Cognism pricing, answered.Then compare it with ours.
Cognism is a genuinely strong B2B data platform, phone-verified mobiles and GDPR-grade European coverage, sold as an annual subscription with a platform fee and per-seat charges. Sentrama is a different model: you buy the leads or the data work pay as you go, the platform comes included, and teams run 15+ human connects an hour* on the queue it builds.
* A connect means a live human answering your rep, not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you'll watch during the demo.
Built by an SDR Agency with over 2,400,000 dials in the last 12 months
See the reviewsNo per-seat fees, no seat minimums, no multi-year contracts.
Book a discovery call
Trusted by B2B Brands:
The phone got harder.
Buying verified numbers was always step one. In 2026 the maths past that step changed, and a five-figure data contract does nothing about it.
- Cold-call connect rates
- 4.82% → 2.3%Cold-call connect ratesHalved in a year
- Screens unknown callers
- iOS 26Screens unknown callersOn by default
- Of brand-new numbers
- 32%Of brand-new numbersPre-flagged as spam
What Cognism costs, as best as anyone can tell.
Cognism's own pricing page lists two tiers with 5 seats included and a credit system, but no prices: every dollar figure is demo-gated. The numbers below are the best available third-party estimates, attributed inline.
Here is their pricing. Straight answers, no demo wall.
| Plan | Price | Basis | The fine print |
|---|---|---|---|
| Standard (formerly Platinum / Grow) | ~$15,000/yr platform fee + ~$1,500 per user/yr; ~$22,500/yr for a 5-seat team (est., per salesmotion.io, 11 Jun 2026, and factors.ai, 2 Jul 2026) | Annual contract, prepaid; 5 seats included in the base subscription | The feature list is published on cognism.com/pricing; every dollar figure is demo-gated behind talk-to-sales |
| Pro (formerly Diamond / Elevate) | ~$25,000/yr platform fee + ~$2,500 per user/yr; ~$37,500+/yr for a 5-seat team, ~$50,000/yr for 10 seats (est., per salesmotion.io, Jun 2026, and derrick-app.com, 2026) | Annual contract, prepaid; 5 seats included in the base subscription | Premium mobile filter, mobile verification on demand, job-change signals and intent data sit on this tier only |
| CRM Enrichment / Data-as-a-Service | Quote only; no prices listed (per cognism.com/pricing, checked Jul 2026) | Add-on or standalone; API or bulk delivery | Listed on their own pricing page with no prices attached |
For a 5-rep team, third-party analyses put the realistic all-in figure at roughly $22,500 a year on Standard, or $37,500 and up on Pro, before onboarding fees of $500 to $1,500 and per-topic intent add-ons of $75 to $400 each. Because a fixed five-figure platform fee applies whatever your headcount, a solo user on the lower tier is estimated at about $16,500 a year (salesmotion.io, Jun 2026; factors.ai, Jul 2026; derrick-app.com, 2026).
That buys verified numbers. Verified is not answered.
A number that is right still rings out, hits a screener, or dies on a flagged caller ID. Sentrama validates who picks up and points everything at the number below.
Our platform optimises one number
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
The fine print
No published pricing and no free trial. Quotes come only after a sales demo, a 25-lead sample is the most you get hands-on, and reported negotiation discounts of 28 to 52% mean two similar teams can pay very different prices.
Source: cognism.com/pricing (checked Jul 2026); salesmotion.io, Jun 2026
Annual contracts are prepaid up front with no monthly option. Contracts auto-renew unless written notice lands roughly 60 days before expiry, and users report missed renewal notices.
Source: salesmotion.io, Jun 2026; factors.ai, Jul 2026; Trustpilot and Reddit reports, 2024 to 2026
A fixed platform fee, estimated at $15K to $25K per year, applies regardless of team size, so small teams pay disproportionately. A solo user on the lower tier is estimated at ~$16,500 per year.
Source: salesmotion.io, Jun 2026; derrick-app.com, 2026
Unlimited access is effectively view-only: exporting lists larger than ~25 contacts or using the API consumes credits, and a fair-use policy caps usage at roughly 2,000 records per user per month.
Source: salesmotion.io, Jun 2026; factors.ai, Jul 2026
Key data features are paywalled to the top tier: premium mobile filter, on-demand mobile verification, job-change signals and intent data all require Pro. Intent data additionally costs an estimated $75 to $400 per topic, with 8 to 15 topics typical.
