Apollo pricing, answered.Then compare it with ours.
Apollo is genuinely good at email-led outbound: a huge contact database, sequencing and CRM sync in one per-seat subscription. Sentrama runs a different model built for the calling channel: leads and data bought pay-as-you-go, the platform included, and teams running 15+ human connects an hour* on our leads.
A connect means a live human answering your rep, not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you'll watch during the demo.
Built by an SDR Agency with over 2,400,000 dials in the last 12 months
See the reviewsNo per-seat fees, no seat minimums, no multi-year contracts.
Book a discovery call
Trusted by B2B Brands:
What Apollo actually costs.
Apollo publishes its seat prices, which is to its credit. The full bill takes more reading: the parallel dialer is a team-level add-on, dialer minutes bill per second, and credit allowances expire every month.
Here is their pricing. Straight answers, no demo wall.
| Plan | Price | Basis | The fine print |
|---|---|---|---|
| Free | $0 | per user/mo | Roughly 100 data credits and 5 mobile reveals a month, 10 export credits, 2 active sequences, Gmail-only email linking.Published on apollo.io/pricing |
| Basic | $49 annual / $59 monthly | per user/mo | 75 mobile credits and 1,000 export credits a month. Credit allowances vary across third-party breakdowns; all expire monthly.Price published on apollo.io/pricing; credit figures per Salesmotion (Jun 2026) and SalesHandy (Mar 2026) |
| Professional | $79 annual / $99 monthly | per user/mo | 100 mobile credits and 2,000 export credits a month. US/Canada dialer with recording and AI summaries, subject to talk-minute caps.Price published on apollo.io/pricing |
| Organization | $119 annual / $149 monthly | per user/mo, 3-seat minimum | 200 mobile credits a month, international dialing, custom reports, advanced API. Seat counts can't be reduced mid-contract.Price published on apollo.io/pricing |
| Advanced Dialer add-on | $149/mo ($119/mo annual) | per team, on top of seats | The parallel dialer lives here, not in any seat price: up to 5 lines, minimum 2 connected dialer credits, dialer minutes billed per second on top.Published on apollo.io/product/dialer |
| Inbound add-on | $149/mo (est.)* | per team | Visitor identification and form enrichment, sold separately from seats.* Estimated: cited by SalesHandy pricing analysis (25 Mar 2026), not on Apollo's public price list |
A 5-rep team on Professional annual pays roughly $395 a month in seats plus $119 a month for the dialer add-on, about $514 a month (around $6,170 a year) before credit overages, dialer minutes and data top-ups. Third-party analyses put realistic all-in cost for calling-heavy teams at $150 to $400 per user per month (Salesmotion, Jun 2026; SalesHandy, Mar 2026).
That buys the pieces. You still assemble the machine.
Seats, credits, add-ons, and the number that matters stays unowned. Sentrama runs the whole chain and points everything at the number below.
Our platform optimises one number
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
The fine print
- Credits expire at the end of each billing cycle with no rollover or refund. Unused mobile and export credits simply vanish.Source: Salesmotion (Jun 2026); SalesHandy (Mar 2026)
- The parallel dialer is not included in any seat price. It requires the team-level Advanced Dialer add-on, plus per-second dialer minute charges on top.Source: apollo.io/product/dialer, fetched 5 Jul 2026
- Mobile numbers are rationed: 5 to 200 reveals per user per month depending on tier. A phone reveal costs 8 credits, and overage credits cost $0.20 each with a $50 minimum purchase.Source: SalesHandy (Mar 2026); Salesmotion (Jun 2026)
- The Organization plan carries a 3-seat minimum, and seat counts can't be reduced mid-contract, only at renewal.Source: Salesmotion (Jun 2026); SalesHandy (Mar 2026)
- Cancellation reportedly requires written notice 60 days before the renewal date, and public reviews frequently cite surprise auto-renewals.Source: Salesmotion (Jun 2026); Trustpilot reviews of apollo.io
- Core features are tier-gated: US dialer recording and AI insights from Professional up, international dialing and custom reports only on Organization, and intent topics rationed by tier.Source: Salesmotion (Jun 2026); SalesHandy (Mar 2026)
Prices checked 5 July 2026. Spotted a change? Tell us and we will correct it.
The maths of cold calling changed in a year.
The seat price is the easy part to read. What it buys got harder: connect rates halved, phones started screening unknown callers by default, and fresh numbers get flagged before the first dial.
