ZoomInfo pricing, answered.Then compare it with ours.
ZoomInfo is genuinely the market benchmark for B2B contact data at enterprise scale. Sentrama is a different model: you buy leads or data work pay-as-you-go, the platform is included, and teams run 15+ human connects an hour on our leads.
Built by an SDR Agency with over 2,400,000 dials in the last 12 months
See the reviewsNo per-seat fees, no seat minimums, no multi-year contracts.
Book a discovery call
What ZoomInfo actually costs, as far as anyone can tell.
ZoomInfo publishes no prices. Its pricing page is demo-gated, and every deal is a custom annual quote built from seats, data credits and add-on modules. The figures below combine ZoomInfo's own published explainer with third-party contract data; estimates are marked as such.
Here is their pricing. Straight answers, no demo wall.
| Plan | Price | Basis | The fine print |
|---|---|---|---|
| Lite / Community Edition | $0 (published, per ZoomInfo's own pricing explainer, Jun 2026) | Free tier, 10 to 25 credits a month | For individuals; the on-ramp, not the product teams buy |
| Professional | ~$14,995 to $18,000/yr (est., per Factors.ai, 1 Jul 2026) | Annual contract, ~3 seats, ~5,000 bulk credits a year | Core contact data and exports; extra seats reported around $3,000/yr each (est.) |
| Advanced | ~$25,000 to $30,000/yr (est., per Factors.ai, 1 Jul 2026) | Annual contract, per seat plus credits | Adds buyer intent, WebSights and workflows; extra seats reported around $5,000/yr each (est.) |
| Elite / Copilot Enterprise | ~$40,000 to $60,000+/yr (est., per Cleanlist, 19 Mar 2026) | Annual contract, per seat plus credits | Full Copilot AI suite; extra seats reported around $8,000/yr each; contracts observed up to $156K (Vendr) |
| Median actual contract | $33,500/yr (observed, per Vendr, Feb 2026) | Median of 1,558 verified purchases | Observed range $7,193 to $156,032; buyers average about 22% savings off the first quote |
| Credit overages | ~$0.25 to $0.50 per credit (est., per Prospeo and Pin, 2026) | Per exported or enriched contact beyond allocation | Credits are consumed on export, enrichment and CRM sync; unused credits can expire |
That buys you data. Nobody answers data.
Your reps still face 2.3 percent connect rates, AI screeners and burned caller IDs. Sentrama takes the same budget and points everything at the number below.
Our platform optimises one number
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
The fine print
No published pricing at all. The pricing page is bot-gated, and ZoomInfo's own explainer states it "does not publish a fixed price list because pricing depends on several factors".
Source: zoominfo.com/pricing (access attempted 5 Jul 2026); pipeline.zoominfo.com pricing explainer, updated 12 Jun 2026
Annual contracts are standard and auto-renew unless cancelled in writing inside a notice window, commonly reported as 30 to 90 days before renewal.
Source: G2 discussions; Factors.ai, 1 Jul 2026; Leadhaste, 4 Jun 2026
Renewal escalation clauses of typically 5 to 10% are reported as standard in contracts, and users report 10 to 30% price rises at renewal.
Source: Vendr marketplace data, Feb 2026; Warmly review roundup, 2026
Seat minimums: a roughly 3-seat minimum is generally reported on every tier, with some buyers reporting 5 for outbound-oriented packages.
Source: Factors.ai, 1 Jul 2026; Prospeo, 2026; Pin, 2026
Credit expiry specifics: the standard credit pool resets monthly and the bulk pool is an annual allocation; unused credits can expire, and CRM enrichment and sync quietly consume them.
Source: Prospeo, 2026; Pin, 2026
Key capabilities are separate paid line items rather than included: buyer intent, Chorus conversation intelligence, WebSights, Copilot AI features and API access are each negotiated individually.
Source: Factors.ai, 1 Jul 2026; Prospeo, 2026
Prices checked 5 July 2026. Spotted a change? Tell us and we will correct it.
ZoomInfo sells you data.Meetings need a machine.
In 2026 the gap between a database and a booked meeting is everything else. Cold-call connect rates have halved to 2.3 percent. iOS 26 screens unknown callers by default. A third of brand-new caller IDs get flagged before the first dial. A database alone does not survive contact.
Still on you after the database invoice
Who picks up right now
AI orders every rep's queue by pickup likelihood, re-ranked continuously.
Included with Sentrama
Still on you after the database invoice
The machines
AI screeners identified and stripped before a rep ever dials.
Included with Sentrama
Still on you after the database invoice
The dialing
Parallel dialer: five lines, first human wins, voicemails auto-skipped, caller IDs rotated.
Included with Sentrama
Still on you after the database invoice
The proof
Coaching on every call and a per-rep funnel from dial to meeting.
Included with Sentrama
Everything here optimises one number:
15+ human connects, per rep, per hour.
Already paying for ZoomInfo? Keep it. Bring the exports and run them through the machine. Or test the whole system: 200 leads for £700 / $900, full platform access, two dial seats.
Start the proof of conceptPricing, on the page
You never pay for the software.
Tell us where you're starting from.
Proof of concept
200 Sentrama leads. Unlocks our whole platform. Maximise meetings booked.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
You can buy the steps of our proprietary data process that your ZoomInfo data needs. Book your demo now so our sales team can tell you exactly what you need.