Source: cognism.com/pricing tier lists (checked Jul 2026); factors.ai, Jul 2026; salesmotion.io, Jun 2026
Users and 2026 pricing analyses report 10 to 15% price increases at renewal unless actively negotiated, plus onboarding fees of $500 to $1,500.
Source: salesmotion.io, Jun 2026; factors.ai, Jul 2026
Prices checked 5 July 2026. Spotted a change? Tell us and we will correct it.
Cognism sells you verified numbers.Meetings need a machine.
In 2026 the gap between verified numbers and a booked meeting is everything else. Cold-call connect rates have halved to 2.3 percent. iOS 26 screens unknown callers by default. A third of brand-new caller IDs get flagged before the first dial. Verified numbers alone do not survive contact.
Still yours to solve after Cognism
Who picks up right now
AI orders every rep's queue by pickup likelihood, re-ranked continuously.
Still yours to solve after Cognism
The machines
AI screeners identified and stripped before a rep ever dials.
Still yours to solve after Cognism
The dialing
Parallel dialer, five lines, first human wins, voicemails auto-skipped, caller IDs rotated.
Still yours to solve after Cognism
The proof
Coaching on every call and a per-rep funnel from dial to meeting.
Everything here optimises one number:
15+ human connects, per rep, per hour.
Already paying for Cognism? Keep it. Bring the exports and run them through the machine. Or test the whole system: 200 leads for £700 / $900, full platform access, two dial seats.
Start the proof of conceptPricing, on the page
You never pay for the software.
Tell us where you're starting from.
Proof of concept
200 Sentrama leads. Unlocks our whole platform. Maximise meetings booked.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
You can buy the steps of our proprietary data process that your Cognism data needs. Book your demo now so our sales team can tell you exactly what you need.
Pricing for each step of the process
| Step | Credits | Per record |
|---|---|---|
| EmailVerified business email on the record | 1 | £0.04 / $0.05 |
| Phone numberDirect mobile sourced and line-type checked | 10 | £0.38 / $0.50 |
| QualificationICP fit scored against your targeting | 5 | £0.19 / $0.25 |
| ReachabilityValidated to pick up: propensity scored, screeners stripped | 60 | £2.26 / $3.00 |
| Reason to callResearched opener: the why-now on every record | 24 | £0.91 / $1.20 |
And the platform
£750/month of spend unlocks our full platform, free.
It doesn't matter that you already own the data and a platform. We'll make your investment start producing results for as little more money as possible.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
That buys you data.Nobody answers data.
Your reps still face 2.3% connect rates, AI screeners and burned caller IDs. Sentrama takes the same budget and points everything at the number below.
Our platform optimises one number
15+
human connects, per rep, per hour.
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
Sentrama versus Cognism.
Cognism sells the data and leaves the dialing to your stack. Sentrama sells the leads with the entire calling system included.
| Category | ||
|---|---|---|
| Leads included | ||
| Pickup-propensity queue | ||
| AI-screener pre-dial removal | ||
| Parallel dialer | ||
| Voicemail auto-skip | ||
| Caller-ID health rotation | ||
| Coaching | ||
| CRM + reporting | ||
| Pricing model |
* Estimated. Competitor details from public documentation and third-party analyses, July 2026.
The patterns in public reviews.
Recurring themes in public reviews of Cognism, 2024 to 2026. Paraphrased themes, not quotes.
Data accuracy gaps
A recurring share of phone numbers and contact records are reported as outdated or wrong. The most-cited cons relate to inaccurate data, stale records and incorrect phone numbers, with some reviewers putting usable data well under advertised rates.
Seen across G2 and Capterra, 2024 to 2026
Coverage skews EMEA
Multiple reviews flag thin or lower-accuracy data for US mid-market companies, and especially for APAC contacts.
Seen across G2 and Capterra
Auto-renewal and cancellation friction
Customers report being auto-renewed without effective notice, needing 60-day written notice to leave, and lacking self-serve control over billing and renewals.
Seen across Trustpilot, Reddit and third-party review roundups
Price versus value for small teams
Frequent complaints that the platform-fee-plus-seat model is expensive relative to alternatives, especially for small teams where the fixed platform fee dominates the bill.
Seen across G2, Reddit and 2026 pricing analyses
Unlimited is not unlimited
Frustration that bulk exports and API use burn credits, and that a roughly 2,000 records per user per month fair-use cap sits behind the unlimited-access marketing.
Seen across Reddit and third-party pricing reviews
Renewal price hikes
Price increases of 10 to 15% are reported at renewal unless customers push back hard during negotiation.