- Cold-call connect rates
- 4.82% → 2.3%Cold-call connect ratesHalved in one year
- Screens unknown callers
- iOS 26Screens unknown callersOn by default
- Of brand-new numbers
- 32%Of brand-new numbersPre-flagged as spam
Apollo sells you the pieces.Meetings need the machine.
In 2026 the gap between seats and credits and a booked meeting is everything else. Cold-call connect rates have halved to 2.3 percent. iOS 26 screens unknown callers by default. A third of brand-new caller IDs get flagged before the first dial. Most of the pieces do exist somewhere inside Apollo, rationed by tier and assembled by you: mobile credits capped, the dialer a separate add-on, no pickup-likelihood queue, no screener stripping. Nobody in that stack is optimising the one number that matters. Seats and credits alone do not survive contact.
Still yours to solve after Apollo
Who picks up right now
AI orders every rep's queue by pickup likelihood, re-ranked continuously.
Still yours to solve after Apollo
The machines
AI screeners identified and stripped before a rep ever dials.
Still yours to solve after Apollo
The dialing
Parallel dialer, 5 lines, first human wins, voicemails auto-skipped, caller IDs rotated.
Still yours to solve after Apollo
The proof
Coaching on every call and a per-rep funnel from dial to meeting.
Everything here optimises one number:
15+ human connects, per rep, per hour.
Already paying for Apollo? Keep it. Bring the exports and run them through the machine. Or test the whole system: 200 leads for £700 / $900, full platform access, two dial seats.
Start the proof of conceptPricing, on the page
You never pay for the software.
Tell us where you're starting from.
Proof of concept
200 Sentrama leads. Unlocks our whole platform. Maximise meetings booked.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
You can buy the steps of our proprietary data process that your Apollo data needs. Book your demo now so our sales team can tell you exactly what you need.
Pricing for each step of the process
| Step | Credits | Per record |
|---|---|---|
| EmailVerified business email on the record | 1 | £0.04 / $0.05 |
| Phone numberDirect mobile sourced and line-type checked | 10 | £0.38 / $0.50 |
| QualificationICP fit scored against your targeting | 5 | £0.19 / $0.25 |
| ReachabilityValidated to pick up: propensity scored, screeners stripped | 60 | £2.26 / $3.00 |
| Reason to callResearched opener: the why-now on every record | 24 | £0.91 / $1.20 |
And the platform
£750/month of spend unlocks our full platform, free.
It doesn't matter that you already own the data and a platform. We'll make your investment start producing results for as little more money as possible.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
That buys you data.Nobody answers data.
Your reps still face 2.3% connect rates, AI screeners and burned caller IDs. Sentrama takes the same budget and points everything at the number below.
Our platform optimises one number
15+
human connects, per rep, per hour.
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
Sentrama versus Apollo.
Apollo is an email-led platform with a dialer add-on. Sentrama is a calling platform where the leads, the dialer and the coaching arrive together.
| Category | ||
|---|---|---|
| Leads/data included | ||
| Pickup-propensity queue | ||
| AI-screener pre-dial removal | ||
| Parallel dialer | ||
| Voicemail auto-skip | ||
| Caller-ID rotation | ||
| Coaching | ||
| CRM + reporting | ||
| Pricing model |
* Estimated. Competitor details from public documentation and third-party analyses, July 2026.
Why calling-heavy teams look elsewhere.
Recurring themes in public reviews of Apollo, 2024 to 2026. Paraphrased, not quoted.
Data accuracy
Stale contacts and email bounce rates that users report anywhere from 15 to 35% depending on geography and industry, with accuracy complaints rising through 2025.
Seen across G2 reviews, Reddit, 2026 review roundups
Credits burn, then vanish
Monthly credits run out faster than expected, don't roll over, and the fix on offer is always a higher tier or paid top-ups.
Seen across Reddit, G2 reviews
Billing and cancellation disputes
Charges without clear notice, auto-renewal surprises and difficulty cancelling: the main driver of Apollo's roughly 2.9/5 Trustpilot score, versus its 4.7/5 on G2.
Seen across Trustpilot
Slow, ticket-only support
Lower tiers report long response times and unresolved issues, with no faster channel available without upgrading.
Seen across Trustpilot, G2 reviews
Numbers flagged as spam
Dialer numbers get flagged 'Spam Likely' after sustained high-volume calling, tanking pickup rates until the user manually swaps in a new number.
