Shopping for an AI SDR?Buy the half that works.
AI is brilliant at the maths around a cold call and terrible at the call. Sentrama's AI predicts who will pick up and works the queue; real humans have the conversations... 15+ human connects an hour*, per rep.
Built by an SDR Agency with over 2,400,000 dials in the last 12 months
See the reviewsSee how many meetings you could be booking per hour with our 30-day proof of concept offer
Should you buy an AI SDR? For the targeting, yes.For the conversations, keep the humans.
* A REAL connect means a live human answering your rep. Not a voicemail, not a machine, not an AI Screener.
Trusted by B2B Brands:
AI is great at the maths. Terrible at trust.
Here is the honest split. Everything around the call is a pattern problem, and AI wins pattern problems. The call itself is a trust problem between two humans, and no synthetic voice has solved it. So we automated everything around the call, and left the call alone.
Where AI wins... so ours does it
Predicting who will answer
Pickup likelihood is a pattern problem, and pattern problems are what AI is for. Scoring a contact's probability of answering right now beats any human list-sorting.
Working the queue
Ordering prospects, pacing parallel dials per minute of the day, skipping voicemails, retiring burned caller IDs. Machine work, done best by a machine.
Screening out the robots
AI call screeners are identified and removed before a rep ever dials, so your reps never pitch a robot and no hour is spent talking to machines.
Where AI loses... so your reps do it
Building trust on the call
A cold call exists to make a stranger trust you enough to give you time. A synthetic voice starts the relationship with a small deception, and prospects hang up on it.
Handling a real conversation
Objections, tangents, humour, a prospect's actual situation. The moments that book meetings are exactly the moments a script or a model handles worst.
Carrying your brand
Every synthetic call your prospects catch is your brand caught automating its relationships. Your first impression is not a place to save labour.
Prospects are arming themselves against robots.
The phone is getting harder because machines flooded it. Buyers now screen for synthetic callers, and the rules already forbid them for cold outreach. Sending another robot into that is not a strategy.
- Cold-call connect rate
- 2.3%Cold-call connect rateHalved in a year, down from 4.82%
- Of your prospects now screen calls
- 11%Of your prospects now screen callsAI call-screening, near-zero a year ago
- UK rules on automated calls
- PECRUK rules on automated callsSynthetic-message calls need prior consent that cold outreach does not have
An AI voice SDR versus AI targeting with human reps.
The AI SDR pitch is fewer humans. Ours is the opposite: the same humans, in far more live conversations, because the machine does everything except the talking.
| Capability | ||
|---|---|---|
| Who speaks on the call | ||
| What the AI does | ||
| Trust on the call | ||
| UK compliance exposure | ||
| The leads | ||
| Pricing model |
"AI voice SDRs" describes the product category generally, not any named vendor.
Our AI predicts who picks up the phone before you call them.
We score who picks up
Every contact goes through our proprietary process to give us a score on their likelihood to pick up the phone.
The AI works the queue
Based on that score, our AI optimises the order of your prospects and the number of parallel dials per prospect, per minute of the day.
Maximum human connects
We get your rep into the maximum number of human connects per hour, across exactly the prospects you want to target.
See what 15+ human connects an hour does to your pipeline.
Adjust the sliders, results update instantly.
Your Team
Your Funnel
Total dials / month
7,200
| Per month | Now | With Sentrama |
|---|---|---|
| Connects | 360 | 1,800 |
| Conversations | 144 | 720 |
| Meetings | 10 | 50 |
Meeting volume multiplier
5.0x
The Sentrama column holds everything constant except dial-to-connect rate, which improves to the 25% benchmark. Dials per month are identical in both columns.
Built UK-first. Compliant in every market we operate in.
No synthetic voice. Anywhere. Every word your prospect hears comes from a real rep. Compliance is built into every dial... which is why legal signs off fast and your brand stays protected.
TPS & CTPS screening
GDPR-compliant data
Full audit trail
CCPA
What teams say when the connects land.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
No sales deck. A straight product walkthrough.
Book a demo now
See the AI work your market's queue, with real humans taking the connects.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
Book a demo now to claim the 30-day proof of concept offer*
*Limited space available monthly.
The questions AI SDR buyers ask us.
- Is Sentrama an AI SDR?
- No, and that is deliberate. Sentrama's AI predicts who will pick up the phone and works each rep's queue: scoring pickup likelihood, ordering prospects, pacing the parallel dials and stripping AI call screeners before a dial. Real humans have every conversation. There are no AI voices anywhere in the platform.
- Should I buy an AI SDR to make my cold calls?
- Not for the calls themselves. AI is genuinely good at the maths around a call: who to dial, when, in what order. It is bad at the call, because trust between two humans is the thing a cold call exists to build, and a synthetic voice starts by breaking it. Buy AI for targeting and give the conversations to your reps.
- What does Sentrama's AI actually do?
- It scores every contact on their likelihood to pick up the phone, orders each rep's queue by who is likely to answer right now, sets the number of parallel dials per prospect per minute of the day, and identifies and removes AI call screeners before a rep ever dials. The output is a rep spending their hour talking to humans instead of listening to ringtones.
- How many conversations will my team get?
- We commit to the connect: 15+ human connects an hour per rep, where a connect is a live human answering your rep. What those connects become depends on your market, your offer and your reps, and we will not put a number on that. The demo shows the connects landing on the dashboard for your target market.
- Is AI cold calling legal in the UK?
- Automated marketing calls that play a recorded or synthetic message need the recipient's prior consent under PECR, which cold outreach by definition does not have. Live calls by a human are permitted with TPS screening and the other PECR rules. Sentrama only ever places live human calls, screens UK numbers against TPS before any dial, and designs its dialling to PECR (UK) and TCPA (US).
- What does Sentrama cost?
- Per record, pay as you go: you buy pickup-scored leads, or pipeline work on your own data, and the platform comes with them. The full platform is free when you buy our data. No per-seat fees, no seat minimums, no multi-year contracts, and the demo ends with your exact per-lead prices.