The ZoomInfo alternative that gets your reps to 15+ human connects an hour*.
We know who'll pick up and when, then give you the whole platform to help your team book more meetings.
* A connect means a live human answering your rep, not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you'll watch during the demo.
One platform, from who picks up. to booked meeting.
Know who'll pick up
Before your reps dial, we work out who answers, and when. No dead numbers.
The platform guides your rep
Dial, connect, coach and log to your CRM, in one place. 15+ human connects an hour.
Connects become meetings
More live connects an hour is how your team books more meetings.
Trusted by B2B Brands:
Sentrama versus ZoomInfo.
ZoomInfo's job is knowing who to target. Sentrama's job is getting your reps into live human conversations. The table shows where the two models diverge.
| Capability | ||
|---|---|---|
| Leads included | ||
| Pickup-propensity queue | ||
| AI-screener pre-dial removal | ||
| Parallel dialer | ||
| Voicemail auto-skip | ||
| Caller-ID rotation | ||
| Coaching | ||
| CRM + reporting | ||
| Pricing model |
* Estimated or not advertised. Competitor details from public documentation and third-party analyses, July 2026.
The phone got harder.
The average rep was having 2-3 human connects a day.
why?
- Cold-call connect rate
- 2.3%Cold-call connect rateHalved in a year, down from 4.82%
- Of your prospects now screen calls
- 11%Of your prospects now screen callsiOS 26 screens unknown callers by default
- Prospects won't pick up
- MostProspects won't pick upThe rise of AI callers, which are illegal
Book the most amount of sales meetings by speaking to as many humans as possible.
15+ human connects per rep-hour.
Some teams convert that into up to 6 booked meetings an hour.
A connect means a live human answering your rep. Not a voicemail, not a machine. Counted per rep, per hour, on a dashboard you can watch during the demo.
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“Sentrama has become our go to strategic partner”
“Approachable, easy to work with, and always deliver on commitments.”
“Great meetings. It's incredibly rare for results to soar this high above expectations”
“The calibre of your callers…and the success rate…. was more than what our team would've done”
“The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.”
“Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
“We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold”
“the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do”
“we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through”
“The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case”
“We used Sentrama for a 3 month period and seen good quality meetings booked which met or exceeded their contractual obligations, some of which have progressed into our pipeline. The team are great to work with and strive to learn/adapt to any feedback we gave them during the time we worked together.”
“It's been really great working with the Sentrama team. From my initial conversations with Robbie, discussing what we're looking to achieve, to working with Ben and the SDRs, it's been a very smooth process. In fact they have overdelivered what we forecast for the PoC, so we're very happy. The key is constant communication both ways, which Sentrama do really well. I'd recommend them to any business looking for quality outbound outreach.”
The bill you're leaving.
ZoomInfo publishes no prices. Its pricing page is demo-gated, and every deal is a custom annual quote built from seats, data credits and add-on modules. The figures below combine ZoomInfo's own published explainer with third-party contract data; estimates are marked as such.
Here is what it costs. Straight answers, no demo wall.
| Plan | Price | Basis | The fine print |
|---|---|---|---|
| Lite / Community Edition | $0 (published, per ZoomInfo's own pricing explainer, Jun 2026) | Free tier, 10 to 25 credits a month | For individuals; the on-ramp, not the product teams buy |
| Professional | ~$14,995 to $18,000/yr (est., per Factors.ai, 1 Jul 2026) | Annual contract, ~3 seats, ~5,000 bulk credits a year | Core contact data and exports; extra seats reported around $3,000/yr each (est.) |
| Advanced | ~$25,000 to $30,000/yr (est., per Factors.ai, 1 Jul 2026) | Annual contract, per seat plus credits | Adds buyer intent, WebSights and workflows; extra seats reported around $5,000/yr each (est.) |
| Elite / Copilot Enterprise | ~$40,000 to $60,000+/yr (est., per Cleanlist, 19 Mar 2026) | Annual contract, per seat plus credits | Full Copilot AI suite; extra seats reported around $8,000/yr each; contracts observed up to $156K (Vendr) |
| Median actual contract | $33,500/yr (observed, per Vendr, Feb 2026) | Median of 1,558 verified purchases | Observed range $7,193 to $156,032; buyers average about 22% savings off the first quote |
| Credit overages | ~$0.25 to $0.50 per credit (est., per Prospeo and Pin, 2026) | Per exported or enriched contact beyond allocation | Credits are consumed on export, enrichment and CRM sync; unused credits can expire |
That buys you data. Nobody answers data.
