The Lusha alternative that gets your reps to 15+ human connects an hour*.
We know who'll pick up and when, then give you the whole platform to help your team book more meetings.
Built by an SDR Agency with over 2,400,000 dials in the last 12 months
See the reviewsNo per-seat fees, no seat minimums, no multi-year contracts.
Book a discovery call
One platform, from who picks up. to booked meeting.
Know who'll pick up
Before your reps dial, we work out who answers, and when. No dead numbers.
The platform guides your rep
Dial, connect, coach and log to your CRM, in one place. 15+ human connects an hour.
Connects become meetings
More live connects an hour is how your team books more meetings.
Trusted by B2B Brands:
Sentrama versus Lusha.
Lusha sells the data and stops there. Sentrama sells the outcome that data is for: a rep in live human conversations, on a queue that is scored, screened and dialled for them.
| Capability | ||
|---|---|---|
| Leads and data included | ||
| Pickup-propensity queue | ||
| AI-screener pre-dial removal | ||
| Parallel dialer | ||
| Voicemail auto-skip | ||
| Caller-ID rotation | ||
| Coaching | ||
| CRM and reporting | ||
| Pricing model |
Competitor details from public documentation and third-party analyses, July 2026.
The phone got harder.
A revealed number does not survive contact on its own. AI screeners, spam labels and dead data have gutted the odds that anyone answers. More humans picking up is the number we optimise.
- Cold-call connect rate
- 2.3%Cold-call connect rateHalved in a year, down from 4.82%
- Of your prospects now screen calls
- 11%Of your prospects now screen callsAI call-screening, near-zero a year ago
- Prospects won't pick up
- MostProspects won't pick upThe rise of AI callers, which are illegal
Book the most amount of sales meetings by speaking to as many humans as possible.
15+ human connects per rep-hour.
Some teams convert that into up to 6 booked meetings an hour.
A connect means a live human answering your rep. Not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you can watch during the demo.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
What staying on Lusha actually costs.
Credit where due: Lusha publishes its pricing. Free through Premium below are from Lusha's own pricing page, checked 5 July 2026, with roughly 25% off for annual commitment. The Scale row is an estimate from third-party contract data and marked as such. Read it as the switcher you are: watch what the credits buy, and what they never do.
| Plan | Price | Basis | The fine print |
|---|---|---|---|
| Free | $0 | 1 seat, 40 credits a month | Verified emails and numbers, basic filters, Chrome extension. A phone number costs 10 credits, so 40 credits is 4 phone reveals a month. |
| Starter | $49.90 per user per month, or $37.45 billed annually | 1 seat, 400 credits a month | Lookalikes, bulk enrichment, AI assistant, 5 buying-intent topics. 400 credits is up to 40 phone reveals a month. |
| Pro | $69.90 per month, or $52.45 billed annually | 2 seats included, 600 credits a month | Adds API access, CSV enrichment and signals. Monthly-plan credits roll over up to 2x the cap; annual credits do not roll over. |
| Premium | $399.90 per month, or $299.95 billed annually | 5 seats included, 3,400 credits a month | Team management and credit allocation. 3,400 credits is roughly 340 phone reveals a month across all 5 seats, about 68 numbers per rep. |
| Scale | Custom. Median contract $15,180, range $5,800 to $66,440 (est., per Vendr marketplace data, July 2026) | Custom seats and credits, annual contract | SSO, 25 intent topics, dedicated success team. Teams over 5 users are pushed to contact sales. |
At list, a 5-rep team on Premium annual pays $3,599.10 a year, and its 3,400 monthly credits buy only about 340 phone reveals across the whole team, roughly 68 numbers per rep per month. Push real call volume and you are negotiating a custom Scale contract: third-party contract data puts a phone-heavy 5-person team at roughly $10,000 to $25,000 a year (Amplemarket TCO analysis and Vendr marketplace data, 2026). And none of that includes a dialer.
That buys contact data. Contact is the part it skips.
