The 'Pitch' Slap 😲

Ever found yourself in a conversation that unexpectedly turns into a sales pitch?

That's what we call a "Pitch Slap."

It's a common tactic in sales where a casual interaction is swiftly redirected into a product or service offer, often catching the recipient off-guard.

Understanding Pitch Slap in LinkedIn Outbound Prospecting 📈

Many sales and marketing professionals rely heavily on software tools for LinkedIn Outbound Prospecting, drawn by their compelling value propositions like "Generate Leads While You Sleep" and "Automate your work on LinkedIn."

At Sentrama, while recognising these tools' potential, we also understand the pitfalls of misusing them.

Learning from Experience 🧠

Our experience with tools such as Alfred and Octopus has taught us valuable lessons.

Effective outreach isn't about bombarding prospects; it's about thoughtful engagement.

We advocate for personalised, well-researched approaches rather than high-volume, untargeted messaging.

Here's a more respectful strategy we've practiced:

• Send a tailored connection request on LinkedIn 📨
  

• Follow up with a message highlighting how our product/service might interest them based on their profile 🌟

Why Pitch Slapping Fails ❌

Bluntly put, pitch slapping doesn't work.

Imagine approaching someone at a bar with a direct proposal to "kick it up a notch" back at your place.

A few might respond positively (you probably want to avoid them anyway), but this approach generally harms your brand more than it benefits.

Effective outbound prospecting occurs when the prospect is already considering new vendors.

Rethinking Sales Strategies: Why Continuing with Pitch Slaps? 🤔

Often, companies focus on short-term lead generation through aggressive emailing and direct messaging.

At Sentrama, we encourage aligning sales and marketing efforts towards creating valuable content and establishing meaningful KPIs that reflect genuine engagement and success, in line with Goodhart's Law: When outreach metrics strictly becomes the target, they lose their true meaning.

Social Selling: A Better Approach 💼

Social selling leverages your network to build trusting relationships and engage potential clients effectively.

This method emphasises:

• Establishing your expertise. 🏅
  

• Targeting the right prospects. 🔍
  

• Engaging with meaningful insights. 💡
  

• Building trust through genuine interactions. 🤝

How we adapt to enhance our engagement:

• Like relevant posts to get noticed. 👍

• Comment thoughtfully to add value. 💬
  

• Share insights to demonstrate your understanding. 🔄

• Connect personally after establishing familiarity. 🔗
  

• Adding Value to Your Go-to-Market Strategy 🚀

Pitching in a social setting can be challenging but integrating a robust social selling strategy can significantly enhance your go-to-market approach.

Diversifying strategies help overcome budget and resource limitations, enabling businesses of all sizes to thrive!

Navigating LinkedIn Automation Safely ⚠️

Now, while automation tools can increase efficiency, they must be used judiciously to avoid violating LinkedIn’s Terms of Service.

Always research the latest guidelines and limitations to keep your LinkedIn activities compliant and effective.

At Sentrama, we're committed to ethical, effective strategies that respect both our prospects and the platforms we use.

Discover more about how we can help your business grow with integrity by booking a free growth consultation today!