Pricing for each step of the process
| Step | Credits | Per record |
|---|---|---|
| EmailVerified business email on the record | 1 | £0.04 / $0.05 |
| Phone numberDirect mobile sourced and line-type checked | 10 | £0.38 / $0.50 |
| QualificationICP fit scored against your targeting | 5 | £0.19 / $0.25 |
| ReachabilityValidated to pick up: propensity scored, screeners stripped | 60 | £2.26 / $3.00 |
| Reason to callResearched opener: the why-now on every record | 24 | £0.91 / $1.20 |
And the platform
£750/month of spend unlocks our full platform, free.
It doesn't matter that you already own the data and a platform. We'll make your investment start producing results for as little more money as possible.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
That buys you data.Nobody answers data.
Your reps still face 2.3% connect rates, AI screeners and burned caller IDs. Sentrama takes the same budget and points everything at the number below.
Our platform optimises one number
15+
human connects, per rep, per hour.
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
Sentrama versus ZoomInfo.
ZoomInfo's job is knowing who to target. Sentrama's job is getting your reps into live human conversations. The table shows where the two models diverge.
| Capability | ||
|---|---|---|
| Leads included | ||
| Pickup-propensity queue | ||
| AI-screener pre-dial removal | ||
| Parallel dialer | ||
| Voicemail auto-skip | ||
| Caller-ID rotation | ||
| Coaching | ||
| CRM + reporting | ||
| Pricing model |
* Estimated or not advertised. Competitor details from public documentation and third-party analyses, July 2026.
The themes that show up again and again.
Recurring themes in public reviews of ZoomInfo, 2024 to 2026. Paraphrased, not quoted.
Renewal terms surface late
Reviewers describe auto-renewal clauses they say were not made clear during the sale, with tight written-notice windows to cancel before being committed for another year.
Seen across G2 discussions, Reddit, review roundups
Data accuracy decays
Inaccurate data is the single most-cited con on G2: disconnected numbers, dead email addresses, and contacts who left the company years earlier, with practical accuracy estimates varying widely by segment.
Seen across G2, Reddit, third-party review analyses
The price excludes small teams and climbs at renewal
No SMB-friendly plan, a five-figure entry point, and reviewers report double-digit percentage increases at renewal. Several say competitors offer comparable contact data for far less.
Seen across G2, Capterra, Reddit
Credits run out sooner than planned
Active prospecting and CRM enrichment consume allowances quickly, and unused credits can expire, forcing extra purchases at unplanned cost.
Seen across G2 and Capterra review summaries
Support depends on contract size
Enterprise accounts with dedicated success managers rate support well; smaller accounts describe a markedly different experience when problems or renewal disputes arise.
Seen across Trustpilot, Capterra, BBB records
Where ZoomInfo genuinely wins.
- Unmatched B2B database breadth and depth: 500M+ contacts, 135M+ verified direct dials, org charts, technographics and buyer-intent signals. For raw US data coverage it remains the market benchmark.
- An enterprise-grade go-to-market platform: deep Salesforce, HubSpot and Marketo integrations, admin controls, an established compliance posture, and a full suite spanning sales, marketing, ops and API access that one vendor can consolidate.
- A genuinely useful AI layer for large teams: Copilot's account prioritisation, real-time buying signals and generated talking points help enterprise reps focus, backed by dedicated success managers at higher contract values.
If you are an enterprise or upper-mid-market organisation with roughly 25 or more sellers and a $30K+ annual data budget, need one consolidated data foundation across sales, marketing and RevOps, and your bottleneck is knowing who to target rather than getting them on the phone, ZoomInfo earns its keep. Stay, and negotiate your renewal caps.
You do not have to pick a side today.
Bring the exports, use the system
Keep your ZoomInfo subscription and bring the exports you already pay for. We run them through any pipeline step per record: qualification, reachability scoring, pickup validation. Full platform access is included with the work, so nothing you have bought goes to waste.
Run the 200-lead proof of concept side by side
Fixed price, full platform access, two dial seats included. Run it alongside ZoomInfo, watch both on the same dashboard, and let the numbers pick the winner before you touch a renewal decision.
What teams say when the connects land.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
No sales deck. A straight product walkthrough.
See it beat ZoomInfo on your own list
See the platform on your target market. Bring your ZoomInfo exports if you have them.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
The questions ZoomInfo customers ask us.
- Can I use Sentrama alongside my ZoomInfo subscription?
- Yes. Bring your ZoomInfo exports and we run them through any step of our pipeline per record: qualification, reachability scoring, pickup validation. Full platform access comes with the work, so your existing data spend is not wasted.
- Do I have to cancel ZoomInfo to try Sentrama?
- No. Many teams run both during the 200-lead proof of concept: ZoomInfo stays as the database, Sentrama runs the dialing side by side, and the dashboard picks the winner before any contract decision.
- How is Sentrama's pricing different from ZoomInfo's?
- ZoomInfo sells demo-gated annual contracts priced per seat with credit allowances, and third-party contract data puts the realistic entry point around $15K per year. Sentrama prices per record, on the page: you pay for leads or for pipeline steps performed on your data, and the platform is included. No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
- Where does Sentrama's data come from, and is it GDPR and TPS compliant?
- We supply pickup-scored UK, EU and US B2B data with verified direct mobiles. UK numbers are screened against TPS before any dial, and dialing is designed for GDPR, PECR and TCPA compliance. Real human reps make every call.
- What happens on the demo?
- We show you the platform on your target market, you watch the connects land on the dashboard, and we quote your exact per-lead and per-action prices. Bring your ZoomInfo exports if you have them and we will run the comparison on your own list.
ZoomInfo is a trademark of its respective owner. Sentrama is not affiliated with or endorsed by ZoomInfo. Comparison information is drawn from public sources as of 5 July 2026 and may change; contact us for corrections.