Seen across Reddit, third-party dialer reviews citing Apollo's own help docs
Where Apollo genuinely wins.
- Breadth per dollar at the entry level is genuinely unmatched: a 230M-contact B2B database, email sequencing, enrichment, a dialer and light CRM in one tool from $49 per user per month, plus a functional free plan. That consolidates what would otherwise be three to five subscriptions.
- Email-first outbound is mature and well integrated: sequences, deliverability tooling, intent data, workflow automation and deep Salesforce/HubSpot syncs, backed by a large ecosystem and a 4.7/5 G2 rating across 9,000+ reviews.
- Data coverage for standard B2B email prospecting, especially US tech and SMB segments, is broad enough that many teams never need a separate data vendor for email addresses.
If your outbound is primarily email-led, and you need a huge self-serve database, multichannel sequencing, intent data and CRM sync in one subscription with calling as a secondary channel at modest volume, stay on Apollo. It's the teams doing high-volume cold calling as the primary channel who feel the add-on dialer fees, the mobile-credit rationing and the spam-flagged numbers.
You don't have to choose today.
Bring the exports, keep the subscription
Keep your Apollo subscription and bring the exports you already pay for. We run them through any step of our pipeline, qualification, reachability scoring, pickup validation, priced per record, with full platform access included with the work.
Run the 200-lead proof of concept side by side
Fixed price, full platform access, two dial seats included. Run it alongside Apollo on the same market and let the dashboard pick the winner.
Book the most amount of sales meetings by speaking to as many humans as possible.
15+ human connects per rep-hour.
Some teams convert that into up to 6 booked meetings an hour.
A connect means a live human answering your rep. Not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you can watch during the demo.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
A model picks the calls.A human makes them.
Every word your prospects hear comes from your reps, in their own voice. AI call screeners are identified and stripped before your rep ever dials, they never make the list. Dialing is designed around TCPA (US) and PECR (UK) from the start.
See it beat Apollo on your own list.
Book a demo now and watch the connects land on the dashboard.
What teams say when the connects land.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
No sales deck. A straight product walkthrough.
See it beat Apollo on your own list
See the platform on your target market. Bring your Apollo exports if you have them.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
The questions Apollo switchers ask.
- How much does Apollo actually cost?
- Apollo publishes per-seat prices: Free, then Basic at $49, Professional at $79 and Organization at $119 per user per month on annual billing, with monthly billing roughly 20% higher. The parallel dialer is not in any seat price: it is the Advanced Dialer add-on at $149 per month ($119 annual) bought at team level, plus per-second dialer minutes and credit top-ups. Third-party analyses put realistic all-in cost for calling-heavy teams at $150 to $400 per user per month (Salesmotion, June 2026; SalesHandy, March 2026).
- How is Sentrama's pricing different from Apollo's?
- Apollo charges per seat, with monthly credit allowances on top and the parallel dialer sold as a team-level add-on plus per-second minute billing. Sentrama charges per record: you buy leads or individual pipeline steps pay-as-you-go, and the platform, dialer, coaching, CRM and reporting come with the work. You never pay for the software. No per-seat fees, no seat minimums, no multi-year contracts.
- Can I use Sentrama alongside my Apollo subscription?
- Yes. Keep Apollo, bring your exports, and we run them through any step of our pipeline, priced per record, with full platform access included with the work. Your existing data spend isn't wasted, and your reps dial one clean, pickup-ordered queue.
- Do I have to cancel Apollo to try Sentrama?
- No. Many teams run both during the 200-lead proof of concept: Apollo for email-led outbound, Sentrama for the calling channel, side by side on the same market. The dashboard shows the connects and meetings from each, and you decide with the numbers in front of you.
- Where does Sentrama's data come from, and is it GDPR and TPS compliant?
- We source and verify B2B contact data ourselves, score every record for pickup likelihood, and strip AI screeners before a rep ever dials. UK numbers are screened against the TPS before any dial, and processing is designed for GDPR and PECR compliance.
- What happens on the demo?
- We walk you through the platform on a segment of your market. Your exact per-lead and per-record prices are sized to your market, and if you bring your Apollo exports we'll run the comparison on your own list.
Apollo is a trademark of its respective owner. Sentrama is not affiliated with or endorsed by Apollo. Comparison information is drawn from public sources as of 5 July 2026 and may change; contact us for corrections.