Credits reveal a number; they do not make a human answer it, and Lusha ships no dialer to try. Sentrama sells the whole chain, data to dial to coach, and points everything at the number below.
Our platform optimises one number
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
The fine print
- A phone number costs 10 credits against 1 for an email, so a plan that sounds generous in credits buys 10x fewer dials than it implies.Source: lusha.com/pricing, checked 5 July 2026; prospeo.io Lusha pricing analysis
- Auto-renewal with a 14 day advance cancellation notice: cancel less than 14 days before the period ends and you are billed for another full term, including on annual plans.Source: Lusha Terms and Conditions and Billing FAQ; recurring theme in Trustpilot reviews, 2025 to 2026
- Annual plans grant all credits upfront and unused credits reset at cycle end, with no rollover. Monthly plans cap rollover at 2x the plan limit.Source: lusha.com/pricing fine print, checked 5 July 2026
- Credits spent on stale or wrong data are not refunded: a bad 10-credit phone reveal is simply spent.Source: Recurring theme across G2 reviews and 2026 review roundups
- Mid-term downgrades are not allowed; plan changes generally take effect at the end of the billing cycle.Source: costbench.com Lusha profile, verified May 2026; Lusha Billing FAQ
- Feature paywalls by tier: API and CSV enrichment from Pro up, team credit allocation on Premium, SSO and 25 intent topics on Scale only.Source: lusha.com/pricing, checked 5 July 2026; costbench.com, May 2026
- No dialer, coaching or calling infrastructure is included, so phone outbound means buying a separate dialer as a second budget line on top of credits.Source: lusha.com product pages, checked 5 July 2026; third-party analyses, 2026
Prices checked 5 July 2026. Spotted a change? Tell us and we will correct it.
Leaving is the low-risk part.
You do not have to rip anything out to test us. Keep your Lusha subscription, run both, or start with a 200-lead proof of concept. There is no per-seat fee, no seat minimum and no multi-year contract on our side to trap you.
Bring the exports, keep the subscription
Keep the Lusha subscription you already pay for and bring the exports. We run them through any step of our pipeline, qualification, reachability scoring, pickup validation, priced per record, with full platform access included in the work.
Dial both lists side by side
Point your reps at your Lusha data and our pickup-scored leads in the same queue, on the same market, and let the dashboard show which list connects and books. No decision needed on day one.
Run the 200-lead proof of concept
200 leads for £700 / $900, full platform access, two dial seats included. The whole machine, data to dial to coach, on your target market, so you switch on the numbers rather than the pitch.
Pricing, on the page
You never pay for the software.
Tell us where you're starting from.
Proof of concept
200 Sentrama leads. Unlocks our whole platform. Maximise meetings booked.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
You can buy the steps of our proprietary data process that your Lusha data needs. Book your demo now so our sales team can tell you exactly what you need.
Pricing for each step of the process
| Step | Credits | Per record |
|---|---|---|
| EmailVerified business email on the record | 1 | £0.04 / $0.05 |
| Phone numberDirect mobile sourced and line-type checked | 10 | £0.38 / $0.50 |
| QualificationICP fit scored against your targeting | 5 | £0.19 / $0.25 |
| ReachabilityValidated to pick up: propensity scored, screeners stripped | 60 | £2.26 / $3.00 |
| Reason to callResearched opener: the why-now on every record | 24 | £0.91 / $1.20 |
And the platform
£750/month of spend unlocks our full platform, free.
It doesn't matter that you already own the data and a platform. We'll make your investment start producing results for as little more money as possible.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
A model picks the calls.A human makes them.
Every word your prospects hear comes from your reps, in their own voice. AI call screeners are identified and stripped before your rep ever dials, they never make the list. Dialing is designed around TCPA (US) and PECR (UK) from the start.
The reasons teams go looking for a Lusha alternative.
Recurring themes in public reviews of Lusha, 2024 to 2026. Paraphrased themes, not quotes.