A five-figure annual contract buys a database and a credit balance. Your reps still face 2.3 percent connect rates, AI screeners and burned caller IDs. Sentrama takes the same budget, drops the lock-in, and points everything at the number below.
Our platform optimises one number
A connect means a live human answering your rep. Counted on a dashboard you will watch during the demo.
Prices checked 5 July 2026. Spotted a change? Tell us and we will correct it.
The low-risk switch.
Keep your ZoomInfo subscription, run both, or start with a 200-lead proof of concept.
Bring the exports, run both
Keep your ZoomInfo subscription until renewal and bring the exports you already pay for. We run them through any pipeline step per record and blend them into one clean, pickup-ordered queue. Nothing you have bought goes to waste.
Run the 200-lead proof of concept
200 leads for £700 / $900, full platform access, two dial seats included. Run it alongside ZoomInfo on the same market and let the dashboard pick the winner before you touch a renewal decision.
Move the calling channel across
We import your lists and dispositions, score every contact for pickup, strip AI screeners, sync your CRM or use the built-in one, and your team dials on day one. Buy the leads from us and the platform is included.
Pricing, on the page
You never pay for the software.
Tell us where you're starting from.
Proof of concept
200 Sentrama leads. Unlocks our whole platform. Maximise meetings booked.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
You can buy the steps of our proprietary data process that your ZoomInfo data needs. Book your demo now so our sales team can tell you exactly what you need.
Pricing for each step of the process
| Step | Credits | Per record |
|---|---|---|
| EmailVerified business email on the record | 1 | £0.04 / $0.05 |
| Phone numberDirect mobile sourced and line-type checked | 10 | £0.38 / $0.50 |
| QualificationICP fit scored against your targeting | 5 | £0.19 / $0.25 |
| ReachabilityValidated to pick up: propensity scored, screeners stripped | 60 | £2.26 / $3.00 |
| Reason to callResearched opener: the why-now on every record | 24 | £0.91 / $1.20 |
And the platform
£750/month of spend unlocks our full platform, free.
It doesn't matter that you already own the data and a platform. We'll make your investment start producing results for as little more money as possible.
- Two dial seats included
- Dialer
- CRM
- Coaching
- AI insights
- Onboarding
No per-seat fees, no seat minimums, no multi-year contracts. The full platform is free when you buy our data.
A model picks the calls.A human makes them.
Every word your prospects hear comes from your reps, in their own voice. AI call screeners are identified and stripped before your rep ever dials, they never make the list. Dialing is designed around TCPA (US) and PECR (UK) from the start.
Why calling teams leave.
You did not search "ZoomInfo alternative" by accident. These are the recurring themes in public reviews of ZoomInfo, 2024 to 2026. Paraphrased, not quoted.
The renewal trap
Annual contracts auto-renew unless cancelled in writing inside a tight notice window, commonly reported as 30 to 90 days before renewal. Reviewers say the terms were not made clear during the sale, and escalation clauses of 5 to 10% are reported as standard, with users citing 10 to 30% rises at renewal.
Seen across G2 discussions, Vendr marketplace data, review roundups
Data accuracy decays
Inaccurate data is the single most-cited con on G2: disconnected numbers, dead email addresses, and contacts who left the company years earlier. Practical accuracy estimates vary widely by segment, and the complaints rose through 2025.
Seen across G2, Reddit, third-party review analyses
A five-figure entry price
There is no SMB-friendly plan and no published price. Third-party contract data puts the realistic entry point around $15K a year and the median observed contract at about $33,500 a year. Several reviewers say competitors offer comparable contact data for far less.
Seen across Vendr, Factors.ai, Capterra, Reddit
Credits run out, then expire
Active prospecting and CRM enrichment consume allowances quickly, and unused credits can expire at month-end or contract-end. The fix on offer is usually a higher tier or paid top-ups at roughly $0.25 to $0.50 a credit.
Seen across Prospeo, Pin, G2 and Capterra summaries
Support depends on contract size
Enterprise accounts with dedicated success managers rate support well. Smaller accounts describe a markedly different experience when problems or renewal disputes arise, reflected in a review-score split between G2 and Trustpilot.