Seen across 2026 pricing guides summarising customer reports
Where Cognism genuinely wins.
- Phone-verified mobiles (Diamond Data): human and callback-verified numbers are genuinely strong for cold calling, particularly across Europe. Reviewers consistently rate connect quality on verified mobiles as the standout feature.
- GDPR-compliant EMEA coverage that is hard to match: a European database with Do-Not-Call list screening across multiple countries, a real advantage for teams calling into the UK and EU compliantly.
- A mature enterprise data platform: intent data, hiring, funding and job-change signals, a 30-day data refresh, solid Salesforce, HubSpot and Pipedrive enrichment, and high overall review scores (4.6/5 on G2, 4.7/5 on Capterra).
Stay with Cognism if you are a mid-market or enterprise org cold-calling into EMEA, need GDPR-compliant, DNC-screened, phone-verified data at scale, already own a dialer and engagement stack you like, and have budget for a five-figure annual contract. Data and ops teams that value CRM enrichment and intent signals over an all-in-one calling workflow are well served there. It is the calling-led teams, and the smaller ones where the fixed platform fee dominates the bill, who feel the model.
You do not have to choose today.
Bring your Cognism exports
Keep the Cognism subscription you already pay for. Bring the exports and we run them through any step of our pipeline per record: qualification, reachability scoring, pickup validation. Full platform access, including the dialer, coaching, CRM and reporting, comes with the work.
Run the 200-lead proof of concept
Run 200 Sentrama leads through the full system alongside your current stack, at a fixed price with two dial seats included, and let the dashboard pick the winner. No subscription, no contract to break.
Book the most amount of sales meetings by speaking to as many humans as possible.
15+ human connects per rep-hour.
Some teams convert that into up to 6 booked meetings an hour.
A connect means a live human answering your rep. Not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you can watch during the demo.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
A model picks the calls.A human makes them.
Every word your prospects hear comes from your reps, in their own voice. AI call screeners are identified and stripped before your rep ever dials, they never make the list. Dialing is designed around TCPA (US) and PECR (UK) from the start.
Get the price comparison before your renewal.
Book a demo now and watch the human connects land on the dashboard.
What teams say when the connects land.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
No sales deck. A straight product walkthrough.
See it beat Cognism on your own list
See the platform on your target market. Bring your Cognism exports if you have them.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
The questions Cognism comparers ask.
- How much does Cognism cost?
- Cognism does not publish prices. Its pricing page lists two tiers, Standard and Pro, with 5 seats included and a credit system, but every dollar figure is demo-gated. Third-party 2026 analyses estimate a platform fee of roughly $15K per year on the lower tier or $25K per year on the top tier, plus about $1,500 to $2,500 per user per year, annual prepay only. A 5-rep team is typically quoted around $22,500 per year on Standard and $37,500 or more on Pro, before onboarding fees and per-topic intent add-ons. Figures are estimates from salesmotion.io and factors.ai, checked July 2026.
- Can I use Sentrama alongside my Cognism subscription?
- Yes. Bring your Cognism exports and we run them through any step of our pipeline per record: qualification, reachability scoring, pickup validation. Full platform access comes with the work, so your existing data spend is not wasted.
- Do I have to cancel Cognism to try Sentrama?
- No. Many teams keep their Cognism subscription running and test Sentrama side by side during the 200-lead proof of concept, then let the dashboard pick the winner. There is nothing to rip out and no contract to break.
- How is Sentrama's pricing different from Cognism's?
- Cognism sells an annual, prepaid subscription: third-party 2026 analyses estimate a platform fee of roughly $15K to $25K per year plus per-seat charges, with prices quoted only after a demo. Sentrama charges per record, pay as you go, with every price on the page. The dialer, coaching, CRM and reporting are included with the leads or the data work. The full platform is free when you buy our data. No per-seat fees, no seat minimums, no multi-year contracts.
- Where does Sentrama's data come from, and is it GDPR and TPS compliant?
- We supply pickup-scored UK, EU and US B2B data, sourced and verified through our own pipeline. UK numbers are screened against TPS before any dial, and dialing is designed for PECR in the UK and TCPA in the US. Real human reps make every call, no AI voices, ever.
- What happens on the demo?
- We show you the platform on your target market and how human connects land on the dashboard. Bring your Cognism exports if you have them and we will run those too. Your exact per-lead and per-record prices are on the page.
Cognism is a trademark of its respective owner. Sentrama is not affiliated with or endorsed by Cognism. Comparison information is drawn from public sources as of 5 July 2026 and may change; contact us for corrections.