Credit rationing at call volume
The 10-credits-per-phone-number rate plus modest monthly allocations feels restrictive for any team doing real call volume. Named the number one frustration across review platforms.
Seen across G2 and Capterra review roundups, 2024 to 2026
No dialer in the box
Lusha ships no calling layer, so phone outbound means buying and stitching in a separate dialer, a second budget line and a second tool on top of the credits you already bought.
Cited in Amplemarket and third-party analyses, 2026
Stale or wrong contact data
Reviewers repeatedly find people who changed jobs 6 to 12 months ago still listed at old employers, and numbers that are wrong or disconnected. Each miss burns 10 credits with no refund.
Seen across G2, Capterra and Reddit, 2024 to 2026
Surprise auto-renewal charges
Users report being auto-renewed into another annual term under the 14 day notice rule, then struggling to get billing responses.
Seen across Trustpilot, 2025 to 2026
Weak international coverage
Match rates and phone coverage drop noticeably outside North America, despite UK and EU teams paying the same credit rates.
Seen across G2 and Reddit, 2024 to 2026
Unresponsive support
Slow or absent responses on billing disputes and refund requests is a recurring complaint.
Seen across Trustpilot and Capterra, 2025 to 2026
In fairness, Lusha genuinely wins on fast self-serve onboarding, a well-liked Chrome and LinkedIn extension, strong US B2B email data and a real free tier. If your reps live in LinkedIn, your call volume is modest and you already own calling infrastructure, staying on Lusha is the right call, and our dialer bundle would be machinery you do not need.
You didn't search for an alternative by accident.
You are already looking. Book a demo now and watch the connects land on the dashboard, or start with a 200-lead proof of concept. Bring your Lusha exports if you have them.
What teams say when the connects land.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
No sales deck. A straight product walkthrough.
See it beat Lusha on your own list
See the platform on your target market. Bring your Lusha exports if you have them.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
The questions Lusha switchers ask.
- Do I have to cancel Lusha to try Sentrama?
- No. Many teams keep their Lusha subscription and run both during the 200-lead proof of concept, then let the dashboard pick the winner. There is no contract forcing your hand on our side: no per-seat fees, no seat minimums, no multi-year contracts.
- Can I use Sentrama alongside my Lusha subscription?
- Yes. Bring your Lusha exports and we run them through any step of our pipeline per record: qualification, reachability scoring, pickup validation. Full platform access comes with the work, so your existing data spend is not wasted, and your reps dial one clean, pickup-ordered queue.
- How is Sentrama's pricing different from Lusha's?
- Both are usage-based, but the units differ. Lusha sells tiered credit plans with seats bundled per tier and auto-renewal terms, and a phone reveal costs 10 credits against 1 for an email. Sentrama prices per record, per pipeline step, pay as you go: you buy the leads or the work on your own data, and the platform, dialer, coaching, CRM and reporting come with it. The full platform is free when you buy our data. No per-seat fees, no seat minimums, no multi-year contracts.
- Lusha has no dialer. What do I actually get instead?
- The whole calling machine, not just the numbers. Every lead is scored for pickup likelihood and ordered in each rep's queue, AI screeners are stripped before a rep ever dials, the parallel dialer runs five lines with voicemails auto-skipped and caller IDs rotated, and coaching sits on every call with a per-rep funnel from dial to meeting.
- Where does your data come from, and is it GDPR and TPS compliant?
- We supply pickup-scored UK, EU and US B2B data, sourced and verified through our own pipeline, with line-type checks on every mobile. UK numbers are screened against TPS before any dial, and dialing is designed for PECR (UK) and TCPA (US) compliance.
- What happens on the demo?
- We show you the platform on your target market and you watch the connects land on the dashboard. Bring your Lusha exports if you have them and we will run those too. Your exact per-lead and per-record prices are laid out for you.
Lusha is a trademark of its respective owner. Sentrama is not affiliated with or endorsed by Lusha. Comparison information is drawn from public sources as of 5 July 2026 and may change; contact us for corrections.