in your CRM | A form fill nobody has spoken to | An MQL or SQL, with the recording and the reason the prospect gave |
| Per 100 leads, on average | About 10 reach sales, the published B2B range | 16 SQLs for your sales team and 84 MQLs for your marketing team |
What customers say.
Trustpilot 4.1 out of 5, 32 reviews“They have overdelivered what we forecast, so we're very happy.”
Marc SevitzChief Commercial Officer, Amplify360“We're getting to the right people at the right times, and we've been able to have the right level of conversations.”
Matthew ScahillHead of Sales and Marketing, Reliable Networks“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
Alex BoltSenior Partner Manager, Smartsheet“The calibre of your callers… and the success rate… was more than what our team would've done.”
Nina BahiaHead of Strategic Operations, CPrime“Approachable, easy to work with, and always deliver on commitments.”
Hannah SwalesSenior Marketing Manager, MoneyhubWhat happens on the call.
Your ICP, your market, and what a good month looks like for you today.
What 100 leads became for clients pitching into your sector: SQLs and MQLs, with the recordings behind them.
Get 50+ leads a month, at a price per lead fixed before the first dial, sized to the follow-up your team can actually do.
If your market is a poor fit, we say so on the call. You lose twenty minutes, nothing more.
No obligation. Get a new B2B lead acquisition channel.
Before you book.
What is a good cost per lead for B2B?
Why does Google Ads cost per lead keep changing?
Does this replace our paid search and paid social?
What does it cost?
How do you define an MQL and an SQL?
- MQLs: Marketing Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs your marketing team's action: 84 in 100 on average. Insights typically gathered:
- Timing: not a priority now, and when to re-engage, where given.
- Current provider: works with another provider, and the renewal date, where given.
- Referral: pointed you to a better contact, with name and role.
- Budget: no budget this year, and when the next cycle opens.
- Objection: the main reason given, in their words.
- SQLs: Sales Qualified Leads. A Sentrama Lead that, after hearing your pitch, needs an email and a callback, or a meeting: 16 in 100 on average. We act first. If they asked for an email or callback, we send one email, from a Sentrama secondary domain or from your own domain if you give us one, and call back once, booking a meeting if they agree. If they asked for a meeting, we invite your salesperson and confirm it. Once our follow-up is done, we mark the SQL as handed over, for your team to engage further.
Twenty minutes. A B2B lead acquisition channel.
No obligation. Get a new B2B lead acquisition channel.