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Campaign Manager.

Imagine kick-starting your day in a vibrant, dynamic workplace where your ideas count, and even the office dogs are all ears. Welcome to Sentrama! We are at the forefront of B2B marketing, developing top-notch go-to-market programs and helping businesses to generate sustainable sales.

 

As we continue to expand, we're looking for an experienced and driven Outbound Campaign Manager to join our team. But we're not just offering a job, we're offering a chance to be part of our mission, to grow alongside us, and to make a difference in an environment that respects your individuality and rewards your expertise.

 

If you're ready to elevate your career, develop innovative strategies, and be part of a fast-growing company where your impact is recognised and valued, then read on to see what's in store for you at Sentrama!

We are looking for someone who is:
 
• Experienced in outbound marketing with a proven track record of running successful lead generation campaigns.
• Knowledgeable about various Outbound B2B marketing channels such as email, LinkedIn, content marketing, and can leverage each for maximum effectiveness.
• Skilled in data analysis, comfortable using tools like CRM software, and able to understand what's working and what's not in a campaign.
• An excellent communicator, both written and verbal, able to clearly convey strategies and results to clients and team members.
• A strong project manager, capable of managing multiple campaigns at once, meeting deadlines, and ensuring that all campaign tasks are completed on time and within budget.
• Able to use collaboration tools, particularly Hubspot CRM.
• A creative thinker who can come up with innovative strategies for generating leads.
• Equipped with strong customer service skills, able to build and maintain robust relationships with clients.

About You.

As our Outbound Campaign Manager, you will:

 

• Design and execute multi-channel outbound campaign strategies. 

• Deliver successful onboarding of new clients once the sales team have done their magic. 

• Understand clients ICPs and product/services and create high performing campaigns to book sales appointments.

• Enable our data team to create targeted lists and set up campaigns. 

• Work with our Copywriters to deliver copy we know converts.

• Brief our Creative Team to produce attention grabbing hyper-personalisation using our own inhouse tools.

• Leverage intent data and the best-in-class information for success.

• Perform A/B tests and optimise campaign elements. 

• Determine and monitor campaign KPIs – we call this ‘the heartbeat metrics’

• Develop and present comprehensive weekly campaign reports. 

• Analyse campaign data to gain insights and improve effectiveness. 

• Suggest and implement campaign enhancements for optimisation. 

• Segment lists based on behaviours like past email engagement and website interactions. 

• Develop roadmaps for processes, A/B tests, and optimization flows. 

• Regularly communicate with clients, presenting campaign strategies and addressing their queries or concerns.

Responsibilities.

Benefits and Perks.

• The freedom to work hybrid from office and home.

• A collaborative, friendly, and hassle-free environment. 

• Paid vacation, days off, and sick leaves. 

• Exciting team-building activities. 

• Free books / ebooks & online training courses for your professional development. 

• Access to some of the most advanced outbound methods available today. 

• Opportunities to attend industry conferences, network with Marketers and Sales Executives, and learn from the best in the industry.

• Did we mention the office dogs?

  • Monday to Friday 

  • £30,000 to £40,000

  • Bonus Structure Included

  • Company Laptop & Phone Included

  • 12-month progression to a Senior Role planned.

Pay & Schedule.

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