Seen across Trustpilot, Capterra, BBB records
The dialing is still on you
ZoomInfo tells you who to target. It is not a CRM, coaching is a separate Chorus SKU, and the dialer is primarily click-to-dial from US VoIP numbers. Turning a database into booked meetings is a separate stack you assemble yourself.
Seen across Factors.ai, ZoomInfo product docs, July 2026
In fairness, where ZoomInfo genuinely wins
- Unmatched B2B database breadth and depth: 500M+ contacts, 135M+ verified direct dials, org charts, technographics and buyer-intent signals. For raw US data coverage it remains the market benchmark.
- An enterprise-grade go-to-market platform: deep Salesforce, HubSpot and Marketo integrations, admin controls, an established compliance posture, and a full suite spanning sales, marketing, ops and API access that one vendor can consolidate.
- A genuinely useful AI layer for large teams: Copilot's account prioritisation, real-time buying signals and generated talking points help enterprise reps focus, backed by dedicated success managers at higher contract values.
If you are an enterprise or upper-mid-market organisation with roughly 25 or more sellers and a $30K+ annual data budget, need one consolidated data foundation across sales, marketing and RevOps, and your bottleneck is knowing who to target rather than getting them on the phone, ZoomInfo earns its keep. Stay, and negotiate your renewal caps. It is the teams whose bottleneck is connecting by phone, not knowing who to call, who feel the five-figure entry, the credit rationing and the missing dialing stack.
You didn't search for an alternative by accident.
You are already looking for a way out. Book a demo now, bring your ZoomInfo exports, or start with a 200-lead proof of concept, and watch the connects land on the dashboard.
No sales deck. A straight product walkthrough.
See the ZoomInfo alternative on your own list
See the platform on your target market. Bring your ZoomInfo exports if you have them.
- See exactly how the platform gets reps to 15+ human connects an hour
- Your exact per-lead and per-action prices, sized to your market.
- No per-seat fees, no seat minimums, no multi-year contracts
The questions ZoomInfo switchers ask us.
- What is the best alternative to ZoomInfo for outbound calling?
- It depends on your bottleneck. If your problem is knowing who to target, a data platform like ZoomInfo is built for that. If your problem is getting reps into live conversations, Sentrama is built for that: pickup-scored leads, a parallel dialer, AI screeners stripped before a rep dials, and coaching all arrive together, and the platform is included when you buy the data. Teams run 15+ human connects an hour on our leads.
- Do I have to cancel ZoomInfo to try Sentrama?
- No. Keep your ZoomInfo subscription and run both. Bring your ZoomInfo exports and we run them through any step of our pipeline per record: qualification, reachability scoring, pickup validation. Full platform access comes with the work, so your existing data spend is not wasted, and your reps dial one clean, pickup-ordered queue.
- How is Sentrama cheaper than ZoomInfo?
- ZoomInfo sells demo-gated annual contracts priced per seat with credit allowances, and third-party contract data puts the realistic entry point around $15K a year (Vendr, Feb 2026). Sentrama has no per-seat fees, no seat minimums and no multi-year contracts. You pay pay-as-you-go per record for leads or for pipeline steps performed on your data, and the platform is included. The full platform is free when you buy our data.
- Can I keep the data I already bought from ZoomInfo?
- Yes. Bring your ZoomInfo exports and we run them through the same qualification, reachability and pickup-validation process as our own data, priced per record, then blend them so your reps dial one clean, AI-ordered queue. Nothing you already paid for goes to waste.
- Is Sentrama's data GDPR and TPS compliant?
- Yes. We supply pickup-scored UK, EU and US B2B data with verified direct mobiles. UK numbers are screened against the TPS before any dial, and dialing is designed for GDPR, PECR and TCPA compliance. Real human reps make every call, with no AI voices, ever.
- How quickly can we switch from ZoomInfo?
- Day one. We import your lists and dispositions, score every contact for pickup, strip AI screeners, sync your CRM or use the built-in one, and your team dials. Run it alongside ZoomInfo during the 200-lead proof of concept and let the dashboard pick the winner before you touch a renewal decision.
ZoomInfo is a trademark of its respective owner. Sentrama is not affiliated with or endorsed by ZoomInfo. Comparison information is drawn from public sources as of 5 July 2026 and may change; contact us for corrections.